an introduction to ppc paid search
DESCRIPTION
An introduction to PPC and AdWords by iProspect Ireland's Senior Digital Manager, Joanne Allen.TRANSCRIPT
![Page 1: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/1.jpg)
IPROSPECT
Introduction To PPC
Copyright © 2013, iProspect, Inc. All rights reserved.
![Page 2: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/2.jpg)
Digital Performance on a Global Scale.
Copyright © 2011, iProspect, Inc. All rights reserved.
TODAY’S AGENDA
![Page 3: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/3.jpg)
Digital Performance on a Global Scale.
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 4: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/4.jpg)
Digital Performance on a Global Scale.
PAID SEARCH
Copyright © 2013, iProspect, Inc. All rights reserved.
Search engine optimization (SEO) is the process
of improving the visibility of a website or a web page in search
engines via the natural/un-paid/organic/algorithmic
search results
Paid Search Advertising is a method of placing online
advertisements on Web pages that show results from search
engine queries
![Page 5: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/5.jpg)
Digital Performance on a Global Scale.
PAID SEARCH
Copyright © 2013, iProspect, Inc. All rights reserved.
![Page 6: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/6.jpg)
Digital Performance on a Global Scale.
PAID SEARCH
The main differences between PPC and SEO are:
1. Position on the search results page2. Traffic Potential3. Associated Costs4. Time Commitment5. Website Involvement
Copyright © 2013, iProspect, Inc. All rights reserved.
![Page 7: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/7.jpg)
Digital Performance on a Global Scale.
1. POSITION
Copyright © 2013, iProspect, Inc. All rights reserved.
![Page 8: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/8.jpg)
Digital Performance on a Global Scale.
1. POSITION
Copyright © 2013, iProspect, Inc. All rights reserved.
![Page 9: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/9.jpg)
Digital Performance on a Global Scale.
1. POSITION
Copyright © 2013, iProspect, Inc. All rights reserved.
![Page 10: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/10.jpg)
Digital Performance on a Global Scale.
2. TRAFFIC POTENTIAL
Copyright © 2013, iProspect, Inc. All rights reserved.
![Page 11: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/11.jpg)
Digital Performance on a Global Scale.
3. ASSOCIATED COSTS
Copyright © 2013, iProspect, Inc. All rights reserved.
![Page 12: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/12.jpg)
Digital Performance on a Global Scale.
Copyright © 2011, iProspect, Inc. All rights reserved.
5. WEBSITE INVOLVEMENT
The performance , optimisation and
coding of the website is central to SEO
The performance , optimisation and
coding of the website is central to SEO
Website optimisation is not essential for PPC
unless Online Sales and a positive user
experience are your main goals
Website optimisation is not essential for PPC
unless Online Sales and a positive user
experience are your main goals
![Page 13: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/13.jpg)
Digital Performance on a Global Scale.
BENEFITS OF PAID SEARCH
Copyright © 2013, iProspect, Inc. All rights reserved.
![Page 14: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/14.jpg)
Digital Performance on a Global Scale.
INCREASED VISIBILITY
Copyright © 2013, iProspect, Inc. All rights reserved.
Source: http://googleresearch.blogspot.com/2012/03/impact-of-organic-ranking-on-ad-click.html
![Page 15: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/15.jpg)
Digital Performance on a Global Scale.
Copyright © 2011, iProspect, Inc. All rights reserved.
INSTANT RESULTS
Paid Search activity can be up and running within 24 hours and driving results instantly
![Page 16: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/16.jpg)
Digital Performance on a Global Scale.
SALES
Copyright © 2013, iProspect, Inc. All rights reserved.
![Page 17: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/17.jpg)
Digital Performance on a Global Scale.
Copyright © 2011, iProspect, Inc. All rights reserved.
CUSTOMERS WHO PURCHASE ONLINE ARE
30% MORE LIKELY TO PERFORM A SEARCH
17% MORE LIKELY TO HAVE CLICKED ON A PPC AD
![Page 18: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/18.jpg)
Digital Performance on a Global Scale.
SEARCH PURCHASE PATHS
Copyright © 2013, iProspect, Inc. All rights reserved.
Source: Google & Econsultancy
![Page 19: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/19.jpg)
Digital Performance on a Global Scale.
Copyright © 2011, iProspect, Inc. All rights reserved.
38% of Irish consumers researched online before purchasing offline
in 2012
This figure has doubled since 2010
SEARCH DRIVES OFFLINE SALES
![Page 20: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/20.jpg)
Digital Performance on a Global Scale.
Copyright © 2011, iProspect, Inc. All rights reserved.
THE AUCTION
![Page 21: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/21.jpg)
Digital Performance on a Global Scale.
