an introductory guide to social media marketing
TRANSCRIPT
Social media includes things like video, audio or text that are
published and shared in a social environment. Like a video hosting
side, podcasting site or a blog.
Social networking refers to the connection between people or a
group of people to network and communicate
More personal networking More professional networking
Social media marketing is a type of online
marketing which supports marketing goals
through the creation of social media and
participation in various social media networks.
Facebook, Linkedin,
SOCIAL NETWORKSBlogger, Weebly,
Wordpress
BLOGS
Youtube, Vimeo,
Dailymotion
VIDEO SHARINGYelp, Groupon,
SOCIAL SHOPSDigg, Propeller,
Reddit, Newsvine
SOCIAL NEWSFoursquare, Meetup,
Eventbrite
SOCIAL EVENTS
WHY S CIAL MEDIA MARKETING?
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
55+
45-54
35-44
25-34
18-24
13-17
Many of the social media
marketing tools are free
or only require minimal
investment
Available to people and
organizations of all experiences,
budgets, sizes and industries
Social networking works wonders for main reasons:
Easy communication vehicle
Fast, easy and global
Entertaining
Social media is a way to connect, collaborate and
converse with other people with common interests
Think community!
Make it an enjoyable
experience for you
Interact with your
target audience
Listen
Understand
Monitor feedback
Participate in what you
have set up
Actively manage your
plan
Be a part of it
Social media marketing is
not so much about the tools
It is about
strategically to support the
marketing goals.
Why are you
in business?What do you
want to
achieve?
Next, look at your BRAND
Who are
you?
Whom do
you
serve?
What kind of
positioning
power do you
want to have?
What do
you do?
You want to be able to:
Measure how much traffic you
generate from social media
Analyze the various options out
there in social media
Get an idea of what works for
you and what does not
Make sure you have a
measurement plan in
place!
You may want people in your organization to say
or not say certain things on behalf of your
organization
Think about the policies that work for you,
document them and weave that into your plan
By documenting your game plan, it helps you prioritize
what steps you are going to take, and in a logical order
The brand, the people, metrics, the policies, the
strategies, all come through in the content that you
publish
Business
Why
Strategy People
MetricsPolicies
Brand
Content
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