an interesting brand management presentation (fashion fan)
DESCRIPTION
Think if you are a product then why, when, and how you would brand, promote, market yourself?TRANSCRIPT
[Individual Presentation on Ceiling Fan]Prepared by: Azas Shahrier
ID: 093-0088-030MKT465, Sec: 01
Prepared for:Zarjina Tarana Khalil (ZTK)
Senior Lecturer, School of BusinessNorth South University
Brand Name, Logo, & Slogan
This is just not a fan, this is a fashion.
WHY??DurableCool mindedEnergeticNeed a Push
Slogan
Why Fashion Fan? (POP &POD)
• POINTS OF PARITY– Regular services like all other ceiling fans– Durable & convenient like regular ceiling fans
• POINTS OF DIFFERENCE– Hi-speed– Energy saving– Stylish blades with unique & lucrative designs– Integrated with German Technology for better air-cooling– Clock-wise & Anti Clock-wise rotation enabled– Compatible with built-in lights/bulbs– Incorporated with Infra-red technology for remote control facility– Exchangeable with different types of blades– 5 years warranty for each product
Target Market & Promotions
• Middle class / Working class families• To some extent the upper or elite
class for a piece of art
Promotional Strategy
TVC PrintMedia
Marathon Sponsorship
OnlineMedia
Billboards
Billboards
Metro Cities: Dhaka, Chittagong etc.
During the Cricket SeasonsDuring Election Campaign
Semi-Urban Cities like Sherpur, Jamalpur etc.
Payment, Pricing, Packaging, & Placemnet
• Payment Method
• Pricing
• Packaging
Cash Credit card Installments Exchange Offers Discounts
3,500/- TO 9,500/- TK MAX
• Placement
Dealership AgreementsCompany Owned Premium Stores