analysis of audience research

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Analysis of Audience Research I created a survey using the website ‘Surveymonkey’, this enabled me to find out the types of magazines and also the types of music that people listen to. Questions I asked ranged from age to magazine genre to music genre. I included price information as that gives me a rough idea as to what a particular age group would pay for my magazine. The first question that I asked was; ‘’Do you buy magazines?’’, six people said yes and one said no. As social media and technology has grown within the last few years so has how we read things. E-Books have become increasingly popular with the invention of tablets and Kindle’s, therefore publishers have the option to release their magazines digitally, giving printed magazines a drop in sales. Also, some people may not buy magazines as it’s not an interest for them or maybe they simply don’t want to spend money on them. Question two, ‘’If yes, how often do you buy magazines?’’ Again, this question helps my research in the terms that it would give me a brief insight whether to make my magazine weekly or monthly. From my magazine research, I found out that NME is a weekly magazine whereas Q magazine is monthly. The answer options for my question where: daily, weekly and monthly. The most popular answer was in fact monthly. Out of the eight people that had taken my survey: four people buy magazines monthly, three people buy them weekly and the eighth person skipped the

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Research into target market.

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  • 1. Analysis of Audience ResearchI created a survey using the website Surveymonkey, this enabled meto find out the types of magazines and also the types of music thatpeople listen to. Questions I asked ranged from age to magazinegenre to music genre. I included price information as that gives me arough idea as to what a particular age group would pay for mymagazine.The first question that I asked was; Do you buy magazines?, sixpeople said yes and one said no. As social media and technology hasgrown within the last few years so has how we read things. E-Bookshave become increasingly popular with the invention of tablets andKindles, therefore publishers have the option to release theirmagazines digitally, giving printed magazines a drop in sales. Also,some people may not buy magazines as its not an interest for themor maybe they simply dont want to spend money on them.Question two, If yes, how often do you buy magazines? Again, thisquestion helps my research in the terms that it would give me a briefinsight whether to make my magazine weekly or monthly. From mymagazine research, I found out that NME is a weekly magazinewhereas Q magazine is monthly. The answer options for my questionwhere: daily, weekly and monthly. The most popular answer was infact monthly. Out of the eight people that had taken my survey: fourpeople buy magazines monthly, three people buy them weekly andthe eighth person skipped the question which links back to the factthey dont purchase magazines at all.The next question I asked was: what is usually the genre ofmagazines you buy? Options for this question included:Gossip/celebrity/fashion, music,lifestyle/homeware/wedding/cookery and an other option. Musicwas surprisingly the most popular choice with four out of the eightpeople buying a music magazine over any of the other options. Twopeople from the audience buy gossip magazines, none buylifestyle/homeware/wedding/cookery which links back to the agerange of my target market as they are young they obviously dontneed to purchase magazines about weddings and such. The otheroption received two answers: magazines about minecraft andmagazines about dogs.

2. How much do you pay per magazine? was another importantquestion I asked. The feedback I have received from this will help medecide a price for my magazine. As my target market are youngpeople and students, they dont have money they can waste so anexpensive, glossy magazine would not be appropriate therefore Iwould experience a drop in overall sales. The options for thisquestion where: 0.00 - 0/99, 1.00 - 2.99, 3+. The most popularanswer was 1.00 - 2.99 so I will make my magazine this price.The final question was a question people could have multipleanswers to: what music do you listen too? Teenagers have a verycomplex and a variation in the music that they listen to, some peoplelisten to almost all genres and some people stick to a specific genre.My magazine will be based around artists of the Indie genre but I dowant my magazine to be like Q in the terms that it can appeal to avery wide audience. The options for this question were: Rock, Pop,R&B, Classical. Country, Indie, Alternative, Screamo and an otheroption. 4 out of the 8 people listen to rock, 3 out of 8 listen to pop, 2out of 8 listen to R&B, 1 listens to Classical, 1 listens to Country, 3listen to Indie, 2 listen to alternative, 4 listen to scream and 3 listen toother genres that were not included: Indie rock, Hip Hop andHardcore Rock.I will use all of the feedback I have received to help me create mymagazine. I have found out my target audiences favourite genre ofmusic, price range and whether or not they purchase magazines andIf they do what type.