An invitation to collaborate in the

Digital Malaysia Initiative

“Malaysia BIGGEST online shopping days of the year”

What is #What is #What is #What is #MYCyberSALEMYCyberSALEMYCyberSALEMYCyberSALE????

With the support from the ministry,

MDeCbrings you the 1st #MYCyberSALE…

#MYCyberSALE is the latest initiative from the government,

which is organized by MDeC to act as a

catalyst to develop the eCommerce industry as well as to boost the eCommerce culture in Malaysia.

It is believed that #MYCyberSALE is the

FIRST & BIGGESTcyber sale to be launched in Malaysia this year!

Who’s Idea behind this?Who’s Idea behind this?Who’s Idea behind this?Who’s Idea behind this?

“eCommerce is a key component of the digital economy. Its

significance has also been recognized as one of the key ICT sub-

sectors in the Digital Malaysia 354 Roadmap. This is a good

initiative that will bring leading retailers and customers together

under one roof and will further boost the adoption of

eCommerce in Malaysia. We are confident that this event will be

able to further popularize online shopping as a convenient and

exciting experience,”

Datuk Seri Ahmad Shabery Cheek, Communications and Multimedia Minister, and Digital Malaysia Steering

Committee Chairman - 9th Digital Malaysia Steering Committee, 8th April 2014

Malaysia eCommercescene keeps abreast with global trends…

Introducing our LATEST INITIATIVE to drive it further.

eCommerce Industry making a mark globally…

Online sale such as CYBER MONDAY has become a phenomenon .

With the support from the ministry,

MDeCbrings you the 1st #MYCyberSALE…

It consists of the MOST PROMINENT supporting team for its formation to ensure the

national event is of high quality and its safety is taken care of in the virtual shopping

world. The support are such as:

• event kick-start advisory committee that was formed by the leading local &

international eCommerce players in Malaysia;

• panel of government agencies sitting in as project advisory in upholding the

quality of participating merchants; and

• event consulted by the local and overseas eCommerce professionals.

Hence, #MYCyberSALE will be a platform for all to enjoy buying or selling activities

virtually just like in a physical mall.

What’s the objectives?What’s the objectives?What’s the objectives?What’s the objectives?

The OBJECTIVES & TARGETS have been set…

####MYCyberSALE’sMYCyberSALE’sMYCyberSALE’sMYCyberSALE’s EcosystemEcosystemEcosystemEcosystem

11

#MYCyberSALEEcosystem

Steering Committee

Consumers

Consumers

Who is participating?Who is participating?Who is participating?Who is participating?

Current Confirmed eTailers

Participating EParticipating EParticipating EParticipating E----TailersTailersTailersTailers

EEEE----MarketplacesMarketplacesMarketplacesMarketplaces

Individual EIndividual EIndividual EIndividual E----TailersTailersTailersTailers

Participating EParticipating EParticipating EParticipating E----TailersTailersTailersTailers

EEEE----VouchersVouchersVouchersVouchers

Individual EIndividual EIndividual EIndividual E----TailersTailersTailersTailers

Current Confirmed eTailers

Potential Premium eTailers (In progress)

Potential Premium E-Tailers

Marketing PlanMarketing PlanMarketing PlanMarketing Plan

Brief of MDeC Media Plan

Detail of media support are subject to change without prior notice.

Print Media Digital Ads Radio Blast

Media Prima Online/Mobile Media

Why Should You Participate?Why Should You Participate?Why Should You Participate?Why Should You Participate?

National Brand. #MYCyberSALE is first national campaign leading the eCommerce

industry which supported and recognized by the ministries, government agencies and

industry players.

Credibility, Trustworthiness. #MYCyberSALE is a platform that comes with quality

control.

Pulling Traffics. eTailers do not sell only to its existing customer, but sharing traffics

and/or develop new customer base that others bring in.

Magnetize Strength. eTailers do not spend huge budget or greater marketing effort

for just a single cyber sale event. All parties are sharing strength in the marketing and

putting effort together to make one success and profitable event for all.

Reputable. A remarkable credit for supporting partners who has joined/supported a

national event that will be internationally renowned, which is believed to be a great

business profile to the participating company.

The Brand Value should be appreciated…

Are You Eligible?Are You Eligible?Are You Eligible?Are You Eligible?

Do you have?

• Malaysian registered business under Business Act 1956 or Company Act 1965

• Must have a complete ecommerce site

• Must possessed a recognized payment gateway

• Your online store must display clear Terms & Conditions, Company Contact & etc

• Do not have any unresolved customer complaints

What do we need from you after the event?

