analysis and interpretation data 007
TRANSCRIPT
-
8/13/2019 Analysis and Interpretation Data 007
1/25
M.B.A. Programme Bharati Vidyapeeth University
__________________________________________________________________________
ANALYSIS AND INT!P!TATI"N DATA
ANALYSIS "# $UST"M! SU!VY
Per%entage o& 'sers minera()pa%*aged drin*ing +ater.
Ans+er No. o& !espondents. Per%entage
Yes. 49 70 %
No. 21 30%
Total. 70 100%
49
21
Yes.
No.
In%ome Be(o+
,---
,---
/---
/---
0---
0---
1-2---
A3ove
1-2---
Tota( Per%entage
Yes 6 7 8 9 19 49 70%
No 11 5 2 2 1 21 30%
Total 100%
__________________________________________________________________________
Y.M.I.M.4
-
8/13/2019 Analysis and Interpretation Data 007
2/25
M.B.A. Programme Bharati Vidyapeeth University
__________________________________________________________________________
6
11
7
5
8
2
9
2
19
1
0
5
10
15
20
Below 3000 3000-5000 5000-7000 7000-10,000 Above
10,000
Yes
No
The above table clearly shows that 70% of the respo!ets "se
#$eralpac&a'e! !r$&$' water ( 30% of the respo!et !o ot "se or have
yet ot "se! the #$eralpac&a'e! !r$&$' water. The res"lts are w$th$ the
sa#ple s$)e selecte!.
*"t of 70% "sers 22.8% are fro# 10+000 ,s. ( above $co#e 'ro"p. -
a#o' o"sers 17.1% are fro# below 3+000 ,s. $co#e 'ro"p.
/t clearly reveals that the $co#e $s a #aor factor wh$ch $fl"eces the
p"rchas$' !ec$s$o of #$eral.
.
__________________________________________________________________________
Y.M.I.M.4
-
8/13/2019 Analysis and Interpretation Data 007
3/25
M.B.A. Programme Bharati Vidyapeeth University
__________________________________________________________________________
"%%asions to 3'y the minera()PD5
No. "&
!espondents
6
Travel 26 37.1%
otel 22 31.4%
oc$al f"ct$os 14 20%
*thers 8 11.5%
Tota( 0- 1--6
2622
14
8
0
5
10
15
20
2530
Travel Hotel Social
functions
t!ers
No. Of Respondents
-bove table shows that 55.3% of "sers p"rchase the #$eral water
wh$le travel$'. -! 29.8% !"r$' hotel$'. 12.8% of "sers p"rchase the
#$eral !"r$' soc$al f"ct$os.
That #eas the #ost potet$al area for #$eral $s the travel spots
s"ch as "s stops+ ,a$lwaystat$os+ r$vatetravels stop+ -t hotels (
resta"rats+ reta$l shops ( soft!r$&s stores at all to"r$sts spots.
__________________________________________________________________________
Y.M.I.M.4
-
8/13/2019 Analysis and Interpretation Data 007
4/25
M.B.A. Programme Bharati Vidyapeeth University
__________________________________________________________________________
Brand +ise a+areness &or severa( 3rands o& minera()PD5.
Brand No. "&
!esponses
5itho't Aid. 5ith Aid.
$sler$ 50 71.4% 21.3%
a$ley 19 27.1% 9.2%
-"af$a 31 44.3% 19.1%
$ley 26 37.1% 16.9%
-N::;-N/ 18 25.7% 21.2%
* $s beef$t$' the $sler$ st$ll $s
case of awareess ( sales also. arle?s aother bra! a$lley has oly 27.1%
awareess.
__________________________________________________________________________
Y.M.I.M.4
-
8/13/2019 Analysis and Interpretation Data 007
5/25
M.B.A. Programme Bharati Vidyapeeth University
__________________________________________________________________________
-N::;-N/ $s cotr$b"t$' 37.1% awareess w$tho"t a$! ( 16.9%
w$th a$!. Total awareess $s abo"t 54%+ b"t the sa#ple area $s local area for
-N::;-N/ . "t $t w$ll have less awareess $s other areas. -! th$s $s
!"e to lac& of a!vert$s$'. -! -N::;-N/ has to a!vert$se to $crease
awareess a#o' the pop"lat$o.
eps$?s -"af$a has 'ot #ore tha 44.3% w$tho"t a$!+ 19.1% w$th a$!
awareess. h$ch $s !"e to the$r a!s ( 'oo! a#e $ the #ar&et.
__________________________________________________________________________
Y.M.I.M.4
-
8/13/2019 Analysis and Interpretation Data 007
6/25
M.B.A. Programme Bharati Vidyapeeth University
__________________________________________________________________________
A+areness a3o't SAN7VANI
Ans+er No. o& !espondents 6
Yes 27 38.57
No 43 61.43
Total 70 100.0
27
43
Yes
No
-bove table shows that 38.57% of respo!ets are aware to
-N::;-N/ . 61.43% of respo!ets ha! ot hear! the a#e of
-N::;-N/ pac&a'e! !r$&$' water bra!.
