an analysis of transformational leadership skills of marketing, sales, human resources, and
TRANSCRIPT
![Page 1: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/1.jpg)
Brandman UniversityBrandman Digital Repository
Dissertations
Fall 11-15-2016
An Analysis of Transformational Leadership Skillsof Marketing, Sales, Human Resources, andInformation Technology Leaders in Relation toTheir JobRamendra Singh [email protected]
Follow this and additional works at: http://digitalcommons.brandman.edu/edd_dissertations
This Dissertation is brought to you for free and open access by Brandman Digital Repository. It has been accepted for inclusion in Dissertations by anauthorized administrator of Brandman Digital Repository. For more information, please contact [email protected].
Recommended CitationSingh, Ramendra Dr., "An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and InformationTechnology Leaders in Relation to Their Job" (2016). Dissertations. 18.http://digitalcommons.brandman.edu/edd_dissertations/18
![Page 2: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/2.jpg)
An Analysis of Transformational Leadership Skills of Marketing, Sales, Human
Resources, and Information Technology Leaders in Relation to Their Job
A Dissertation by
Ramendra Singh
Brandman University
Irvine, California
School of Education
Submitted in partial fulfillment of the requirements for the degree of
Doctor of Education in Organizational Leadership
November 2016
Committee in Charge:
Philip Pendley, Ed.D. Committee Chair
Samuel Bresler, Ph.D.
Jalin Brooks Johnson, Ed.D.
![Page 3: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/3.jpg)
All rights reserved
INFORMATION TO ALL USERSThe quality of this reproduction is dependent upon the quality of the copy submitted.
In the unlikely event that the author did not send a complete manuscriptand there are missing pages, these will be noted. Also, if material had to be removed,
a note will indicate the deletion.
All rights reserved.This work is protected against unauthorized copying under Title 17, United States Code
Microform Edition © ProQuest LLC.
ProQuest LLC.789 East Eisenhower Parkway
P.O. Box 1346Ann Arbor, MI 48106 - 1346
ProQuest
Published by ProQuest LLC ( ). Copyright of the Dissertation is held by the Author.
ProQuest Number:
10242925
10242925
2016
![Page 4: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/4.jpg)
![Page 5: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/5.jpg)
iii
An Analysis of Transformational Leadership Skills of Marketing, Sales, Human
Resources, and Information Technology Leaders in Relation to Their Job
Copyright © 2016
by Ramendra Singh
![Page 6: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/6.jpg)
iv
ACKNOWLEDGEMENTS
I would like to acknowledge the support of my family, teachers, and committee
members towards the successful completion of this study. Throughout this journey, I
relied on this group for enriching my learning and knowledge, for motivation, and for
continued feedback. I consider myself fortunate to have the ability to lean on this group
for things that have helped me advance both personally and professionally.
![Page 7: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/7.jpg)
v
ABSTRACT
An Analysis of Transformational Leadership Skills of Marketing, Sales, Human
Resources, and Information Technology Leaders in Relation to Their Job
by Ramendra Singh
Purpose: The purpose of this quantitative descriptive study was to identify
transformational leadership skills exhibited by executives in mid-size companies,
working in the fields of Marketing, Sales, HR, and IT. Additionally, this study also tried
to identify top domains and skills for each group, and analyze the similarities and
differences between groups.
Methodology: The study was structured around three research questions. As this was a
quantitative study, self-rating data on 10 domains and 80 skills were collected using the
Transformational Leadership Skills inventory instrument. These data were then analyzed
using multiple statistical methods.
Findings: Analysis of data produced multiple findings in relation to top, middle, and
bottom tier skills and domains for each group, thereby supporting the hypothesis that the
situational context of job function is material for transformational leadership.
Conclusions: There were six conclusions that applied to all groups, thereby providing
valuable insights in relation to similarities across job functions. Additionally, there were
multiple differences found in the use of transformational leadership skills across
Marketing, Sales, HR, and IT functions, leading to the creation of distinct
transformational leadership skill portfolio for each group.
Recommendations: There were six implications for actions that were developed from
the conclusions, ranging from hiring, to talent development, to succession planning.
Additionally, eight recommendations for future research were also presented, ranging
![Page 8: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/8.jpg)
vi
from logical extensions of this study into different verticals, to complementary new
studies that would expand the body of knowledge, to longitudinal cross-sectional study
that can be developed over time.
![Page 9: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/9.jpg)
vii
TABLE OF CONTENTS
CHAPTER I: INTRODUCTION ........................................................................................ 1
Background ......................................................................................................................... 6
Need for Transformational Leadership in Organizations ................................................ 6
Executive Failure, Underlying Factors, and Impact ........................................................ 8
Situational Leadership Approach .................................................................................. 11
Different Situational Context Set by Different Business Functions ............................. 12
Statement of the Research Problem .................................................................................. 14
Purpose Statement ............................................................................................................. 16
Research Questions ........................................................................................................... 16
Significance of the Problem .............................................................................................. 17
Definitions......................................................................................................................... 18
Delimitations ..................................................................................................................... 21
Organization of the Study ................................................................................................. 21
CHAPTER II: REVIEW OF THE LITERATURE .......................................................... 22
Leadership Importance...................................................................................................... 23
History of Leadership Theory ........................................................................................... 25
Early Theories ............................................................................................................... 25
The Traits Era ................................................................................................................ 26
The Behavior Era .......................................................................................................... 28
The Contingency Era ..................................................................................................... 30
Fiedler Model. ........................................................................................................... 31
House-Mitchell Path-Goal Theory ............................................................................ 32
Vroom-Yetton Contingency Model ........................................................................... 33
Hersey-Blanchard Situational Theory ....................................................................... 33
Leadership Models of Current Era ................................................................................ 35
Charismatic leadership .............................................................................................. 35
Transformational leadership ...................................................................................... 37
Context and Impact of Transformational Changes ........................................................... 40
Transformational Changes in Marketing....................................................................... 43
Transformational Changes in Sales ............................................................................... 45
Transformational Changes in IT ................................................................................... 47
Transformational Changes in HR .................................................................................. 49
Transformational Leadership in the Situational Context of Job Function ........................ 51
Implications of Missed or Mismanaged Change Leadership ............................................ 53
Research Gap .................................................................................................................... 55
Summary ........................................................................................................................... 57
CHAPTER III: METHODOLOGY .................................................................................. 59
Overview ........................................................................................................................... 59
Purpose Statement ............................................................................................................. 59
Research Questions ........................................................................................................... 60
Research Design................................................................................................................ 60
Population ......................................................................................................................... 62
![Page 10: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/10.jpg)
viii
Target Population .......................................................................................................... 63
Sample............................................................................................................................... 63
Sample Selection Process .............................................................................................. 65
Instrumentation ................................................................................................................. 66
Data Collection ................................................................................................................. 70
Data Analysis .................................................................................................................... 71
Limitations ........................................................................................................................ 73
Summary ........................................................................................................................... 74
CHAPTER IV: RESEARCH, DATA COLLECTION, AND FINDINGS....................... 75
Overview ........................................................................................................................... 75
Purpose Statement ............................................................................................................. 75
Research Questions ........................................................................................................... 76
Research Methods and Data Collection Procedures ......................................................... 76
Population ......................................................................................................................... 77
Sample............................................................................................................................... 77
Response Data ................................................................................................................... 78
Presentation and Analysis of Data .................................................................................... 78
Definition of Data Elements .......................................................................................... 78
D1 – visionary leadership .......................................................................................... 79
D2 – communication ................................................................................................. 79
D3 – problem-solving & decision making ................................................................ 80
D4 – personal/interpersonal skills ............................................................................. 80
D5 – character/integrity ............................................................................................. 81
D6 – collaboration ..................................................................................................... 81
D7 – creativity and sustained innovation .................................................................. 82
D8 – diversity ............................................................................................................ 82
D9 – team building .................................................................................................... 83
D10 – political intelligence........................................................................................ 83
Response Groupings ...................................................................................................... 84
Self-Rating Scores and Rankings by Job Function Groupings ..................................... 84
Relationships Between Variables .................................................................................. 87
Relationship between response and predictor variables. ........................................... 87
Correlation Within Response Variables and Predictor Variables ................................. 92
Data Reduction Considerations ..................................................................................... 93
Factor Analysis .............................................................................................................. 96
Ranking and Indexing of Domains and Significant Skills ............................................ 99
Analyzing Domains and Skills Using Rank-Index Two-Dimensional Plane ............. 100
Summary ......................................................................................................................... 104
CHAPTER V: FINDINGS, CONCLUSIONS, AND RECOMMENDATIONS ........... 107
Purpose of the Study ....................................................................................................... 107
Research Questions ......................................................................................................... 107
Research Design and Instrument .................................................................................... 107
Population, Sample, and Completed Responses ............................................................. 108
Major Findings ................................................................................................................ 108
![Page 11: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/11.jpg)
ix
Findings Related to Domains ...................................................................................... 109
Top-tier common domains....................................................................................... 109
Differences within top common domains ................................................................ 109
Low-tier domains ..................................................................................................... 110
Mid-tier domains ..................................................................................................... 111
Findings Related to Skills ........................................................................................... 112
Top-tier common skills ............................................................................................ 112
Differences within top common skills ..................................................................... 112
Top-tier non-overlapping skills ............................................................................... 113
Low-tier common skills ........................................................................................... 114
Low-tier non-overlapping skills .............................................................................. 114
Mid-tier skills with growth opportunities ................................................................ 115
Unexpected Findings ...................................................................................................... 116
Conclusions ..................................................................................................................... 116
General Conclusions ................................................................................................... 118
Differences Specific to Job Functions ......................................................................... 121
Marketing................................................................................................................. 121
Sales ......................................................................................................................... 122
HR ............................................................................................................................ 122
IT ............................................................................................................................. 122
Differences in Mid-Tier Skills .................................................................................... 123
Implications for Action ................................................................................................... 123
Recommendations for Further Research ......................................................................... 125
Concluding Remarks and Reflections ............................................................................. 129
REFERENCES ............................................................................................................... 132
APPENDIX ..................................................................................................................... 162
![Page 12: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/12.jpg)
x
LIST OF TABLES
Table 1. Summary of Fully Completed Responses ....................................................... 84
Table 2. Top 3 Domains & Top 5 Skills Based on Raw Data ...................................... 86
Table 3. D1 - Regressing Skill Variables S1 Through S8 ............................................ 87
Table 4. D2 - Regressing Skill Variables S9 Through S16 .......................................... 88
Table 5. D3 - Regressing Skill Variables S17 Through S24 ........................................ 88
Table 6. D4 - Regressing Skill Variables S25 Through S32 ........................................ 88
Table 7. D5 - Regressing Skill Variables S33 Through S40 ........................................ 88
Table 8. D6 - Regressing Skill Variables S41 Through S48 ........................................ 89
Table 9. D7 - Regressing Skill Variables S49 Through S56 ........................................ 89
Table 10. D8 - Regressing Skill Variables S57 Through S64 ........................................ 89
Table 11. D9 - Regressing Skill Variables S65 Through S72 ........................................ 89
Table 12. D10 - Regressing Skill Variables S10 Through S80 ...................................... 90
Table 13. Test of Equal Variances While Accounting for Normality of Data................ 95
Table 14. Index Computation Formula ........................................................................... 99
Table 15. Top Domains – Post Factor Analysis & Rank-Index Based ......................... 102
Table 16. Top Significant Skills – Post Factor Analysis & Rank-Index Based............ 103
![Page 13: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/13.jpg)
xi
LIST OF FIGURES
Figure 1. The Johari Window ......................................................................................... 67
Figure 2. Impact of 360-degree feedback on the Johari Window .................................. 68
Figure 3. Scree plot generated from factor analysis of skill variables ........................... 97
Figure 4. Score plot grouped by job function ................................................................. 98
Figure 5. Matrix plot structure for analyzing domain variables and significant
skill variables, using Rank-Index combination ............................................. 100
![Page 14: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/14.jpg)
1
CHAPTER I: INTRODUCTION
The world of business is changing at a rate faster than it ever has. These changes
can be attributed to multiple reasons, such as technology, which allows people to gather
information quickly from multiple sources and communicate about a product or service
almost instantly, or the changing needs of customers who demand new products and
services. Various external factors, such as policy and business environment, can create
additional reasons for change (Center for Creative Leadership 2013). Whether it’s
related to internal or external factors, or both, businesses must embrace these continuous
changes in today’s environment for their going concern or else their survival is difficult
(Richards, 2015). Such is the rate of change that Friedman (1999) considered the world
to be merely 10 years old, and explains how these changes, which travel faster, cheaper,
farther, and deeper, are putting pressure on organizations to broaden their horizon of
consideration. McCallum (2001) states that the faster the pace of change, the more
serious the consequences are for businesses that are slow to respond to changes. He
states that these changes leave no area of a business untouched, and unless they make
change management a priority, they will not be able to stay afloat. Corporate Executive
Board, which conducts periodic research studies to provide insights to executives,
identified five critical areas of change, that can disrupt businesses, and which need
attention – changing nature of work, changing needs of internal clients, changing nature
of the consumer, changing nature of business customers, and the changing impact of
information (Corporate Executive Board, 2014).
