an innovative fragrance collection to cover ammonia malodor€¦ · ammoniatech fragrance...
TRANSCRIPT
An innovative fragrance collection to cover
ammonia malodor
Per fume your w orld
Per fum e your wor ld
❖ MARKET OVERVIEW
❖ AMMONIATECH TECHNOLOGY
❖ PERFORMANCE
❖ CONCLUSION
2
Global haircare sales are slowing in most developed countries, especially in the UK and France, due to a
saturated and competitive price-led market. Turkey, Indonesia and India are markets to watch.
This market category lost 16% value over the last 10 years.
France’s Top 3 players for the hair dye market is L’Oréal with 66% market share, Henkel 21% and Eugene
Perma 11%.
Per fum e your wor ld
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Per fum e your wor ld
Hair dyes market is supported by the growth of natural hair dyes without ammonia. Indeed, many women don’t
like the smell of ammonia and that’s the reason why they are moving to natural hair dyes.
However, natural hair dyes are less efficient than hair dyes with ammonia, thus it is a real need to find
solutions to ammonia smell issue.
30,929,2
25,4
2016 2017 2018New natural hair dyes without ammonia
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% of ammonia within the new launches hair
dyes formulas
Per fum e your wor ld
Permanent hair dyes contain ammonia, which is an essential active
ingredient to make colors penetrate the hair.
Ammonia’s major downside is that it has a very unpleasant, sharp,
spicy and agressive smell.
NH3, Ammonia Molecule
5
Per fum e your wor ld
Specially developed for permanent hair dyes,
AMMONIATECH fragrance collection neutralizes the
ammonia malodor within hair color products.
This technology is based on olfactive molecule
physicochemical properties and their capacity to cover
ammonia smell.
To meet this specific need, Sozio has developed 7
performing olfactive formulas to reduce the ammonia
malodor in hair dye bases with 2% of ammonia.
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Per fum e your wor ld
Delicate Touch SOM000921: Rose, Violet, Jasmine, Honey,
Powdery Notes
Cocooning Break SOM000922: Orange Blossom, Ylang, Milky
Notes, White Musk
Tropical Evasion SOM000923: Orange, Mango, Peach, Jasmine
Sparkling Bloom SOM000924: Pear, Green Notes Lychee, Rose
Juicy Splash SOM000925: Strawberry, Apple, Jasmine, Lychee,
White Musk
Summer Paradise SOM000926: Pineapple, Pear, Jasmine, Solar
Notes, Coconut
Refreshing Breeze SOM000927: Eucalyptus, Mint, Violet,
Ambery Woods, White Musk
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Per fum e your wor ld
Test on hair strands
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Per fum e your wor ld
❖ 2 g of 1% perfumed hair dyes have been uniformly distributed on dried hair strands
❖ Evaluation of ammonia smell coverage: scale 0-10 (0: no coverage – 10: full coverage)
❖ Evaluation at T0, and after a week of ammonia base soaking
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Per fum e your wor ld
Sensory evaluation, N= panelist number / expert panel
→ Test on hair strands at t0
N=8
10
0
1
2
3
4
5
6
7
8
9
10
AmmoniaBase 2%
SOM000923TropicalEvasion
SOM000922Cocooning
Break
SOM000924Sparkling
Bloom
SOM000926SummerParadise
SOM000925Juicy Splash
SOM000921DelicateTouch
SOM000927Refreshing
Breeze
Eval
uat
ion
of
amm
on
ia s
mel
l co
vera
ge:
scal
e 0
-1
0
T0: Hair Strands Evaluation
Per fum e your wor ld
Sensory evaluation, N= panelist number / expert panel
→ Test on hair strands at t+1 week
N=8
11
0
1
2
3
4
5
6
7
8
9
10
AmmoniaBase 2%
SOM000926SummerParadise
SOM000924Sparkling
Bloom
SOM000925Juicy Splash
SOM000923TropicalEvasion
SOM000922Cocooning
Break
SOM000921DelicateTouch
SOM000927Refreshing
Breeze
Eval
uat
ion
of
amm
on
ia s
mel
l co
vera
ge:
scal
e 0
-1
0
T+1week: Hair Strands Evaluation
Per fum e your wor ld
Sensory evaluation, N= panelist number / expert panel
Comparison between different market products on hair strands at T0
N=8
12
0
1
2
3
4
5
6
7
8
9
10
L'OREALMajirel
WELLAKolestonperfect
EUGENEPERMACarmen
SOM000924Sparkling
Bloom
SOM000926SummerParadise
SOM000925Juicy Splash
SOM000923TropicalEvasion
SOM000922Cocooning
Break
SOM000921DelicateTouch
SOM000927Refreshing
Breeze
Eval
uat
ion
of
amm
on
ia s
mel
l co
vera
ge:
scal
e 0
-10
T0: Hair Strands Evaluation
Per fum e your wor ld
Sensory evaluation, N= panelist number / expert panel
Comparison between different market products on hair strands at T+1week
N=8
13
0
1
2
3
4
5
6
7
8
9
10
L'OREALMajirel
WELLAKolestonperfect
EUGENEPERMACarmen
SOM000926SummerParadise
SOM000924Sparkling
Bloom
SOM000925Juicy Splash
SOM000923TropicalEvasion
SOM000922Cocooning
Break
SOM000921DelicateTouch
SOM000927Refreshing
Breeze
Eval
uat
ion
of
amm
on
ia s
mel
l co
vera
ge:
scal
e 0
-10
T+1 week: Hair Strands Evaluation
Per fum e your wor ld
collection:
❖ Permits an ammonia coverage superior to the one of
market products
❖ Is stable in hair dye bases with 2% of ammonia
❖ Doesn’t impact bases ph
❖ Respects IFRA recommendation for a dosage of 1 %
14
6, Rue Barbès - CS80050
92532 Levallois-Paris cedex - France
Phone: +33 (0) 1 81 93 00 60
Fax: + 33 (0) 1 81 93 00 98
www.jesozio.com
R&I Manager
LD : +33 (0)1 81 93 30 70
Perfumer
LD : +33 (0)1 81 93 00 68