D I G I T A LM A R K E T I N G

A I E S E C X M A X I S S H A R I N G S E S S I O N

C H U A S H I Y U N N

A L I T T L EA B O U T M Y S E L F

MASTER IN CHEMICALENGINEERING

DIGITAL MARKETINGSPECIALIST

KEY PIC FOR ALL HOTLINKDIGITAL CAMPAIGNS

4K E Y T O P I C SO N D I G I T A LM A R K E T I N G

D I G I T A L M A R K E T I N G1 0 1

A P P R O A C H &

S T R A T E G YC A S E S T U D Y &

L E A R N I N G S

R E S O U R C E S & S E L F -

L E A R N I N G

D I G I T A L M A R K E T I N G 1 0 1 :O L D W A Y O F B U Y I N G A D S

Not knowing the consumers and use one-size fits all blanket approach

I hope Waldo sees my ads

D I G I T A L M A R K E T I N G 1 0 1 :H O W W E B U Y A D S I N 2 0 1 7

D I G I T A L M A R K E T I N G 1 0 1

D I G I T A L M A R K E T I N GL A N D S C A P E

Source: http://www.smartinsights.com/goal­setting­evaluation/web­analytics­strategy/analytics­customer­insight­tools/

K E Y O B J E C T I V E S O F C A M A P I G N

I D E N T I F Y T A R G E T A U D I E N C E

D E V E L O P A N D E X E C U T E D I G I T A L M A R K E T I N GP L A N S B A S E D O N B U D G E T

O P T I M I Z A T I O N ( A . K . A T R I A L A N D E R R O R )

A P P R O A C H & S T R A T E G Y

01

K E YO B J E C T I V E S O FC A M P A I G N

A W A R E N E S S

I N T E R E S T

A C T I O N

D E C I S I O N

A L W A Y S S T A R T B Y D E F I N I N G T H E O V E R A L L G O A L S &O B J E C T I V E S T H A T D R I V E T H E T A C T I C S A N DI M P L E M E N T A T I O N .

B E G I N W I T H G O A L S &O B J E C T I V E S

Source: https://amyljorgensen.com/2013/09/26/getting­started­with­google­analytics/

02

I D E N T I F YT A R G E TA U D I E N C E S

D E M O G R A P H I C

L O C A T I O N

B E H A V I O U R

I N T E R E S T

U N D E R S T A N D I N G Y O U RA U D I E N C E S A N D T A I L O R I N G T H E

R I G H T M E S S A G E

S A M E P R O D U C T - B U TD I F F E R E N T A P P R O A C H T A I L O R E D

T O A U D I E N C E

03

D E V E L O P &

E X E C U T ED I G I T A LM A R K E T I N GP L A N B A S E D O NB U D G E T

W O R K A R O U N D T H B U D G E T T OF I N D T H E M O S T E F F I C I E N T P L A N

04

O P T I M I Z A T I O NA . K . AT R I A L & E R R O R

if at firstyou don'tsucceed;call it

version 1.0

O N E - S I Z E - F I T S - A L L D O E S N ' TE X I S T - A L W A Y S U S E D A T A T O

H E L P Y O U O P T I M I S E

Source: http://connexdigitalmarketing.com/conversion­optimization­for­startups/

C A S ES T U D Y &L E A R N I N G S

GRAB X HOTLINKPARTNERSHIP

ROAMING USINGMOMENTS OF TRUTH

R I D I N G O NS E A R C H T R E N D ,F O R M E DM E A N I N G F U LP A R T N E R S H I P &E X E C U T E D A NI N N O V A T I V ES O C I A L L Y - L E D ,S H A R E A B L EC A M P A I G N

C A S E S T U D Y 1 : H O T L I N K X G R A BP A R T N E R S H I P

C A S E S T U D Y 2 : M A X I S R O A M I N G

Gold AwardBest Digital Performance Marketing

Malaysia Media Awards 2016

F A C E B O O K F O R B U S I N E S S

S U B S C R I B E : T H I N K W I T H G O O G L E

F O L L O W I N T E R E S T G R O U P S O N F B / L I N K E D I N

C E R T I F I C A T I O N ( M O S T O F T H E M A R E F R E E ! )

R E S O U R C E S & S E L F -L E A R N I N G

M O S T I M P O R T A N T L Y . .

“In the beginner's mind there are many possibilities, but in the expert's there arefew” ...

Shunryu Suzuki

T H A N K S !

email: schuag@maxis.com.mylinkedin: shi yunn chua