THE AUCTION
Copyright © 2011, iProspect, Inc. All rights reserved.
Every time a user searches on Google an auction is triggered based on a formula known as Ad Rank
![Page 22: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/22.jpg)
Digital Performance on a Global Scale.
AD RANK
Copyright © 2011, iProspect, Inc. All rights reserved.
Ad Rank is calculated by multiplying the Cost Per Click of each keyword by the Quality Score of the campaign.
![Page 23: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/23.jpg)
Digital Performance on a Global Scale.
Copyright © 2011, iProspect, Inc. All rights reserved.
Ads with stronger Ad Rank pay less
on Google
![Page 24: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/24.jpg)
Digital Performance on a Global Scale.
COST
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 25: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/25.jpg)
Digital Performance on a Global Scale.
IMPRESSION SHARE
Impression Share is a metric that represents the percentage of times ads were shown out of the total available impressions for which they were eligible.
Copyright © 2011, iProspect, Inc. All rights reserved.
• Lost IS (Budget)– Missed
Impressions Due To Budget Restrictions
• Lost IS (Rank)– Missed
Impressions Due To Quality Score & CPCs
![Page 26: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/26.jpg)
Digital Performance on a Global Scale.
Copyright © 2011, iProspect, Inc. All rights reserved.
THE 6 PILLARS OF ADWORDS
![Page 27: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/27.jpg)
Digital Performance on a Global Scale.
Copyright © 2011, iProspect, Inc. All rights reserved.
THE 6 PILLARS OF ADWORDS
![Page 28: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/28.jpg)
Digital Performance on a Global Scale.
Copyright © 2011, iProspect, Inc. All rights reserved.
THE 6 PILLARS OF ADWORDS
![Page 29: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/29.jpg)
Digital Performance on a Global Scale.
RELEVANCY
Relevancy is the key to creating efficient campaigns and should be evident in all aspects of AdWords campaigns.
The more relevant the campaign, the more likely users will be to engage and the better the overall performance.
Copyright © 2013, iProspect, Inc. All rights reserved.
![Page 30: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/30.jpg)
Digital Performance on a Global Scale.
Copyright © 2011, iProspect, Inc. All rights reserved.
Keywords transcend audience profiles
In Paid Search our focus is on choosing the most relevant
keywords
![Page 31: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/31.jpg)
Digital Performance on a Global Scale.
Copyright © 2011, iProspect, Inc. All rights reserved.
The more relevant your campaigns are to your product, the stickier and more successful your campaign will be!
![Page 32: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/32.jpg)
Digital Performance on a Global Scale.
Copyright © 2011, iProspect, Inc. All rights reserved.
THE 6 PILLARS OF ADWORDS
![Page 33: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/33.jpg)
Digital Performance on a Global Scale.
Copyright © 2011, iProspect, Inc. All rights reserved.
Keywords are the
foundation
for Search Marketing
![Page 34: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/34.jpg)
Digital Performance on a Global Scale.
KEYWORD CHECKLIST
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 35: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/35.jpg)
Digital Performance on a Global Scale.
MATCH TYPES
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 36: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/36.jpg)
Digital Performance on a Global Scale.
MATCH TYPES
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 37: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/37.jpg)
Digital Performance on a Global Scale.
MATCH TYPES
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 38: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/38.jpg)
Digital Performance on a Global Scale.
MATCH TYPES
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 39: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/39.jpg)
Digital Performance on a Global Scale.
MATCH TYPES
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 40: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/40.jpg)
Digital Performance on a Global Scale.
NEGATIVE KEYWORDS
Copyright © 2011, iProspect, Inc. All rights reserved.
Negative Keywords
Daylight
Robbery
rob
day
Negative Keywords
Fire
Fireman
Sam
cartoon
Be Careful! Adding a term like ‘day light’ will block all activity on light, light bulbs etc
![Page 41: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/41.jpg)
Digital Performance on a Global Scale.
KEYWORD TOOL
Copyright © 2011, iProspect, Inc. All rights reserved.
Google Keyword Tool: https://adwords.google.com/keywordtool
![Page 42: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/42.jpg)
Digital Performance on a Global Scale.
KEYWORD TOOL
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 43: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/43.jpg)
Digital Performance on a Global Scale.
Copyright © 2011, iProspect, Inc. All rights reserved.
THE 6 PILLARS OF ADWORDS
![Page 44: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/44.jpg)
Digital Performance on a Global Scale.
ACCOUNT STRUCTURE
Account Structure is vital in ensuring control and a method to the madness that is AdWords.
Copyright © 2011, iProspect, Inc. All rights reserved.
Daily Budgets are set at the Campaign level
![Page 45: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/45.jpg)
Digital Performance on a Global Scale.
