An Opportunity in Mobile Application and Games

Indonesia Market

Mobile penetration and use continues to grow, mobile games are becoming more popular and brands are increasingly looking to translate in-

game advertising to the mobile space.

An Overview

Mobile games are growing at a huge pace, which although has large implications for brands, could also be an sign that eventually mobile gaming will wear out.

One of the main challenges that mobile game app developers have faced is finding a way to create a strong-enough value proposition to keep users coming back to the app for long periods of time.

An Overview

An Overview

In Global IoS reach total download until 35 Bio for total 700,000 Application.

Google (Android) following this achievement with booked 25 Bio Download for 675.000

application

Market Insight

Strategy Analytics predicted in 2012, Ad Spend will reach USD 2,9 Bio.

Meanwhile consumers will spend 26.1 to bought the advertise product.

Source : http://tekno.kompas.com/read/2012/04/24/07123284/Guyuran.Iklan.di.Mobile.Bakal.Makin.Deras

Top Rank games and Application in 2011

Market Insight

What do Indonesian actually do on the net?

Function 2011 w4

SOCIAL NETWORKING 76

PLAY GAMES 47

LISTEN TO MUSIC 50

GENERAL SURFING 39

ELECTRONIC MAIL 37

DOWNLOAD SOFTWARE / FILES 33

ACCESS LOCAL NEWS 32

PRODUCT INFO 25

ACCESS INTL NEWS 24

EDUCATION SERVICE 22

CHATING 19

BLOGGING 13

An Opportunity

When connected to internet via mobile phone, it’s all about social networking…

An Opportunity

The smartphone user spends about 46 minutes a day playing games,” said John Riccitiello, CEO of EA, Redwood City, CA. “By comparison, they average only 15 minutes a day talking to those talking on their device.

Source : Mobilemarketers.com

An Opportunity

Why this is an Opportunity For Us taking it?

Today Games and Application developer do direct selling for their inventory.

And this is an opportunity for us as the first Mobile Agency who can be the bridge to meet

the Developer with Advertiser.

An Opportunity

An Opportunity

Engaged usersInstead of shoving a message down a consumer’s throat, it puts a marketing campaign in the control of a consumer, which can either positively or negatively impact a brand.

Create Long Term Brand AwarenessGiving consumers experience with using mobile application and games will create long terms brand awareness

What the Best thing for Advertisers do campaign in Mobile Application and Games ?

Games are consistently ranked as a top applicationcategory for consumers and with the emphasis onpictures and social media, Draw Something could shakeout to be a hit for brands to advertise in.

Conclusion