analysis of a commercial bruno’s surprising prensent for christmas anita franz 4a
TRANSCRIPT
![Page 1: ANALYSIS OF A COMMERCIAL BRUNO’S SURPRISING PRENSENT FOR CHRISTMAS Anita Franz 4A](https://reader036.vdocuments.us/reader036/viewer/2022070413/5697bff71a28abf838cbed7e/html5/thumbnails/1.jpg)
ANALYSIS OF A COMMERCIAL
BRUNO’S SURPRISING PRENSENT FOR CHRISTMASAnita Franz 4A
![Page 2: ANALYSIS OF A COMMERCIAL BRUNO’S SURPRISING PRENSENT FOR CHRISTMAS Anita Franz 4A](https://reader036.vdocuments.us/reader036/viewer/2022070413/5697bff71a28abf838cbed7e/html5/thumbnails/2.jpg)
Anita Franz 4A
![Page 3: ANALYSIS OF A COMMERCIAL BRUNO’S SURPRISING PRENSENT FOR CHRISTMAS Anita Franz 4A](https://reader036.vdocuments.us/reader036/viewer/2022070413/5697bff71a28abf838cbed7e/html5/thumbnails/3.jpg)
Vodafone’s latest commercial launched for Yuletide promotes a new offer thanks to which you will get a top-up for free if you buy a new smartphone.
Anita Franz 4A
![Page 4: ANALYSIS OF A COMMERCIAL BRUNO’S SURPRISING PRENSENT FOR CHRISTMAS Anita Franz 4A](https://reader036.vdocuments.us/reader036/viewer/2022070413/5697bff71a28abf838cbed7e/html5/thumbnails/4.jpg)
The commercial is addressed to young people and adults which are users or potential users of mobile phones.
Anita Franz 4A
![Page 5: ANALYSIS OF A COMMERCIAL BRUNO’S SURPRISING PRENSENT FOR CHRISTMAS Anita Franz 4A](https://reader036.vdocuments.us/reader036/viewer/2022070413/5697bff71a28abf838cbed7e/html5/thumbnails/5.jpg)
The scene is set in a square which is decorated for the Christmas holidays and it describes the exchange of gifts between a group of friends. The main character, the bear Bruno, brings the product into the scene.
Anita Franz 4A
![Page 6: ANALYSIS OF A COMMERCIAL BRUNO’S SURPRISING PRENSENT FOR CHRISTMAS Anita Franz 4A](https://reader036.vdocuments.us/reader036/viewer/2022070413/5697bff71a28abf838cbed7e/html5/thumbnails/6.jpg)
The relationship between the product advertised and the setting is a logical connection because an offer which is valid only for the Yuletide is publicized in a location covered with snow and full of Christmas symbols.
Anita Franz 4A
![Page 7: ANALYSIS OF A COMMERCIAL BRUNO’S SURPRISING PRENSENT FOR CHRISTMAS Anita Franz 4A](https://reader036.vdocuments.us/reader036/viewer/2022070413/5697bff71a28abf838cbed7e/html5/thumbnails/7.jpg)
The characters are not portrayted while they are enjoying the offer, but they are simply put near the advertised product.
Anita Franz 4A
![Page 8: ANALYSIS OF A COMMERCIAL BRUNO’S SURPRISING PRENSENT FOR CHRISTMAS Anita Franz 4A](https://reader036.vdocuments.us/reader036/viewer/2022070413/5697bff71a28abf838cbed7e/html5/thumbnails/8.jpg)
At the beginning the viewer’s attention is appealed through the main character’s congeniality, while he receives his friend’s presents. The product is introduced into the spot in a further moment and it is highlighted that it will be a “regalo che sorprende tutti” (a present which amazes everybody).
Anita Franz 4A
![Page 9: ANALYSIS OF A COMMERCIAL BRUNO’S SURPRISING PRENSENT FOR CHRISTMAS Anita Franz 4A](https://reader036.vdocuments.us/reader036/viewer/2022070413/5697bff71a28abf838cbed7e/html5/thumbnails/9.jpg)
Than the brand of the product, Vodafone, is identified and the conditions necessaries to enjoy the offer are illustrated: you have to buy a smartphone in order to have a 30 euros top-up for free.
Anita Franz 4A
![Page 10: ANALYSIS OF A COMMERCIAL BRUNO’S SURPRISING PRENSENT FOR CHRISTMAS Anita Franz 4A](https://reader036.vdocuments.us/reader036/viewer/2022070413/5697bff71a28abf838cbed7e/html5/thumbnails/10.jpg)
The promoted product catches viewer’s attention in two sisuations:•It is interesting for the viewer itself ( 30 euros top-up for free)•It is interesting for the viewers as a possible gift for his friends because, as often explained during the commercial, it will be an unexpected present.
Anita Franz 4A