an experimental study
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An Experimental Study. SENSATION & PERCEPTION. GOALS. Sensation vs. Perception. Sensation : When energy is detected by receptors on our sensory organs and transformed into neural energy ( Transduction) - PowerPoint PPT PresentationTRANSCRIPT
An Experimental Study
SENSATION & PERCEPTION
GOALSReview an experimental study on
sensation and perception
Apply our knowledge of research to critically exam the study
Develop our own hypotheses for future research
Sensation vs. Perception• Sensation: When energy is detected by
receptors on our sensory organs and transformed into neural energy (Transduction)
• Perception: The process of organizing and interpreting sensory information so that it makes sense
PERCEPTIONOccurs in the brain
&
is influenced by our Perceptual Sets (Experience & Expectations)
as well as by Context, Emotions, & Motivation
Signal Detection Theory• Signal Detection Theory predicts when we will
detect weak signals (“hits” to “false alarms” ratios) in order to try and understand:– Why people respond differently to the same
stimulus and– Why the same person’s reactions vary in differing
circumstances
• Reliability = Does it provide a consistent result (even if it is wrong)
• Validity = Does it measure what it says it measures (Does the steak cause a difference in the weight shown on the scale?)
• Generalizability (External Validity) = Can we generalize the results of our study to other situations and people
Is it Really a Very Good Study?
Emotion Guided Threat Detection: Expecting Guns Where There Are None
• Like most quantitative researchers, Jolie Baumann and David DeSteno (2010) wanted to conduct and publish a good experimental study.– Specifically, they hypothesized that emotion (e.g.,
anger as the IV) causes people to perceive an object as a gun even if it is not a gun
Expecting guns where there are none:Sensation and emotion affect perception
Perception:The object is a
gun!…or not.
Stimulus:Object in a man’s hand
Sensation - Eyes:Light Waves, Color, Forms
Emotion:Angry, happy, or neutral
Action:Press Z key on keyboard if gun or press / key if not gun
Accurate Not accurate
Sample• 84 undergraduates (49 Women, 35 Men)
in partial fulfillment of a course requirement, were randomly assigned to one of three groups (Neutral, Angry, Happy)
Procedures
Hand-Eye CoordinationPractice Test
Memory Task Emotion Induction IV
Hand-Eye CoordinationManipulated DV
A Short QuestionnaireManipulation Check
The numbers were crunched & the hypothesis was supported: Angry people are more likely, than happy or neutral people, to identify an object as a gun when it is not, but….
• How do we, as critical thinkers, determine whether:– The measures used in the study are reliable?– The statements about causality are valid? Does it
measure what it says it measures?– The results/findings are generalizable?
How do we know whether Baumann & DeSteno used…
• Reliable measurements?– Emotion induction• It was a uni- or one-dimensional task [participants had to
write one type of event – neutral, happy, angry] and it’s easier to interpret one-dimensional tasks.
– “Threat detection” / “Perception Measure”• Video game, in its computerized presentation of images
for a pre-specified amount of time (750 ms) on a computer screen, was stable as well as used repeatedly across several studies since 2002.– Computers, with their fancy calculations, are generally unbiased,
accurate, precise, and reliable.
• However I do want to point out that this one was “adapted”…
Adaption #1
Aggressive
Action Tenden
cies
Emotion
Changed shooting people who are believed to have guns to clicking a button to identify if the person is believed to be holding a gun
There will be an increase in
perceptions of threat for any generic social
target
When Stereotypes & group prejudices
are removed
“Those not associatewith stereotypes indicative of violence”So we will only use
White Men as targets
Adaption #2
Given all of that…
Is this a Reliable measure?
How do we know whether thestatements of causality are valid?
• Where was the experiment conducted?• We know that experiments conducted in laboratory settings -
where there is more experimenter control of the setting and independent variables are manipulated - have higher internal validity.– Internal validity is about causal control (cause-effect)– This study WAS conducted in a lab setting
• How were people put into groups? • Random assignment to groups– Rules out many threats to internal validity
• Order of measures- Manipulation of emotion 1st, then computer task
A closer look at internal validity
• The degree of certainty with which statements can be made about relationships
• How certain are you about the statements:– Emotion affects our perception of objects.– Anger causes people to perceive an object as a
gun even if it is not a gun.• What conditions might affect our level of
certainty?
• Internal validity– The degree to which causality can be inferred
from a study• Is the independent variable producing the changes in
the dependent variable?• Anger (IV) [influences perceptual categorization and]
causes people to misidentify (DV) neutral objects as guns
Indications that Baumann & DeStento’s findings are valid
• Random assignment of participants to groups– Writing about an angry event; writing about a happy event;
writing about a normal day (control)• Participants thought the experiment was about memory,
not perception • Two checks regarding specific emotions:
– Emotion apparent in written piece (checked by one researcher)– Participants self-reported on a 7-point scale questionnaire
about how they were feeling to see if the writing task caused participants to select related feelings of anger, happiness, etc.
– All tasks corresponded within groups AND significantly differed from the emotions reported in other groups
Indications that Baumann & DeStento’s findings are valid
• The outcome variable (accuracy calculation of object identification) was assessed after the experimental task.– The order is important. Emotion manipulation
first, then the computerized task of object identification makes the statement “emotion affects perception of object” more valid.
Generalizability (aka External Validity)
• You tell me, are the results generalizable to a larger population?• It is difficult to say to whom the result could be generalized to
since we don’t have the demographics of the sample used• The results were transferable to later studies, which counts for something in
the research world • It was a sample of convenience…in fact, it was, in part, a course requirement to
participate in research study• Common practice, but might it affect results? Ideally, researchers need a sample of a
given population where participants are chosen by chance
• Can the results be generalized into an interaction on State St.• No, but they can support a concept and build a foundation for future studies to
explore this further
So what do you think?• What does our critical examination of the
research mean?
• How does this study make you feel?• What did it make you think?• What do you want to know? • What are your hypotheses?
Really Very Good
Research as a tool for Social Justice
ReferencesBaumann, J. & DeSteno, D. (2010). Emotion guided threat detection: Expecting guns where there are none. Journal of
Personality and Social Psychology, 99 (4), 595-610.Myers, D. (2014). Exploring psychology in modules (9th ed.). New York, Worth Publishers.Sanders, L. D. ((2010). Discovering research method in psychology. West Sussex, BPS Blackwell.
Verdugo, E. (1998). Practical problems in research methods: A casebook with questions for discussion. Los Angeles, Pyrczak Publishing
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Happy http://powertochange.com/wp-content/uploads/2011/01/happyperson.jpg
Angry baby http://powertochange.com/wp-content/uploads/2011/01/happyperson.jpgNeutal face http://dericbownds.net/uploaded_images/w_unsexy.jpgChess Pieces http://mesosyn.com/mental8-8q.jpg