According to a study conducted by IBM Global Consulting, two out of three
global leaders indicated that their organizations would face high levels of change within
![Page 15: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/15.jpg)
2
the next few years, requiring them to take a hard look at their people, process, content,
innovative ability, and orchestration from leaders (IBM, 2006). Managing such rapid and
voluminous changes are not just limited to chief executives; most functional leaders and
department heads deal with similar changes. Cooperstein (2012) introduces the concept
of “adaptive marketing” to manage the numerous changes that marketing leaders face,
including the growth of digital channels, proliferation of information, omni-channel
approach to providing information to customers, proving and demonstrating a Return on
Investment to the Chief Financial Officer (CFO) and other internal stakeholders for
budget approval, changing rollout and support processes to completely new ones,
building technology skills, and hiring new people with a working knowledge of technical
domains. Similarly, sales leaders must develop a working knowledge of operations and
supporting platforms, communicate using methods beyond just a personal interaction,
develop social media savvy, and utilize new sales processes that are not
compartmentalized (Parry 2008). Finance leaders are no different, and they face their
own series of changes. The Association of Chartered Certified Accountants (ACCA) and
the Institute of Management Accounts (IMA) (2012) jointly conducted a study to
understand how the role of the CFO has changed in the recent years, and the report
summarized that finance leaders of today are required to not only have a solid
understanding of regulations, but must also develop processes to account for regulations,
technology, analytics, risk management, relationship management, strategy, and reporting
(Association of Chartered Certified Acountants [ACCA] & Institute of Management
Accountants [IMA], 2012).
![Page 16: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/16.jpg)
3
In order to understand how leaders of various functions must deal with change, it
is important to understand the different types of change itself. D. Anderson and
Anderson (2010d) group changes into three broad categories: (a) developmental changes,
(b) transitional changes, and (c) transformational changes. While these types of changes
are discussed in more detail in the definitions section later, it is important to note that
transformational changes are the most difficult to manage, as not only are they complex
and require support from multiple constituents and stakeholders, they require people and
cultural changes while the end state of the change is unknown (D. Anderson & Anderson,
2010b).
This environment of rapid transformational changes makes it critical for
organizations to invest in leaders who can lead these changes, instead of merely
attempting to manage them. Ravichandran and Nagabrahmam (2000) show that
managers and leaders have distinctly different domains, and leaders are characterized by
clarity of vision, a high need for achievement, and an integrative approach. Nayar (2013)
states that managers are more interested in counting value, creating a circle of power, and
managing work. This distinction, when overlaid with the transformational changes,
presents a case for looking at the defining characteristics of the person at the helm.
Good leadership characteristics not only have a profound positive impact on the
organization and its employees (Barling, Slater, & Kelloway, 2000; X.-H. Wang &
Howell, 2010), but also on the process that is used to deliver changes (Korek, Felfe, &
Zaepernick-Rothe, 2010; Liu, Siu, & Shi, 2010; P. Wang & Rode, 2010). Such is the
importance of good leadership that Garcia (2009) suggests a model for curriculum and
course developers of Masters of Business Administration (MBA) programs, which are
![Page 17: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/17.jpg)
4
often the feeders for business leaders in corporations, to enhance the importance of
leadership studies within the MBA curriculum. An organization needs transformational
leaders to survive this complexity and pace of change, and its interconnectedness (Murph,
2005). In his interview, Herz (2013), who was the chairman of the Financial Accounting
Standards Board from 2002 to 2010 and who oversaw numerous transformational
changes in financial accounting, explains that leaders of today must be adept at managing
such changes through creating a vision, building support, increasing transparency, and
providing direction (as cited in Tysiac, 2013), all of which are pivotal in a
transformational change.
While transformational leadership is so important in today’s day and age, the
success of executives in leadership positions, navigating through such socio-economic,
technological, and competitive environmental changes, is a different story. There are
numerous examples of leadership failures in the recent past, attributed to an inability to
manage change (Adams, 2013; Kalb, 2012; Munarriz, 2004; Regan, 2014; Tobak, 2013).
A catastrophic failure not only impacts the leader, but also the organization, its
employees and their families, and customers, and it is the responsibility of
transformational leaders to not only provide the vision of the future but also protect the
organization and its employees from such failures (Petty, 2011).
Murph (2005) observes that organizations are witnessing such failures, because
they are unable to obtain leaders with the right skillset needed for a transformational
change. L. A. Anderson and Anderson (2010a) find that one of the contributing factors is
the leader’s inability or unwillingness to develop themselves for modeling and leading
the change. Finkelstein (2004) asserts that it is not just enough to be able to perceive the
![Page 18: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/18.jpg)
5
change and act on it, but it is also necessary for leaders to determine how sustainable the
actions related to such changes are, and how long the underlying assumptions can remain
valid. The relevance of the skillset possessed by such leaders, and the ability to apply the
right skills based on what the situation demands (Chemers, 1997) are critical. Executives
who fail in such leadership positions also think they have all the answers, are
overconfident in their abilities, feel infallible, and may not be aware of the skill gaps that
are needed for them to do their job effectively (Chia-Feng, 2014;Finkelstein, 2004). Few
leaders realize that having transformational leadership characteristics is not enough, as
they must know how these characteristics are invoked differently under different
circumstances (Dóci & Hofmans, 2015).
The idea of looking at leadership skills in the light of specific circumstances dates
back to the 1970s when Paul Hersey and Ken Blanchard introduced Situational
Leadership Theory (SLT). Since then, SLT has evolved through multiple generations,
each attempting to better connect specifically defined verticals to leadership traits
(Graeff, 1997). In an attempt to reduce leadership failures, recent studies are getting
more focused on specific domains, such as leadership skill gap in Information
Technology (IT) professionals (Gorman, 2011), sales leaders (Brewer, 1997), Finance
Executives (Balakrishnan & Prathiba, 2011), Strategy Officers (Breene, Nunes, & Shill,
2007), and Research and Development professionals (Carpenter, Fusfeld, & Gritzo,
2010). The need for transformational leadership, and the importance of connecting it to
job functions, collectively creates an opportunity for research.
![Page 19: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/19.jpg)
6
Background
Need for Transformational Leadership in Organizations
Organizations today face a constant barrage of changes initiated by factors such as
demographic, psychographic, environmental, economic, political, or technological.
These changes vary in size, but they can be significant, and as such, organizations must
be prepared to deal with these changes, and such adaptability is critical to the survival of
the organization (Center for Creative Leadership, 2013; Calarco & Gurvis, 2006;
McCallum, 2001; Wilson, 2014).
In order to understand the scope of the change, an organization must consider if
(a) the change impacts the organization’s product, strategy, structure, operations,
systems, or technology, (b) the outcome of the change is unknown but the organization
realizes the critical need to develop a process to navigate through the change, and (c) the
underlying constituents – employees and leaders – must change their mindset and the
culture within which the organization currently operates. If two or more of these
considerations are found to be material, a transformational change is underway and it
requires attention in three major areas – content, people, and processes (D. Anderson &
Anderson, 2010a).
By the time America Online (now AOL) realized that customers’ browsing habits
had changed to require more internet bandwidth and the technology had changed along
with it, necessitating a change in content and processes, it was too late to recover for the
company, which still relied on its outdated dialup product (Munarriz, 2004). On the other
hand, when Lou Gerstner took office as the Chief Executive Officer CEO of IBM and
realized that IBM was almost running out of cash and the root cause was its culture,
![Page 20: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/20.jpg)
7
processes, and product, he took immediate steps to navigate the company out of the
perilous situation. He prioritized a culture and mindset change, along with redefining
products to become a full service technology company rather than a hardware provider
that IBM was (DiCarlo, 2002). Similarly, looking at the conditions Starbucks was facing
and the importance of course correction, Howard Schultz led Starbucks through some
pretty significant product, process, and mindset changes, while reiterating the importance
of people (employees and supply chain partners) and how the company relied on them to
succeed (Groth, 2011).
Across all transformational leadership stories lie examples of how such leaders
manage four key components of the transformational change: (a) idealized influence, (b)
inspirational motivation, (c) intellectual stimulation, and (d) individualized consideration
(B. M. Bass & Bass, 2009; B. M. Bass & Riggio, 2005) – also referred to as the “Four I’s
of transformational change”. The benefits of transformational leadership for businesses
have been supported by research. Morral (2012) found that this leadership style has a
positive impact on creativity, allowing people to generate solutions to new problems,
increasing the positive attitude towards the approach and the end state, and it also helps
people focus better. Transformational leadership also increases an organization’s
capability to learn, which is critical to surviving complex business conditions and winds
of change (Choudhary, Akhtar, & Zaheer, 2013). Transformational leadership behavior
also increases employee engagement, commitment, and trust (Macey & Schneider, 2008;
B. J. Avolio, Zhu, Koh, & Bhatia, 2004); serves as a tool to fight cynicism of the
constituents who are participating in the change or are impacted by it (Bommer, Rich, &
Rubin, 2005), and improves the cognitive abilities of the leader as well as team members,
![Page 21: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/21.jpg)
8
helping them course correct when needed (Petran, 2008). The changes organizations face
today are dramatic and deeply impactful (Calarco & Gurvis, 2006) and the journey
through these changes is anything but linear (D. Anderson & Anderson, 2010a), therefore
presenting a strong case for the need of transformational leaders and how they manage
change to help the organization survive and stay competitive (Wilson, 2014).
Executive Failure, Underlying Factors, and Impact
The past decade has been associated with numerous corporate failures, and this
topic has received considerable attention from journalists, analysts, as well as researchers.
While the failures were the result of multiple factors, a large number were the direct
result of lack of focus, and inattention towards very strong change drivers, and these
incidents exposed the weaknesses of the leaders at the helm at the time of such failures
(Adams, 2013; Cox, 2012; Kalb, 2012; Newman, 2010; Olanoff, 2012; Tobak, 2013;
Yarow, 2012). Such has been the impact of these failures that researchers and thought
leaders have been attempting to isolate potential factors, from multiple angles, which if
identified can be used for coaching and training purposes to improve the chances of
success (Hitch & Bennett, 2011).
There is a significant amount of empirical data around the high probability of
executive failure. The Center for Creative Leadership conducted a study that showed that
38% of executives who started in a new role or position failed outright in the first 18
months of the job, and an even larger proportion failed to deliver against the expectations
for which they were hired (as cited in Riddle, 2009). According to Bradt, Check, and
Pedraza (2011), executives fail to deliver on one or more of the most important tasks they
must do within the first 100 days of starting a new leadership level job, resulting in a
![Page 22: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/22.jpg)
9
slippery slope that is difficult to recover from. A report published by Harvard Business
School states that in 2003 approximately 40% to 60% of all new executives failed in their
jobs (as cited in Hitch & Bennett, 2011). In the 1990s the average turnover rate for chief
executives was around 10% to 11%; since 2000, that number has jumped up to about
14% (Stoddard & Wyckoff, 2008). It is also reported that it takes a minimum of six
months for a new executive to become productive in their new role (M. Moore, 2008).
Various reasons have been cited for such leadership failure. Fallon (2014) states
that to start off, few leaders have a good understanding of what they are walking into,
expecting that their existing competencies are what they need to deliver on the job, but
finding otherwise later. This also leads into the issue of lack of training in the
competencies that may be missing to deliver on the expectations of the job. Another
major failure factor is the inability or unwillingness of leaders to listen to others in
seeking out new solutions or answers. Often leaders feel that they have all the answers,
and that they know everything there is to know about delivering the results associated
with the job (Fallon, 2014; Finkelstein, 2004; Jackson, 2012; Riddle, 2009). When
executives believe that they know everything, it can often result in lack of attention to
implementation of a learning infrastructure, which further disables the organization’s
capability to develop new solutions and course correct, as a leader’s approach and style is
highly correlated with the ability of an organization to learn (Riddle, 2009; Stewart,
2013). Another factor that is instrumental in determining success or failure is the leader’s
ability to see and assess things – both the clearly visible ones, as well as the ones that
change drivers are expected to bring about including their willingness to make changes to
their own style of working. These include things such as the ability to identify blind
![Page 23: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/23.jpg)
10
spots, manage political impediments, account for built-in biases or polarized positions,
develop skills for building allies and supporters who help influence others, manage
conflict situations, and develop skills to handle less than favorable situations and crucial
conversations (Harvey & Drolet, 2006; McKee, Boyatzis, & Johnston, 2008; Patterson,
Grenny, McMillan, & Switzler, 2012; Thornton, 2011; White, Harvey, & Kemper, 2007).
Executive failures have pronounced impacts both in terms of “direct” expenses
and costs, as well as the “indirect” impact on the viability of the organization and its
operating efficiency. When an executive is hired, there are various costs that are
incurred, such as recruitment costs, relocation expenses, hiring/sign-on bonuses, annual
compensation, and training costs. In addition to this, there may be other associated
expenses such as equity arrangements, severance pay, guarantees etc. These direct costs
themselves can add up to two to three times the base pay. When executives leave, or are
asked to leave, this process must start all over again, resulting in delays on deliverables,
lost opportunity cost, rebuilding teams, re-establishing relationships or mending damaged
ones, frustrations of other staff members and business partners, and talent exodus. The
higher the executive level, the higher the costs. Gulamhusein (2005) states that between
2000 and 2002, over 77% of departing top level executives received an average of
separation pay of $4.9 million. Together, the direct and indirect costs of such executive
failures can add up to 24 times the base salary, which is astronomical (Wells, 2005). The
larger the market cap, the higher these costs become (Stoddard & Wyckoff, 2008),
thereby further strengthening the need to assess underlying factors in an attempt to
minimize such executive failures.
![Page 24: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/24.jpg)
11
Situational Leadership Approach
In the late 1960s, as researchers were attempting to connect leadership with
various phenomena, it started to become apparent that there was no “one size fits all”
kind of model for leadership. Moravec and Schreiner (1967) found that behavioral
concepts needed to be adjusted to fit the needs of the tasks that managers were required to
do. Around the same time, situation leadership theory started to emerge, whose basic
underpinning was that there was no one leadership style that would be considered the
best, and that in order for a leadership style to be effective, it needed to be customized to
the group of people being led, the function of the job, and the needs of the task that was
to be accomplished (Graeff, 1997; Hersey, Blanchard, & Johnson, 2012).
