analyses and reflections from a leading thai real estate developer / green design firm towards...

TBLI CONFERENCE™ ASIA 2010 : Green Real Estate

Analyses and Reflections from Thai Real Estate Developer / Green Design Firm

Towards Sustainability Development

Sethawat SriviroteDirector of Sustainability Development, Magnolia Quality Development Corporation

LimitedGeneral Manager, D I Designs Corporation Limited. THAILAND

May 27th, 2010

Opening Address by H.E. Lars Løkke Rasmussen, Prime Minister of Denmark,

United Nations Climate Change Conference in Copenhagen December 7, 2009


“ The Involvement of civil society is of paramount importance.

Just like negotiators cannot do this alone, nor can politicians.

The ultimate responsibility rests with the citizens of the world, who will ultimately bear the fatal consequences,

if we fail to act.

The climate agenda has created global communities across

all barriers. We need this global momentum. And we need to build on it. Let us not focus on what divides

us, but let us keep focused on what brings us together. ”

Outline

• Common Misunderstandings/MistakesThe “Cost” Phobia + Goodbye “Greenwashing”

• Why Green?Importance of Building Sector and Opportunities

• What can we do?Real Estate Developer and Design Firm

• The Future Outlook


Common Misunderstandings/Mistakes

The “Cost” PhobiaGoodbye “Greenwashing”



The “Cost” Phobia

“Perceived costs” of green buildings are generally overestimated.

A survey by the World Business Council for Sustainable Development finds that

green costs are overestimated by 300 %, as key players in real estate and

construction estimate have the additional cost only at 17 % above conventional construction.

There is a wide range of what we can do without adding price.

Stop viewing sustainability as an added burden with added cost !?

.

Long-sightedness visionShift from “Profit driven” to “Value driven”

Exploring in both tangible and intangible benefitsStop Imported products, Find Local first !!!

More emphasis on adopting the right building science and less dependence on high-cost building technologies

Source: Kats, Greg, Leon Alevantis, Adam Berman, Evan Mills, Jeff Perlman. The Cost and Financial Benefits of Green Buildings, November 3rd, 2008.

What we need ?


Source: The Greenwash Guide, Futerra, 2008,Prof. Dr. Soontorn Boonyatikarn

GoodBye… “Greenwashing”


Source: GettyImages, http://greenlineblog.com/2008/06/greenwashing-thoughts-and-how-it-is-changing-the-industry/Sustainable Energy – without the hot air, David J.C. MacKay

It’s not the “correct” Tip of the day !!

ECO-CRIME ?( just 0.01kWh/day )

Turning the thermostat down is..

the most effective energy savingEvery degree you turn it down,

will reduce your cooling costs by 10%

Yes, it is a talk of the town and everyone knows it, but..

is it green enough to save the world ?

Green project is not only additional grassy fields or homes with symbolic wind turbines.

But in fact, it’s just the another home

Please…Give the right & effective Information !!!What we need ?

GoodBye… “Greenwashing”

Why Green ?Importance of building sector

and Opportunities



Impacts of Building SectorIn the World

Source: http://www.euinfrastructure.com/news/green-buildings/


The Influence Impacts from Development Phasing

Source: UNEP, 2006

http://www.sustainableconstruction.co.uk/history.htm

100%

80%

60%

40%

20%

0 Planning

Design

Construction

Operation & Maintenance

Phasing / TimeEco

log

ical

Im

pac

ts a

nd

Co

st

Cumulated Impacts and Cost

Possibility to Influence Impacts

and Cost

Turning Point


The Energy Consumption by Building Phases

Source: Kofoworola, O. F., and Gheewala, S. H. Life cycle energy assessment of a typical office building in Thailand. The International Journal of Life Cycle Assessment 13 (September 2008): 498-511.

Maintenance 0.8%

Demolition 0.4%

Manufacture16.9%

Operation 81.9%


Shift to Sustainable Construction

Technical Sustainability Behavioral Sustainability The younger

generation

Source: Zainul Abidin and Pasquire , 2005Williams and Dair, 2007


Sustainable Design Philosophy

Source: Prof. Dr. Soontorn Boonyatikarn

Professor of Architecture ; Chulalongkorn University

Human Needs for Modern Living

Thermal Comfort Lighting Comfort

Acoustical Comfort Visual Comfort

Indoor Air Quality, IAQ Safety & Security

Information Technology

Design Concept Context and Constrain

Economic Force

Modern Technology Energy Conservation

Environmental Preservation Quality of Lift Social Value

Philosophy of Modern Living&

Ultimate Sustainable for the Future

Application of Renewable Energy And Ecological System

Good Concept

Good Health

Why Sustain

?

