1. 1. Growing the success of Irish food & horticulture AIDAN COTTER CHIEF EXECUTIVE BORD BIA 28 JANUARY 2009 Growing the success of Irish food & horticulture Irish Bioenergy Association Padraig Brennan
2. 2. Growing the success of Irish food & horticulture The challenge to produce more from less By 2050, the planet will need to produce 70% more food, with less land, water and energy while also reducing greenhouse gas emissions
3. 3. Growing the success of Irish food & horticulture REPUTATION is everything 0 20 40 60 80 100 1975 1985 1995 2005 2009 Tangible assets Intangible assets Source: Ocean Tomo Components of S&P 500 Market Value 17% 83% 32% 68% 68% 32% 80% 20% 81% 19%
4. 4. Growing the success of Irish food & horticulture Sustainable Living Plan Dependent on suppliers for many of these targets
5. 5. Growing the success of Irish food & horticulture Sustainable sourcing commitments
6. 6. Growing the success of Irish food & horticulture Sustainable sourcing commitments
7. 7. Growing the success of Irish food & horticulture Irelands Sustainability Credentials
8. 8. Growing the success of Irish food & horticulture Source: EU JRC Evaluation of the livestock sector's contribution to the EU greenhouse gas emissions (GGELS) Key factors in Sustainable Production Greenhouse Gas Emissions
9. 9. Growing the success of Irish food & horticulture Agriculture uses 70% of the worlds freshwater Ireland has a very favourable water stress index (% of territory under water stress) Source: Yale University Key factors in Sustainable Production Water availability 46 24 24 21 20 16 8 8 2 1 00 5 10 15 20 25 30 35 40 45 50 0.1%
10. 10. Growing the success of Irish food & horticulture Air Quality very high in Ireland.. 0 50 100 150 200 250 Pakistan Senegal SaudiArabia India China Sth.Korea Indonesia SouthAfrica Brazil Russia France Netherlands Germany UnitedKingdom USA Ireland NewZealand Urban Outdoor Air Pollution Annual mean PM10 (ug/m3) Source: World Health Organisation
11. 11. Growing the success of Irish food & horticulture Viewed as green & natural We now need to prove it... Ireland has strong reputation
12. 12. Growing the success of Irish food & horticulture
13. 13. Growing the success of Irish food & horticulture What is Origin Green? Business to business initiative Evidence based approach Companies sign up to Sustainability Charter Farmers participate in Quality & Sustainability Schemes
14. 14. Growing the success of Irish food & horticulture Every farm and food manufacturing business signs up to the sustainability agenda Measuring what matters Accreditation, independent verification Performance based on science innovation and best practice
15. 15. Growing the success of Irish food & horticulture Farmers Working with Nature
16. 16. Growing the success of Irish food & horticulture Measuring What Matters Traceability Welfare Environment Animal Health Food Safety Energy Emissions Water Biodiversity Socio-economic data
17. 17. Growing the success of Irish food & horticulture Farm Quality & Sustainability 45,000 Beef Farms 90% of Beef Exports, Audited & Assessed 18,000 Dairy Farms 100% Milk production,farmers entering audit cycle Pigmeat, Poultry, Eggs, Grain, Horticulture Sustainability measures being implemented
18. 18. Growing the success of Irish food & horticulture ISO 17065 PAS 2050 ISO 17065 PAS 2050 Accreditation & Verification The Farm Audit Carbon Footprint
19. 19. Growing the success of Irish food & horticulture AIM profile for each herd ICBF On farm Sustainability Assessment Farm information collected on Handheld Indicative Performance for each farm
20. 20. Growing the success of Irish food & horticulture Feedback to farmers
21. 21. Growing the success of Irish food & horticulture Using Data to Drive Performance Farm Financial Performance GHG Emissions Sustainable = Efficient
22. 22. Growing the success of Irish food & horticulture The Carbon Navigator
23. 23. Growing the success of Irish food & horticulture How does the Navigator Work? 1. Grazing season length 2. Age @ first calving 3. Calving interval 4. Daily live weight gain 5. Nitrogen fertiliser efficiency 6. Manure management Looks at practical measures on farm Set targets with Advisor Review current & potential performance Identify Potential GHG & Benefits
24. 24. Growing the success of Irish food & horticulture Sustainability assessments across other sectors Poultry Pigs Sheep Sustainability Assessments being built into QA schemes
25. 25. Growing the success of Irish food & horticulture
26. 26. Growing the success of Irish food & horticulture Decide on Target Areas Agree Baseline Period Set Timelines & Targets Annual Progress Report Independent Verification
27. 27. Growing the success of Irish food & horticulture Company Target Areas Raw Material Sourcing Supplier Certification | Sustainability Initiatives Manufacturing Processes Energy | Emissions | Waste | Water | Biodiversity Social Sustainability Health & Nutrition | Community Initiatives | Employee Wellbeing
28. 28. Growing the success of Irish food & horticulture 80% of inputs from suppliers with recognised Sustainability programmes by end of 2014 Action plans with 3 major suppliers to reduce carbon & water footprints by end 2013 All cardboard FSC certified by end of 2014 100% fairtrade coffee by end of 2015 Raw Material Sourcing 50% reduction in operational emissions by 2020 20% reduction in energy by 2015 Anaerobic digester in place by end of 2016 Zero waste to landfill by 2015 Implementation of rainwater harvesting programme by 2014 Manufacturing Reduce salt content by 15% by end of 2014 Removal of artificial colourings by 2015 Health & Nutrition Policy in place from 2013 Health screening for all employees by 2015 80% increase in support for local groups by 2015 Student placement programme by mid 2014 Social Origin Green Targets
29. 29. Growing the success of Irish food & horticulture Dairygold Diverting waste from landfill & creating a valuable source of energy Needed a treatment plant that could reliably treat powdered milk and cheese waste, as well as high-strength salty whey. Produces biogas that is converted into renewable energy, a portion is used in a dual-fuel boiler to produce hot water. Simple, efficient & low-maintenance.
30. 30. Growing the success of Irish food & horticulture Foyle Donegal All Cat 2 waste to AD plant
31. 31. Growing the success of Irish food & horticulture Company Participation 448 Companies Registered 90% of exports 188 companies at workshop/ plan development phase 158 plans submitted 102 plans accepted Approaching 80% of exports
32. 32. Growing the success of Irish food & horticulture
33. 33. Growing the success of Irish food & horticulture Direct Access to Expert Advice and Support
34. 34. Growing the success of Irish food & horticulture
35. 35. Growing the success of Irish food & horticulture Advocates of Origin Green Just last year, I had an opportunity which was phenomenal. I had the opportunity to experience firsthand the great work that were doing in Ireland and the industry leading approach that Ireland has taken to agriculture Don Thompson, CEO McDonalds
36. 36. Growing the success of Irish food & horticulture Global Sustainability Forum Dublin, 9th 10th November 2015
37. 37. Growing the success of Irish food & horticulture
38. 38. Growing the success of Irish food & horticulture Qingdao London Dubai NurembergBrussels Beijing Moscow Shanghai Paris Vigo Berlin Amsterdam Dsseldorf Cologne Kortrijk International Trade Fairs
39. 39. Growing the success of Irish food & horticulture Sustainability Report 2015
40. 40. Growing the success of Irish food & horticulture Setting Plans & Building the Proof + Clearly Communicating Credentials Saving Resources Winning Business Building Reputation
41. 41. Growing the success of Irish food & horticulture AIDAN COTTER CHIEF EXECUTIVE BORD BIA 28 JANUARY 2009 Growing the success of Irish food & horticulture Irish Bioenergy Association Padraig Brennan