While this research is not directly related to SLT, its premise is connected with
three main advantages of SLT, namely: (a) its use for training managers and leaders, (b)
its practical application on connecting leadership behaviors and traits to the setting in
which the leader operates, and (c) the flexibility it provides in its emphasis that operative
leadership style for effectiveness must rely on the requirements of the job and the
situation within which the leader operates (Northouse, 2012). The critical importance of
this situational context has also been emphasized in recent leadership literature due to its
connectedness with the behavior that leaders exercise in a given environment, under
different contexts, and between their respective group of followers (Dóci & Hofmans,
2015; Yukl, 2006). Additionally, advanced levels of analytics have made it possible to
study the correlations between leadership domains, behaviors, and the situational context
(B. M. Bass & Bass, 2009).
![Page 25: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/25.jpg)
12
Different Situational Context Set by Different Business Functions
Today’s organizations are usually structured into different business functions,
such as Marketing, Sales, IT, Human Resources (HR), etc. in an attempt to have defined
focus, roles, and responsibilities for each group, so that the collective purpose of the
organization is achieved. By definition, the purpose of each of these functions is
different and, as such, the overall day-to-day operating context within which the leaders
of these functions operate can be significantly different.
Brinker (2009) explains, for instance, how marketing and IT are structurally very
different, to the extent that in many organizations they can be diametrically opposed to
each other. Marketing has traditionally been a customer facing function whose priorities
are to listen to customer needs, manage the user experience, act quickly in response to
any implicit or explicit customer behavioral changes, be disruptive, and be diversified in
implementations to support multiple segments. IT, on the other hand, has traditionally
been an internal facing function that prioritizes stability as opposed to frequent changes,
standardization, unification of implementation, and adopting a non-disruptive/stabilizing
approach to systems and processes. Similarly Marzano and Samant (2011) explain how
sales departments prioritize closing a deal, often painting very optimistic pictures of
potential benefits, while finance departments, which manage the expense side of the
organization, prioritize checks and balances in spending and may approach the same
picture from a scenario modeling perspective that may not always be as optimistic.
Saxby (2013) describes yet another such contextual difference – both sales and marketing
are primarily external facing functions, but they can differ significantly too. Sales may
prioritize offering whatever is in the company’s current inventory of products and is in
![Page 26: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/26.jpg)
13
stock, thereby adopting an immediate approach to increasing revenue, while marketing
may prioritize looking into the future and investing into new products and services with
the goal of increasing revenue in the future.
According to situational theory, an effective leader accounts for: (a) the group of
people s/he is leading or influencing, (b) the context of what needs to be done, and (c) the
task itself that needs to be performed (B. M. Bass & Bass, 2009; Northouse, 2012; Yukl,
2006). As business functions are setup differently and they operate differently, as
discussed earlier, it makes sense to study leadership skills displayed or needed by leaders
in terms of their relevance to different business functions. Harps (2003) suggests that
Logistics, an operations function, requires leaders to work across multiple groups in the
organization and so the ability to influence others, listen to them, and be emotionally
mature, are essential skills needed. According to a report published by the Society for
Human Resource Management (SHRM) (2009), some of the top leadership skills that HR
leaders need include analytical and critical thinking, persuasiveness, building credibility,
and communicating effectively. For finance leaders, particularly in light of enhanced
regulations and scrutiny, integrity and ethical consideration rose to the top. These leaders
are also expected to display fearlessness, and they should possess a much wider range of
knowledge to be able to understand the perspective of almost every other function they
interact with, to build trusting relationships (Messmer, 2006), and their strategies should
always display a pragmatic approach (PricewaterhouseCoopers, 2009). IT leaders may
need to pay additional attention to communication and problem solving (Grier, 2009),
while marketing leaders may need higher levels of charisma and a supportive approach.
![Page 27: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/27.jpg)
14
The different functions may also have multiple skills that overlap, but their degree of
importance could vary as the context in different functions is different.
Statement of the Research Problem
In spite of extensive research on leadership development programs, recent
corporate trends related to executive failures and turnover suggest that there is still a
shortage of good leaders. Given the volume of changes that organizations face today,
transformational leadership skills are needed to navigate through the changes, and such
skills are critical to the organization’s viability and sustainability (Calarco & Gurvis,
2006; McCallum, 2001; Wilson, 2014); however, data suggests that such
transformational leadership skills are in short supply. A national poll suggests that in
2010, the confidence of Americans in corporate leadership had declined for three straight
years, with 68% of Americans believing that a leadership crisis situation exists, and 71%
maintaining that unless something is done about it, the nation will continue to decline on
the corporate front (McKiernan, 2010).
There are numerous examples of such failed leadership at senior executive levels.
Between 2005 and 2011, Hewlett-Packard had four CEOs at the helm – Carly Fiorina,
Mark Hurd, Leo Apotheker, and Meg Whitman (Kalb, 2012). Similarly, between 1995
and 2012, Yahoo churned through six CEOs – Tim Koogle, Terry Semel, Jerry Yang,
Carol Bartz, Scott Thompson, and Ross Levinsohn. Two Waste Management CEOs
transitioned out of the company in less than nine months ("Waste Management Chairman
Quits, the Second in 9 Months," 1997). Gregory Wolf lasted less than two years as the
CEO of Humana ("Gregory H. Wolf Resigns as Humana President and CEO," 1999).
The list of poor top level executives continues to grow (Regan, 2014; Adams, 2013;
![Page 28: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/28.jpg)
15
Tobak, 2013; Cox, 2012), and researchers have been attempting to solve this problem by
looking at various angles, such as defining what leaders must do (Myatt, 2012), and what
contributes to such failures (Fallon, 2014; Jackson, 2012).
The Center for Creative Leadership (2013) reports that for a decade, concerns
have been reported that the skills that leaders have are not the skills that are needed on
the job. This difference in skills needed and skills possessed is referred to as the
“Leadership Gap”, and such gaps have grown over the past decade. Organizations are
also not sure if they are building the skills for the future, when it comes to development
of such leadership skills (Leslie, 2009). Early leadership models attempted to analyze
this gap by analyzing the personality traits, skills and behaviors of managers and
attempting to best fit them with job strategies such as allocating resources, maintenance,
cost reduction, market positioning, investing, finding new growth opportunities etc. Such
personality-job matching models required evaluation of personality traits, skills, and
abilities, alongside a detailed evaluation of the job requirements and activities (Szilagyi
& Schweiger, 1984). In their work, Szilagyi and Schweiger (1984) recommend further
research be conducted with an emphasis on managerial domains and requirements of the
job performed by these managers. Analyzing data from a large firm, Scott (2007)
attempted to understand leadership dimensions that were important for marketing success
in comparison to other business functions, and the role of heterogeneity in the perception
of marketing leadership in relation to employee demographic and work environment. He
recommended that future research look across organizations and CEO profiles to
determine differences in leadership skills by job functions.
![Page 29: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/29.jpg)
16
Reduced confidence in corporate leadership, along with a fast paced economy that
is characterized by numerous transformational changes, puts pressure on leaders towards
a singular goal of delivering results (Goleman, 2000), and a study that researches this gap
– how transformational leadership skills are related to job functions –can have practical
implications for transformational leadership coaching and development.
Purpose Statement
The purpose of this quantitative descriptive study was to identify transformational
leadership skills exhibited by executives in mid-size companies, working in the fields of
Marketing, Sales, HR, and IT using the TLSi.
In addition, it was the purpose of this study to identify the top 3 domains and top
5 skills for each group, and to determine if significant differences exist in reported TLSi
ratings between the respective groups of executives.
Research Questions
1. What are the TLSi self-rating scores for business leaders in mid-size
companies in the field of Marketing, Sales, Human Resources, and
Information Technology?
2. What are the top three transformational leadership domains and top five
transformational leadership skills for Marketing, Sales, Human Resources,
and Information Technology leaders?
3. Are there significant differences in the ratings of transformational leadership
skills between Marketing, Sales, Human Resources, and Information
Technology leaders?
![Page 30: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/30.jpg)
17
Significance of the Problem
Research suggests that less than 36% of executives who start in a new job perform
well. In 2003, the failure rate for executives was between 40% and 60%; in 2005, 30% of
new managers and executives failed at their new job and left the company in under 18
months – these staggering statistics (Hitch & Bennett, 2011) imply the need for better
strategies around leadership development. Programs designed to improve leadership
skills and enhance success rates must have clearly defined competencies that are not only
comprehensive, but also manageable, for the program to be effective (Gillis, 2011).
A single onboarding approach does not fit the needs of all employees in different
positions and as such, in today’s environment, implementing customized onboarding
programs that suit the needs of the job are no longer a luxury but a necessity, as it takes
about six months for an executive to start becoming productive in their new role (M.
Moore, 2008). When a new executive fails, direct costs such as separation compensation,
recruitment expenses for the new candidate, relocation costs, training expenses and time
are inevitable; however, many businesses fail to include indirect costs such as damages to
relationships, disruption of flow and continuity, and additional delays and opportunity
costs of such delays. The net of all these direct and indirect costs can be as high as 24
times the base salary (Wells, 2005).
This sets the stage for the potential significance of this research. The results of
this study will help identify significant differences, if any, in transformational leadership
skills between leaders of different business functions such as Marketing, Sales, IT, and
HR within medium size companies. These findings could be used for tailoring leadership
![Page 31: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/31.jpg)
18
development programs to the unique leadership needs of job functions, which could
improve leadership performance and address “Leadership Gap”.
Definitions
Developmental Change. This is a simple change that does not change the nature
of the process, or the mindset associated with the process, and is usually limited to
making improvements to the current process or system, or improving existing skills of the
people involved. This change does not require creating something entirely new (D.
Anderson & Anderson, 2010a, 2010c). Some examples are building new reports,
sharpening existing skills through training etc.
Transitional Change. This change is more complex than a developmental change,
and requires an organization to let go of an existing way of operating and adopt a new
way of doing things. This change has a well-defined end state, and it can be managed as
a project using standard change management tools and processes. As the end state is
known, the impact of the change is limited and does not require an associated change to
culture or mindset (D. Anderson & Anderson, 2010a, 2010c). Some examples are
building new products, acquiring a new business unit, and implementing a new IT
system.
Transformational Change. This is the most complex type of change, and all the
examples discussed earlier fall in this category. This change does not have a clearly
defined end state, and there are numerous course corrections involved on this journey.
This change requires major culture, mindset, and behavior changes, and it does not have a
defined timeline that can be used to manage the change. In these changes, the end state is
usually significantly divergent from the current state, and as a result, leaders attempting
![Page 32: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/32.jpg)
19
to manage these changes must be able to create a vision, sell that vision, and continually
motivate stakeholders to follow a path that is undefined. The ability to manage such
change requires constant attention, and more importantly, a conscious change leadership
approach that involves understanding change drivers, an attention to people and
processes, and significant levels of personal awareness around leadership skills (D.
Anderson & Anderson, 2010a, 2010c).
Four I’s of Transformational Change. These are the four key factors of
transformational leadership; transformational change leaders must be able to address all
four of these factors (Hall, Johnson, Wysocki, & Kepner, 2008).
Idealized Influence. One of the Four I’s of Transformational change. This term is
used to describe leaders who can serve as role models and practice what they preach. As
the name suggests, this influences their associates by building up trust, and people look
up to these leaders for good decision making as they serve as their role models.
Inspirational Motivation. One of the Four I’s of Transformational change. This
phenomenon describes how associates are motivated to commit to the vision that the
leader shares with them. Leaders who demonstrate this quality inspire others with their
vision and in a manner that gives meaning to people’s work which further builds trust.
Intellectual Stimulation. One of the Four I’s of Transformational change. Leaders
who demonstrate this quality expose assumptions and challenge the normal beliefs/status
quo, articulate the problem, and encourage new thoughts around finding solutions. They
build up critical thinking abilities in the team, thereby preparing people to handle changes
by a mindset that looks out for new solutions.
![Page 33: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/33.jpg)
20
Individualized Consideration. One of the Four I’s of Transformational change.
These leaders act as a coach to others, and in doing so, they make the change relevant to
the constituent. By personalizing the change, and its impact through the vision of the end
state, they maximize participation in the change.
Situational Leadership. This is a broad leadership theory whose basic premise is
that there is no one particular leadership approach that works best to influence people and
lead them. According to this theory, there are multiple combinations of task oriented
behaviors and relationship oriented behaviors that determine the most appropriate fit for
the leadership opportunity at hand. There are multiple factors within this theory that
influence the effectiveness of the leader, and these factors span the leader’s personal
traits, the associates that s/he works with, the organization, time constraints for decision
making, and the job function and its demands (Hersey et al., 2012).
Executive. For the context of this study, the term “executive” is used for people
who are in a leadership position in their respective job function, and the term is not just
limited to the top management of the company. People who have a title of “Director” or
higher are covered under this definition.
Leaders. For the purpose of this study, this term is used interchangeably with
“Executives” and has the same definition.
Mid-Size/Middle-Market Companies. For this study, mid-size or middle-market
companies are terms used interchangeably to signify companies that have annual
revenues ranging form $50 million to $1billion.
![Page 34: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/34.jpg)
21
Delimitations
This study is delimited to executives in mid-size companies, working in the fields
of Marketing, Sales, HR, and IT.
Organization of the Study
The remainder of this study is organized into four chapters, a bibliography, and
appendixes. Chapter II presents a review of literature related to the pace of changes
facing organizations today, need for transformational leadership in organizations, its
impact on leadership failure, the need to extend situational theories to cover job
functions, and a review of the association between transformational leadership skills and
job functions. Chapter III covers the research design and methodology, describing the
population, the sample, the instrument, and the process to collect data. It also described
the process for analyzing the data collected. Chapter IV describes the analysis of the data
and provides a discussion on the outcomes of data analysis. Chapter V describes the
findings and presents a summary, a conclusion, and recommendations for future research.
