an introduction to activematch plus
TRANSCRIPT
A n i n t r o d u c t i o n t o A c t i v e M a t c h P l u s
Jamie O’ConnellHobsons EMEA
London, UK | February 2016
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Agenda
• International recruitment trends and challenges
• Naviance Overview
• With is ActiveMatch Plus
• Pilot Overview
• Discussion
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International recruitment trends in the UK
£7 billion contributed to the UK economy
13% increase 2012-2015
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UK challenges and how the sector is adapting
Policy
• Post study work visa
• Student contribution to net migration target
• UK not ‘welcoming’
Competition
• United States, Australia, Canada, New Zealand and Germany
HE response strategies
• New markets
• Improved conversion tactics
• Competitive offerings
• Brand GB
• Highly targeted digital marketing
• In country events
• Closer agent relationships
Self-DiscoveryCareersExploration
Academic Planning
UniversityPreparation
University and Careers Readiness
Naviance Quick StatsNaviance is the world’s most widely adopted college and career readiness platform
8,000+SchoolsWith Naviance
7M StudentsUsing Naviance
21M DocumentsSent to Colleges (2013-2014)
40% U.S. High School SeniorsPercentage with a
Naviance account
(2013)
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What is ActiveMatch Plus?
A new way for a university to:
• Showcase their institution
• Match with best fit students
• Directly engage with those students
Students from the US - Today as part of our pilot
Students studying in international schools around the world - Future pilot
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ActiveMatch Plus pilot overview
1/ An enhanced university Hub page (profile)
• A multimedia University Tour
– Up to 31 photos and/or videos, which can include descriptions and links
• A Request Info Button to the URL of choice
• An Apply Online button to the URL of choice
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ActiveMatch Plus pilot overview
2/ Your message to ‘best fit’ students in Naviance
• 250 characters of text on the “College Match” page in Naviance.
• Clickable prompts to:– Visit institute Hub page
– ‘Add to Colleges I’m Thinking About’
– ‘Contact’
– ‘Not Interested’
• Three ways to match:– Regular filters (State, Ability, Ethnicity, & Grad Year)
– Competitive filters (State, Competing university)
– International student filter (outside US)
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ActiveMatch Plus pilot overview
• The ability for students to initiate contact with your institution (opt in)
• Student in control of their data and choose what they want to share with you:
– Mandatory: Name, high school
– Contact Details (optional): email, phone, address
– Demographics (optional): Ethnicity, Gender
– Results (optional): GPA
• Students can disconnect any time
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Secure collection of student data
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What are the benefits
• Exposure
– Your university within the largest pool of US students
• Highly targeted ‘matching’
• Opted in student data for comms/relationship building
• Reach parents
• Reach students early
– Be in front of students who are just beginning their search
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US Student Recruitment
Institution nameTotal number of US
students enrolled 2014/15
0173 The University of St Andrews 1339
0167 The University of Edinburgh 1225
0156 The University of Oxford 1118
0149 University College London 802
0114 The University of Cambridge 598
0137 London School of Economics and Political Science 578
0134 King's College London 540
0083 The University of Westminster 470
0168 The University of Glasgow 452
0024 University of the Arts, London 362
15,179 US students recruited to the UK last
year
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US student Recruitment
UK Institutions that are part of the Common App
University of SheffieldUniversity of St AndrewsUniversity of StirlingUniversity of West LondonUniversity of East LondonUniversity of GlasgowUniversity of AberdeenUniversity of Birmingham EnglandUniversity of BristolSt Mary's University, Twickenham, LondonPlymouth UniversityRegent's University LondonRichmond The American International University in LondonNewcastle UniversityNorthumbria UniversityKeele UniversityKing's College LondonHult International Business SchoolBath Spa UniversityDurham University
International university Common App membership
Austria
Belgium
Bulgaria
Canada
China
France
Germany
Great Britain
55%
Discussion
• How much of a focus are US UG students at your institution?
• How do you currently reach those Students
• What is your initial reaction to ActiveMatch Plus?
• Would your institution be interested in piloting the product?
