an instant, a breath that becomes eternal, forever set in...

3

An instant, a breath that becomes eternal, forever set in time. A high level of style that cannot but amaze. Reality and dream meet to give life to a silent emotion.

Sì SPOSAITALIA 2O19 COLLECTION

Style Innovation Dream Glamour

Sì SPOSAITALIA COLLEZIONI

2

The event

The exhibitors

Visitors in 2018

Hosted buyer 2019

2018 Survey

What exhibitors and buyers say about us

Fashion show Sì White Carpet by Sposaitalia Collections

Communication – Media plan

Communication channels

2019

INDEX


2 3

THE EVENT

A landmark in the bridal world, Sì Sposaitalia Collections

is entering the market with a strategy:

GLAMOUROUS · ATTRACTIVE· COMPETITIVE · INTERNATIONAL

5- 8APRIL2O19

Milan, the capital of fashion, culture and art becomes the perfect setting for dedicated bridal

events held in the city: •

Milano Bridal Week: week of bridalwear

• Sì White Carpet by Sposaitalia Collections:

the glamour event that brings onto the runway original capsules collections, designed by stylists and created by major companies in

the sector

2019


4 5

THE EXHIBITORS

21O Collections

Top Players:

Amelia Casablanca, Antonio Riva, Bellantuono Bridal Group,

Blumarine, Carlo Pignatelli, Dalin, Elisabetta Polignano,

Iris Noble, Luisa Sposa, Maison Signore, Musani Couture,

Nicole Fashion, Tosca Group

35% international exhibitors

Top Ten international presences:

Spain Germany Lebanon France

Netherlands Belgium Greece

United Kingdom USA

Denmark

2019


6 7

Antonio Riva Milano Accademia Belle Arti Frosinone Amalia Baffa Amelia Casablanca Ana Torres Anny Lin Bridal Magnani Bridal Couture Andrea Versali Cerimonia Betty Tran International Bianco Evento Galizia Sposa Italiana Calzaturificio Ferracuti Calzaturificio Francesco Nugnes Sposa Shoes Première Maison Carla Carlo Pignatelli Catherine Deane Cecere Ciro,Anna Cecere Anna Bella Altarocca Cerimonia Uomo Manila Novias Rosa Rueda,Prive ,Manila,Coctel Europa Matilde Cano Costantino Le Rose & Co Spose,Creations Larusse Maria Pia Creazioni Dahlia Design Vinni’,Dalin Delsa Demclassic,Dem Italiana, Papilio Mcburn White Calzoleria Marini Sophie Et Voila’,Charlie Brear,Leila Hafzi, Dreamteam Elihav Sasson Emiliano Bengasi Couturier Enzo Miccio Esposacouture Esseddi Alta Moda Sposa,Rosanna Perrone Lexus Kirico Cerimonia Uomo,Emanuele Valenti, Sophia Tolli Regina Schrecker Glamour,Ffc Creative Group Flat Fashion Sarl,Gaby Charbachy Liceo Modisteria Angelotoma Gatti Nolli Couture Gemy Maalouf Bridal,Beside Couture Bridal,Gemy Maalouf Cymbeline Forever,Cymbeline Grupo Noiva,Susanna Rivieri,Lucciano Rivieri Miss Kelly - Thesposagroup Gruppo Vela Penrose Shoes,Blue & Rose,Penrose Lingerie Esperanza By Manu Garcia,Manu Garcia,Hannibal Laguna Atelier Idolteks Tekstil Ltd Sti,Torres Cerimonia Pancaldi & B. Cerimonia Perla Rossa,Dione,Inadore.com,Nite Chic,Inadore.com Maestrami Cerimonia Iris Noble Jillian Juana Llop Tarik Ediz Katya Katya Kisui Berlin Nicky Vankets Kreisicouture

MAIN EXHIBITORS IN2O18

2019

La Belle Mariée Italia,Eddy K. La Venere Di Antopa L’adoralisa Lady Roman,Issima Le Spose Lambert Creations Toispose,Toi Elegance Cerimonia,Toicouture Maria Coca Lilly Lana Müller Capri Sposa, Michela Ferriero Bridal Chic,Lorenz Cerimonia Luigi Convertini Cerimonia Luisa Sposa Lusan Mandongus Giada Curti Haute Couture Artesania Florencia Maison Signore Msmoda,Marbo Marco Cucinotta Mariel Sposa Marylise,Rembo Styling Rs Couture,Le Voile By Rios Matrimonio.com Menbur Mg Arcione Sonia Peña Modeca - Le Papillon By Modeca,Modeca Monica Loretti Elisabetta Polignano Musani Mysecret Sposa Grittispose New Valentina Nicole Fashion Group Innocentia Divina Blumarine Sposa,Capsule I’m Isola Marras,Bellantuono Bridal Group Nuribel,Nuribel Style,Nuribel Couture,Nuribel Collection Pollardi Fashion Group,Daria Karlozi,Ida Torez Rara Avis ,Ange Etoiles Cailan’d Rita Mode Giuseppe Rocchini Saboroma New York Sadoni Saiid Kobeisy Atelier Emelia Paris,Atelier Emelia Paris Scribano Industria Confezioni Srl,Privè Collection,Siciliano Cerimonia Serrese,Serrese Corizzi,Seven Fashion Style Di Congedo Salvatore ,Diplomatica Justin Alexander Signature Terani Couture Lebole Cerimonia Tosca Spose Petrelli Pat Maseda Sposa,Pat Maseda Accessori,Pat Maseda Uomo Trilogy Ghirardelli Black Tie Linea Raffaelli Tina Valerdi Barcelona Vps Industria Sposa Srl,Regina Schrecker Sposa,Mara Vallone Wtoo,Willowby,Watters,Watters Marcela De Cala,White Pearls Yi Ju,Yi Ju Atelier Zolotas


8 9

2019

7,982 visitors

75% Italian and 24% international

Carefully selected buyers and workers in the industry

in order to guarantee an exclusively BtoB event

VISITORS IN 2O18

Boutiques, buying offices, distributors, wholesalers,

wedding wear and accessory stores, showrooms

Top Ten international presences:

Japan Germany

China France Spain USA

Russia Greece Austria

Hong Kong


10 11

Saudi Arabia Australia Belgium China

United Arab Emirates Japan

Hong Kong Kazakhstan

Kuwait Iran

Lebanon Netherlands

Russia Singapore

South Africa Turkey

Ukraine USA

Meticulously selected purchasing managers and international top spenders to maximise business for the exhibitors.

