an update on social media - productcamp austin 13

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A Fresh Look at Social Media ProductCamp Austin – 8/2/2014 allies4me.com , @allies4me 8/2/2014 © 2012-2014, allies4me, All rights reserved 1

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Think Social Media is a great investment? What do the numbers show? See what leads in new customer acquisition and customer lifetime value.

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  • 1. A Fresh Look at Social Media ProductCamp Austin 8/2/2014 allies4me.com , @allies4me 8/2/2014 2012-2014, allies4me, All rights reserved 1
  • 2. A Fresh Look at Social Media ProductCamp Austin 8/2/2014 allies4me.com @allies4me 8/2/2014 2012-2014, allies4me, All rights reserved 2
  • 3. Is Social Media the Right Answer? 8/2/2014 2012-2014, allies4me, All rights reserved 3
  • 4. A Review of History No one ever got fired for buying IBM Equipment 8/2/2014 2012-2014, allies4me, All rights reserved 4
  • 5. A New Slogan No one ever got fired for running an expensive social media campaign 8/2/2014 2012-2014, allies4me, All rights reserved 5
  • 6. REASONS SOCIAL IS POPULAR 8/2/2014 2012-2014, allies4me, All rights reserved 6
  • 7. [Potential] Viral Growth 8/2/2014 2012-2014, allies4me, All rights reserved 7 Authentic Cheesy Graphic from Actual Social Media Blog
  • 8. We Get Affirmation From It 8/2/2014 2012-2014, allies4me, All rights reserved 8
  • 9. The Experts Control Opinion 8/2/2014 2012-2014, allies4me, All rights reserved 9
  • 10. The Experts Give Wrong Information 8/2/2014 2012-2014, allies4me, All rights reserved 10
  • 11. Data-Based Information 8/2/2014 2012-2014, allies4me, All rights reserved 11 Source: Eric Enge, How Does Google Index Tweets?, Stone Temple Consulting Stonetemple.com, @stonetemple, +EricEnge
  • 12. LETS DEAL IN FACTS What the data says about social media 8/2/2014 2012-2014, allies4me, All rights reserved 12
  • 13. Bad Impressions Limited Reach The average page only reaches 12% of its FANS organically Facebooks $olution? Buy ad$ 8/2/2014 2012-2014, allies4me, All rights reserved 13 Miller, Sara, The Bigger the Facebook Page, the Harder it is to Reach Fans. Retrieved December 31, 2013, from http://blogs.adobe.com/socialpractice/the-bigger-the-facebook-page-the-harder-it-is-to- reach-fans/
  • 14. Bad Engagement What the numbers say 0.4% of FANS comment on the average post 3.4% of FANS liked the average post 0.4% of FANS shared the average post Facebooks $olution? Buy $ponsored Post$ 8/2/2014 2012-2014, allies4me, All rights reserved 14 Carter, Brian, CONTAGIOUS CONTENT - What People Share On Facebook and Why They Share It.. April 2013
  • 15. High Fan to Conversion Rate 8/2/2014 2012-2014, allies4me, All rights reserved 15 Example: A Sober Approach to Social Media: 20,000 views - 13 post likes - 4 page likes - 0 shares - 1 conversion
  • 16. The Bird Isnt the Word 8/2/2014 2012-2014, allies4me, All rights reserved 16 Im Worse Than Facebook
  • 17. Low Return on Investment 8/2/2014 2012-2014, allies4me, All rights reserved 17
  • 18. Customers are Acquired Elsewhere Twitter & Facebook combined deliver less than 0.2% of new customers 8/2/2014 2012-2014, allies4me, All rights reserved 18
  • 19. Newer Data Shows Declines 8/2/2014 2012-2014, allies4me, All rights reserved 19
  • 20. Social Media Has Its Place It is great for customer service It does give customers a place to comment about your organization It is a place to hold a conversation with customers 8/2/2014 2012-2014, allies4me, All rights reserved 20
  • 21. WHAT IS SOCIAL MEDIA Social Media is what others say about you Not what you say about yourself! 8/2/2014 2012-2014, allies4me, All rights reserved 21
  • 22. What is Social Media Success? 50,000 actively engaged fans 40,000 people tune in for weekly webcast Fans / customers make websites about your product Fans / customers send YOU gifts 8/2/2014 2012-2014, allies4me, All rights reserved 22
  • 23. You Can Do This Without Facebook 8/2/2014 2012-2014, allies4me, All rights reserved 23
  • 24. How You Can Do It 8/2/2014 2012-2014, allies4me, All rights reserved 24 Start With Why Simon Sinek
  • 25. Communicate Directly communicate and engage with your fans regularly Dont outsource it Build community Not Facebook Likes & Shares Be authentic 8/2/2014 2012-2014, allies4me, All rights reserved 25
  • 26. WHAT IS SOCIAL MEDIA Social Media is what others say about you Not what you say about yourself! Social Media is a conversation. It is about relationships. It isnt a platform for selling. - Duane Forrester, Sr. Product Manager - Bing 8/2/2014 2012-2014, allies4me, All rights reserved 26
  • 27. NOW GO & DO 8/2/2014 2012-2014, allies4me, All rights reserved 27
  • 28. Measure Everything 8/2/2014 2012-2014, allies4me, All rights reserved 28 If you arent start! Use DATA to drive decisions
  • 29. Optimize Your Spend & Time Focus investment on highest returns A/B test everything you can 8/2/2014 2012-2014, allies4me, All rights reserved 29
  • 30. Social? - Be Worth Talking About 8/2/2014 2012-2014, allies4me, All rights reserved 30
  • 31. DIGITAL & INTERNET MARKETING allies4me http://allies4me.com @allies4me https://plus.google.com/+Allies4me 8/2/2014 2012-2014, allies4me, All rights reserved 31
  • 32. DIGITAL & INTERNET MARKETING allies4me http://allies4me.com @allies4me https://plus.google.com/+Allies4me 8/2/2014 2012-2014, allies4me, All rights reserved 32