Analysing an advert

‘OPIUM’ Yves Saint Laurent

Rachel Haywood-Percival

Soft/Introverted (Marjorie Ferguson)

Placed centrally pulling all gaze to her

Advert places audience in the position of voyeur

The advert caused controversy but was not

banned

This generates more publicity and higher sales

Opium is a drug, suggesting the perfume is drug like or addictive?

Sophie Dahl’s body language is highly sexualised and sensual, perhaps mirroring the sensuality of the perfume

Bright hair, green eye shadow and

purple lipstick highly contrast against

The dark background and white of her

skin, drawing attention to her face

She’s wearing

gold jewellery and shoes suggesting

wealth

She’s lying in silk which createsQuite a

luxurious atmosphere

Her direction or object of attention is not discernable,Creating intrigue

within the audience.