Low Environmental Impacts

Low Energy

Cost


Variation inGreen Architecture

Source: http://www.christchurcharchitects.co.nz/sustainability-in-architecture-part-1/

http://webecoist.com/2010/04/19/12-new-extra-large-sustainable-building-designs/

Are They Green

?

En

erg

y G

en

era

tion

En

erg

y C

on

sum

ptio

n Sustainable Driven


Variation ofBuilding Performance

Higher

Lower

Bu

ildin

g P

erf

orm

an

ce

Conventional Building without environmental concern

Bio-climatic Design Building

Passive Design Building

Low Energy Building

Ultra Low Energy Building

Zero Energy Building

Autonomous Building

Energy Plus Building

Biomimicry design Building

Timeline

Copyright by D I DESIGNS CORPORATION LIMITED

What can we do?


“You can never have an impact on society if you have not changed

yourself.” Nelson Mandela

Role of Real Estate Developer and Design Firm


Eco-localismEconomy of Place

Thai Traditional House is The genius of Thai people in the past that can be easily living under conditions that are perfect.

Elevated FloorNatural Ventilation

Good Surrounding Environment

Source: Prof. Dr. Soontorn Boonyatikarn

Professor of Architecture ; Chulalongkorn University


Thailand Energy ConsciousBuilding Records

Source: Asso.Prof. Dr. Vorasan Buranakarn

Associated Professor of Architecture ; Chulalongkorn University

Sustainable Driven


Our Development

Higher

Lower

En

erg

y C

on

sum

ptio

nE

ne

rgy

Ge

ne

ratio

n

Bu

ildin

g P

erf

orm

an

ce

Low Energy Building

General Typical Residential Development Projects in Thailand

KhaoyaiEco Park

ProudEn-Gen

Conventional Building without environmental concern

Bio-climatic Design Building

Ultra Low Energy Building

Zero Energy Building

Autonomous Building

Passive Design Building

Energy Plus Building

Biomimicry design

Timeline

Copyright by D I DESIGNS CORPORATION LIMITED

Magnolias ISouthern California


Our PROUDOn Developing Project

Copyright by MAGNOLIA QUALITY DEVELOPMENT CORPORATION LIMITED

3.6 kWh Prototype Home | Annual Revenue 1,222 USD | Payback Period 9.3 Yrs (Note : Investment Cost 4,545 USD/KWp, VSPP Contract selling price 0.34 USD/kWh, Simple payback period assumption)


Our Brand Essence

ABSOLUTE

WORLD CAREGenuinely Environmentally-Friendly Projects• Helping create a better world today• For a better world tomorrow

BOUNDLESS LIFE-QUALITY

DESIGNDesign for Quality of Life• Seeking the ultimate living experience• State-of-the-art and beyond

ULTIMATE LOVING

COMMUNITYCreating a Loving and Caring Society• Building long-term relationship• Safe and secure living

Think and Create for Human Sustainability

Copyright by MAGNOLIA QUALITY DEVELOPMENT CORPORATION LIMITED

The Future Outlook



Source: Ministry of Energy, as of January 2009


Source: Areerat Yoohoon, Energy Research Bureau, Ministry of Energy, Thailand (17-18 June 2009)

1. Must subject RE as a “National Agenda”.

2. Government continuously and strongly support RE, especially

Incentive of BOI, ESCO Fund, Revolving Fund and Adder Cost.

3. Government provides infrastructure for the RE expansion.

4. Revise of the obstructive legislation.

5. Fully allocate the budget for R&D, Demonstration, Dissemination

and PR of RE

6. Accessibility of RE data, e.g. Potential and Raw material

management

7. RE Technology Standards.

Thailand EnergyKey Success Factors


Let’s Shift toSustainable Development

1. Education and public awareness of the green property are also essential to drive for a new market

2. Find ways to Raise customers demand for their sustainable houses

3. Apart from environmental Protection, Addressing Social well-being &

economic factors.

4. All have a role to play to ensure that the project activities have minimal impacts to the environment.

5. Gov.should redress the situation through stronger enforcement of legislation and strategy,

6. devising new policies, or giving interesting incentives to developers who want to pursue sustainability in their new projects.


The “Water Drop”

Source: http://blog.lib.umn.edu/marqu154/architecture/water-drop-116850.jpghttp://wizardscape.files.wordpress.com/2009/06/water-drop-wt.jpg

Publication by

Sethawat SriviroteMagnolia Quality Development Corporation LimitedD I Designs Corporation Limited 695 Sukhumvit 50Prakanong, KlongtoeyBangkok 10260. THAILANDTel : +66 2 742 9141 ext.1302, +66 8 3989 2966, +66 8 6323 0824Email : [email protected] : www.dtgsiam.com

Thank you for your kind attention


Source: Ministry of Energy, as of January 2009

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