analisis del dominio nestle

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Post on 24-Jun-2015

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MSIG, Nestle, ESPOL, SEO

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  • 1. ANALISIS DE UN DOMINIO Jorge Surez Ma. Alexandra Freire Gianella Martnez Patricia Coronado Fabricio Aguilar

2. Empresas Seleccionadas

  • NESTL DEL ECUADOR
  • Sus competencias
  • (por lneas de productos)
    • La Universal(chocolateria y galletas)
    • Sumesa(condimentos)
    • Ecuavegetal Facundo (jugos y enlatados)

3. Anlisis WebSite Grader 4. 5. 6. Competencia en WebSite Grader 7. ANALISIS NESTLE SEO Quake 8. www.nestle.com.ec 9. www.nestle.com.ec

  • Parameters: Cached
  • Parameters: Cached

10. www.nestle.com.ec 11. www.nestle.com.ec 12. www.nestle.com.ec

  • Who is

13. ANALISIS ALEXA TRAFFIC RANK 14. PAGINAS VISTAS 15. PAGINAS VISTAS POR USUARIOS 16. Alexa 17. Anlisis SEO NESTLE 18. Content. 19. Anlisis YSLOW de NESTLE Calificaciones de acuerdo a parmetros 20. YSLOW Grade F

  • Grade F on Make fewer HTTP requests -This page has 17 external Javascript scripts. Try combining them into one. This page has 28 external background images. Try combining them with CSS sprites.
  • Grade F on Add Expires headers -There are 58 static components without a far-future expiration date.
  • Grade F on Use a Content Delivery Network (CDN)-There are 59 static components that are not on CDN.
  • Grade F on Compress components with gzip - t here are 10 plain text components that should be sent compressed
  • Grade F on Put JavaScript at bottom - t here are 16 Javacript scripts found in the head of the document

21. YSLOW Grade A

  • Grade A on Put CSS at top - Moving style sheets to the document HEAD element helps pages appear to load quicker since this allows pages to render progressively.
  • Grade A on Reduce DNS lookups ( DNS has a cost; typically it takes 20 to 120 milliseconds for it to look up the IP address for a hostname. The browser cannot download anything from the host until the lookup completes. )
  • Grade A on Remove duplicate JavaScript and CSS
  • Grade A on Make AJAX cacheable
  • Grade A on Use GET for AJAX requests
  • Grade A on Avoid HTTP 404 (Not Found) error
  • Grade A on Reduce cookie size
  • Grade A on Do not scale images in HTML ( For example, if your page requires image myimg.jpg which has dimensions 240x720 but displays it with dimensions 120x360 using the width and height attributes, then the browser will download an image that is larger than necessary. )

22. Anlisis con Page Speed de NESTLE 23. 24. 25. Analisis con rank.emezeta.com 26.

  • Calificacin para http://www.nestle.com.ec/: 1.4
  • Servidor
    • Microsoft-IIS 6.0
  • Redirecciones detectadas
    • institucional/home.asp
    • /institucional/home.html
  • Uso de eTag
  • No soporta la tcnica de Compresin on-the-fly
  • No soporta codificacin UTF-8.

27.

  • Velocidad de respuesta de su web: 0.52seg (aprox.)
  • Se detect el archivorobots.txt
  • No se ha detectado un sitemap
  • PageRank de Google: 5
  • Autoridad en Technorati: 0

28.

  • Enlaces en Ask Blog Search: 0
  • Pginas indexadas en Live: 316
    • Obtienes un 0.5 en Live
  • Enlaces en Yahoo: 141
  • Errores HTML: 37
  • Errores CSS: Si
  • Ganancias aproximadas en Publicidad: 41.7$/mes

29. Soluciones

  • Mejorar la carga de la pagina comprimiendo las imgenes
  • Habilitar compresin del sitio
  • Crear un sitemap del sitio
  • Mejorar el trafico hacia la pagina, mediante el uso de blogs y campaas que promuevan el uso del sitio de recetas de nestle

30. Costo de la Solucin

  • El costo de esta solucin es:
    • $ 15000
  • Precios no incluyen IVA

31.