![Page 35: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/35.jpg)
22
CHAPTER II: REVIEW OF THE LITERATURE
After almost a century of studies on various topics about leadership, there are a
few things that are now well understood regarding leadership. First, people are not
necessarily born leaders and through various leadership development initiatives, they can
become very effective leaders (Bascuas, 2015; Gentry, Deal, Stawiski, & Ruderman,
2012; Riggio, 2009). Second, leadership training is a long-term and incremental process
(Gardner, 1993; Riggio, 2009; Zenger, 2012). Third, there are certain skills that all
leaders share, but there are also skill sets that are different. Lastly, the portfolio of
leadership skills that a leader must use is determined by the situation and context that the
leader operates in, including the organization, job function, and cultural setting (Gardner,
1993; Gurdjian, Halbeisen, & Lane, 2014; Myatt, 2012; Riggio, 2009). While these
themes provide a basis for understanding leadership and improving outcomes across
organizations through development programs, there is still a growing level of
disappointment with leaders (McKiernan, 2010) and an increasingly high number of
leadership failures (Hitch & Bennett, 2011; M. Moore, 2008; Riddle, 2009). Arbaugh
(2006) concludes that due to the needs discussed above, leadership development is
currently in the state of defining its domain.
This review of literature begins with a discussion of the importance of effective
leadership, followed by a background on leadership theories, covering studies and
research related to specialization/evolution of these theories, and eventually leading into
the situation leadership context and its relevance in today’s day and age. This discussion
is followed by a detailed review of transformational leadership and its impact on the
business environment of today, where changes due to internal and external factors have
![Page 36: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/36.jpg)
23
become quite commonplace (Calarco & Gurvis, 2006; Center for Creative Leadership,
2013; Wilson, 2014). The literature review then addresses the nature of changes in the
fields of Marketing, Sales, IT, and HR, and the importance of accepting and preparing for
these transformational changes. The discussion then progresses to the association
between transformational change and job functions. This discussion covers the topic of
how job function can be a powerful situational context in leading transformational
change. Finally, the literature discusses evidence of catastrophic failure in leadership,
and what it means for the business and the employee, thereby supporting the importance
of a research study such as this one. A synthesis matrix was developed to identify and
organize key findings from various studies, resources, and articles, to gain a thorough
understanding of the various themes that this research study covers (see Appendix A).
Leadership Importance
The amount of literature on leadership is vast, and different experts have tried to
define leadership in different ways, focusing on traits, knowledge, skills, behaviors,
culture, personality, organization, interaction, and many more. While there is no one
definition of leadership due to such differences in context, there is general consensus that
leadership is a very important consideration for the performance of teams, groups, and
organizations, with the general intent of improving outcomes as well as quality of life or
work for followers or constituents (Hogan & Kaiser, 2005).
Good leadership is important for creating a sustainable structure in the
organization – one that can last and spread. Such a structure does not create an undue
depletion or degradation of human and capital resources, and creates a positive
environment for the constituents (Hargreaves & Fink, 2004). Good leadership is also
![Page 37: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/37.jpg)
24
materially responsible for good financial performance and profitability of the
organization (Waldman, Ramirez, House, & Puranam, 2001), as well as the performance
of its employees, regardless of how different or similar the organizations are or the
environments they operate in (Thomas, 1988). In the current global environment, more
organizations are relying on teams to complete complex tasks. In such instances where
individuals must come together and work in a collaborative manner, good leadership
becomes a necessity (Dionne, Yammarino, Atwater, & Spangler, 2004). Good leadership
is also needed to provide direction and guidelines when an organization faces changes.
Good leaders act as the catalyst for achieving results and setting a productive culture in
times of change, thereby allowing for an organization to better endure the change journey
(Samuel, 2006).
After almost a century of leadership studies, it is evident that there is a practical
aspect (financial improvement, going concern, sustainability, value creation, and
employee motivation) as well as a noble, human aspect (job satisfaction, lowering work
stress, and the employee’s sense of accomplishment and fulfillment) of good leadership.
In the face of rapid changes, these aspects become even more important, and as such,
good leaders who can think and act in new ways, are a necessity (McKee et al., 2008). It
is this necessity and importance that requires in-depth understanding of leadership history
and its current trends, to account for the context in which leaders operate and the
environment in which leadership development occurs (Hernez-Broome & Hughes, 2004).
![Page 38: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/38.jpg)
25
History of Leadership Theory
Early Theories
People have known about leaders far before the term leadership was even coined
in literature as an area of study, and as such, much of the early research on leadership
involved studying leaders (Takala, 1998). This thought process served as the basic
foundation of early leadership studies, dating back to the early 1900s, where leadership
was defined in terms of what “great men” could do, what their inherent abilities were,
and what made them a hero in the eyes of their followers (Takala, 1998; Wren, 1995).
This led to the development of the “Great Man” theory of leadership, often associated
with the work of a famous historian – Thomas Carlyle. The Great Man Theory is based
on two major beliefs – first, that leaders possess some innate capabilities and are born
with leadership traits, and hence leaders cannot be created, and second, that great leaders
arise whenever there is a need for one (Cawthon, 1996; Kirkpatrick & Locke, 1991;
Management Study Guide, 2008). This theory maintained that leaders, particularly the
ones that had some royalty lineage, had won great wars and battles, or were wealthy and
rich, or possessed exceptional, innate, powerful capabilities, which allowed them to
display great leadership, regardless of the context, environment, or social setting.
Ordinary people did not have such skills, and as such, there were not many
opportunities for ordinary people to lead socially, politically, or functionally. This early
thought process directed practically all leadership research towards finding traits that
leaders possess (Nahavandi, 2009). This theory was criticized by many researchers,
stating that it did not account for the situations in which leaders operate as well as the
differences in the followers they lead, and that this theory did not have any empirical
![Page 39: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/39.jpg)
26
validity or scientific reasoning behind it (Cawthon, 1996; Chand, 2015). Despite the
criticism, however, this thought process prevailed for a long time and eventually shaped
the next generation of leadership research.
The Traits Era
This “era” of leadership research typically covers the period of the early 1900s
through the late 1930s and into the early 1940s. In this era, the prevailing thought for
leadership research was that leaders were born with extraordinary skills and that their
leadership success can be explained through an analysis of the traits and skills they
possess. The historical context and widespread prevailing support towards this thought
strengthened the belief in the power of personality, and as a result, leadership research in
this era is synonymous with a widespread “hunt” for leadership traits. The development
of various tools, such as the IQ test and other personality traits measurement tools, helped
with this quest for finding and measuring traits that differentiated leaders from others
(Nahavandi, 2009). Given the length of time that this theory dominated leadership
research, and the breadth of its adoption, experts observe that no other theory of
leadership has received so much prominence, or has been researched more widely, and
this further lends more credibility to the traits approach (Hunt, 1991; Northouse, 2012).
In this era of leadership research, the focus of the study was almost exclusively
the leader, and little to no attention was paid to the follower. It was believed that the
inherent qualities of the leader were fully transferrable in all contexts and all situations,
and because a leader inherently possessed these traits, the value of training individuals to
become leaders was minimal. In this era, researchers spent little effort trying to
understand whether different conditions or circumstances would require different leaders,
![Page 40: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/40.jpg)
27
as the underlying belief was that the most crucial aspect of success was having a leader
that possessed a certain set of traits. Kirkpatrick and Locke (1991) state “it is
unequivocally clear that leaders are not like other people” (p. 59). The general thought
was that as long as organizations found the right/gifted person, success would imminently
follow, and consequently organizations started using trait and skill assessment tools to
find leaders (Hersey et al., 2012; Nahavandi, 2009; Northouse, 2012).
In spite of extensive research which lasted almost four decades, studies provided
little evidence in support of the assertion that leaders are born with special traits, or that
critical aspects of effective leadership could be explained solely though the collection of
a set of traits, or even the belief that a fixed set of traits differentiated leaders from non-
leaders (Hersey et al., 2012; Nahavandi, 2009; R. M. Stogdill, 1948; R. M. Stogdill,
1974). In his work on this subject, Stogdill (1948) states “A person does not become a
leader by virtue of the possession of some combination of traits” (p. 64). This work
opened up a new line of thought process, which attempted to understand if leaders did
things differently in different situations, or if they exhibited certain behaviors that made
them different (Northouse, 2012). None-the-less, in spite of this criticism, this era
produced valuable information that identified important traits that mattered for leadership
and were correlated with effective leadership, even if they could not be used solely to
define effective leadership. Many of these traits play an important role in understanding
today’s contextual application of leadership (Hersey et al., 2012; Northouse, 2012).
Following Stogdill’s initial survey in 1948, researchers continued to isolate traits that
were important for leadership; listed below is a few of those identified traits:
![Page 41: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/41.jpg)
28
Intelligence, alertness, insight, responsibility, initiative, persistence, self-
confidence, sociability (R. M. Stogdill, 1948).
Intelligence, masculinity, adjustment, dominance, extraversion, conservatism
(Mann, 1959).
Capacity, achievement, responsibility, participation, status, situation (R. M.
Stogdill, 1974).
Drive, desire to lead, honesty and integrity, self-confidence, cognitive ability,
and knowledge of business (Germain, 2012; Kirkpatrick & Locke, 1991;
Northouse, 2012)
The Behavior Era
As discussed earlier, the traits era did not produce any conclusive evidence that
leadership success could be primarily described using traits, and as such, research focus
started to turn towards what leaders do (i.e. leader behavior) that makes them effective as
leaders. The underlying thought process had several advantages over trait based
approaches: (a) behaviors are easier to identify, as they can be observed; (b) they can be
measured with a higher degree of accuracy and certainty; and (c) behaviors can be taught,
and thereby beliefs that leaders are born and not made, could be dispelled, and the
importance of leadership development could come to the forefront. This era of defining
leaders in terms of their behavior spanned from 1940s to the early 1970s (Nahavandi,
2009; Piccolo & Buengeler, 2013).
Some of the early foundation for behavioral approaches was based on the work by
Lewin and Lippit in the late 1930s where they established broad categories of behaviors
leaders exhibited: (a) autocratic behavior where the leader made all the decisions alone,
![Page 42: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/42.jpg)
29
(b) democratic leadership where the followers were consulted and allowed to participate,
and (c) laissez-faire leadership where the leaders were disengaged with followers and
provided little to no direction (as cited in Nahavandi, 2009). This allowed different
groups of researchers to start looking for specific behaviors in order to explain successful
leadership (Nahavandi, 2009) and research studies commonly used questionnaires to
measure the consideration of leaders and what structure they set in place to support what
they did (Yukl, 2006).
Some of the best known studies in this respect were conducted as a series of
research projects at Ohio State University, where researchers collected and analyzed
thousands of behaviors. A similar approach was taken at the University of Michigan, to
conduct a series of leadership studies (Hersey et al., 2012; Robbins, 1998). Subsequent
research led to the condensing of these behaviors into broader categories which
eventually led to the classification of behaviors into two main domains – one focused on
the jobs that leaders have to do (task-based behaviors), and the other focused on the
interpersonal aspect of leaders (relationship-based behaviors). The Michigan studies
converged on similar domains – employee-oriented leaders, who focused on
relationships, and production-oriented leaders, who focused on tasks (as cited in Robbins,
1998). Task-based behaviors were used by leaders when they were focused on
accomplishing the needs of the job, achieving goals, or setting structures to improve
oversight or supervision, while relationship-based approaches were used when it was
important to provide support to followers, show concern, increase their comfort, and
reduce stress (D. V. Day & Antonakis, 2012; Nahavandi, 2009; Northouse, 2012).
![Page 43: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/43.jpg)
30
The various studies on such behavioral aspects asserted that expertise can be built
with a focus on behaviors (Germain, 2012). While this era provided valuable information
about behaviors, it too did not result in a strong and clear connection between behaviors
and leadership effectiveness, thereby leading into further specialization on the research
thought on leadership.
The Contingency Era
R. M. Stogdill’s (1948) work already had researchers wanting to conduct more
comprehensive studies and understand leadership in the context of situational factors,
such as the task itself, the type of work, and the people being led by the leaders. After the
behavioral studies could not identify a solid connection between behaviors and leader
success, in the early 1960s, a new line of leadership research started to gain prominence,
often referred to as the “contingency era”, where the basic underlying thought was that
there is no one type of leadership that can apply to all situations (B. M. Bass & Bass,
2009; Hersey et al., 2012; Nahavandi, 2009; Robbins, 1998).
This thought process still drives most leadership research today, and in that
respect, this era has continued from the 1960s into today; however, after the 1970s,
research became quite specific in terms of understanding different situational contexts.
The simple leadership theories started to get more complex. The differences in research
were around the factors that were being studied, thereby creating complexities in
analyzing situations, but in general, researchers agreed on the basic principle that
leadership was a very situational phenomenon, and without the context of the situation,
understanding and explaining leadership was not possible (B. M. Bass & Bass, 2009;
Nahavandi, 2009). Prominent contingency theories that eventually led into the modern
![Page 44: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/44.jpg)
31
day thought of studying leadership in context of change/change management are
explained below.
Fiedler Model. This was the first comprehensive contingency model, which was
developed by Fiedler in 1967. It hinged on the basic phenomenon that the ability of a
leader to successfully lead a group of people depends on a good match between the
leader’s use of his/her interaction style with the degree of control that is available in that
situation. In other words, this model uses a combination of situation and personality
measures to predict the efficacy of leaders. There are three criteria that Fiedler uses to
describe a situation: (a) the relationship between the leader and followers, (b) the degree
of structure present in the task that the group is performing, and (c) the amount of
positional power that the leader possesses.
