analysis & findings of greenland town development ltd

7/25/2019 Analysis & Findings of Greenland Town Development Ltd

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Chapter 5

Analysis & Findings

5.1 Industry Analysis:

The real estate industry of Bangladesh entered Innovation Phase in the first half of last

decade after growing over Early Phase in almost two and a half decade since its inception in

!"#$ Immense growth opportunity lies ahead of this industry that can only %e achieved with

adeuate legislative and regulatory support of the government$

To 'now the present situation of the real estate industry I have interviewed only (# clients of

this industry$

The measurement is done on a nominal scale of five points) where)

5 = Satisfactory,

4 = Somewhat Satisfactory

3 = Neutral

2 = Somewhat issatisfactory

1 = issatisfactory

The total score of (# clients of real estate industry are*

(()(+)(()(+)+),!),!)-,)-,).)+)!)")--)--),5),5)-.)-.),.),,),,)-!)-!),+),),+),-)(")-)

,!)(5)(-)-")("),!),-)(-),()(5$

Satisfaction

le!el

"ally #re$uency

%f&

'lass

Inter!al%(&

f.( 'umulati!e

fre$uency

)ercenta*e

%+&

-1 # 5 # / #

1-2 //// / 5 5 "5 5 -$5

2-3 //// //// // # -5 -5# 5 -5

3-4 //// //// //// //

/

5 ,5 5-5 ,# ,"$5

4-5 //// //// // # (5 (5# (# -5

"otal (# -5 ,## ##

0ere) 1*(#

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ean:2ean is the average score in a freuency distri%ution$

ean %(&*f341

*,##4(#

*,-$5

edian: 2edian is the score in the middle of freuency distri%ution$

2edian * 6 I 7 14- 8 pcf

f

*,#6#79(#4-85:45

*,,$,,

ode: 2 ode is the score that occurs most freuently in the distri%ution$

*,#6 ;958#:4 9-758#8#:o

according to the median the position of industry is also good$

The modal value is ,5 which are also %elonging to the somewhat satisfactory level

which means the most customer of real estate industry is somewhat satisfied$

The highest score is (" which are !(? and lowest score is + which are ,-?$ >o we

can see that some customer is very much satisfied and some very dissatisfied$ But the

percentage is not too %ad to recover$

From the analysis I have also found +-$5? customer are very satisfied on the real

estate company$ And other -$5? customer is very disappointed on real estate

industry due to price) uality) and e3terior design$ And rest -5? customer is

%elonging in neutral level$

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5.1.1 Analysis of client/s satisfaction ran*e of 0eal state Industry=

Satisfaction

le!el

#re$uency

%f&

'lass

Inter!al%(&

(- ( %(- ( &2 f%(- ( &2

-1 # 5 8-"$5 "5+$-5 #

1-2 5 5 8"$5 ,#+$-5 5,$-5

2-3 # -5 8"$5 5+$-5 5+-$5

3-4 5 ,5 -$5 +$-5 !,$"5

4-5 # (5 -$5 5+$-5 5+-$5

"otal (# -5 ,"5#

0ere) 3 *,-$5

* ,"5#4(#

*!$"

So, the ran*e of client/s satisfaction:

,-$56!$"*(-$-

,-$58!$"*--$.

The client@s satisfaction range of real estate industry is --$+ to (-$- which means in

case of satisfaction most of clients %elong in neutral and somewhat satisfied$ It means

the industry position is overall good$

5.1.2 Industry osition analysis y the sur!ey $uestion:

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1: Is the roduct you ou*ht satisfy you in the case of your re$uirements

uality 1o$ of

respondents

Percentage 9?:

Stron*ly A*ree6 Satisfied 14 35

Somewhat A*ree6 Satisfied 12 3

Neutral 7 2

Somewhat isa*ree6issatisfied 8 15

Stron*ly isa*ree6 issatisfied

Total 4 1

Among (# respondents ,5? are strongly satisfied and 5? are somewhat satisfied) -# ? are

neutral and 5? are somewhat dissatisfied$ But here is no strongly dissatisfactory customer)

so the satisfaction level is good$

2: oes the roduct match with your test

uality 1o$ of

respondents

Percentage 9?:



Neutral 9 22.5


Stron*ly isa*ree6 issatisfied 1 2.5

Total 4 1

Among (# respondents -5? are strongly satisfied and ,#? are somewhat satisfied) --$5 ?

are neutral) -#? are somewhat dissatisfied and -$5? are strongly dissatisfactory customer) so

here also overall satisfaction level is good of the industry$

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3: as it cost effecti!e or reasonale comare to other real estate comanies

>o here among (# respondents #? are strongly satisfied) -5? are somewhat satisfied) -"$5?

are neutral) ,#? are somewhat dissatisfied and only "$5? are dissatisfied$ >o the

satisfaction level is not good in case of pricing$

4: "o what e(tent do you e!aluate the le!el of safety

uality 1o$ of

respondents

Percentage 9?:

Stron*ly A*ree6 Satisfied

7 2Somewhat A*ree6 Satisfied 1 25

Neutral 11 2;.5


Stron*ly isa*ree6 issatisfied 3 ;.5

Total 4 1

>o here Among (# respondents -#? are strongly satisfied) -5? are somewhat satisfied)

-"$5? are neutral) -#? are somewhat dissatisfied and only "$5? are strongly dissatisfied$ >o

in case of safety the satisfaction level is overall good$

5: Are you satisfied with the $uality of the ser!ice

16

uality 1o$ of

respondents

Percentage 9?:



Neutral 11 2;.5


Stron*ly isa*ree6 issatisfied ; 1;.5

Total 4 1


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uality 1o$ of

respondents

Percentage 9?:



Neutral 15 3;.5


Stron*ly isa*ree6 issatisfied 3 ;.5

Total 4 1

>o here Among (# respondents #? are strongly agree) -5? are somewhat agree) ,"$5? areneutral) ,#? are somewhat disagree and only "$5? are strongly disagree$ >o in case of

recommendation most customers are neutral and where other %ig portion of customer they

disagree to recommend of his companies to his4her friend or colleague$

7: "o what e(tent do you satisfied with the time of deli!erin* the roducts

uality 1o$ of

respondents

Percentage 9?:

Stron*ly A*ree6 Satisfied 1 2.5


Neutral 14 35

Somewhat isa*ree6issatisfied ; 1;.5


Total 4 1

>o here among (# respondents -$5? are strongly satisfied) (5? are somewhat satisfied) ,5?

are neutral) "$5? are somewhat dissatisfied and only #? are strongly dissatisfied$ >o the

level of satisfaction is good in case of timing$

9: "o what e(tent are you satisfied with the en!ironment and location

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uality 1o$ of

respondents

Percentage 9?:


Somewhat A*ree6 Satisfied 13 32.5

Neutral ; 1;.5



"otal 4 1

>o here among (# respondents ,#? are strongly satisfied) ,-$5? are somewhat satisfied)"$5? are neutral) -#? are somewhat dissatisfied and only #? are strongly dissatisfied$ >o

the level of satisfaction is good in case of environment and location$

1: "o what e(tent are you satisfied with the e(terior desi*n

uality 1o$ of

respondents

Percentage 9?:


Somewhat A*ree6 Satisfied 1; 42.5

Neutral 7 2

Somewhat isa*ree6issatisfied 9 22.5

Stron*ly isa*ree6 issatisfied 4 1

"otal 4 1

>o here among (# respondents 5? are strongly satisfied) (-$5? are somewhat satisfied) -#?

are neutral) --$5? are somewhat dissatisfied and only #? are strongly dissatisfied$ >o the

level of satisfaction is overall good in case of e3terior design$

5.2 )osition analysis of >reen land "own in 0eal state Industry:

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To 'now the present situation of the reen and Town I have interviewed only -# clients of

this company$

The measurement is done on a nominal scale of five points) where)

5 = Satisfactory,

4 = Somewhat Satisfactory

3 = Neutral

2 = Somewhat issatisfactory

1 = issatisfactory

The total score of -# clients of real estate industry are*

(")+)(5).),)!),!)-),!)--),.)-,),-)-,),()-"),5),5)-!)-.$

Satisfactio

n le!el

"ally #re$uenc

y

%f&

'lass

Inter!al%(&

f.( 'umulati!

e fre$uency

)ercenta*e

%+&

-1 # 5 # / #

1-2 /// , 5 (5 , 5

2-3 //// /// " -5 "5 # ,5

3-4 //// //// . ,5 -.# . (#

4-5 // - (5 !# -# #

"otal -# -5 5!# ##

0ere) 1 *-#

ean:2ean is the average score in a freuency distri%ution$

ean %(&*f341

*5!#4-#

*-!$5

edian: 2edian is the score in the middle of freuency distri%ution$

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2edian * 6 I 7 14- 8 pcf

f

*,#6#79-#4-8#:4.

*,#

ode: 2 ode is the score that occurs most freuently in the distri%ution$

*,#6 ;9.8":4 9-7.8"8-:o we

can see that some customer is very much satisfied and some very dissatisfied$ But the

percentage is not too %ad to recover$

From the analysis I have also found 5#? customer are very satisfied on this company$

And 5? customer is very disappointed on this company due to price) facilities) and

location$ And rest -5? customer is %elonging in neutral level$

5.2.1 Analysis of client/s satisfaction ran*e of >reen ?and "own=

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Satisfaction

le!el

#re$uency

%f&

'lass

Inter!al%(&

(- ( %(- ( &2 f%(- ( &2

-1 # 5 8-($5 +##$-5 #

1-2 , 5 8($5 -#$-5 +,#$"5

2-3 " -5 8($5 -#$-5 ($"5

3-4 . ,5 5$5 ,#$-5 -(-

4-5 - (5 5$5 -(#$-5 (.#$5

"otal -# -5 (!5

0ere) 1*-#

* (!54-#

* .$+

So, the ran*e of client/s satisfaction:

-!$56.$+*,.$

,!$58.$+*-#$!

The client@s satisfaction range of this is -#$! to ,!$ which means in case of

satisfaction most of clients %elong in neutral and somewhat satisfied$ It means the

company position is overall good$

5.2.2 'omany osition analysis y the sur!ey $uestion:

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1: Is the roduct you ou*ht satisfy you in the case of your re$uirements

uality 1o$ of

respondents

Percentage 9?:



Neutral ; 35



Total 2 1

Among -# respondents #? are strongly satisfied and (#? are somewhat satisfied) ,5 ? are

neutral and 5? are somewhat dissatisfied$ But here is no strongly dissatisfactory customer)

so the satisfaction level is good$

2: oes the roduct match with your test

uality 1o$ of

respondents

Percentage 9?:



Neutral ; 35



Total 2 1

Among -# respondents #? are strongly satisfied and (#? are somewhat satisfied) ,5 ? are

neutral) 5? are somewhat dissatisfied and here is also no strongly dissatisfactory customer)

so here also overall satisfaction level is good of the industry$

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3: as it cost effecti!e or reasonale comare to other real estate comanies

>o here among -# respondents #? are strongly satisfied) #? are somewhat satisfied) ,#?

are neutral) 5#? are somewhat dissatisfied and only #? are dissatisfied$ >o the satisfaction

level is not good in case of pricing$

4: "o what e(tent do you e!aluate the le!el of safety

uality 1o$ of

respondents

Percentage 9?:



Neutral 1 5



Total 2 1

>o here Among -# respondents #? are strongly satisfied) ,#? are somewhat satisfied) 5#?

