anadarko petroleum best practices
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Presentation by Dustin Wenzel and Brian Cain on Anadarko's award-winning online employee magazine. What made it a winning idea?TRANSCRIPT
www.anadarko.com | NYSE: APC
ANADARKO PETROLEUM CORPORATION
ASPIRE ONLINE
Brian CainSr. Staff Public Affairs Rep
Dustin WenzelStaff Communications Specialist
www.anadarko.com | NYSE: APC
Anadarko Petroleum Corporation
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One of the World’s Largest Independent Oil and Natural Gas Exploration and Production Companies
Approximately 4,700 Employees Worldwide
Total Assets of Approximately $52 Billion at Year-End 2010
Named Houston’s Top Workplace in 2010-2011 by the Houston Chronicle
www.anadarko.com | NYSE: APC
Anadarko Corporate Communications
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Report to VP, Investor Relations & Communications
Public Affairs: Responsible for external communications
Design & Communications: Responsible for employee communications, graphics and community relations
Work collaboratively to convey cohesive messaging to all parties
www.anadarko.com | NYSE: APC
About Anadarko ASPIRE Magazine
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Published on annual basis
Covers asset areas and teams, accomplishments, awards, community service & benefits of industry
Distributed to employees, contractors, investors and other key stakeholders
Published on intranet & external corporate website
www.anadarko.com | NYSE: APC
Challenge in a Digital Age
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Increase Readability While Still Conveying Message
Speed Up Approval Process & Project Timeline
Provide Impactful Content with Consistent Messaging
Reduce Printing Costs
Before the Digital Age …
www.anadarko.com | NYSE: APC
Turning ASPIRE into ASPIRE Online
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Purchase $50 Flash Page Flip: http://www.flashpageflip.com
Enjoy Extra Room for Appealing Design in Spreads – Not Limited to Page Count
Draft Shorter, More Concise Stories for Web Viewing
Make It Interactive! Utilize Different Multimedia Elements for Unique Delivery
www.anadarko.com | NYSE: APC
Turning ASPIRE into ASPIRE Online
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Rollover Information
Scrolling Photos
Clickable Links
Video Interviews
Audio clips
3D Animation
www.anadarko.com | NYSE: APC
Results of ASPIRE Online
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Provides innovative method to disseminate cohesive message
Significantly reduces writing & approval (by over 70%)
Provides faces to our success stories
Allows our employees to tell the story
Improves readability by providing “clickability”
Eliminates printing & distribution costs by strict online delivery
www.anadarko.com | NYSE: APC
Results of ASPIRE Online
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2011: IABC Bronze Quill Best in Division
2011: IABC Bronze Quill Award of Excellence
2010: IABC Bronze Quill Award of Excellence
www.anadarko.com | NYSE: APC
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Click the image to view the latest edition.
Dustin [email protected]
832.636.2890
Brian [email protected]
832.636.3404