analysing survey results
TRANSCRIPT
Analysing Survey Results
Danielle Watkins
Survey Analysis
Danielle Watkins
9 out of the people that took my survey were female, as the other 2 were male. Therefore, when creating my newspaper
advertisement I will ensure that the main target audience I apply my advertisement to will be towards females. As a soap channel
we expected majority of the audience to be female. To help create my advertisement to the perfect audience, I needed to find out
the age range, which leads me onto the next question.
The main age range that shows interest in newspaper advertisements are 16-18 year olds. A large number of 9 people, out of the 11, are 16-18 years old, therefore, I need to be careful with the language type and the colours. For example young adults will not be interest in girly colours such as pink, but will be interested in exciting colours
such as red/blue. However, further on I ask the question of what colour they will prefer. The language type needs to be formal and professional, however, friendly and easy to read and understand. Therefore, including large, difficult words will bore the
reader, and loose interest.
The survey result show various replies to when people read
newspaper advertisements. Only
one person never reads a newspaper
advertisement, whereas majority of the people read one
once a week. Not many people are going to read a
newspaper advertisement
everyday, because most people can
access the internet, and have no reason to
buy a newspaper article.
All the response I got for this
question was equal. Video
advertisement was the most
popular answer, followed closely
behind with animated
advertisement.
• Everyone agreed that I would need to include all the features listed.
However, a low amount of people didn’t think I
should include the companies slogan. I will still include a slogan into
our newspaper advertisement to make our TV channel more
recognizable, however, I may include it slightly smaller than originally planned, and present it
in the corner.
Majority of the people who
answered my survey would
expect to see either classic colours in my magazine, such as black and white, or either hot colours
such as red and yellow. Only a one person said they would like to see
cold colours, therefore, I will
avoid using colours such as blue and
purple.
Absolutely everyone agreed that they would expect images in my newspaper advertisement, therefore, I will
ensure to include a main image to grab
the readers attention.
A large amount of people said that a colour newspaper advertisement will
attract their attention, only one person said black and white, and 2 people said any
type. Therefore, I will use colourful
colour in my newspaper
advertisement as this would help to
attract my audience.