analyses for the market research

8/6/2019 Analyses for the Market Research

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Duke Plasto Technique Pvt. Ltd

Analyses for the Market research

Marketing research is the systemic design, collection, analysis and reporting ofdata relevant to a specific marketing situation facing an organization

-Philip kotler.

Marketing is a composes process in a society by which demand structure

for economic goods and services anticipated or enlarged and satisfied marketing

research is the scientific and controlled process of gathering of non routing

marketing information problem. Employees marketing efforts starts and ends with

customers marketing research is tool to optimize the marketing effort so that we

have minimum of waste and maximum of waste and maximum of advantages.

It enables identification and analysis of consumer market. Each

component of the marketing mix is formulated on the basic of Marketing

information and distribution. Marketing research contains steps in it.

Page 1

1. Problem Formulation

2. Selection of Research

3.Devlo in Research

4. Selection of data collection

5.Atual Data collection

7. Preparation of Research Report

6. Analysis and interpretation of data


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Que. Are you user of pump or pipe?

Table:-

Answer No. Percentage

Yes 35 87.50

No 5 12.50

Chart:-

Interpretation:-

From the above chart I can say that 87.50% people use the

pump or pipe and 12.50% people do not use the pump or pipe.87.50%people usethe pump or pipe because in India many peoples business join with agriculture .

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Que. Which company knowing by you?

Table:-

Chart:-

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Company Answer Percentage

Duke 25 62.50

Aroma 7 17.50

Ashirwad 2 5

Unnati 3 7.5

Lubbi 3 7.5


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Interpretation:-

From the above chart I can say that people know Duke

Company 62.50%, Aroma Company 17.50%, Ashirwad Company 5%, and Unnati

Company 7.5%, Lubbi7.5%. The people know Duke Company 62.50% because of

Duke Product is very high futures and duke produce every product related to the

bore well. So that high percentage people know Duke Company.

Que. From which media knowing the duke company?

Table:-

Media Answer percentage

News paper 8 20

Hoardings 7 17.5Demonstration 12 30

Wall painting 5 12.5

Banner 3 7.5

Television 5 12.5

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Chart:-

Interpretation:-

From the above chart I can say that Duke Company has more

advertisement with demonstration and do not advertisement with banner because

people know the company by demonstration is 30% so that company has easily

more advantage in advertisement.

Que. How long year using this product?

Table:-

Year People Percentage

0 -1 20 50

1-5 10 25

5-10 5 12.5

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10-15 3 7.5

More than 15 2 5

Chart:-

Interpretation:-

From the above chart I can say that Duke Company product 50%

people using in 0-1 year so that company progress in short period. And also 25%

people use this product in 1-5 year so that I can easily analysis the company

popular in near time.

Que. Are you using all the product produce by duke?

Table:-

Answer No. Percentage

Yes 35 87.5

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No 5 12.5

Chart:-

Interpretation:-

From the above chart I can say that people use all the productproduce by Duke Company is 87.50% so it is the company advantage for the

market cover in all products.

Que. Do you face any problem by using duke product?

Table:-

Answer No. of people Percentage

Yes 8 20

No 32 80

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Chart:-

Interpretation:-

From the above chart I can say that 80% person have do not face

any problem and also 20% person have face problem but they said that duke

company has solve that problem immediately. The problems are as under.

Motor rotation do not proper.Winding insulation is not proper.

This problem is solving by company expenses so the customer has satisfied.

Que. You are satisfied with duke product?

Table:-


Satisfaction 38 95

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dissatisfaction 2 5

Chart:-

Interpretation:-

From the above chart I can say that customer satisfaction is highwith 95% its customer satisfaction target achieved for the duke company. I analysis

that 5% customer do not satisfaction with duke company the reason behind is that

duke product prices high and another company product pries less but they cannot

understand the product quality, service and author benefits.

Que. Which futures do you like Duke Company?

Table:-

Reason Answer Percentage

Company give

warranty

12 30

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Good services 13 32.5

Good product 15 37.5

Chart:-

Interpretation:-

From the above chart I can say that customer like first future is

that duke product that percentage is 37.5% and author futures all most same

percentage so that I can easily analyses that companies futures is high customer

satisfaction .and company going on right path.

Que. How you are take rate Duke Company?

Table:-

Rank No. of people percentage

1 1 2.5

2 1 2.5

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3 2 5

4 6 15

5 30 75

Chart:-

Interpretation:-

From the above chart I can say that 75% customer gives 5th rank

to the company and also 2.5% customer give 1st rank to the company. Hear 5th

rank is the good for the company and 1 rank bad for the company. So I can analyse

that customer gives good rank for the company.

Que. Will you recommend duke to your family and friends?

Table:-

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Yes 38 95

No 2 5


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Chart:-

Interpretation:-

From the above chart I can say that Duke Company 95%

customer recommend his family and friend. This is indirect marketing for the

company and also company name more popular in the market through the

customer.

From the above analyses I can say that all most duke companys

customer are always satisfied with company futures, product, services and

company management and all company department.

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CONCLUSION

Duke touched the lives of millions of Indians every day. To them, it is a symbol of

enduring ideals in a changing world. Every product, every new concept gives

shape to their visions of tomorrow.

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We did our summer training at DUKE PLASTO TECHNIQUE PVT LTD. We

learned the basic fundamentals of the Company. We also learned the operational

concepts of supply chain management.

This training has been the immense professional value to us as it has given the first

time practical exposure to the corporate world. Working with senior management

staff, and at the same time interacting with the supervisors and workers has shown

the two contradictory faces of life. During our summer training, we learned how to

work in a well furnished management with the professional and educational staff to

learn the basic attitude of corporate life. At the same time, we also learned how to

work with labors in a very hot temperature during summer season in a warehouse.

Apart from this, while working with the Duke Company, we realize the importance

of time management, the essence of time that we might often forget in our daily

academic schedule.

The Duke name wields powerful influence even in today's rapidly transforming

social and economic environment. As it strides ahead confidently, discovering

diverse new roles for itself, it gives direction to others.

Questionnaire for the customer satisfaction

I am MBA student of the Universal collage of engineering & Technology,

Moti Bhoyan, Gandhinagar. I am studying about customer satisfaction. I am going

to collect information from you for only study purpose. I promise you it would

squire all information given you. So please give me right information.

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Please Put tick mark right option.

Please fill up the information.

Que. Are you user of pump or pipe?

Yes No

Que. Which company knowing by you?

Duke Aroma

Ashirwad Unnati

Lubbi

Que. From which media knowing the duke company?

News paper Hoardings

Demonstration Wall painting

Banner Tele vision

Que. How long year using this product?

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1 to 12 month 1 to 5 year

5 to 10 year 10 to 15 year

More than 15 year

Que. Are you using all the product produce by duke?

Yes No

If answer is no than which product using produce by duke:1.

2.

3.

Que. Do you face any problem by using duke product?

Yes No

If answer is yes than which problem face by you:

1.

2.

Que. You are satisfied with duke product?

Satisfaction Dissatisfaction

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Que. Which futures do you like Duke Company?

Company gives warrantyGood services

Good product

Que. How you are take rate Duke Company?

Please give rate 1 to 5. 1 is bad and 5 is excellent

:

Que. Will you recommend duke to your family and friends?

Yes No

Personal information:

Education:

Income:

Business:

Any suggestion:

Thanks for give me such a valuable time and information.

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