an empirical study on entrepreneurial networks from an ... · adaptive case management vs. business...
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Software Engineering for Business Information Systems (sebis) Department of InformaticsTechnische Universität München, Germany
wwwmatthes.in.tum.de
An Empirical Study on Entrepreneurial Networks from an Adaptive Case Management PerspectiveMaster Thesis – Pascal Stegmann
Motivation
2
Source: deutsche-startups.de, gruenderszene.de
Kick-Off MA Stegmann 14-12-2015
How to find a working business model?
Kick-Off MA Stegmann 3
Identify opportunityWrite
business plan
Get funding Build product
Try to sell it...
Past
14-12-2015
How to find a working business model?
Kick-Off MA Stegmann 4
Identify opportunityWrite
business plan
Get funding Build product
Try to sell it...
Wrong assumptions
Long feedback cycle
Past
Environment changes rapidly Customers’
needs change
14-12-2015
How to find a working business model?
Kick-Off MA Stegmann 5
Identify opportunityWrite
business plan
Get funding Build product
Try to sell it...
Wrong assumptions
Long feedback cycle
Past
Environment changes rapidly Customers’
needs change
TodayBuild
MeasureLearn
Identify opportunity
Source: Lean Startup
Sell product solving validated need
14-12-2015
How to find a working business model?
Kick-Off MA Stegmann 6
Identify opportunityWrite
business plan
Get funding Build product
Try to sell it...
Wrong assumptions
Long feedback cycle
Past
Environment changes rapidly Customers’
needs change
TodayBuild
MeasureLearn
Identify opportunity
Short feedback cycle
Early involvement of
customer
Fast test and adaption of
assumptions Source: Lean Startup
Sell product solving validated need
14-12-2015
Start-ups interact with many different stakeholders
Entrepreneurial network
Kick-Off MA Stegmann 7
Startup
Customers
Investors
…
ResearchMentors
…
…
Other Startups
14-12-2015
Vision for InCoBate
InCoBate - Platform
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Collaborative Platform for Entrepreneurial Networks
Startup
Customers
Investors
…
ResearchMentors
…
…
Other Startups
14-12-2015
Adaptive Case Management vs. Business Process Management
Approaches to managing work
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Routine work Knowledge workSpectrum of work
Adaptive Case Management vs. Business Process Management
Approaches to managing work
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Process
BPM• Structured,
predictable work• Process-oriented• Design and
implementation• Top-down• Fixed processes
14-12-2015
Routine work Knowledge workSpectrum of work
Adaptive Case Management vs. Business Process Management
Approaches to managing work
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Process People
ACM
• Unstructured, unpredictable work
• Goal-oriented• Empowerment of
user• Bottom-up• Adaptive, Emergent
processes
BPM• Structured,
predictable work• Process-oriented• Design and
implementation• Top-down• Fixed processes
14-12-2015
Knowledge workRoutine work Spectrum of work
Adaptive Case Management vs. Business Process Management
Approaches to managing work
Kick-Off MA Stegmann 12
Process People
ACM
• Unstructured, unpredictable work
• Goal-oriented• Empowerment of
user• Bottom-up• Adaptive, Emergent
processes
BPM• Structured,
predictable work• Process-oriented• Design and
implementation• Top-down• Fixed processes
14-12-2015
Knowledge workRoutine work Spectrum of work
Promising approach for entrepreneurial work?
Research approach
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1) How do entrepreneurial networks work in the early phases? Focus on systems perspective (i.e. stakeholders, concerns, relationships, etc.)2) What are patterns and challenges relevant for software support?3) What guidelines can be derived for software support of entrepreneurial networks?
Research Questions
• Exploratory and qualitative approach: Conduct semi-structured interviews
• Literature research
Methodology
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Research approach: Design Science
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People
Organizations
Technology
Foundations
Methodology
Build/Develop
Justify/Evaluate
Environment IS Research Knowledge Base
Business Needs
Applicable Knowledge
Application in environment Addition to knowledge base
Assess Refine
Source: Hevner (2004)
14-12-2015
Research approach: Design Science
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People
Organizations
Technology
Foundations
Methodology
Build/Develop
Justify/Evaluate
Environment IS Research Knowledge Base
Business Needs
Applicable Knowledge
Application in environment Addition to knowledge base
Assess Refine
Source: Hevner (2004)
Interviews&
Literature
Critical discussion
Patterns & Guidelines
Concepts in literature on
incubators and IS solutions
14-12-2015
How to pick the right interview partners?