This model asserts that by manipulating the context using the above three criteria,
leadership effectiveness can be increased. This, by definition, also implies that
leadership style is constant and that leaders cannot change their styles, but they can
change the situational context by manipulating the three criteria, and thereby delivering
success in their leadership (B. M. Bass & Bass, 2009; Fiedler, 1967; Hersey et al., 2012;
Nahavandi, 2009; Northouse, 2012; Yukl, 2006). The model also uses an instrument to
assess a leader’s preference on the task/relationship orientation, and uses the combination
of this score along with the three criteria discussed above, to maximize leadership
effectiveness. The most prominent weakness of this model is that it does not explain how
the leader’s task/relationship orientation scores affect group performance, and that such a
score is fixed, thereby implying that leadership style cannot be developed or changed
![Page 45: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/45.jpg)
32
(Yukl, 2006). None-the-less, this model led the way to the development of more
specialized models.
House-Mitchell Path-Goal Theory. R. J. House (1971) began working on the
concept that a leader’s responsibility is to clear the path for his/her followers which led to
the development of another breakthrough specialization in contingency leadership
theories. According to the Ohio State studies, successful leaders rank high on the domain
of initiating structure and consideration, thereby asserting that successful leaders
establish a relationship with their followers and put in place an infrastructure that allows
them to provide guidance and support for increasing productivity and satisfaction.
According to the Expectancy Model of Motivation, employees or followers are highly
motivated when they see the barriers between their effort, the resulting performance, and
eventual outcome, are removed or reduced. Combining these two findings, the Path-Goal
theory was established, which essentially states that by finding and eliminating situational
gaps that impair performance and outcome for the task at hand, leaders can utilize their
relationship and initiating structure to increase follower motivation and thereby deliver
success in that situation (Hersey et al., 2012; R. J. House & Mitchell, 1975; Nahavandi,
2009; Northouse, 2012; Robbins, 1998; Yukl, 2006). This theory also has some
limitations that limit its use because it relies heavily on the Expectancy Theory as its
basis for motivation, and unfortunately, the Expectancy Theory does not account for
many factors of motivation, such as emotional responses, dilemmas, distortions, and self-
concepts. Regardless of its weakness, this theory provided a framework for researchers
to explore various situational variables that may be relevant to leadership (Yukl, 2006).
![Page 46: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/46.jpg)
33
Vroom-Yetton Contingency Model. Expanding the various lines of analyzing
situations for leadership studies, in 1973 a new model was proposed by Victor Vroom
and Phillip Yetton, analyzing situations in which leaders needed to make decisions for
their followers. The model centers on decision making as a key factor for effective
leadership, and the basis of this model is that leaders need to determine the extent to
which followers participate in decision making, and the leaders accordingly adopt
different decision making styles. It is due to its ability to make recommendations on the
adoption of leadership styles related to decision making in different situations, as such the
model is also referred to as the “normative” decision model.
The model identified four decision methods for leaders – autocratic, consultative,
group decision making, and delegation. This was a contingency model as it recognized
that under different situations, leaders must conduct an evaluation of the situation and
then choose a style that would be most appropriate in that situation. This model played a
crucial part in advancing contingency theories as it recognized that (1) leaders have the
ability to vary their leadership styles based on the situation at hand, and (2) people can be
developed to become effective leaders (Hersey et al., 2012; Nahavandi, 2009; Vroom &
Yetton, 1973).
Hersey-Blanchard Situational Theory. This is one of the most widely accepted
contingency theories. As it was proposed and then underwent its developmental
iterations in the 1980s, this theory was adopted by large Fortune 500 firms such as IBM,
Xerox, Mobil, Caterpillar and more (Robbins, 1998). This theory is also often referred to
as SLT, and it proposes that leaders must choose the right leadership style contingent on
the level of maturity of their followers.
![Page 47: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/47.jpg)
34
The theory explains that the leader effectiveness eventually depends on the
acceptance and actions of a leader’s followers. In this respect, it is important that a
leadership style account for the context of the people being led. In addition, the
acceptance of followers depends on the extent to which they are able and willing to
follow directions and hold themselves accountable for the responsibilities with which the
leader entrusts them. This depends on two things – the job maturity, which accounts for
the follower’s knowledge and skills, and psychological maturity, which accounts for the
motivations of the followers. Using the two dimensions identified by Fiedler (1967) and
the Ohio State studies, Hersey et al. (2012) propose four leadership styles – telling,
selling, participating, and delegating – and map it to four maturity stages – M1 (people
are unable and unwilling), M2 (unable but willing), M3 (able but unwilling), and M4
(able and willing). Once these dimensions are mapped onto each other, the combination
helps determine the appropriate style for the situation, helping answer questions such as
the objective that needs to be addressed in the task, the readiness of the group for that
objective, the leader’s intervention and actions appropriate for that objective, and
associated follow-ups (Hersey et al., 2012; Robbins, 1998; Thompson & Glaso, 2015;
Yukl, 2006).
While SLT was widely adopted, one of its main issues was difficulty in validation
and the lack of empirical support (Papworth, Milne, & Boak, 2009; Thompson & Glaso,
2015). Additionally, it does not offer clarity on how direct actions of leaders can help
improve the dependent variables, such as the skill maturity of followers, or increasing
their motivation. The theory also uses very broad categorizations of leader behavior,
making it further difficult to associate it with definitive/conclusive empirical evidence
![Page 48: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/48.jpg)
35
(Yukl, 2006). Today, SLT continues to be a source for research along those lines, as well
as the basis for further narrowing down the situations, e.g. specific job functions that
groups must perform and which have a role to play in the selection of appropriate
leadership style (Papworth et al., 2009), and these are discussed below.
Leadership Models of Current Era
As the review of literature above shows, leadership models have continually
expanded in their consideration set. The contingency era started off a new line of
divergent studies, each recognizing that leadership is a situational thing and its
explanation requires evaluation of one or more factors that are specific to the context in
which the leader operates. Additionally, there is a widespread recognition that by
studying the situational factors, people can undergo development and become effective
leaders (Araoz, 2007; Nahavandi, 2009). The situational contexts of modern day
leadership studies now cover factors like culture, diversity, and change management, and
these are discussed below in new leadership theories extending from contingency models.
Charismatic leadership. This model is characterized by a very strong
relationship between the leader and his/her followers, to the extent that followers see such
leaders as role models and are profoundly inspired by them and motivated to follow
them. These leaders can address the needs of the situation and the followers, and even
impact the underlying factors, such as follower needs, self-concepts, values, and
responses, through their charisma (Hollander & Offermann, 1990; Huang & Kao, 2014;
Mhatre & Riggio, 2014). Effective charismatic leadership depends on three things: (a)
leader characteristics, which are a combination of traits and behaviors and which can be
inherent or can be developed; (b) follower characteristics, such as dedication, admiration,
![Page 49: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/49.jpg)
36
emulating leader’s characteristics, emotional connection, and confidence; and (c) the
need of the situation, such as a crisis, turbulence, a loss of confidence in governance, or a
profound change, where the situation requires strong leadership at the helm (Nahavandi,
2009).
In addressing the situational context and leader characteristics, the role of culture
and relationships play an important part for charismatic leadership. In her book,
Culturally Intelligent Leadership: Leading Through Intercultural Interactions, Moua
(2010) talks about the research conducted by Geert Hofstede in the 1960s and 1970s on
five value dimensions that cultures operate on. The organizational culture, on each of
these dimensions, can be significantly dependent on the mix of its employees based on
their gender, age, ethnic background, and level of education. Moua further explains that
gaining this cultural intelligence could be critical for leadership, as it can raise awareness
around cognitive dissonance which leaders must address. Due to a multitude of changes
(behavioral, environmental, and cultural), this leadership concept is currently prevalent in
the U.S. academic thought on new leadership models. This model too, however, has
some issues in terms of negative consequences, such as fewer suggestions and lower
levels of critical input from followers due to the level of awe they hold for the leader,
creation of a perception of leader infallibility, excessive confidence and denial of
problems on the part of the leader, difficulty in the creation of successors for such
leaders, and eminent weakness in undertaking large projects that require collective input
and mindset changes to be successful. None-the-less, this model is a key component in
modern day thought on leadership (Yukl, 2006).
![Page 50: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/50.jpg)
37
Transformational leadership. The growing emphasis on charisma and vision in
leadership studies led to the evolution of a new leadership model, emanating from the
charismatic leadership model. This model accounts for (a) charisma and vision needed to
lead; (b) a recognition that both leader and followers help each other in their motivation
as they interact; and (c) large changes that go beyond just addressing a situation and
extend into attitudinal, cultural, and mindset changes required to deliver success. When
leadership is viewed in the context of leading change, which is quite prevalent in today’s
day and age, then it’s important to understand the extent and impact of the change. If the
change requires addressing the foundations – culture, attitudes, mindsets – a good
leadership model must not be just limited to leadership traits, but should also address
vision, charisma, and the ability to develop self and others at the same time, for better
organizational success (J. Antonakis, 2012; B. M. Bass & Avolio, 1994; B. M. Bass &
Riggio, 2005; Nahavandi, 2009; Northouse, 2012; Yukl, 2006).
Burns (1978) introduced this concept in his research on political leaders defining
the difference between transactional leadership and transformational leadership. His
work provided the foundation for B. M. Bass (1985) to develop the transformational
leadership model as we understand it today. His theory allowed for an assimilation of
themes from the new theories (charisma, vision etc.) as well as older theories (traits,
behaviors, requirements of the task at hand etc.), making it more relevant to today’s
environment (J. Antonakis, 2012). Change is omni-present in today’s environment, and
by introducing change management as one of the key drivers for effective use of
leadership characteristics, this model purports that transformational leaders have the
unique capability of changing the framework itself within which the followers operate,
![Page 51: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/51.jpg)
38
thereby addressing resistance to change by changing mindsets and culture (B. J. Avolio &
Bass, 2002). Transformational Leadership has four elements, as discussed below.
The first element is individualized influence, which B. M. Bass (1985) originally
referred to as charisma. As mentioned earlier, this is a key pillar for transformational
leaders as they use their leadership characteristics and behaviors to exert a profound
influence on their followers, thereby increasing the chance of follower alignment with the
leader’s vision for change. Patterson, Grenny, Maxfield, McMillan, and Switzler (2008)
maintain that such is the power of influence that it can help solve problems or manage
changes that otherwise would be considered impossible. Maslow’s Hierarchy of Needs
theory states that the basic needs of human being are physiological and security related
(as cited in Aanstoos, 2014) and so it is normal to see personal consideration focus in any
follower. B. M. Bass (1998) states that transformational leaders use their characteristics
in such a way that they shift the focus of their followers from security and self-
consideration needs to achievement, attainment, and self-actualization. All of these are
situated higher on the pyramid of needs. In other words, by using influence, these leaders
can inherently change the followers’ mindset and move them into a place where
alignment with the mission of the leader becomes the need itself for the follower (J.
Antonakis, 2012).
The second element is intellectual stimulation. This aspect defines the ability of
the leader to encourage the followers to come up with creative solutions to the problem at
hand, by challenging them intellectually. According to Shin and Zhou (2003) internal
motivation is a key ingredient in creativity, and because transformational leaders question
existing norms and practices, and encourage their followers to participate in problem
![Page 52: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/52.jpg)
39
solving, they provide the internal motivation needed for creativity in problem solving.
Followers are encouraged to provide multiple options. As the followers are collectively
trying to solve a problem, there is no criticism for mistakes (B. M. Bass & Riggio, 2005).
When this intellectual stimulation is provided, the followers are involved in the process,
thereby reducing the chances of failure due to lack of involvement (D. Anderson &
Anderson, 2010e).
The third element is individualized consideration, which is significantly
instrumental in connecting a follower with the change. As with any change, followers
want to know how it impacts them and what they stand to gain from navigating through
the change. In this respect, transformational leaders pay special attention to the
achievement and growth needs of each follower, thereby taking the role of their mentor
and making the change personal and relevant to them (D. Anderson & Anderson, 2010a,
2010b; J. Antonakis, 2012; B. M. Bass & Riggio, 2005). Through this individualized
consideration, transformational leaders reduce cynicism and stress related to the change
(Bommer et al., 2005). This also increases the organizational and personal context of the
change, which is essential for managing change. Context can create the degree of the
need for transformational change, and influence the degree to which the change will be
supported or opposed (Pawar, 2003). As such, it becomes important to understand the
context along with the leadership attributes to make change successful (J. D. Ford &
Ford, 2012). A transformational leader must accomplish all these in order to avoid the
common failure traps associated with transformational change (D. Anderson & Anderson,
2010c).
![Page 53: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/53.jpg)
40
The fourth element is inspirational motivation. Transformational leaders allow
their followers to imagine about achievements that they previously may not have thought
possible. Doing so allows the creation of a team spirit towards the common goal, as well
as an alignment to the goal, which increases the enthusiasm towards navigating the
change (D. Anderson & Anderson, 2010a; B. M. Bass & Riggio, 2005). The leader
creates not only a compelling vision for the change, but by inspiring and motivating the
followers, also provides them confidence that the outcome is attainable (J. Antonakis,
2012).
Context and Impact of Transformational Changes
Organizations today are faced with a multitude of changes due to various internal
and external factors, such as technology, globalization, consolidation, customer behavior,
information proliferation and consumption, mobility, economy, new generations in the
workplace, diversity, and cultural values, to name a few. Not only are there more
changes for organizations to manage, these changes have accelerated as well, cutting
short the response time for organizations that are not forward looking and prepared.
Change planning is no longer an option and as such, leadership context should be
analyzed in the light of characteristics that account for change management (Wilson,
2014).
The Center for Creative Leadership conducts leadership studies regularly, and
according to a recent study, an organization’s success in this era of incessant changes,
many of which are big enough that they require the organization to address its entire
process, culture, norms, and people, depends on the leader’s ability to adapt to these
changes. In this study, U.S. leaders mentioned adaptability as a key factor in 55% of the
![Page 54: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/54.jpg)
41
success stories, and European leaders mentioned it in 67% of the case studies. The
research also showed that leaders who are unable to adapt to a change are more likely to
fail than leaders who can do so (Center for Creative Leadership, 2013).
