analysis further

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I find it interesting that everything is aligned centrally. The image, and lyrics are all aligned very similarly, with the legal information central too. When analysing the lexis used on the digipak we can see that a long of the song titles incorporate elements of language that are inclusive in the field of nature. Examples of this can be seen by the use of words such as ‘dog, rabbit, hurricane’ and ‘bird’ which are all included in the song titles. The text is kept relatively small but still of an appropriate size so that they are clear and easily visible to the audience. The text also seems very conventional of the style and is nothing too bold or brash. The colour scheme of this back cover is kept in black and white, simple but effective. The white clearly stands out above the background, which makes the image and the lyrics easy to see, which are the main bits the artist wants you to see. The black and white design creates a sort of vintage and retro design, something conventional of the Indie genre. It also ensures that the cover is kept minimalist, which ensures that The text that includes the legal information is kept very small on the page ensuring that it doesn’t not distract the audiences attention however making sure that the vital information is still provided. The image on the back cover is very quirky. Again it incorporates an element of nature with there picture being of a human heart. It then very interestingly labels structures of the heart and links these to songs. Again, the heart is drawn in white to ensure that it stands out over the black background.. Interestingly , the barcode on this panel so quite large. It is normally kept much smaller so that it is easily visible but does not distract attention from the rest of the panel. They may have chosen to

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Page 1: Analysis further

I find it interesting that everything is aligned centrally. The image, and lyrics are all aligned very similarly, with the legal information central too. When analysing the lexis used on the digipak we can see that a long of the song titles incorporate elements of language that are inclusive in the field of nature. Examples of this can be seen by the use of words such as ‘dog, rabbit, hurricane’ and ‘bird’ which are all included in the song titles. The text is kept relatively small but still of an appropriate size so that they are clear and easily visible to the audience. The text also seems very conventional of the style and is nothing too bold or brash.

The colour scheme of this back cover is kept in black and white, simple but effective. The white clearly stands out above the background, which makes the image and the lyrics easy to see, which are the main bits the artist wants you to see. The black and white design creates a sort of vintage and retro design, something conventional of the Indie genre. It also ensures that the cover is kept minimalist, which ensures that attention is not focussed on the superficial elements of the album but focusses on the music.

The text that includes the legal information is kept very small on the page ensuring that it doesn’t not distract the audiences attention however making sure that the vital information is still provided.

The image on the back cover is very quirky. Again it incorporates an element of nature with there picture being of a human heart. It then very interestingly labels structures of the heart and links these to songs. Again, the heart is drawn in white to ensure that it stands out over the black background..

Interestingly, the barcode on this panel so quite large. It is normally kept much smaller so that it is easily visible but does not distract attention from the rest of the panel. They may have chosen to make this slightly larger as it fits in with the black and white colour schemes.

Page 2: Analysis further

This is the front of a digipak by Florence and the Machine, a British Indie rock band. Firstly, we can see many elements of nature incorporated into the digipack cover. For example, in the background we can see a pattern of what appears to be leaves and flowers, with birds resting on the branches. This is something conventional of the Indie genre, as more often than not it is somehow linked to the natural environment. However instead of making this background to the image bright and colourful they have used quite dark colours, such as dark greens and yellows which seem to in a way blend into the black background. This means that the centre of visual interest is kept focussed on Florence and not distracted by from bright colours in the background which submerge the image. Furthermore, the image strongly links to the album title ‘lungs’. As we can see on the picture it appears that there is a pair of lungs resting on Florence's chest above the skin. This also creates a link between the music and the natural world, as lungs are partly responsible for the air we breath. This element of the photograph also means the image is very eye catching as it is very unusual. The artists makeup is kept very subtle in this image, with a pale skin tone, and natural makeup complimenting the background. Fine attention to detail is paid, for example Florence’s nails match the colour of the lungs and some of the background, showing that the image has been very carefully constructed. The artists pose, is very serious and sultry. Interestingly, she is not addressing the audience by creating direct eye contact with the camera, but instead shot looking away and down to the ground. This might suggest that she is very thoughtful, which could represent the lyrics and music in the album. This feeling of wonder and thought that she creates, entices the audience and encourages us to want to know more about the album. Another interesting feature of this panel is the way two different fonts are used for the album title and the artist. On the majority of covers I have seen they are used in the same font to create consistency and a feeling of professionalism. The artists name is written in quite a subtle font, something which seems to represent the artist as quite delicate and bubbly, however the album title is presented in more of a bold font, one that creates a stern connotation. This may suggest that more emphasis is intended to be put on the title of the album and the connotations the audience may get from this. The image on the front very clearly shows and represents the artist and therefore the designer of this digipak may have thought that less emphasis needed to be placed on the artists name as this may have totally overpowered the title of the album especially with the combination of the striking image. I think this works quite effectively as we can see a clear divide between the two labels. It prevents confusion from which text is telling you what. I also like the border around the image which is created using a very thin white line which ceases at the Artist title. I think it prevents the image from becoming too overpowering, by keeping a small area of black negative space around the edges. It also allows the artist title to stand out more by separating an area of black space for the image to be presented instead of over the image, where it may not have gained much attention and where it may have blended in and become submerged into the image.

Page 3: Analysis further

This digipak is by Adele, a British recording artist. This digipak is largely dominated by an image of the artist. As was also observed in the digipak of Florence and The Machine, she is not directly addressing the audience by looking directly into the camera. Instead the shot is taken where Adele is shown resting her head on her hand. Again, the image seems very thoughtful as was observed in the F&TM digipak. This may entice the audience to gain more of an insight into what the album includes. Naturally, an album that has a lot of thought gone into it tends to be of a higher quality. It also represents the artist as a classy woman, as she looks very natural with subtle makeup and a soft skin tone. It is kept in black and white so that the image does not become overpowering. I like the font in this digipak as it a nice a thin font, I think that this can look equally as bold as chunky fonts went in the right size and colour and when placed above the right background. Interestingly, the artist title and album title are placed next to each other, but are separated by the use of different colours. The artists name is presented in white, however the album title is presented in green, something which is different from the rest of the digipak. This could have been done purposely to show its different function on the panel.

The back cover of this digipak keeps the black and white colour scheme, creating consistency throughout it. Another image of Adele is used, this time with direct eye contact, addressing the audience and creating synthetic personalisation. The track titles are displayed down the left hand side of the page in a central alignment. The font is kept not too small neither to large which allows the digipak to look professional, whilst still being visible and clear to read. Again here the barcode is quite large, but presented at the bottom of the page. They may have chosen to keep it quite large as it matches the colour scheme, so somehow blends in and also for its practical uses. Again, the image used here is very simple, and shows a natural and pretty shot of Adele. However, it again is quite sultry, which could be used as part of the male gaze to attract an audience, especially as the majority of Adele’s fans are probably female. This may be done to increase the male audience, whilst keeping a female audience by presenting an approachable and relatable image of Adele. This is done by keeping her appearance natural and like the everyday woman's. The image here is also placed in black and white which matches the rest of the digipak and which ensures that not too much attention is focussed on the image but also the information displayed on this page.