Analysis

Internal impact

External impact

Communicating

How Do You “Do”

Different types of ways to get other peoples

perspective would be:

*Interviews *Questionnaires

*Group discussions *Surveys

Factors That Matter

• Target audiences

• Messaging

• Channels

• Workflow/

Governance

Look Deep Within

• Un-researched Assumptions

• Isolated Opinions

• Loss of Time and Money

Who Are These People Anyhow?

• User Interviews

• Survey

• Multivariate and A/B Test

• Website Analytics**

•Social and Reputation Analytics

•Search and Keyword Analytics

•Contact Analytics

•Syndicated Research

The Other Guys

• How are competitors websites organized?

• What are they talking about?

• What’s their format?

• What’s their branding and messaging like?

• Where else are they active?

The Power Players

• Bloggers

• Social Media

Sites

• Celebrities

• TV Shows/Talk

shows

• #Hashtags

• Framilies

• Online Forums

• Trade Shows

• ETC…

Keep Your Eyes Open

• Current Events

• Advances in Technology

• Trends

• Best Practices

Here They Come(Or Go)

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• Share your results with

stakeholders

• Have a Summary Document