•

A dedicated hospitality programme to experience the event in full. •

Business appointments with My Matching: a calendar of planned and specific meetings.

In collaboration with ITA - Italian Trade Agency

INTERNATIONAL BUYERS BY GEOGRAPHICAL AREAS

30% Europe

29% Asia

19% North America

12% Russia and former URSS countries

10% Middle East

HOSTED BUYER 2O19

2OO

Hosted buyer

2019


12 13

2019

WOULD YOU RECOMMEND Sì SPOSAITALIA TO A FRIEND OR COLLEAGUE?

85.6% Yes, definitely

10.6% Yes

3.8% Don’t know

HOW SATISFIED WERE YOU WITH THE SALES ACTIVITIES TAKING PLACE AT THE

TRADE SHOW? 75.2% Extremely satisfied

22.4% Very satisfied

2.4% Don’t know

2018 SURVEY

HOW SATISFIED WERE YOU WITH YOUR VISIT TO Sì SPOSAITALIA COLLECTIONS

78.7% Extremely satisfied

17.2% Very satisfied

4.1% Don’t know


22 23

WHAT EXHIBITORS SAY ABOUT US

Nicole Fashion Group “This new edition exceeded all our expectations, as did the

number of traders we registered in our stand.”

Antonio Riva Milano “We were able to meet many buyers from countries we have fewer trading relationships with, such as the USA,

Korea and even Mexico.”

Elisabetta Polignano

“We noticed a considerable number of buyers, from Italy and from all over the world.”

Carlo Pignatelli “Participating in Sì Sposaitalia gave us the opportunity to

meet buyers from all over the world, with whom we started a number of very interesting collaborations.”

Iris Noble

“Sì Sposaitalia is an event in which you can meet high-level buyers, who are very aware of product quality and

can truly appreciate it, including in terms of style.”

2019

WHAT BUYERS SAY ABOUT US

USA Buyer

“That’s incredible, I recommend it to everyone!”

CANADA Buyer

“Everything is possible!”

FRANCE Buyer “Many different brands with interesting styles and prices.”

HONG KONG Buyer “I’m so happy to attend the fashion show,

because they’ve totally different styles”

2019

QATAR Buyer “Amazing experience!”

Sì SPOSAITALIA COLLEZIONI Sì SPOSAITALIA COLLEZIONI

14 17

2019

11 Fashion shows

4 Appointments per

day

FASHION SHOW

A moment of intense emotion and communication. •

A runway dedicated to special occasions that becomes the first and privileged showcase to valorise Italian companies

at an international level.

3OO Gowns starring


18 19

2019

SÌ WHITE CARPET BY SPOSAITALIA COLLECTIONS

The guiding artist in the project is a journalist, a cult in the fashion world.

The exclusive runway that invites designers into the prêt-à-porter universe, to create original capsule-collections working

with leading companies in the bridal sector.

A special evening with fashion shows and cocktails, with journalists, professionals, influencers and special guests.

Presentation of the Sì Sposaitalia Award, the exclusive prize that rewards excellence in the bridal-fashion world.

During the first edition, the award was given to Anna Molinari (the founder of Blumarine) for lifetime achievements.


18 21

COMMUNICATION - MEDIA PLAN

Sector-specific media, daily newspapers, blogs and online newspapers.

2019

·  Arabia Weddings (EAU) · ·  Brides ·

·  Brides (CN) · ·  Bridal Buyers ·

·  Collezioni Haute Couture · ·  Corriere della Sera · ·  Cosmopolitan (UK)· ·  Elle Mariage · ·  Elle Spose ·

·  Fashion Network · ·  Io Donna Wedding Book ·

·  Il Giorno · ·  La Repubblica · ·  Mariages · ·  Modem · ·  Novias (ES) ·

·  Senken Shimbun (JP) · ·  Sposa Facts (NL) ·

·  Tv Moda · ·  Vanityfair.it · ·  Vogue Sposa ·

·  Wedding Style (TK) · ·  White Magazine · ·  WWD (USA) ·


22 21

2019

COMMUNICATION CHANNELS

NEWSLETTER

Periodic newsletter sent to our network

INTERNET WEBSITE

www.sposaitaliacollezioni.fieramilano.it With loads of contents and fully integrated with our social networks, to be

always up to speed with the latest news and trends in the wedding sector

EVENTS

An intense calendar of runway shows and events

SOCIAL MEDIA MANAGEMENT

Social media and community management on social media channels

INTERNATIONAL MEDIA PLAN

MEDIA PLANNING for national and international newspapers

RE-TARGETING CAMPAIGN

Re-targeting campaign to increase visitor numbers in a targeted and selective manner


[email protected]

www.sposaitaliacollezioni.fieramilano.it

Follow us

Elena Jemmallo

[email protected]

Tel. 02/49977703

Rita Pettazzoni

[email protected]

Tel. 02/49976408

an instant, a breath that becomes eternal, forever set in...

Documents