Since 2004, IBM Global Services has conducted multiple studies gathering input
from thousands of Chief Executives. This data is used for developing leadership and
business environment insights and implications from a C-Suite perspective. According to
the 2008 Global CEO study, most organizations are not able to manage change
effectively. Of the organizations that faced changes in their various initiatives and
projects, only 41% met all the objectives associated with the change; 44% missed at least
one objective related to the change, and 15% could not meet any change objectives and
aborted the initiative or project. Among these firms, the top 20% were able to manage
the change effectively 80% of the time (these were referred to as “Change Masters”),
while the bottom 20% reported successfully managing change only 8% of the time (these
were named “Change Novices”). The study also confirms that the changes are getting
more and more complex, and as such, the gap between an organization’s expectation for
change and its ability to respond to the change, is growing. In 2006, the gap between
leaders’ expectations for change, and their ability to handle these changes, was 8%; by
2008, this gap had widened to 22%, while eight out of 10 Chief Executives stated in 2008
that they expect their organization to face significant changes (IBM, 2008; Jorgensen,
Owen, & Neus, 2008).
The impact of these changes on organizations is significant, as these changes
require major shifts in culture, mindset, norms, people, and processes, and the end state in
many of these changes is unknown. The 2008 IBM Global CEO study showed a
![Page 55: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/55.jpg)
42
breakdown of the challenges associated with these changes – 58% required changing
mindsets, 49% required changing the culture, complexity was underestimated in 35% of
the cases, 32% showed a lack of commitment from higher management, and 16%
reported lack of motivation from people who were involved with the change (Jorgensen
et al., 2008). These challenges are the basic characteristics of a transformational change
– no certainty of the end state, a need to change culture and mindset, involvement and
participation from followers, and breaking down the complexity into small manageable
parts (D. Anderson & Anderson, 2010a, 2010b, 2010d). It suffices to say that the
organizations are not just facing changes; rather, they are facing transformational
changes. As a further extension of the IBM studies, data from the 2012 CEO study
revealed that among the organizations that significantly outperform others, 73% manage
change effectively, and the changes that they handle range from culture and mindset to
creating collaborative problem solving environments, and these, by definition, are the
essence of transformational changes. This provides further support for the need for the
leaders of today to be experts at managing transformational changes (IBM, 2012).
In order to study the situational context of job function, yet keep the study within
manageable limits, four job functions were selected. These functions were selected in a
way that they span the external and internal view of the organization. Marketing and
Sales are outward facing functions, often dealing with customers and business partners;
IT is an internal facing function, interacting mostly with other departments of the
organization with infrequent or rare customer interactions, and HR is a function with an
overarching view of both sides – how the organization is viewed by potential employees
and partners from the outside, as well as how interactions and processes work internally.
![Page 56: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/56.jpg)
43
While this is not intended to be an exhaustive list on transformational change drivers, the
sections below cover some examples of transformational changes facing the job functions
that this study covers – Marketing, Sales, IT, and HR.
Transformational Changes in Marketing
Within the last decade, the breadth of marketing responsibilities in organizations
has increased exponentially. Starting from a more traditional setup decades ago, when
marketing was generally responsible for advertising and promotions, current marketing
functions span driving revenue, managing communication across the customer lifecycle,
brand management, analytics and performance monitoring, and a general oversight across
internal processes that impact customer experience (Scott, 2013). Technological
advancements have also created a big impact on how consumers interact with product/
service providers and brands, and what they expect from them (Hamelin, 2011). Stuart-
Menteth, Wilson, and Baker (2006) propose that traditional ways of communicating
value through disjointed media and sales channels are no longer adequate, and true value
is communicated when the consumer engages in a rich, interactive dialogue using
channels of choice, thereby creating an option for a potential transaction.
These changes, fueled through expansion of responsibilities, changing consumer
needs and behaviors, and increased dependency on other functions, create powerful
change drivers that require addressing cultures, processes, skills, and mindsets. A recent
study, conducted by The Economist (2015), surveyed Chief Marketing Officers and other
top level marketing executives across the world, and found that 80% of these executives
stated that they needed to restructure the role of marketing, and 29% stated that the need
for this change was immediate. The study found that these changes spanned six major
![Page 57: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/57.jpg)
44
areas: (1) changing the perception of marketing from a cost center to a revenue center, (2)
becoming the lead organizational function in managing the entire customer experience,
(3) driving customer engagement, with 63% of the respondents stating that engagement is
essential for retention and re-purchase, (4) combining hard areas, like operations, with
soft areas, like the overall picture and strategy, (5) heavy use of digital avenues, analytics,
and data, and (6) mobile and internet use, along with personalization needs of the
customer (Ellett, 2015; The Economist, 2015). These drivers stand to phenomenally
change marketing, and the only way to move forward successfully is to adapt to these
changes (Cooperstein, 2012).
Perhaps the biggest challenge facing marketing departments is organizational
silos. Traditional business thinking has compartmentalized the journey of a customer,
often resulting in fragmentation of messages, lack of nimbleness, and a poor experience
as the customer jumps between departments and groups (Parry, 2008); however, effective
marketing in the era of changes mentioned above, requires a consistent and seamless
experience across the entire journey (Stuart-Menteth et al., 2006). Changing a silo
approach to an integrated approach requires changes in mindset, culture, power structure,
and people, and such changes are expensive, arduous, and disruptive (D. A. Aaker,
2008a; Christensen, Firat, & Cornelissen, 2009); yet these transformational changes are
now essential for marketing departments to deliver on their goals. Elimination of silos
improves marketing outcomes by resulting in a stronger brand, higher referrals, better
products, more effective use of resources, and higher revenue (D. Aaker, 2014; D. A.
Aaker, 2008b).
![Page 58: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/58.jpg)
45
Yet another transformational change is the need to upgrade skills and close the
gaps in skillset between what is needed and what has traditionally been acquired/retained
in marketing functions. The complexity of markets and changing customer needs is
widening this gap, which needs to be closed, thereby requiring a close evaluation of
current teams (G. S. Day, 2011), as well as competencies (Melaia, Abratt, & Bick,
2008).
Transformational Changes in Sales
Sales roles are outwardly customer facing, and in this respect, share certain
characteristics with marketing, and therefore face some change drivers that are similar.
The impact of changing customer needs, behavioral changes induced through
technological advancements, and accelerated distribution of information through an ever-
connected network, create similar drivers for transformational changes in sales
organizations (Malshe, 2009; Saxby, 2013). These change drivers were discussed above.
Additionally, there are changes that sales organizations must adapt to, in order to survive.
The role of sales departments typically has been to prioritize closing a deal (Marzano &
Samant, 2011), focusing on execution (Malshe, 2009), and moving the current inventory
of products or services, thereby resorting to a more immediate, short-term approach for
growing revenue (Saxby, 2013).
The traditional sales model, which involved account management, building
relationships through frequent meetings with customers or decision makers, continually
presenting them with products/features/benefits, whether the customer asked for it or not,
and attempting to make direct sales transactions, is quickly shrinking. Much of this
change is being induced because customers want information on their own terms and
![Page 59: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/59.jpg)
46
convenience, and as information is available on multiple channels, particularly internet
channels, the need for direct interactions, where a customer has to make spot decisions, is
greatly reduced. In this respect, the overall sales function is transforming into an
extended term strategic relationship management and service consultation, requiring a
dependency on teams managing internet channels and business intelligence (Bureau of
National Affairs, 2011; Piercy & Lane, 2003). This transformational change can lead to
an overhaul of the traditional sales organization into one that: (a) must work more
collaboratively with other departments, (b) needs to fill gaps in skillset and build
competencies around intelligence and data, and (c) must break away from a siloed
function by evolving into a strategic customer management function (Lane & Piercy,
2004).
The complexity of these changes also presents the need to evaluate leadership
gaps in sales organizations. According to Ingram, LaForge, Locander, MacKenzie, and
Podsakoff (2005), these gaps exist in the areas of collaborating with internal stakeholders,
moving from supervision of sales personnel to a more strategic management, ability to
evaluate processes and change them as needed, a heightened focus on ethical and legal
consideration, and increasing accountability for a wider range of outcomes that the
change drivers impose.
A significant change in culture and mindset is required as sales organizations
transform from a “push” to a consultative model. Christensen et al. (2009) observe that
traditional approaches lead to tactics which encourage employees to force a transaction
with a customer, because if the customer goes to another channel, sales may not get credit
for the transaction. On the other hand, customers are no longer a passive audience
![Page 60: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/60.jpg)
47
(Stuart-Menteth et al., 2006), and they want to move across channels, looking for an
experience that is participatory and does not appear to be forced down to them. This
requires the development of new measures for performance, moving from the traditional
return-on-investment (ROI) model to new measures, such as return-on-customer-
investment (ROCI), or return-on-touch-point-investment (ROTPI). Defining new units of
measurement is crucial, as these are connected to annual performance evaluation and
compensation (Schultz, Cole, & Bailey, 2004).
As the sales function evolves due to the transformational changes discussed
above, the processes associated with selling must change as well. A great deal of work
has been conducted on the power of appreciative inquiry, since Hammond (1998) first
introduced it, and it eventually evolved into a model that spans four phases – discovery,
dream, design, and destiny. This model can help uncover the real pain points that a
customer experiences, and can lead to a consultative sales process to address true needs
(Cooperrider & Whitney, 2005; Skinner & Kelley, 2006). Once again, switching to this
process can be a transformational change in itself.
Transformational Changes in IT
IT is characterized as an internal facing function in most organizations, with the
overall responsibility of managing systems and technology needs to support various other
functions in performing effectively. The general priorities for IT are stability, reliability,
security, data integrity, and overall standardization, to ensure that cost efficiency is
attained. As it is evident from the above description, when disruption occurs, or internal
or external forces demand non-standard or fragmented solutions, these changes can
![Page 61: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/61.jpg)
48
significantly challenge the IT function as they are diametrically opposite to the basis on
which IT mostly operates (Brinker, 2009).
The results of a survey, conducted by Corporate Executive Board (2010a, 2010b),
of over 200 IT and business executives shows that in the near future, corporate IT
departments will face a significant amount of restructuring, with only 25% of the current
IT headcount remaining in traditional central IT roles, and as much as 75% of the
remaining headcounts being absorbed by other departments, or moved to a separate
shared services group, or outsourced. This is due to the fact that technology has become
a part of almost all business functions, and many of those functions are looking at
independently becoming more efficient by moving away from IT standardization and
customization of technology for their own needs. Departments with similar needs can
still benefit from a shared services model as opposed to corporate IT. More and more
functions are paying for their own IT needs, further strengthening this trend and reducing
standalone IT roles (Corporate Executive Board, 2010a, 2010b).
There are quite a few transformational change drivers that are impacting IT
functions. Disruptive technologies like cloud, mobile, and Big Data analytics are
transforming business needs rapidly, to the extent that traditional IT infrastructure and
processes are no longer able to service changing business needs. Disruptive innovations
in technology are being created globally, and IT functions worldwide are adopting these
changes, even if they introduce a higher level of risk, traditionally something that IT
functions have tried to minimize (Matuszak, Hanley, & Rios, 2013). Additionally, IT
leaders must account for the skill gaps that exist due to the current setup. These skills
span competencies related to financial evaluations of investment, wider and deeper
![Page 62: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/62.jpg)
49
knowledge of business and competition, strategic planning, matrix based management,
serving as the change agent instead of responding to changes, and the culture of the
organization (Abouelenein, 2012; Gorman, 2011; Grier, 2009; Lima, 2006).
Transformational Changes in HR
As an organizational unit, HR has been undergoing significant transformational
changes for the last three decades. It started as a lower level, administrative and
maintenance oriented function, and has now taken on a much larger role, serving as a
strategic partner to most internal business units as well as managing the organizations
image as an employer, to the outside world. With the pace of changes discussed above,
attracting, managing and retaining a talent pool is increasingly difficult because as other
business units transform, there is an increased need to fill competency gaps, which
eventually is an HR responsibility. As such, HR functions must adopt an “outside-in”
approach, where their strategies are dictated by what the external environment is
imposing, in terms of change drivers, rather than what has been done traditionally – an
“inside-out” approach (Ulrich & Dulebohn, 2015).
HR functions are also progressively being decentralized, particularly in the public
domain. Recent regulations, coupled with trends in public Human Resource
Management (HRM) functions, have resulted in decentralizing HR decision making in
favor of external agencies or shared services. Performance based pay and reward systems
are increasing, and this means that HR leaders must evaluate new processes, and
performance management metrics (Llorens & Battaglio, 2010). Additionally, HR must
understand the context of each business function it serves for leadership development, to
ensure that acquisition, development, and retention of leaders in each function addresses
![Page 63: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/63.jpg)
50
the contextual need of that function. This calls for a widening of knowledge and
competencies for HR professionals, particularly in a rapidly changing environment
(Armstrong, 2005). Morley, Gunnigle, O'Sullivan, and Collings (2006) state that these
changes require HR to be more intricately involved in changing organizational culture
and structure.
HR must review factors that influence silo creation, power imbalance, and
employee outcomes, all of which contribute to culture and mindset. In an opinion article,
Osterhaus (2013) predicts that there are six major change drivers that HR functions must
address in the near future – (a) likelihood of outsourcing HR functions, (b) more strategic
thinking as an in-house HR focus, (c) increase focus on specialists as opposed to
generalists, (d) utilization of richer analytics, (e) process for managing remote employees,
and (f) closer association with marketing for following similar processes.
Yet another transformational change that HR leaders must account for is the
evolution in the culture, communication, process, and mindset implications of
generational and ethnic diversity in workplace today. There are more generations
working together today than ever before, and this creates challenges for the HR function.
