an interaction design approach to choice modeling e … · intel core 4ga soogbhd o items -$0 acer...
TRANSCRIPT
Gerard Loosschilder | Chief Innovation Officer
Willem Buijs | Interaction Designer
SKIM | Rotterdam | the Netherlands
AN INTERACTION DESIGN
APPROACH TO CHOICE MODELING
IN E-COMMERCE
SALES SHIFT FROM OFFLINE TO
ONLINE.
IN THE COMPUTER HARDWARE
INDUSTRY
THE DIRECT WEB SALES WENT
FROM 3% TO 18% OVER THE
LAST 10 YEARS.
US Census Bureau | Jeff Jordan’s blog at Andreessen Horowitz
ISN’T SALES ALL ABOUT
EFFECTIVELY GAUGING YOUR
CUSTOMER’S NEEDS AND
PREFERENCES?
WHAT IS THE
DESIRED
EXPERIENCE?
INTERACTION DESIGN:
MAXIMUM SATISFACTION AT
MINIMAL EFFORT
HOW CAN I HELP YOU?
SIR ..
HIGH PERFORMANCE
15’’ SCREEN
8 GB RAM
13 I DUAL CORE
VHD CARD
NEED BASED TASK DESIGN
ATIV BOOK 9 (2014 EDITION)
SPECIFICATIONS
HOW CAN I HELP YOU?
MADAM
..
EASILY
FITS YOUR PURSE
WORK EVERYWHERE
WITH 9 HOUR BATTERY
LIFE
EASY TO CARRY ONLY
2,3 KILOGRAMS
NEED BASED TASK DESIGN
WORK LIGHT MAC PRO
BENEFITS
SEGMENTATION
SALES PATH
SEGMENTATION
How
When
What
WE CREATED
OUR OWN PLAYGROUND
SKIM E-TAILORS
MINIMIZE EFFORT
MAXIMIZE SATISFACTION
QUESTIONS?