an introduction to gamification - university of macedonia
TRANSCRIPT
An Introduction To Gamification
Hashtags#greekgamification#gamification
Introduction to Gamification
What is gamification and how it can help us
Vasilis Gkogkidis March 2017
How did I get here?
What we doConsultingSpeaking Training
- Greek Ambassador- Organiser
DefinitionGamification The use of game elements and game-design techniques in non-game contexts. Werbach and Hunter (2012, p26)6
6
In every job that must be done.
There is an element of fun.
You find the fun and snap, the jobs a game.
-Mary Poppins
Piano Stairs
Youtube video.8
What do you play?
Just how much do we like games?
Most Expensive Movie Ever Made
Most Expensive Game Ever Made Cost: $ 400 millionCost: $ 500 million
October January 2016 hours of gameplay:10 billion
How do games work?
Games give us unnecessary obstacles that we volunteer to tackle Bernard Suits
Picture by Pete Jenkins14
Picture by Pete Jenkins15
DopamineDopamine is released before an event that requires some sort of response, pleasurable or otherwise, and drives us to act.
SerotoninSerotonin is a mood regulator. If you have enough you will be happy, if you dont you will be miserable.
OxytocinOxytocin is key to how we bond to others. This can even occur remotely via social networks such as Twitter!
How Can Gamification Help Us ?
Exercise Zombie Run
4 million downloads29,462,019 km run500,000 active users
Saying Well Done
Fighting Diseases - Foldit
57.000 players
15 year old problem
10 days
97 billion grains of rice
Marketing James Bond Skyfall
Recruiting Quest For Oil
Getting People To Notice You
Small Case Study
Points - Leader boards
Gamification Gurus 100
Rewarded: Reviews, Comments, Facebook PostsResults:
Facebook Traffic increased 105%
Conversion rate increased 92%
Thessaloniki Gamification Meetup
Athens Gamification Meetup
Greek Gamification Network
Thank You!#greekgamification#gamification
[email protected]@v_gkogkidis