Baby Boomers have a different expectation of the work environment and attendant
communication compared to those belonging to Generation X, and Millennials have a
different view of an ideal work environment as they demand a different work culture.
Together, this has created a complex situation for HR to manage (Amayah & Gedro,
2014; S. Moore, Grunberg, & Krause, 2015) as these differences can lead to conflict
around four areas - where and when to work, communicating with others, getting
together, and learning new things (Erickson, 2009).
![Page 64: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/64.jpg)
51
Transformational Leadership in the Situational Context of Job Function
Earlier sections on contingency theory and SLT, in this document, have covered
the importance of establishing situational context in any leadership study or analysis.
The sections above, discussing transformational changes facing Marketing, Sales, IT, and
HR, further demonstrate how these job functions differ in terms of what is imminent for
their leaders to address. As such, it should not be a surprise that leaders must exercise
different behaviors for different needs, as the circumstances are different. In studying the
complexity of transformational changes, Dóci and Hofmans (2015) confirm that not only
do leaders differ in their default behaviors, they also use different behaviors based on the
needs of the job. Kirkbride (2006) presents a full range of leader behaviors as a “pool” in
which many behaviors are dispositional in nature, used selectively under different
situations; however, after years of research, there is still a lack of research and
understanding as to why and how this happens. B. M. Bass (1999) called out this
research gap decades ago, but leadership research has made little progress on trying to
identify the antecedents of transformational leader behavior. It is, therefore, imperative
that current and future research studies use multiple levels or dimensions of situational
analysis to understand these antecedents (Nielsen & Cleal, 2011).
In their research on change leadership, Ford and Ford (2012) analyzed much
empirical evidence on this topic, and concluded that there are multiple gaps in the study
of leadership behaviors and transformational changes. They state that if it was possible
to learn whether certain types of behaviors and activities, used by leaders, in different
circumstances, produce consistent outcomes, then such learnings would be immensely
helpful to organizations; however, they also state that this analysis requires longitudinal
![Page 65: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/65.jpg)
52
data across organizations, and that is largely absent in current studies. This study is
designed to go longitudinally across functions (Marketing, Sales, IT, and HR) and across
organizations, in support of this observation.
Yukl (2006) observes that the study of situational variables in leadership studies
needs to be increased to better understand when charismatic or transformational
leadership can occur and how effective it will be. He states that while some progress has
been made to include more contextual variables, the overall number of studies that
employ empirical evidence using situational variables is still small. Derue, Nahrgang,
Wellman, and Humphrey (2011) observe that the fate of an organization is measured by
its functional outcomes, and these functional outcomes are associated with leadership.
This makes it furthermore important to study the function as a situational context. This
study is designed with job function as the situational variable under consideration, for
transformational change leadership, which can differ in type and scope across functions,
as discussed in earlier sections.
Studies related to understanding the situational context of job function, although
few, as discussed earlier, have found differences in leadership competencies associated
with differences in functional responsibilities. Turner, Müller, and Dulewicz (2009)
measured leadership competencies of 414 project managers and compared them to the
profiles of over 1,000 functional managers, and found significant differences in
leadership competencies, such as conscientiousness, sensitivity, critical analysis, and
communication. Fune (2013) observes, in a focused study on leadership styles and
perceptions for IT professionals and managers, that context and follower expectation may
require use of multiple leadership styles. Another study evaluated the correlation
![Page 66: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/66.jpg)
53
between different functional roles in an education environment (e.g. principal, assistant
principal, teacher etc.) and strategic leadership characteristics (envisioning, engaging,
articulating, implementing), and found that the scores differed significantly by the job
function (Eacott, 2010).
Implications of Missed or Mismanaged Change Leadership
The introduction section of this study provided some examples of failed
leadership, summarized the impact of these failures, and presented potential reasons for
such failures. Many of these failures can be explained in terms of inability to recognize,
evaluate, or implement large changes, particularly transformational changes. No time in
the history of leadership research has the pace and frequency of change been so important
for delivering success (Calarco & Gurvis, 2006; Center for Creative Leadership, 2013;
Wilson, 2014).
The story of Kodak is perhaps one of the best known examples of the implications
of missed and mismanaged transformational changes. In his article, Kotter (2012) goes
beyond the obvious attribution of Kodak’s downfall to the digital revolution. He explains
that experts like Christensen, who introduced the theory of disruptive innovation, called
out these inevitable changes and their impact to business decades before Kodak’s
eventual downfall; however, Kodak failed to take action, even though the company’s
foundation pillars were innovation and change. The leadership at the helm in the 1990s
was plagued with complacency, lack of urgency, poor priority setting, which led to its
inability to change, before the change wiped it out (Deaux & Gara, 2013; Kotter, 2012;
Munir, 2012). The story of another corporate giant – Borders – is similar, where the
transformational change was missed and mismanaged. Various large newspaper
![Page 67: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/67.jpg)
54
companies, such as the San Jose Mercury News, were swept away in a similar fashion, by
the forces of change as they failed to embrace the change and reorganize accordingly (D.
Johnson, 2011).
While big stories on this topic are reported out through immense media coverage,
with the focus of attention being the CEOs and the top executives, change management
leadership, particularly in respect to managing transformational changes, is a shared
responsibility of all leaders in an organization (Birkinshaw, 2013). Finkelstein (2004)
discussed how some of the smartest and most skilled executives have still not been able
to manage these changes for their organizations and units. Some of the common themes
associated with these failed executives were pushing their own vision as opposed to what
was needed, choosing delusions of a dream company over reality, not acting on vital
change signals, over reliance on their own thought process, eliminating people who differ
with them, and reliance on past experiences and what they knew.
The implications of such failures have been catastrophic, in terms of employment,
economic loss, and social impact. Crowley (2011) states that the traditional leadership
setup in organizations is no longer working, with a record number of people who are
dissatisfied and disengaged at work, and who dislike their jobs. He shares that the
Conference Board of New York, which generates data on worker satisfaction through
polling, reported that job satisfaction is at a 22 year low. In 1987, when this research was
initiated, 61% Americans expressed satisfaction with their jobs. This number has
consistently declined since, and it stood at 45% in 2009. Gallop poll results show a
similar trend.
![Page 68: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/68.jpg)
55
Leaders of organizations and functions have been able to do little about this, and
as of 2009, only 21% of the U.S. workforce stated that they would go the extra mile for
their organizations (Crowley, 2011). Around 2010, the confidence of Americans in
corporate leadership had significantly declined, with 68% maintaining that a leadership
crisis situation existed, and 71% maintaining that addressing this was not only crucial but
urgent (McKiernan, 2010). This is particularly ironic because organizations appear to be
spending a lot on leadership development. According to DeRue and Wellman (2009),
organizations spent $56 billion on learning and development in 2006, and almost 45% of
that expense was incurred in leadership development.
Watkins (2003) reiterates and highlights the implications of successful change
management, and states that this competency must be demonstrated by any leader within
the first 90 days of their job, as an early indicator of success. Raelin and Cataldo (2011)
state that while many organizations are making an effort to get better at change
management, 75% of the initiatives they undertake fail to make an impact in what they
are trying to address, and the failure to change is the primary source of the collapse of the
organization eventually, resulting in the consequences discussed above. They also make
a strong case for expanding the responsibility of change management to middle
managers, not just top level leaders, and present a case for creating systems and
infrastructure that would allow middle manager to also become change agents, so that
these catastrophic consequences can be avoided.
Research Gap
The sections above discuss why it is important to study leadership in the context
of transformational change, and how such studies should be targeted to situational
![Page 69: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/69.jpg)
56
variables. This discussion also elaborates a gap in research that needs to be investigated
further, namely studying the situational context of job function, in relation to
transformational leadership.
The Center for Creative Leadership (2013), which regularly conducts leadership
research in an attempt to improve leadership development, has reported that functional
leaders do not have the skills needed to perform their job in a satisfactory manner, and
this adds to the problem of leadership failure. This difference is referred to as the
“Leadership Gap”, and Center for Creative Leadership reports that this gap has widened
over the last decade (Leslie, 2009), necessitating the need to analyze this problem in the
context of the job function.
A few attempts were made in the past to study similar gaps related to the context
of job function – such as the research conducted by Szilagyi and Schweiger (1984) – to
create a personality to job matching model, evaluating traits, skills, and abilities in
relation to job profiles and job requirements. Szilagyi and Schweiger recommended that
further research should be conducted on the matching of managerial domains in relation
to the requirements of the job. Decades later, Scott (2007, 2013) pointed out the need for
such an approach in an attempt to understand the leadership dimensions that were
important for marketing function, in contrast to other job functions, further raising the
need to conduct a longitudinal analysis across organizations and job profiles. Eacott
(2010) also points out that the body of knowledge on this situational variable – functional
track – is limited. The study concludes that there is some evidence that the functional
track has a bearing in effective strategic leadership, but further testing and research needs
to be done to develop this topic more vividly. The various internal and external pressures
![Page 70: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/70.jpg)
57
and changes that businesses face today, coupled with the increase in leadership failures,
creates an urgent need to improve leadership outcomes (Goleman, 2000), which is why
this gap in leadership research – how transformational leadership skills are related to job
functions – needs to be addressed, so that learnings can be applied to transformational
leadership coaching and development.
Summary
Leadership is a widely researched topic, and its history spans over 100 years. Due
to this extensive history, the body of knowledge on leadership is vast; however, after
years of research, there are still many gaps which prevent the existing knowledge to be
applied in a way that maximizes the chances of organizational success. The actual
confidence around organizational leadership and its outcomes, however, has been
declining. Job satisfaction has progressively deteriorated, organizational failures have
increased, worker stress has increased, and the average tenure of leaders has decreased.
This has also happened in an era where organizations have invested increasing, and
significant, amounts of resources in leadership development programs. Organizations are
also facing an increasing number of changes in their current environments, to the extent
that managing change has become one of the primary considerations in organizational
success. In looking at all these considerations, it is imperative that current leadership
studies target focused situational aspects, in light of current and relevant drivers, so that
the urgent issue of a “leadership gap” can be addressed.
Many approaches have been taken in the study of leadership – from analyzing
successful people, to traits, to behaviors, and then to various situational factors.
Integrative theories have brought together the best parts of each model in an attempt to
![Page 71: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/71.jpg)
58
explain leadership and improve leadership development, but success has been limited. In
today’s environment, change management has created an additional, and perhaps the
most important, domain that has led the leadership thought process in the direction of
transformational leadership. As transformational leaders must address different change
situations, it is imperative that situational variables be considered in transformational
leadership studies, and this research attempts to study the situational context of job
function.
The literature review above discusses the various theories on leadership, and their
progression. It presents various thoughts on the widely used situational theory of
leadership, and how researchers are attempting to expand this domain through
longitudinal, yet more focused studies on situational variables. It also introduces, and
discusses in detail, the dimension of change which is of paramount importance for
success, so that this study can increase the body of knowledge in relevance to today’s day
and age. The literature then presents various points of view on evaluating various
situational factors, such as job function, and attempting to overlay it with the new model
of leadership – transformational leadership. Various facts and data points are discussed
to demonstrate the criticality which this research attempts to address. Chapter III
discusses the methodology used in this research. Chapter IV presents an analysis of the
data, and Chapter V reports out the findings and recommendations for future research.
![Page 72: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/72.jpg)
59
CHAPTER III: METHODOLOGY
Overview
As the environment of business is changing at a very rapid pace, it creates internal
and external change drivers that create transformational change needs, which
organizations must address in order for them to stay competitive or even solvent. These
transformational changes must address not just processes and systems, but also people,
their mindsets, and the organizational culture. This requires transformational leaders.
When an organization fails to put the right transformational leader in the function
or domain that needs such a change to be addressed, it usually results in a catastrophic
failure that adversely impacts the organization and its employees. Situational leadership
theories and their extension models suggest that there is no “one size fits all” approach to
addressing these issues. It is important to apply the context, such as the job function,
when analyzing the connection between transformational leadership characteristics
exhibited by leaders of various groups, and the environment in which they operate. This
research attempts to understand the differences between the transformational leadership
skills used by leaders in different job functions. This chapter describes the research
questions (RQ) and the methodology, and explains how the study will be conducted,
including data gathering and the framework for analysis of the collected data.
Purpose Statement
The purpose of this quantitative descriptive study was to identify transformational
leadership skills exhibited by executives in mid-size companies, working in the fields of
Marketing, Sales, HR, and IT using the TLSi.
![Page 73: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/73.jpg)
60
In addition, it was the purpose of this study to identify the top three domains and
top five skills for each group, and to determine if significant differences exist in reported
TLSi ratings between the respective groups of executives.
Research Questions
1. What are the TLSi self-rating scores for business leaders in mid-size
companies in the field of Marketing, Sales, Human Resources, and
Information Technology?
2. What are the top three transformational leadership domains and top five
transformational leadership skills for Marketing, Sales, Human Resources,
and Information Technology leaders?
3. Are there significant differences in the ratings of transformational leadership
skills between Marketing, Sales, Human Resources, and Information
Technology leaders?
Research Design
A good research design, which outlines the overall plan, process, and procedure
used for conducting the research, should be able to connect the purpose of the study to its
data collection, accounting for the process of such data collection, in order to answer the
RQs (McMillan & Schumacher, 2010). Determining the most suitable research design
should start with a well-defined conceptual and theoretical framework for the study,
which accounts for why this research is being conducted and what exactly it will attempt
to answer (Roberts, 2010). As a generic rule of thumb, when the research is trying to
explain factors, study differences, or conduct deductive analysis, a quantitative research
design is best suited for the purpose. If the research is trying to explore or discover
![Page 74: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/74.jpg)
61
concepts or describe a situation, a qualitative design fits better. The TLSi instrument
collects rating data on 10 transformational leadership domain and 80 transformational
skills. The data is not exploratory, and is based on self-rating measurement. This data
can be analyzed in various statistical models to develop insights and findings. As such, a
quantitative research method was chosen for this study.