ACCOUNT STRUCTURE
Copyright © 2011, iProspect, Inc. All rights reserved.
Accounts can include up to 10,000 Campaigns, 20,000 Ad Groups per Campaign
and 10,000 Keywords per Ad Group!
![Page 46: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/46.jpg)
Digital Performance on a Global Scale.
ACCOUNT STRUCTURE EXAMPLE
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 47: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/47.jpg)
Digital Performance on a Global Scale.
ACCOUNT STRUCTURE EXAMPLE
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 48: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/48.jpg)
Digital Performance on a Global Scale.
ACCOUNT STRUCTURE EXAMPLE
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 49: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/49.jpg)
Digital Performance on a Global Scale.
Copyright © 2011, iProspect, Inc. All rights reserved.
THE 6 PILLARS OF ADWORDS
![Page 50: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/50.jpg)
Digital Performance on a Global Scale.
AD COPY
AdWords Ad Copy is an opportunity to reach out to new and existing customers so put your best foot forward
AdWords will complement your SEO strategy as the messaging can be much more specific and go live immediately.
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 51: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/51.jpg)
Digital Performance on a Global Scale.
AD COPY
Copyright © 2011, iProspect, Inc. All rights reserved.
RosesBuy Roses Online
Buy 12 Red Roses Online For
Just €60. Offer For Today Only.
www.redroses.ie
TulipsBuy Tulips Online
Buy A Bouquet Of 30 Tulips
Here For Just €30. Offer Ends
Today.
www.tulips.ie
![Page 52: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/52.jpg)
Digital Performance on a Global Scale.
AD COPY
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 53: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/53.jpg)
Digital Performance on a Global Scale.
Copyright © 2011, iProspect, Inc. All rights reserved.
THE 6 PILLARS OF ADWORDS
![Page 54: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/54.jpg)
Digital Performance on a Global Scale.
WEBSITE CHECKLIST
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 55: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/55.jpg)
Digital Performance on a Global Scale.
Copyright © 2011, iProspect, Inc. All rights reserved.
THE 6 PILLARS OF ADWORDS
![Page 56: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/56.jpg)
Digital Performance on a Global Scale.
OPTIMISATION
Copyright © 2011, iProspect, Inc. All rights reserved.
Did you know that 25% of search queries Google sees on a daily basis are brand new?
As search patterns, consumer behaviour, products and offers change so too must AdWords.
![Page 57: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/57.jpg)
IPROSPECT
AdWords Performance
Copyright © 2012, iProspect, Inc. All rights reserved.
![Page 58: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/58.jpg)
Digital Performance on a Global Scale.
UNDERSTANDING PERFORMANCE
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 59: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/59.jpg)
Digital Performance on a Global Scale.
UNDERSTANDING PERFORMANCE
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 60: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/60.jpg)
IPROSPECT
Ad Extensions
Copyright © 2012, iProspect, Inc. All rights reserved.
![Page 61: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/61.jpg)
Digital Performance on a Global Scale.
AD EXTENSIONS
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 62: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/62.jpg)
Digital Performance on a Global Scale.
LOCATION EXTENSIONS
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 63: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/63.jpg)
Digital Performance on a Global Scale.
CLICK TO CALL
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 64: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/64.jpg)
Digital Performance on a Global Scale.
SITELINKS
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 65: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/65.jpg)
Digital Performance on a Global Scale.
SOCIAL EXTENSIONS
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 66: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/66.jpg)
Digital Performance on a Global Scale.
CLICK TO DOWNLOAD
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 67: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/67.jpg)
IPROSPECT
Where’s My Ad?
Copyright © 2012, iProspect, Inc. All rights reserved.
![Page 68: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/68.jpg)
Digital Performance on a Global Scale.
WHERE’S MY AD
• Is the exact term in the account?
• Is the search term relevant?
• Is there sufficient budget?
• Have you checked page 2?
• Did you see the ad earlier today?
• Where are you targeting?
• What does the latest Impression Share report tell you?
Copyright © 2011, iProspect, Inc. All rights reserved.
Remember – Every auction
is unique!
Remember – Every auction
is unique!
![Page 69: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/69.jpg)
IPROSPECT
Remember…
Copyright © 2012, iProspect, Inc. All rights reserved.
![Page 70: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/70.jpg)
Digital Performance on a Global Scale.
Copyright © 2011, iProspect, Inc. All rights reserved.
![Page 71: An Introduction to PPC Paid Search](https://reader033.vdocuments.us/reader033/viewer/2022051412/54b698f14a79594f348b45f1/html5/thumbnails/71.jpg)
Digital Performance on a Global Scale.
Copyright © 2011, iProspect, Inc. All rights reserved.
Thank You