an introduction to healthcare apps 11th february 2014 - speaker: u motif
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Bruce Hellman, UMotif covering - From idea to (almost) app storeTRANSCRIPT
@uMotif
www.uMotif.com
Bruce Hellman National Virtual Incubator Event
11 February 2014
From idea to (almost) app store
@uMotif / www.uMotif.com Copyright uMotif 2012-2014
Digital Health
Who is uMotif? Socially minded digital health company
Our Mission:
Helping people lead healthy, engaged and
independent lives
@uMotif / www.uMotif.com Copyright uMotif 2012-2014
Digital Health
What are we doing? High quality deployments in the NHS
Parkinson’s trial sites
Patient groups:
Diabetes trial sites Diabetes Online
Patient Groups
Academic Partners
Liverpool
Rotherham
Orthopaedics trial
Barts HealthNHS TrustNHS Trust
www.uMotif.com+ + @uMotif.com+
The use of smartphone and Internet assisted self-management and adherence
tools to manage Parkinson’s disease – The SMART-PD trial.
Trial dates: January – August 2014
Summary of trial protocol+
SMART-PD is a multi-centre RCT in the UK testing a new smartphone app to
support self-management and shared decision-making in Parkinson’s Disease.
Background – medication non-adherence affects people with Parkinson’s
Non-adherence to health treatments leads to failed treatment outcomes at enormous costs
to the economy. The same has been observed in Parkinson’s Disease (PD). The degenerating
nature of the illness, complex treatment regimens and high rates of co-morbid conditions
make treatment adherence in PD a challenge. Clinicians have limited face-to-face
consultation time with PD patients making it difficult to address non-adherence. The rapid
growth of digital technologies provides an opportunity to improve adherence, symptom
control and the quality of decision-making during consultation. A 2 month patient led pilot
study carried out by uMotif Limited, Birkbeck, University of London and The Cure Parkinson’s
Trust reported an increase in self-reported treatment adherence and well-being through the
use of a Parkinson’s tracker app. The SMART-PD follow-up trial aims to evaluate the impact
of using an app to increasing adherence and enhance the quality of clinical consultation.
SMART-PD trial methods – 6 centre RCT
A 4 month multicentre Randomised Controlled Trial (RCT) with 222 patients comparing use
of smartphone and internet enabled Parkinson’s tracker App (app) with treatment as usual.
The study will compare the two groups immediately post-intervention.
Trial sites Patient Groups Academic Partners
@uMotif / www.uMotif.com Copyright uMotif 2012-2014
Digital Health
Our journey – developing focus through iteration
Early 2012
Pre-start up
Ideas and initial concepts
Quantified Self focus
2012 – 2013
Start-up
Initial Parkinson’s and Barts
orthopaedics trials
2013 – 2014
Platform redesign
and build
Coming soon!
App store release
@uMotif / www.uMotif.com Copyright uMotif 2012-2014
Digital Health
We’ve learnt a huge amount
Lots of learning so far
Much more to come!
7 key areas…
@uMotif / www.uMotif.com Copyright uMotif 2012-2014
Digital Health
What have we learnt?
It takes time
Short cuts might be worse in the long-run
MVP isn’t very minimal
@uMotif / www.uMotif.com Copyright uMotif 2012-2014
Digital Health
What have we learnt?
People want change
you just need to find them
(patients, clinicians, managers, policy makers, partners)
@uMotif / www.uMotif.com Copyright uMotif 2012-2014
Digital Health
What have we learnt?
Technology push doesn’t work
@uMotif / www.uMotif.com Copyright uMotif 2012-2014
Digital Health
What have we learnt?
There is a growing community out there
Collaborative and helpful
@uMotif / www.uMotif.com Copyright uMotif 2012-2014
Digital Health
What have we learnt?
A balanced team makes all the difference
Especially with a Doctor on-board
@uMotif / www.uMotif.com Copyright uMotif 2012-2014
Digital Health
What have we learnt?
It’s not all about the money
(no ‘get rich quick’)
(not just about cost saving)
@uMotif / www.uMotif.com Copyright uMotif 2012-2014
Digital Health
What have we learnt?
Good developers are hard to find
But great designers can be
even more important
@uMotif / www.uMotif.com Copyright uMotif 2012-2014
Digital Health
Summary
[email protected] @uMotif
www.uMotif.com
• The opportunities are massive
• Barriers are falling all the time
• Clinicians and managers are engaged
• Don’t think you can do it quick
• Collaborate and be open
• Learn by doing