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AN INTRODUCTION TO THE GOOGLE ANALYTICS 360 SUITE

CHRIS ATTEWELL

GOOGLE ANALYTICS SOLUTIONS PORTFOLIO

Enterprise

(sold through

direct sales

and resellers)

Mid-Tier

(self-serve, pay

by credit card)

Free

(self-serve,

free)

.

UNDERSTAND THE CUSTOMER JOURNEY

GAIN INTELLIGENT INSIGHTS INTO DATA

USE DATA INSIGHTS TO TAKE ACTION

THIS IS POSSIBLE THROUGH TECHNOLOGY

THE GOOGLE ANALYTICS 360 SUITE

Tag Manager 360

Data Studio

Surveys 360Audience

Center 360

Attribution

360.

Analytics 360 Optimize 360

Big Query

Source: Gartner (October 2016)

CHALLENGERS LEADERS

NICHE PLAYERS VISIONARIES

IBM

SASAdobe

Google

NeustarVisual IQ

AOL

AgilOne

Pitney Bowes

Webtrends

OptiMine

Software

COMPLETENESS OF VISION

AB

ILIT

Y T

O

EX

EC

UT

E

As of October

2016

GARTNER MAGIC

QUADRANT ‘LEADER’

GOOGLE ANALYTICS VS. ANALYTICS 360

Target audience

- Enterprise

Data processing and export

- Unsampled data

- 4 hours fresh (max)

- 3 million row export and BigQuery integration

Google Integrations

- Everything available in the free product

- Plus DBM/ DCM, DFP, DS, BQ, and GA

Audiences to Optimize

Enterprise features - Data driven attribution, roll-

up reporting, custom funnels, custom tables

Support / service -

Target audience

- Mid-market / SMB clients

Data processing and export

- Subject to data sampling

- 24-48 hour fresh

- 5,000 row export (for download)

Google Integrations

- AdWords, AdSense, Ad Exchange, Tag

Manager, TV Attribution, Data Studio,

Optimize, Audience Center

Enterprise features

- N/A

Support / service

- Self-serve (free product)

MAKE DATA-DRIVEN DECISIONS TO GIVE YOU AN ADVANTAGE OVER YOUR COMPETITORS