Analysis

‘The Cards’

• We chose to use a card game within our music video as it showed that we acknowledged the lyrics of the song. “Fortune and Fame”, was a major line that we wanted to focus on which allowed us to incorporate the card game. This would allow us to use various camera angles and shots from close ups of the cards to tracking shot of Alex (the boyfriend), around the table to get his bottle opened. This allows the audience to understand the plot as we have created a ‘Boys night in’. This will portray he isn’t taking the relationship as seriously as LUNA would want him to and that is making the tension within the couple. Also, the use of poker chips and cards illustrates that he betting money which may resemble to the audience that he is vulnerable to losing it all.

‘Ripping the photo’

• The ripping of the polaroid photo within the narrative is a crucial part of the video as it portrays to the audience that the relationship is over. We have it in with LUNA ripping the photo to show that it means more to her than it does to the male. Also due to most of the narrative being based around the male we wanted to incorporate LUNA into the narrative by showing her feelings towards the relationship she was involved in.

‘Polaroid Pictures’

• We chose to use polaroid pictures to allow the audience to understand the background story as well as the relationship without portraying it within the video. For example seeing both LUNA and her boyfriend hugging in a photo clearly shows that there relationship has been good within the past. We chose to take a lot of photos to then be able to vary our intentions for what the audience interpreted. For example, the use of a dog allowed the audience to realise they were situated within a family environment as well as the connection they both had. The use of them cuddling on the sofa allowed us to use mise en scene to develop the relationship with out filming them together.

‘Torn Polaroid Photo’

• The use of the torn polaroid picture was so we could represent the relationship deteriate. The filming starts with polaroid pictures that are of the couple close within there relationship as well as them cuddled up on the sofa aswell as a couples portrait. However, to finish this sequence with a torn photograph then it’ll clearly illustrate that there relationship isn’t positive.

‘Lights’

• We chose to use the lights within our video to not only separate the narrative from the studio shots in certain parts however it was also used to show the passing of time. With the use of the studio lights flashing it allowed the audience to think that we have changed time from the day to the boys night in. Also we chose to put different coloured gels on the lights to make it more unique and have a more professional effect. We decided to use blue, red and yellow gels for this shot.

‘Luna playing with hair’

• We asked LUNA to play with her hair and make hand gestures when performing to the camera. This will allow her to create the pop stereotype that the video is always about the artist. The use of the gestures create a sense of aggression within her performance at times aswell as desperation asking, ‘what do you want from me, I have given you everything.’

‘Change of costumes’

• The changing of costumes allowed the audience to feel a sense of reality within the performance. It broke up the studio shots allowing LUNA to change angle or change the height of the camera making it varied when she sung. This was useful to us as we could then easily jump cut shot zooming it in and then back out and she would have changed outfits.

‘Luna looking for her boyfriend’

• We wanted LUNA to look out from the front door to make it look like she is waiting for her boyfriend to come back after the argument they have just had. However, we decided to change it a little to make it seem like time had gone by and she had obviously been waiting up for him and then she goes to the door. This shows her emotion towards the male figure and that although they have argued he still means a lot to her for her to go to the door and look out.

‘The Car’

• With the use of the car its evident that the male figure gets a friend to come and pick him up immediately after the argument he has with LUNA. This allows the audience to see he moves away from the situation with her however he then turns up to the party later in the same car with other boys. This shows the continuity of the video. This allows us to realise that the male figure had enough of LUNA and wanted to forget about her with a boys night.