an ondemand viewer vs a tv viewer how are they different?
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An Ondemand Viewer vs a TV Viewer How are they different?. Ondemand Small but perfectly formed high value viewer. TV The bulk of the audience, wider demographic profile. TV Mass audience with multiple facets. Ondemand Female, higher income, younger, European & Metro. - PowerPoint PPT PresentationTRANSCRIPT
An Ondemand Viewer vs a TV ViewerHow are they different?
OndemandSmall but perfectly
formed high value viewer
TV The bulk of the audience, wider
demographic profile
Ondema
nd
Female, higher income, younger, European & Metro
TVMass audience with multiple facets
Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012
AP 5-9
AP 10-19
AP 20-29
AP 30-39
AP 40 -49
AP 50-59
AP 60+
05
101520253035
Shortland Street Viewing 16-20 July 2012
Ondemand
TV
HHI <$20K
HHI $20- 29k
HHI $30-39K
HHI 40-60K
HHI $60-80K
HHI $80K or
more
0
10
20
30
40
50
Shortland Street Viewing 16-20 July 2012
OndemandTV
Maori Asian or Other
European Pacific Isl.0
20406080
100
Shortland Street Viewing 16-20 July 2012
Ondemand
TV
Urban/Metro
Rural/ Non Metro
Male Female0
50
100
150
200
Shortland Street Viewing16-20 July
Ondemand
TV
Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012
AP 5-9
AP 10-19
AP 20-29
AP 30-39
AP 40-49
AP 50-59
AP 60+
05
101520253035
The Big Bang Theory Viewing 16-22 July 2012
Ondemand
TV
HHI <$20K
HHI $20-29K
HHI $30-39K
HHI $40-60K
HHI $60-80K
HHI $80K or
more
0
10
20
30
40
50
60
The Big Bang Theory Viewing 16-22 July 2012
Ondemand
TV
Maori Asian or Other
European Pacific Isl0
20406080
100
The Big Bang Theory Viewing16-22 July 2012
Ondemand
TV
Urban/Metro
Rural/ Non Metro
Male Female0
20
40
60
80
100
The Big Bang Theory Viewing 16-22 July 2012
Ondemand
TV
AP 5-9
AP 10-19
AP 20-29
AP 30-39
AP 40-49
AP 50-59
AP 60+
0
20
40
60
Coronation Street Viewing16-22 July 2012
Ondemand
TV
HHI< $20K
HHI $20-29K
HHI $30-39K
HHI $40-60K
HHI $60-80K
HHI $80K or
more
0102030405060
Coronation Street Viewing16-22 July 2012
Ondemand
TV
Maori Asian or Other
European Pacific Isl0
20
40
60
80
100
Coronation Street Viewing16-22 July 2012
Ondemand
TV
Urban/ Metro
Rural/ Non Metro
Male Female0
50
100
150
200
Coronation Street Viewing16-22 July 2012
OndemandTV
Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012
AP 5-9
AP 10-19
AP 20-29
AP 30-39
AP 40-49
AP 50-59
AP 60+
05
101520253035
2 Broke Girls Viewing16-22 July 2012
Ondemand
TV
HHI <$20K
HHI $20-29K
HHI $30-39K
HHI $40-60K
HHI $60-80K
HHI $80K or
more
0
10
20
30
40
50
2 Broke Girls Viewing16-22 July 2012
Ondemand
TV
Maori Asian or Other
European Pacific Isl0
20
40
60
80
2 Broke Girls Viewing16-22 July 2012
Ondemand
TV
Urban/Metro
Rural/ Non Metro
Male Female0
20406080
100
2 Broke Girls Viewing16-22 July 2012
Ondemand
TV
Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012
AP 5-9
AP 10-19
AP 20-29
AP 30-39
AP 40-49
AP 50-59
AP 60+
0
10
20
30
Desperate Housewives Viewing16-22 July 2012
Ondemand
TV
HHI <$20K
HHI $20-29K
HHI $30-39K
HHI $40-60K
HHI $60-80K
HHI $80K or
more
0
20
40
60
Desperate Housewives Viewing 16-22 July 2012
Ondemand
TV
Maori Asian or Other
European Pacific Isl0
20406080
100
Desperate Housewives Viewing16-22 July 2012
Ondemand
TV
Urban/Metro
Rural/ Non Metro
Male Female0
20406080
100
Desperate Housewives Viewing16-22 July 2012
Ondemand
TV
Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012
AP 5-9
AP 10-19
AP 20-29
AP 30-39
AP 40-49
AP 50-59
AP 60+
05
1015202530
Two & a Half Men Viewing 16-22 July 2012
Ondemand
TV
HHI <$205
HHI $20-29K
HHI $30-39K
HHI $40-60K
HHI $60-80K
HHI $80K or
more
0
10
20
30
40
50
Two & a Half Men Viewing16-22 July 2012
Ondemand
TV
Maori Asian or Other
European Pacific Isl. 0
20
40
60
80
100
Two & a Half Men Viewing16-22 July 2012
Ondemand
TV
Urban/Metro
Rural/ Non Metro
Male Female0
20
40
60
80
Two & a Half Men Viewing16-22 July 2012
Ondemand
TV
Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012
AP 5-9
AP 10-19
AP 20-29
AP 30-39
AP 40-49
AP 50-59
AP 60+
0
5
10
15
20
25
30
The Mentalist Viewing2-8 August 2010
Ondemand
TV
HHI <$20K
HHI $20-29K
HHI $30-39K
HHI $40-60K
HHI $60-80K
HHI $80K or
more
0
10
20
30
40
50
The Mentalist Viewing 2-8 August 2010
Ondemand
TV
Maori Asian or Other
European Pacific Isl0
20
40
60
80
100
The Mentalist Viewing 2-8 August 2010
Ondemand
TV
Urban/Metro
Rural/ Non Metro
Male Female 020406080
100The Mentalist Viewing
2-8 August 2010
Ondemand
TV
Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012