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Source: startupcommons.org
14-12-2015
Focus on proxy organizations for interviews
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Accelerators
Incubators
Company Builders
Venture Capital
Source: startupcommons.org
Focus on these organizations • Proxy for startups• Companies in similar phases• Structured approach to
entrepreneurial process
14-12-2015
Current state - Interview partners
Organization Type AgeESA Business Incubation Center Incubator 1-5 years
Allianz Digital Accelerator Incubator/Innovation Lab 1-5 years
LMU Entrepreneurship Center Incubator >5 years
Hanse Ventures Company Builder >5 years
Media Lab Bayern Accelerator/Incubator <1 year
TechFounders Accelerator <1 year
Accelerate Stuttgart Accelerator <1 year
Holtzbrinck Digital Venture Capital >5 years
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Variety in…- Age and experience- Objectives- Types and industry focus- Approaches to incubation
Current state – Preliminary Findings
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1. Important relationships 2. Incubator as community of practice
4. Variance in used methodology/tools3. Importance of personal communication
Startup
MentorStartup
Incubator
Incubator
Startup
Startup
Startup
Startup
…
14-12-2015
Timeline
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October November December January February March April
Identify & contact interview partners
Develop interview guideline
Conduct interviewsExploration
Literature research
Entrepreneurship; Identified Topics
Evaluate findings Conduct interviews
Write Thesis - Synthesize results
Identify & contact
interview partners
Develop interview guideline
Evaluate findings
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14-12-2015
Technische Universität MünchenDepartment of InformaticsChair of Software Engineering for Business Information Systems
Boltzmannstraße 385748 Garching bei München
Mobile +49 151 419 [email protected]
wwwmatthes.in.tum.de
Pascal StegmannGraduate Student
Thank you! Questions?
14-12-2015Kick-Off MA Stegmann 22
Backup
A typical intervention
23
Pivoting a business model
FoundersHow to pivot our business
model?
CoachBusiness Modelling
Workshop
Business Model CanvasCustomer Interviews
Analogies between Entrepreneurship and Medical Care
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Patient A
Primary Doctor
Patient B
Specialist Nurse
Startup A
Investor
Startup B
Consultant Coach
Health SuccessSymptom KPI
Illness IssueMedication Intervention
Icons: DaPinoGraphics(.com)
Startup Health Record
25
Example
Name
Members
012345Team
Product
MarketFinancials
Legal
Overview
Q2/2015 Q3/2015
Recent Activity
18.09.2015 Pitch to customer XYZ
07.09.2015 Design Thinking workshop Product
26.08.2015 Due Dilligence Meeting A Capital
0
20000
40000
60000
80000
100000
120000
Q4/2014 Q1/2015 Q2/2015 Q3/2015
Revenue
Revenue (IS) Revenue (Target)
KPIs Q3/2015
Customers6
Conversion Rate3%
Customer Lifetime Valuen/a
Customer Acquisition Costs160 EUR
ABC Services
Documents
Business Plan.doc
Financials.xls
Recent Challenges
19.09.2015 How to decrease our burn rate?
What if there was a Startup Health Record?
26
FoundersHow to pivot our business
model?
CoachBusiness Modelling
Workshop
Business Model CanvasCustomer Interviews
The social network canbe leveraged moreeffectively
Project Vision
27
Technical Platform
InCoBate PlatformAuthentication, User Management, Analytics, Storage, Messaging, …
Investor
DashboardApp
Business Modelling Canvas
App
Persona Creation
App
IdeationApp
IntroductionApp
Startup A Startup B
Project Vision
28
A Collaborative Platform for Entrepreneurship Networks
Startups
Investors
ResearchService
Providers/Suppliers
Customers
§ Venture Capital Funds
§ Business Angels§ Incubators§ Accelerators
etc.
Project Vision
29
Value Propositions
Investors
Startups
Service Providers
Research
§ Up-to-date Reporting of Key Metrics§ Portfolio dashboard
§ Self-monitoring§ Re-use of information§ Access to domain experts§ Access to vertical apps for particular problems (e.g. ideation)§ Networking
§ Single point of truth§ Re-use of information§ Insights into the history of the project
§ Identification of (anti-)patterns for collaboration in entrepreneurship projects