an overview of social networking & human resources
DESCRIPTION
Presented to the ITAC HR Forum for the Information Technology Association of Canada. Presents an overview of social networks, additional places where IT staff may engage online, a few brief cases of Canadian businesses using social networks, and how human resources professionals might use social networks.TRANSCRIPT
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An Overview of Social Networking & Human Resources
by Connie Crosbyfor ITAC HR Forum
Information Technology Association of CanadaToronto
September 17, 2009
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social networking =Web 2.0
social medianew media
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Poll: How many of you are on Facebook, MySpace, Twitter,
LinkedIn?
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A Very Brief Tour
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home - personal news feed
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personal profile
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Facebook Page
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Facebook Group - http://www.facebook.com/dellcanada
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MySpace
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Personal profile
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Musical artist pages
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Corporate recruitment
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home (Network Updates)
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Personal public profile
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Companies page (top)
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Companies page (bottom)
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Job postings
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Twitter stream for individual
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Stream of followers’ tweets
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YouTube
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Videos - easy to repost with Embed code
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Videos - easy to repost with Embed code
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Channels - customizable for brands
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Brand advertising
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Flickr
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Photosharing + social networking
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Create sets & slide shows
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Individual photos
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Set copyright - restrictive or more open
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Privacy settings: only you, family, friends, or anyone
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“Blog this”
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Blogs
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http://www.yorku.ca/ddoorey/lawblog/
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http://www.donnasealeconsulting.typepad.com/
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• posts in order by date
• most recent posts at top
• comments
• promote openness, transparency
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Wikis
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• easy-to-edit website
• anyone who has permission can edit
• you decide what is shown up top
• you create website structure
• promotes collaboration
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Podcasts
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• audio or video
• a “show” with multiple episodes
• listen/watch on the Internet or
• listen/watch with your iPod
• find on iTunes & other sites
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HR Today Podcast - http://www.humanresourcesiq.com
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Find podcasts by browsing
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Find podcasts by searching
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Screencasts
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• video of screen + audio
• training
• self-serve for employees
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Screencast demo from Adobe Captivate
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Questions?
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Where are IT Folk ?
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Forums & message boards
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Tech support forums
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Personal interest forums
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Email Discussion Groups
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Google Groups
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Yahoo Groups
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Email lists/listservs
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Gaming & Virtual Worlds
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World of Warcraft (WoW)
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Inside WoW
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Second Life
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Open Source Movement
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Firefox - browser
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Wordpress - blogging platform
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Barcamp Movement
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• “unconference” movement
• whoever shows up are the right people
• they talk about what they need to talk about
• everyone contributes
• free or nominal cost
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barcamp in Toronto = TorCamp
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PodCamp - social media unconference
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Beta Testing New Sites
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test - give feedback - get first access
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...or not online
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Real life outside of the Web!
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...or maybe not
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Questions?
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Business Use of Social Networks
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Rogers
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Molson Coors
• focused on community outreach
• started with blogging
• @MolsonFerg on Twitter
• story told in Twitterville by Shel Israel
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http://blog.molson.com/community/
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Ford
• hired Canadian-based Social Media Group
• social media press release (SMPR)
• blogger outreach
• hired well-known Scott Monty for U.S.
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Social Media Press Release - http://ford.digitalsnippets.com/
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Freshbooks
• Internet-based billing service
• Toronto based
• customers worldwide
• customer service focus
• talk to customers where they are e.g. Twitter
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Radian6
• social media monitoring tool
• based in New Brunswick
• help other companies listen to conversations on the web
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Social Networks Inside the Organization
• Twitter equivalents (e.g. Yammer) - one to many, email & chat alternative
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Social Networks Inside the Organization
• Twitter equivalents (e.g. Yammer) - one to many, email & chat alternative
• Blogs - communication & information delivery
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Social Networks Inside the Organization
• Twitter equivalents (e.g. Yammer) - one to many, email & chat alternative
• Blogs - communication & information delivery
• Wikis - collaborative work, policy development
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Social Networks Inside the Organization
• Twitter equivalents (e.g. Yammer) - one to many, email & chat alternative
• Blogs - communication & information delivery
• Wikis - collaborative work, policy development
• Training - podcasts, screencasts, video
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Time to set social networking policies?
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HR Use of Social Networks
• Internal Communication
•Policies & Procedures
•Training
•Recruitment
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HR - Internal Communication
• Blogs
• Wikis
• Podcasts - e.g. Trafcom.com
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HR - Policies & Procedures
• Wikis for policy development
• Wikis for current procedures
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HR - Training
• webinar training over distance
• screencasts
• employees learn at their own pace
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HR - Recruitment
• locating candidates - go where they are online
• Job Resource Board - http://torontogirlgeekdinners.pbworks.com/Job+Resource+Board
• turn existing staff & alumni into evangelists
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HR - Candidate checking
• search social networks
• use as supporting evidence
• nobody is perfect
• Facebook is a grey area
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How are you using social networks?
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Questions?