Th$s $s !"e to lac& of a!vert$se#et. -! th$s lac& of awareess !$rectly
affects the sale of the bra!. -#o' local tra!ers they w$ll be rea!y to sell the
-N::;-N/ + b"t the c"sto#ers !oes ot as& for $t+ s$ce $t $s a local
pro!"ct. o they sho"l! '$ve a!vert$se#et s"pport+ the the sell$' of
-N::;-N/ wo"l! beco#e easy.
__________________________________________________________________________
Y.M.I.M.4
-
8/13/2019 Analysis and Interpretation Data 007
7/25
M.B.A. Programme Bharati Vidyapeeth University
__________________________________________________________________________
Brand +ise pre&eren%e o& %'stomers 8 their reasons.
9ood
3rand
name
:'a(ity
Ass're
Pa%
*ing
Nationa(
3rand
avai(a3(e
every+here
Taste 1.;
(iters
Any
+hi%h
is avai(
a3(e
Tota( 6
$sler$ 18 8 12 1 2 41 58.8%
a$lley 3 3 4.3%
-"af$a 2 1 1 2 6 8.6%
$ley 4 2 3 1 1 11 15.7%-N::
;-N/
1 5 2 8 11.4%
*
-
8/13/2019 Analysis and Interpretation Data 007
8/25
M.B.A. Programme Bharati Vidyapeeth University
__________________________________________________________________________
bra! a#e ( 12% c"sto#ers prefer $t beca"se $t $s a co##o bra! ava$lable
everywhere.
/ case of -N::;-N/ 5% c"sto#ers prefer to b"y $t+ beca"se they
are ass"re! of -N::;-N/? "al$ty.
Ne
-
8/13/2019 Analysis and Interpretation Data 007
9/25
M.B.A. Programme Bharati Vidyapeeth University
__________________________________________________________________________
Ana(ysis o& &a%tor ran*ed 3y the %'stomers d'ring p'r%hasing.
!an* Pri%e Pa%*aging $(arity Brand
name
Avai(a3i(ity Name.
1 2 8 26 32 11 ra!
a#e
2 9 16 13 12 27 @lar$ty
3 18 20 12 10 15 ac&a'$'
4 15 16 15 9 16 -va$lab$l$ty
5 26 10 4 7 1 r$ce
The above aalys$s shows that #aor$ty of c"sto#ers have '$ve f$rst
ra& to ra! a#e. That #eas people bel$eve $ pop"lar bra!+ seco! ra&
$s '$ve to clar$ty ( th$r! ra& to pac&a'$'+ ava$lab$l$ty 'ot the fo"rth ra&.
h$le pr$ce has 'ot f$fth ra&+ the c"sto#ers !o ot '$ve wh$ch #eas the
pr$ce. r$ce $s the least cos$!ere! factor a'a$st the bra! a#e ( clar$ty.
Th$s $!$cates that c"sto#ers are h$'hly cosc$o"s '$ve $#portace to
"al$ty rather tha pr$ce.
__________________________________________________________________________
Y.M.I.M.4
-
8/13/2019 Analysis and Interpretation Data 007
10/25
M.B.A. Programme Bharati Vidyapeeth University
__________________________________________________________________________
Average ann'a( %ons'mption o& minera()pa%*aged drin*ing +ater among
respondents.
$ons'mption in
(itre)year
No. !espondents Per%entage
140 10 14.3%
4080 10 14.3%
80120 10 14.3%
120160 12 17.1%
-bove160 28 40%
Tota( 0- 1--6
14.30% 14.30% 14.30%17.10%
40.00%
0"00#
5"00#10"00#
15"00#
20"00#
25"00#
30"00#
35"00#
40"00#
1-40 40-%0 %0-120 120-1$0 Above1$0
Percentage
The above aalys$s shows that the 40% respo!ets have the h$'hest
a"al cos"#pt$o $ abov160 l$tresyear. -! 14.3% respo!ets have the
avera'e a"al cos"#pt$o .
__________________________________________________________________________
Y.M.I.M.4
-
8/13/2019 Analysis and Interpretation Data 007
11/25
-
8/13/2019 Analysis and Interpretation Data 007
12/25
M.B.A. Programme Bharati Vidyapeeth University
__________________________________________________________________________
Per%entage pre&eren%e to di&&erent pa%*aging.
Ans+er Po(ythene
Bags.
More
than 1
(itre.
Less than
1 (itre.