• Transaction Value (MYR) & No. of Customers during the 3-Day Sale (reportingformat will be given)

How To How To How To How To PartcipatePartcipatePartcipatePartcipate????

Must Complete:

• E-Tailer Application form

• Company Registrations Documentations such as Form 9, 24 & 49 (for company)

Or Form E & D (for Sole Proprietor)

• Screen shot of payment gateway

• A copy of your Terms & Conditions

FAQ?FAQ?FAQ?FAQ?

1. I am a very small ecommerce player, can I participate?

- Yes. MDeC encourages everyone who are offering their products or services online to participate regardless of the number of items/services you currently offer.

2. I do not have a payment gateway yet (in time to participate #MYCyberSALE). Can I participate?

- Equip the minimum requirement with www.paypal.com which is the most easy and zero cost to setup.

3. Can I sell services?

- As long as there’s a payment gateway equip for buyers to have a checkout or making a voucher or discount redemption (printing), that’s good enough to participate.

4. I have multiple sites, can I participate?

- As long as your ecommerce site are equipped with payment gateway, terms & conditions, yes you can.

FAQsFAQsFAQsFAQs

No Payment Gateway?No Payment Gateway?No Payment Gateway?No Payment Gateway?

Project Overview:

• Introduce low cost Point-of-Sales (POS) station

• Speed up distribution of low-cost POS terminals to

SMEs and micro enterprises

• Encourage adoption of online payment gateway

Make cashless transactions possible for micro merchants

Help traders and small

business owners accept

debit card and credit card

payments via affordable

mobile e-payment

terminals and online

payment gateway

WHAT THIS PROJECT IS ALL ABOUT

Public Sector Lead:

8 Approved Private Sector Lead:

eeee----PaymentPaymentPaymentPayment servicesservicesservicesservices

Enabling e-Payment Services

for SMEs and Micro

Enterprises

Cardpay Payments

3

Eligibility Criteria of SMEs:

Registered under Business Act 1956 or Company Act 1965

Fulfilled the definition of SMEs and Microenterprises

At least 60% Malaysian equity;

Valid business license from Local Authority; and Subscribe to only 1 of approved Third Party Acquirer (TPA)

Enabling eEnabling eEnabling eEnabling e----Payment Services for SMEs and Micro EnterprisesPayment Services for SMEs and Micro EnterprisesPayment Services for SMEs and Micro EnterprisesPayment Services for SMEs and Micro Enterprises

The enablersThe enablersThe enablersThe enablers

eeee----Pay terminalPay terminalPay terminalPay terminalwww.e-pay.com.myMr. Jeremy Low Peng HuiE : jeremy@e-pay.com.myT : 603 5632 2488

MYR Gateway SME Planwww.ipay88.com.my

Mr Chan KL

E: klchan@ipay88.com.my

Tel : 603 6286 3388

EDC Debit Cardwww.ghl.com

Mr Yap Chih Ming

E: chihming.yap@ghl.com

Tel : 603 6286 3388

EDC Crebit Cardwww.ghl.com

Mr Yap Chih Ming

E: chihming.yap@ghl.com

Tel : 603 6286 3388

MPAY & MDEX ECPOSwww.managepay.com

Mr Ong Kooi Hooi

E: kooihooi.ong@mpsb.net

Tel: 603 80231880

E-Comwww.molpay.com

En. Azizul Othman

E: azizul@molpay.com.my

Tel: 6016 260 2158

EDC Debit & Credit Cardwww.revenue.com.my

Mr Ivan CheahE: cheah.chee.choon@revenue.com.my

Tel : 603 6257 8455

EDC Credit Card www.touchngo.com.my

Pn Jahani ZuraE : jahani.zura@touchngo.com.my

Tel : 603 2714 8001

PaymentsCardpay

Digital Malaysia e-Payment Programmehttp://www.smecorp.gov.my/vn2/node/53

Contact Officer in Contact Officer in Contact Officer in Contact Officer in MDeCMDeCMDeCMDeC::::Radziah Hamid

zie@mdec.com.myTel No: +603-8315 3121

For more informationFor more informationFor more informationFor more information

Question? Contact Us at Question? Contact Us at Question? Contact Us at Question? Contact Us at caroline.fung@mdec.com.my / +603 8315 3382

NO COMPETITION! ALL COLLABORATION