an overlook into turkish tourism · • establishment of national tourism council public+private...
TRANSCRIPT
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AN OVERLOOK INTO
TURKISH TOURISM
Ferhat ÖZKAN March,2014
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Combination of contemporary and
traditional...
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STORY OF DEVELOPMENT/
TURKEY TOURISM INDUSTRY
MINISTRY OF CULTURE AND TOURISM General Directorate of Investment and Establishments
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INDULGE IN PIONEERING PROJECTS FOR TOURISM
DEVELOPMENT (SOUTH ANTALYA TOURISM DEVELOPMENT
PROJECT, SİDE ETC.)
STANDARDIZATION OF TOURISM ESTABLISHMENTS
CERTIFICATION OF ACCOMODATION AND DAILY
CATERING FACILITIES
DEVELOPMENT OF TURKISH TOURISM SECTOR
1st PERIOD (1963-1982)
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TOURISM ENCOURAGEMENT LAW #2634
AUTHORIZATION IN TOURISM LAND USE PLANNING ONLY
FOR 1/1000 IMPLEMENTATION PLAN
DECLARATION OF TOURISM ZONES (TOURISM CENTERS)
ALLOCATION OF PUBLIC LAND TO TOURISM INVESTORS
INFRASTRUCTURE INVESTMENTS
DIVERSIFICATION , STANDARDIZATION AND CONTROL OF
TOURISTIC ESTABLISHMENTS
EDUCATING QUALIFIED TOURISM STAFF
2nd PERIOD (1982-2003)
DEVELOPMENT OF TURKISH TOURISM SECTOR
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AMENDMENTS IN TOURISM ENCOURAGEMENT LAW
AUTHORIZATION IN TOURISM PLANNING INCLUDING ALL
SCALES1/25.000, 1/5000 & 1/1000
DIVERSIFICATION OF TOURISM PRODUCTS (GOLF,
THERMAL…)
DEFINING NEW INVESTMENT AREAS IN FAVOR OF
DIVERSIFIED TOURISM ACTIVITIES
BRAND CREATION
ECOLOGICAL AND ECONOMIC PRODUCTIVITY
SUSTAINABLE TOURISM
DEVELOPMENT OF TURKISH TOURISM SECTOR
3rd PERIOD (2003- )
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DECLARED AREAS FOR TOURISM
MANİSA
DENİZLİ
KONYA
TOKAT
BİNGÖL
ARDAHAN
DÜZCE
52108 128 270
0
50
100
150
200
250
300
1982-1990 1990-1995 1995-2000 2000-2013
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TOURISM ENCOURAGEMENT LAW
(1982) PLANNING + LAND ALLOCATION
Allocation of state owned lands to private
investors
8
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Antalya – Belek voted the
“Best Golf Destination in Europe 2008” by
the IAGTO
(International Association of Golf Tour
Operators)
MEDITERRENEAN TOP TOURISM DESTINATIONS
FETHIYE
ANTALYA - BELEK
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TURKEY TOURISM STRATEGY
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• To ensure sustainable development of tourism,
• To diversify tourism facilities and spread these facilities over all regions, make 12 months tourism
• To be at one of the top five tourism destinations of the world in 2023.
• 65 million visitors + 50 billion revenue in 2023
11
TURKEY TOURISM STRATEGY (2023)
OBJECTIVES
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GOALS
• To be among the 5 top countries in the world
• To increase expenditure per visitor
• Regional balanced development
• Spread tourism into 12 months
• Establishment of National Tourism Council
public+private sectors cooperation
• Increase number of cultural tours and visitors
• Expand alternative tourism potential (golfing, MICE,
ecological and health tourism)
• To be the 1st destination in health tourism in EU
• To bring Turkey and Istanbul among the top 10
countries in the world in MICE tourism
• To realise 100 golf courses by the year 2020
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MINISTRY OF CULTURE AND TOURISM General Directorate of Investment and Establishments
TOURISM DIVERSITY IN TURKEY
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HEALTH AND THERMAL
TOURISM IN TURKEY
MINISTRY OF CULTURE AND TOURISM General Directorate of Investment and Establishments
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HEALTH TOURISM
Medical Tourism (Eye, dentistry, aesthetic, cardiovascular surgery, prosthesis etc. treatments)
Thermal Tourism (Cure treatment, Spa&Wellness, aquatherapy etc.)