Tota( Per%ent
Yes 14 21 17 52 74.3%
No 9 8 1 18 25.7%
70 100
14
9
21
8
17
10
5
10
15
20
25
/ol&t!ene Bas" 6ore t!an 1 litre" 8ess t!an 1 litre"
Yes
No
-bove aalys$s shows that 74.3% of respo!ets are rea!y to accept the
!$fferet pac&a'$'. / case of polythee ba's. 20% of respo!ets say that
they wo"l! accept the pr$ce. h$le 13.4% of respo!ets accept #ore tha 1
l$tre pac& or fa#$ly pac&s. 31.7% of respo!ets w$ll accept D l$tre pac&
beca"se #ost of the t$#e the water re#a$$' $ 1 l$tre pac& bottle. / D l$tre
they ca 'et ch$lle! pac&.
__________________________________________________________________________
Y.M.I.M.4
-
8/13/2019 Analysis and Interpretation Data 007
13/25
M.B.A. Programme Bharati Vidyapeeth University
__________________________________________________________________________
35% of respo!ets sa$! that they wo"l! ot accept the polythee ba's
beca"seE $t wo"l! be !$ff$c"lt to !r$& or ha!le ( store the re#a$$' water
after !r$&$'.
__________________________________________________________________________
Y.M.I.M.4
-
8/13/2019 Analysis and Interpretation Data 007
14/25
-
8/13/2019 Analysis and Interpretation Data 007
15/25
M.B.A. Programme Bharati Vidyapeeth University
__________________________________________________________________________
4.3% of respo!ets felt that the pr$ce of $sler$ was less as co#pare! to
other bra!s. eca"se $sler$ ( a$lley $s 1.2 l$tre wh$ch $s ava$lable for 12
,s.. -! others have 1 l$tre for 12 ,s.
__________________________________________________________________________
Y.M.I.M.4
-
8/13/2019 Analysis and Interpretation Data 007
16/25
M.B.A. Programme Bharati Vidyapeeth University
__________________________________________________________________________
ANALYSIS "# T!AD!S SU!VY
Per%entage o& Brands Stored 3y Traders<
Brands No. "& Traders Per%ent
$sler$ 17 34%
a$ley 4 8%
-"af$a 9 18%
$ley 11 22%
-N::;-N/ 9 18%
*
-
8/13/2019 Analysis and Interpretation Data 007
17/25
M.B.A. Programme Bharati Vidyapeeth University
__________________________________________________________________________
have alrea!y a 'oo! !$str$b"t$o etwor& of col! !r$&s+ !"e to wh$ch the$r
share $s $creas$'.
-N::;-N/ also 18% tra!ers who store the$r bra!s. /t $s 'oo!
eo"'h+ b"t ot 'reat. -s -N::;-N/ $s local bra! st$ll $s ot reache! at
reta$lers. Th$s $s !"e to lac& of sales force they have. They lost so#e or!ers !"e
to the$r proble#s $ serv$ce.
-#o' ew etrat *
-
8/13/2019 Analysis and Interpretation Data 007
18/25
M.B.A. Programme Bharati Vidyapeeth University
__________________________________________________________________________
Per%entage se((ing pre&eren%e to vario's 3rands 3y traders 8 their
reasons.
Brand $'stome
r
Demand
Margin Servi%e
$redit
Made
Avai(a3(e
Tota( Per%ent
$sler$ 10 1 11 22%
a$lley 4 4 8%
-"af$a 2 1 1 1 5 10%
$ley 1 4 1 5 12%
-N::;-N/ 1 7 1 9 18%
*
-
8/13/2019 Analysis and Interpretation Data 007
19/25
M.B.A. Programme Bharati Vidyapeeth University
__________________________________________________________________________
24
3
4
Margn !er"ce #redt Made $"aa&e
The above table reveals that the 22% of tra!ers '$ve sell$' preferece
to $sler$+ o"t of wh$ch 20% $s !"e to oly c"sto#ers !e#a!. The #ar'$
fro# $sler$ for tra!ers $s less as co#pare! to other bra!s they prefer $sler$
!"e to the c"sto#ers !e#a!.
-N::;-N/ also has 18% preferece of tra!ers. *"t of wh$ch 14%
$s oly !"e to 'oo! #ar'$s. -! 4% !"e to c"sto#er?s !e#a! ( 'oo!
serv$ce.
/ts overall preferece reasos cos$!ere! 48% of tra!ers preferece $s
!"e to #ar'$. -! 14% !"e to 'oo! serv$ce ( ava$lab$l$ty. h$ch $s the &ey
area+ beca"se there $s sl$'ht !$fferece $ #ar'$s betwee -N::;-N/ (
others. /f they ca prov$!e the 'oo! serv$ce they w$ll 'et that preferece of
tra!ers.
