business innovationthe expedition
“We cannot solve our problems with the same thinking we used when we
created them”
Albert Einstein
connected societyindustrial era
complexity
“It is not the strongest or the most intelligent who will survive, but those who can best
manage change”
Charles Darwin
making sensebusiness as usual
transformation
small interventionscan have a big impact
small interventionsin public transport
“Do not follow where the path may lead. Go instead where
there is no path and leave a trail”
Ralph Waldo Emerson
imagineeringexplorer of new business perspectives
design processreframing business as usual
implementation
analysis
ideation
brooding
research
inspiration
creation
emergenceopening up new perspectives