an investigation on the centrality of e entrepreneur finalship

By: Amit AryaFaculty, BBA Dept.

Dhanwate National College, Nagpur

This paper attempts to collate all variables used in prior research to describe entrepreneurs and their ventures into a comprehensive framework.

This investigation considers four major aspects of entrepreneurship:

characteristics of individuals starting the venture The technology used The environment The process

BBA Deptt;Dhanwate National College,Nagpur

Brick-&-Mortar Entrepreneurship:◦ A traditional "street-side"

business that deals with its customers face to face in an office or store that the business owns or rents.

E-Entrepreneurship:any venture conducted solely on the internet(WWW). It encompasses activities of a regular entrepreneur, but the mode of operation is technologically based.


China: Creating benchmark in e-Retail Success

India: A thumping success in e-Retailing


There is a battle between online retailers and brick-and-mortar locations. Who will win? How about both?


Individual:◦ Traditional Entrepreneurship-

Business Skills.◦ interpersonal skills, presence of

a foreign accent, and location of the venture- a mandate

◦ the expense of retail space- a major concern

◦ Customer Loyalty

Organization:◦ Online Entrepreneurship-

Business skills + Diverse skills.◦ Tech-savvies- a mandate◦ Evolution depends on revenue

generated◦ Exit Strategy- to be sold to an

existing corporation


1. To Establish A Presence2. To Network3. To Make Business Information Available4. To Serve Your Customers 5. To Heighten Public Interest6. To Release Time Sensitive Materials7. To Sell Things8. To make pictures, sound and video available9. To reach a highly desirable demographic market10. To Answer Frequently Asked questions11. To Stay In Contact With Salespeople12. To Open International Markets13. To Create a 24 Hour Service14. To Make Changing Information Available Quickly To Take Customer feedback


Brick-&-Mortar Entrepreneurship:

◦ deciding on a location, accumulation of resources, marketing of products, production activities, setting up of an organization and responding to government and society.

E-Entrepreneurship:accumulation of resources, marketing, organizing and responding to external environment, securing the online transaction process, indulging in search engine optimization, safeguarding privacy, and protecting online assets.

The process of entrepreneurship:


This paper identifies and studies characteristics of individuals starting the venture, the technology used, the environment variables and the process to run, the both forms of business.

Brick-&-Mortar entrepreneurs are here to stay- not to mention the kind of impact and trust they have upon their customers.

Online Business & Entrepreneurship hold potent management implications for IT innovation and entrepreneurial organizations worldwide.

The discussion of the issues as such provides readers with both theoretical and practical guideline for a further study.


1. http://www.strategy-business.com/blog/Brick-and-Mortar-Retail-Is-Alive-and-Well?gko=0f67b

2. http://www.worldpropertyjournal.com/north-america-commercial-news/e-commerce-trends-e-commerce-sales-data-retail-shopping-declines-shopping-mall-trends-john-ellis-randy-anderson-cbre-research-amazon-consumer-shopping-report-7977.php

3. http://net101.com/20-reasons-to-put-your-business-on-the-web/

4. Zhao, F. (2006), Maximize Business Profits through E-partnerships, Hershey, NJ: IDEA Group Publishing.



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an investigation on the centrality of e entrepreneur finalship

Education