__________________________________________________________________________
Y.M.I.M.4
-
8/13/2019 Analysis and Interpretation Data 007
20/25
M.B.A. Programme Bharati Vidyapeeth University
__________________________________________________________________________
Per%entage o& %'stomers demand &or vario's 3rands.
Brands No. "& Peop(es Per%ent
$sler$ 32 45.7%
a$lley 3 4.3%-"af$a 12 17.1%
$ley 3 4.3%
-N::;-N/ 2 2.9%
*
-
8/13/2019 Analysis and Interpretation Data 007
21/25
-
8/13/2019 Analysis and Interpretation Data 007
22/25
M.B.A. Programme Bharati Vidyapeeth University
__________________________________________________________________________
"t o oe #e!$cal store fo"! who has sales #ore tha 36 l$tres!ay.
That #eas hotels ( 'eeral stores are #ost potet$al areas for
#$eral.
Di&&erent s%hemes on the 3rands.
No. "& Bott(es #ree Pri%e
$sler$ 12 2 120
60 12 550
-"af$a 12 2 96
25 5 480
*
-
8/13/2019 Analysis and Interpretation Data 007
23/25
M.B.A. Programme Bharati Vidyapeeth University
__________________________________________________________________________
Per%entage trader@s pre&eren%e to vario's s%hemes
S%hemes No. "& Traders Per%ent
Net rate 14 28%
Cree bo< 12 24%
oth 24 48%
Tota( /- 1--6
28%24%
48%
0#
5#
10#
15#
20#
25#
30#35#
40#
45#
50#
.et rate ree bo* Bot!
Percent
The above table reveals that 40% of tra!ers #ay prefer ay sche#e+ they
caot !$st$'"$sh betwee the sche#es.
35.7% of tra!ers prefer et rate sche#es. These are the tra!ers who have
sales below 12 l$tres!ay at #ost. o they prefer et rate.
24.3% of tra!ers have the sales #ore tha 36 l$tres!ay. They p"rchase
bo< sche#es beca"se they 'et #ore #ar'$ as co#pare! to et rate. -! also
!"e to bo< sche#es they always have stoc& $ the$r stores.
The bo< sche#es are also beef$c$al to -N::;-N/ also beca"se $t
w$ll $crease pro!"ct$o ( $vetory also ca re!"ce.
__________________________________________________________________________
Y.M.I.M.4
-
8/13/2019 Analysis and Interpretation Data 007
24/25
M.B.A. Programme Bharati Vidyapeeth University
__________________________________________________________________________
$ategory o& %'stomers p'r%hasing the minera()pa%*aged drin*ing +ater.
$ategory No. "& Peop(es Per%ent
ta!ar!$'h @lass 36 51.4%
:!"cate! B$!!le @lass 14 20%
oth H-llI 20 28.6%
Tota( 0- 1--6
51%
20%
29%
0#
10#
20#
30#
40#
50#
$0#
Stanar>Hi!
;lass
9ucate
6ile ;lass
Bot! ?All@
Percent
/ past $t was cos$!ere! that #$eral water was oly h$'hclass peoples
ee!. "t th$s ass"#pt$o $s va$sh$'+ as 20% of c"sto#ers are #$!!le classor 28.6% fro# both classes.
Th$s $s 'oo! s$' for #$eral $!"stry+ beca"se $t wo"l! $crease
the cos"#ers.
__________________________________________________________________________
Y.M.I.M.4
-
8/13/2019 Analysis and Interpretation Data 007
25/25
M.B.A. Programme Bharati Vidyapeeth University
__________________________________________________________________________
"pinion o& traders a3o't the SAN7VANI .
Margin :'a(ity 8
Pa%*ing
Servi%e 8
$redit
Not
Avai(a3(e
Tota( Per%ent
Aoo! 5 9 3 0 17 34%
etter 2 6 4 0 12 24%
a! 2 1 4 0 7 14%
Not
ava$lable
0 0 0 14 14 28%
Tota( /- 1--6
52 2
9
6
1
3
4
4
0
0
0 14
0
5
10
15
20
oo Better Ba .ot available
Margn )*at+ , Pac-ng !er"ce , #redt Not $"aa&e
The above table reveals that 34% of tra!ers are sat$sf$e! fro#
-N::;-N/ . *"t of wh$ch 28% are s"re abo"t $ts "al$ty ( have 'oo!
pac&$'. 14% are feel$' that $t has 'oo! #ar'$. 16% are sat$sf$e! w$th the
serv$ce.
"t 4% tra!ers #ostly fro# ara! were ot sat$sf$e! w$th #ar'$. They
felt $t was local pro!"ct+ so #ar'$ #"st be #ore. 8% of tra!ers #ostly fro#
atara are ot sat$sf$e! w$th the serv$ce of -N::;-N/ .
28% of tra!ers say that the pro!"ct $s ot yet #a!e ava$lable.
alespersos are ot reache! to that tra!er.