Analysis of audience research questionnaire

Lauryn Poutama

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12

What is your gender?

Male

Female

I decided to ensure that the data I collect would be a range from both females and males in order to gather diverse responses from two different perspectives. I aimed to collect an equal amount from both parties in order to conclude a fairly accurate summary. This was in order for me to produce a magazine for both genders.

0

1

14

2

3

What is your age?

0yrs-10yrs

11yrs-15yrs

16yrs-20yrs

21yrs-25yrs

25yrs+

I decided to incorporate this question into my questionnaire in order to gather information on the age range for my target audience that would be suitable for my music magazine. I found the modal age range was 16-20 years old. This information helped me decide the theme, style, colours and context of the magazine. It also determined was content the magazine should contain to ensure a high quality media product that the audience would enjoy.

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8

5

Do you read music magazines?

Yes

No

Occasionally

I put this question into my questionnaire in order to know whether the group of people taking part in my research actually read music magazines. This helped me understand how many people actually enjoy reading magazines and if I need to improve the magazine I will produce in order for my target audience to actually want to read it. The modal answer was in fact No, second being Yes and lowest answer being Occasionally. This illustrates a similar number of people for each group which highlights how unpredictable the target audience could be for the magazine.

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11

14

31

4

72

0 1 0 0

What colours would you associate with British music?

Red

White

Blue

Green

Yellow

Purple

Black

Grey

This question was in my questionnaire to ensure that I gathered a large range of opinions from the target audience. This results gathered highlights the modal colours chosen for a British music magazine are Red, White and Blue. This will help me structure my magazine’s colour scheme in a way the audience with be attracted to. I wanted to know the three most popular colours to use for a main style of the magazine and a group secondary colours that I could incorporate into the content.

If other was circled, please elaborate:

I decided to use an elaboration question a couple of times with in my questionnaire in order to gather more detailed information from the target audience of the magazine. These questions helped by illustrating more in depth replies from the people I used for my audience research that will influence how I will produce the final media product, suited for them.

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12

9

6

7

2

What attracts you to a music magazine?

Colour scheme

Pictures

Free Merchandise

Celebrity Interviews

Articles

This question was to compare the content to the audience and get them to decide on what would be the highest quality of information to incorporate into the magazine to satisfy the target audience. The results from this question showed that the audience was most interested in the images used with in the magazine and also incentive. This will help with the production of the magazine as I have a clear idea of what the readers want and don’t want to be included.

17

3

Do you like magazines that contain free merchandise?

Yes

No

This question illustrates whether the target audience would like free mechanise such as posters, CD’s, wrist bands, pens, pencils, etc. A high quantity of the audience preferably wanted incentive to be included with in the magazine, this information is important as I know that free merchandise with a magazine entices the audience to respond and purchase the product.

3

9

4

2

2

How often would you buy a magazine?

Daily

Weekly

Monthly

Less Than Once A Month

Other

This question was included in my questionnaire in order to find out the duration of time periods in which the audience would wait to purchase the magazine. This is important to know to ensure that the distribution timing is correct for the audience in order for them to buy the product frequently and suitably for them. The highest frequency answer was in fact weekly which indicates that the audience would preferably like to purchase the magazine with in that time space, this will help with the further decisions for my magazine as I know what the readers want.

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2

3

33

10

What other music magazines do you read?

Q

Billboard

VIBE

The Rolling Stone

TOTP

Other

Here is where I gathered information on the audience’s other preferable styles of music magazines that could influence my product in order to accumulate as much attention and popularity as them. I found the most frequent answer was in fact other which I will elaborate on the page. This information will help me to produce a product that the audience will enjoy much like many other magazines.

If other was circled, please elaborate:

This section on my questionnaire gave the audience freedom to go into further detail on their certaion music magazine tastes and preferences for the product I will be creating. Kerrang was one of the most referenced music magazine by the target audience which is not exactly a british based music magazine but did infact give me perspective on what time of genre that would be suitable to include with in the content of the magazine. This section will help be decide on what genre and style I could influence on my media product in order to create a high quality magazine that the readers will enjoy.

List three of your favourite British artists?• Amy Winehouse• Ed Sheeran• Jessie J• The Killers• The Foo Fighters• Cheryl Cole• Beatles• Artic Monkeys• Queen• Bastille• The 1975• Bring Me The Horizon• Dizzie Rascal• Oasis• Biffy Clyro• McFly• One Direction• Union J• Cher Lloyd• Florence and The Machine• Ellie Goulding• Rolling Stones• Kings of Leon• Professor Green• Tinie Tempah• James Arthur• Shane Ward• Leona Lewis• The Wanted• The Script

This section also gave the audience freedom to employ their choices on their favourite British artists. A couple of the musicians were mention more than once which helped me grasp a more detailed understanding of what the readers would like to view in the magazine. All this information will help me produce a product that includes artist interviews, reviews, articles and features on what the target audience want.

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4

6

4

00123456789

What articles would you preferably read?

This question collected a range of diverse answers to which the audience stated their own preferences of what should be included in the magazine content. I found the highest chosen answer was artist interviews which shows that the audience know they would enjoy exclusive information about the artists chosen for the magazine and what fellow readers would also enjoy. Artist reviews was also another frequently chosen answer which states that the audience generally prefer to read about musicians rather than behind the scenes or gig reviews. This information will help when final decisions of the content are being made.

List three words associated with British music• Cheesy• Glamour• Awards• X factor• Popshows/competitions• Music video• Tours• Fame• Money• Indie• Rock• Upbeat• National• British• Crap• Hipster• God• Save• Queen• Red• Blue• White• Individual• Management• Paparazzi• Spice girls• Brits (awards)• Classic• Pop• Gary Barlow• Patriotic• Pop music• Yellow submarine• Controlled• Beatles• Capital

This section allowed the people performing in my research to state three words that they personally would associate with British music. I included this question in order for me to decide on a title that relates to Britain and music. A wide range of answers were given and should help me to make a decision during producation.