are neutral) 5? are somewhat dissatisfied and only 5? are strongly dissatisfied$ >o in case

of safety the satisfaction level is overall good$

5: Are you satisfied with the $uality of the ser!ice

24

uality 1o$ of

respondents

Percentage 9?:



Neutral 8 3



Total 2 1


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uality 1o$ of

respondents

Percentage 9?:



Neutral 8 3



Total 2 1

>o here Among -# respondents #? are strongly satisfied) (#? are somewhat satisfied) ,#?

are neutral) -#? are somewhat dissatisfied and here is no strongly dissatisfied customer$ >o

in case of uality the satisfaction level is good$

8: "o what e(tent are you satisfied with the facilities

uality 1o$ of

respondents

Percentage 9?:



Neutral ; 35



Total 2 1

>o here Among -# respondents #? are strongly satisfied) (#? are somewhat satisfied) ,5?

are neutral) 5? are somewhat dissatisfied and here is no strongly dissatisfied customer$ >o

in case of facilities the satisfaction level is good$

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uality 1o$ of

respondents

Percentage 9?:



Neutral ; 35



Total 2 1

>o here Among -# respondents #? are strongly agree) #? are somewhat agree) ,5? areneutral) -5? are somewhat disagree and only ,#? are strongly disagree$ >o in case of

recommendation most customers are neutral and where other %ig portion of customer they

disagree to recommend of his companies to his4her friend or colleague$

7: "o what e(tent do you satisfied with the time of deli!erin* the roducts

uality 1o$ of

respondents

Percentage 9?:



Neutral 8 3



Total 2 1

>o here among -# respondents #? are strongly satisfied) +#? are somewhat satisfied) ,#?

are neutral) #? are somewhat dissatisfied and only #? are strongly dissatisfied$ >o the level

of satisfaction is good in case of timing$

9: "o what e(tent are you satisfied with the en!ironment and location

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uality 1o$ of

respondents

Percentage 9?:



Neutral 4 2



"otal 2 1

>o here among -# respondents #? are strongly satisfied) +#? are somewhat satisfied) -#?are neutral) #? are somewhat dissatisfied and only #? are strongly dissatisfied$ >o the level

of satisfaction is good in case of environment and location$

1: "o what e(tent are you satisfied with the e(terior desi*n

uality 1o$ of

respondents

Percentage 9?:


Somewhat A*ree6 Satisfied

Neutral 15 ;5



"otal 2 1

>o here among -# respondents #? are strongly satisfied) #? are somewhat satisfied) "5? are

neutral) -5? are somewhat dissatisfied and only #? are strongly dissatisfied$ >o the level of

satisfaction is neutral in case of e3terior design) %ecause the main product of the company is

land$

5.3 S@" Analysis of >reen ?and "own:

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>/T analysis ena%les an organiDation to have a comprehensive insight a%out position in the

industry compared to its competitors$ It provides the organiDation a scope to strategically

improve its position in the mar'et$ 0ere) I discuss the internal strength and wea'ness ofreen and Town as well as the e3ternal opportunities and threats$

Stren*th eaness

ell 'nown Brand ac' of service e3perience

ong e3perienced service system ac' of efficiency in employees

edicated and e3perienced associates apid decision change for %oth design

and administration >trong distri%ution channel

Goung and hardwor'ing wor'force ules and regulations are not

followed properly$ >trong relationship with customers

>afety assurance$ ess num%er of associate in the sales

department with lot of pressure$ 2aintaining good relationship with

The new and old clients$ 0igh price of their products$

Their products uality

@ortunities "hreats rowing mar'et$ rowing competition in the mar'et

ocated in the %usiness area Political insta%ility

2ore penetration into new mar'ets

with e3isting products

ising price of dollar

0igh price of their products

Introduce new high uality products

and mar'et with the help of their

>trong networ's$

Change of customer@s demand

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analysis & findings of greenland town development ltd

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