Elderly Care Tourism (Elderly resorts and home caring type hotel facilities etc.)
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POTENTIAL OF
GEOTHERMAL RESOURCES
IN TURKEY
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• There are approximately 1300 geothermal resources with water flow rates between 2 - 500 liter/second in Turkey.
• Turkey is among the first seven countries in the World for
its potential hot mineral resources. • Turkey is the third country in Europe with 240 thermal
spas having hot mineral springs. Comes after Italy(300
spas) and Germany(with 260 spas).
• 64 of these thermal springs are declared as Thermal
Tourism Centers, 4 of them is Culture and Tourism Conservation and Development Regions.
POTENTIAL OF THERMAL TOURISM IN TURKEY
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NEW VISION FOR THERMAL TOURISM INVESTMENTS:
THERMAL TOURISM CITIES
Priority zones are aimed to be developed as a thermal tourism destination and these thermal tourism-oriented destinations will be integrated with other tourism potantials such as golf, winter sports, culture, nature, water sports, etc nearby. 12 months tourism will be possible at the destinations.
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‘MODERN’ AND ‘QUALIFIED’ THERMAL TOURISM FACILITIES
THERMAL HOTEL
+ CURE CENTER
(treatment + therapy) + CURE PARK (recreation/relaxation/entertainment)
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THERMAL TOURISM CENTERS
Thermal CTPDR (4)
Thermal TC (74) 1
Regions of Thermal Tourism Master Plan
South Marmara: Balikesir, Çanakkale, Yalova
2 South Agean: Aydın, Denizli, İzmir, Manisa
3 4
Phrigya: Afyonkarahisar, Ankara, Eskişehir,Kütahya, Uşak
Middle Anatolian: Aksaray, Kırşehir, Nevşehir, Niğde, Yozgat
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TARGETS OF THERMAL TOURISM
SHORT TERM : 50.000 BEDS
MIDDLE TERM : 200.000 BEDS
LONG TERM : 500.000 BEDS
TO BECOME WORLD’S TOP THERMAL TUORISM DESTINATION
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Thermal Facilities in TURKEY
Thermal Tourism
Establishments 2006 2010 2013**
NUMBER
OF
FACILITY
NUMBER
OF
BEDS
NUMBER
OF
FACILITY
NUMBER
OF
BEDS
NUMBER
OF
FACILITY
NUMBER
OF
BEDS
TOURISM OPERATION
LICENSE 37 9.736 50 15.796 74 22.326
TOURISM INVESTMENT
LICENSE 8 2.438 15 7.757 31 13.998
LICENSED BY
MUNICIPALITY 33 5.593 35 6.174 43 6.033
TOTAL 78 17.767 100 29.727 148 42.357
Source: Ministry of Culture and Tourism (15.11.2013)
**Temporary data
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YALOVA THERMAL
TOURISM CENTER
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SOUTH AGEAN THERMAL TOURISM MASTER PLAN
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AYDIN CITY THERMAL TOURISM MASTER PLAN
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Turkish Bath
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YALOVA THERMAL TOURISM CENTER
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İZMİR BALÇOVA
THERMAL TOURISM CENTER
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/32 Thank you...
FOR MORE INFORMATION PLEASE CONTACT WITH:
REPUBLIC OF TURKEY
MINISTRY OF CULTURE AND TOURISM
GENERAL DIRECTORATE OF INVESTMENT AND ESTABLISHMENTS
Tel: +90.312.212 83 74 Fax: +90.312.212 83 97
e-mail:[email protected]
Web: www.kulturturizm.gov.tr
MINISTRY OF CULTURE AND TOURISM General Directorate of Investment and Establishments