As the purpose of the research was to study the differences in skillsets of different
groups, there was no need to administer any treatment to the subjects participating in this
study; hence a non-experimental design was chosen (McMillan & Schumacher, 2010;
Patten, 2012). Studying differences in skillsets modeled a comparative approach where
data was collected for four groups – Marketing, Sales, IT, and HR. Survey vehicles are
commonly used to collect inquiry-based data in non-experimental situations (Patten,
2012), and depending on how a survey is setup, it can be used to collect qualitative data,
quantitative data, or both (Privitera, 2014).
The TLSi instrument collects quantitative data on 10 domains of transformational
leadership, and each of the domains contain eight skills; hence, there are eighty skills that
are measured by this instrument. Each of these skills is measured on a 5-point Likert
scale, collecting interval data (Bertram, n. d.) for each of the skills, which allows for
quantitative analysis to be conducted on this data. The RQs are answered by running
various quantitative statistical models on the TLSi data.
In describing the paradigms associated with the use of quantitative and qualitative
assessment, Sale, Lohfeld, and Brazil (2002) state that the quantitative paradigm is based
on positivism, where the underlying variables are isolated to empirical indicators and
scientific methods are used to conduct empirical research, while the qualitative paradigm
![Page 75: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/75.jpg)
62
is based on interpretivism and constructivism, which means that there could be multiple
realities based on what is personally or socially interpreted. In this study, the RQs utilize
empirical data for analysis. The findings of the study can be used for further
generalization or specification (Johnson & Onwuegbuzie, 2004; Lieberman, 2005; Lund,
2012; Sale et al., 2002). Based on the purpose of the research, and the RQs, a
quantitative design is an appropriate choice.
Population
Krathwohl (2004) states “The population of a study is the total group to whom a
researcher expects to be able to generalize and which is to be represented in a sample. A
population may cover any geographical area and can be of any size” (p. 689). This
research targets leaders in the functional areas of Marketing, Sales, HR, and IT. These
job functions are typically found in almost all organizations; however, due to various
reasons such as size, budgetary limitations, need for controlling capital and labor costs,
and fast turnaround times, small businesses can outsource one or more of these functions
(AllBusiness.com, 2008). Recent reports show that much of the growth in the U.S.
economy is delivered by mid-size companies, which in the 12 month period ending June
2014, delivered a revenue growth of 6.6% compared to the entire sales growth of S&P
500 at 3.4%, in the same period (Winfrey, 2014). As, such, this study focuses on mid-
size companies. Small companies were not selected for this study because many small
organizations outsource functions, such as IT, HR, and Marketing to other small or mid-
size companies, using providers like IT services companies, full-service marketing
agencies, or outsourced HR providers such as payroll services and recruiting.
![Page 76: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/76.jpg)
63
There are various definitions of “mid-size” or “middle-market” companies, and
these definitions are relatively close to each other (Eastman, 2010; Merritt, n.d.; The
Midmarket Institute, 2015). According to National Center for the Middle Market at Ohio
State University mid-size companies have an annual revenue in the range of $10 million
to $1 billion, and there are approximately 200,000 such companies in the United States
(National Center for the Middle Market, 2014). As such, the population for this study is
200,000 mid-size companies in the United States.
Target Population
According to McMillan and Schumacher (2010), population is defined as “a
group of elements or cases, whether individuals, objects, or events, that conform to
specific criteria and to which we intend to generalize the results of the research” (p. 129).
According to U.S. Census Bureau (2015), there are 40,000 mid-size companies with
annual revenues between $50 million to $1 billion. According to GE Capital (2011),
these mid-size companies fall into 11 categories – services, wholesale, retail,
manufacturing, agriculture and forestry, construction, transportation/ communication,
financial, mining, holding companies, and other. This study focuses on services and
communication sectors only, which comprise 36.7% of the companies with revenues
ranging between $50 million to $1 billion. Together, this produces a target population of
14,500 mid-size companies in the United States, with annual revenues between $50
million and $1 billion, operating in the services and communications sectors.
Sample
In order to study a population, a researcher must draw a subset of individuals
from that target population, to collect data on them, so that the results can be generalized
![Page 77: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/77.jpg)
64
back to the population (Patten, 2012). This subgroup is the sample. As the population
for this research consists of executives/leaders in various job functions, a representative
sample must ensure that participants: (a) meet a defined criteria for executive/leader in
the context of this study; (b) have experience working in a service or communication
company; and (c) are either currently working at, or have worked at in the last five years
at a company that has annual revenues between $50 million to $1 billion.
The U.S. Department of Labor/Employment and Training Administration
maintains a national database containing occupational information (O*NET Resource
Center, 2014) on hundreds of standardized occupational specific descriptors. Numerous
job descriptions in the fields of sales, marketing, IT, and HR were reviewed. It was
found that a job title of Director or higher required the ability to lead a group of
individuals in some fashion. As such, for this research, “executive” or “leader” refers to
those professionals who have a title of Director or higher. Titles themselves are not
necessarily consistent across organizations, and so as the potential respondents were
evaluated from the sampling frame, additional diligence was done to ensure that the
experience levels and span of control of these executives was similar.
The researcher is an executive himself, and as such, he is well connected with
over 1,000 different professionals nationwide. These professionals work in multiple job
functions, such as Marketing, Sales, HR, and IT, in different industry verticals, and at
different levels in organizations. The list of these approximately 1,000 contacts served as
the sampling frame for choosing the sample using the selection criteria. The sampling
method used was convenience sampling, and the researcher analyzed each potential
respondent to ensure that only those who met the above three criteria were selected in the
![Page 78: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/78.jpg)
65
sample. To ensure that the company met the revenue and industry criteria, tools and
listings such as LinkedIn, ZoomInfo, Hoovers, Forbes, and other publicly available
online sites, containing company profile information, were used. A review of the work
history of each executive, as listed on LinkedIn and other public sources, was conducted
to ensure that these executives either currently, or within the last five years, had held
leadership positions. This review also ensured that there was consistency, in terms of
experience and span of control, in the titles of the potential respondents.
Sample Selection Process
Using the sampling frame of approximately 1,000 contacts, a list of executives
was developed using the three sample selection criteria. This delivered a list of
approximately 250 executives all-together, who could qualify for this study. The
researcher ensured that each job function – Marketing, Sales, HR, and IT – had at least 50
prospective respondents. In reviewing the professional profile of each potential
responder, the research took additional care to minimize job function cross-over effects
by minimizing or eliminating the number of respondents who could have worked in more
than one job functions that this study covers, in the past five years. The researcher
assumed a 50% response rate or higher because he knew these executives, and this
professional and personal connection was expected to deliver a high survey completion
rate. With this assumption, there would be 25 or more full responses in each job
function, for data analysis. Researcher bias was addresses by conducting a thorough list
review by two independent reviewers to make sure that the respondents on the list met
the three sample selection criteria.
![Page 79: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/79.jpg)
66
Once the sample was determined, each individual in the sample was provided
with a detailed description of the study (see Appendix B) as well as the consent forms
(see Appendix C) and a Participant’s Bill of Rights, as approved and provided by
Brandman University’s Institutional Review Board (BURIB). These consent forms
explained to the participants their rights to voluntarily participate in this research, to
withdraw at any time without penalties, to ask questions, and to maintain their
confidentiality. After the individual consented to participate and after informed consent
was obtained, participants were presented with the TLSi survey (see Appendix D) and
their responses were collected and stored in a secure database. The response data was
provided to the researcher through a password-protected electronic file, which was
destroyed after the analysis was conducted.
Instrumentation
The TLSi instrument was developed by Larick and White (2012) using rational
and empirical processes. This instrument was designed to capture 360-degree feedback
data on transformational leadership skills, allowing leaders to rate themselves, as well as
allow others to rate them on the same skillset. While 360-degree measurement systems
were initially adopted in corporate environments for performance evaluation purposes,
they have since evolved into serving a larger purpose of leadership development, and
complete feedback loops allow leaders to measure the level of congruency between their
own perceptions of skills they have with the views of others (Fleenor & Prince, 1997).
The most commonly used 360-degree instrument for measuring transformational
leadership skills is Multifactor Leadership Questionnaire 5X (B. M. Bass & Avolio,
1995), which measures scores on 45 traits of transformational leadership, and whose
![Page 80: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/80.jpg)
67
validity and reliability have been studied in extensive detail using very large datasets (J.
Antonakis, Avolio, & Sivasubramaniam, 2003). The TLSi instrument extends this
measurement to 10 domains, each containing eight skills, for a total of 80
transformational leadership skills.
The TLSi instrument was developed using the framework of the Johari window
(Hersey et al., 2012). In this framework, only the leadership personality of an individual
is considered, as opposed to their complete personality. This leadership personality is
divided into four areas, as illustrated in Figure 1.
Figure 1. The Johari Window. Adapted from “Management of Organizational
Behavior,” (10th ed.), by P. Hersey, K. H. Blanchard, and D. E. Johnson, 2012, p. 218,
Upper Saddle River, NJ: Prentice Hall.
According to the Johari model, the area that covers behaviors and attitudes known
to others but unknown to self is considered a blind spot for leaders, as this is the area
where leaders may not have any feedback. As a result, they may not know how to
address the factors in this area. In other words, their peers maintain notions about them
that they themselves are not aware of, and this is where the impact of 360-degree
![Page 81: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/81.jpg)
68
feedback is most pertinent and visible. As illustrated in Figure 2, utilizing a 360-degree
feedback process pushes out the public area by allowing leaders to understand what
others know and maintain about them, thereby allowing them to address this in their
behaviors and attitudes. When this happens, a leader’s blind spot is greatly reduced
(Hersey et al., 2012). The 10 transformational leadership domains, each containing eight
transformational leadership skills, addresses the feedback mechanism to reduce the blind
area.
Figure 2. Impact of 360-degree feedback on the Johari Window. Adapted from
“Management of Organizational Behavior,” (10th ed.), by P. Hersey, K. H. Blanchard,
and D. E. Johnson, 2012, p. 219, Upper Saddle River, NJ: Prentice Hall.
Due to the broad coverage of transformational leadership skills measured by this
instrument, the TLSi served as an appropriate instrument for this study, allowing
comparison of self-rating scores on 80 different skills. Each of the skills in the 10
domains is measured on a 5-point scale, with a score of one indicating minimal presence
of that skill, and five representing the presence of that skill to a great extent. According
![Page 82: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/82.jpg)
69
to the authors of the instrument, this 80 skills inventory was developed based on theory
and research, accounting for transformational leadership strategies. The 10 domains are:
1. Character/Integrity: Creating trust and improving emotional intelligence so
team members understand others and have a respectful conduct.
2. Collaboration: Increase purposeful involvement for the purpose of creative
problem solving through effective conflict resolution.
3. Communication: Open communication that allows discussing of ideas,
solutions, and problems both within and outside the organization.
4. Creativity and Sustained Innovation: Divergent thinking and responsible risk
taking to leverage the potential of individuals for transforming their
organization.
5. Diversity: Integrate cultural and individual differences to create an
organization that is equitable, respectful, and morally accountable.
6. Personal/Interpersonal Skills: Approachable, likeable, possess high emotional
intelligence, and can motivate others.
7. Political Intelligence: Garner support from other stakeholders to promote the
organization’s mission and vision ethically.
8. Problem Solving/Decision Making: Enable others to contribute productively
for solving problems, and respect difference of opinions.
9. Team Building: Creating an effective team and bringing them together through
collaboration, interaction, and constructive conflict.
10. Visionary Leadership: Create an ethical vision of the future that can mobilize
stakeholders.
![Page 83: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/83.jpg)
70
Patten (2012) explains that the reliability of the instrument is its ability to yield
consistent results, while the validity is defined as the ability of that instrument to measure
accurately what it is supposed to measure. McMillan and Schumacher (2010) explain
two key areas for understanding validity – face validity and content validity. For the
TLSi, face validity was established through review and analysis of theories on
transformational leadership, as well as an extensive search and review of literature along
with research and field experience related to the identification of the 10 domains and 80
skills; content validity was provided through consultation with experts on each of the
domains, for developing the descriptions and questions, followed by pilot testing (Larick
& White, 2012). Reliability was established by measuring the instrument on its ability to
produce consistent and comparable results. The overall reliability, determined by
conducting a Split-half test of reliability, was found to be 0.985, and measuring
correlation between domains, which fell in the moderate range, thereby indicating
stability of the instrument (Harris, 2015).
Data Collection
A pre-requisite step for data collection was to obtain approval from BUIRB. In
addition, explicit approval was obtained from Larick and White (2012), who both
developed the TLSi instrument, to use the instrument for this study (see Appendix E).
Each participant in this study was provided a description of the study, along with an
explanation of their right to voluntarily participate in the research, their right to withdraw
at any time without any penalty, and their right to request confidentiality. Once this
informed consent was acquired, the participants were administered an online survey
containing the TLSi questions.
![Page 84: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/84.jpg)
71
In her book, The Dissertation Journey, Roberts (2010) explains that survey
vehicles are often chosen as preferred means for studies that have a quantitative or
measurable component in them, due to their ease, structure, and convenience in collecting
data. Schutt (2012) states that survey methods are gaining in popularity due to their
versatility, efficiency, and generalizability. The data collection process for this research
was entirely survey driven and conducted online. An elaborate process was employed to
ensure that potential respondents met the three qualification criteria previously described,
before they were approached for participation in this study.
Data Analysis
A combination of descriptive and inferential statistics was used to analyze the
data collected. In order to answer the RQs, the first step was to categorize the data by job
function, and this was done by using the pre-qualifier variables (G1 through G4),
embedded in the TLSi data collection process. This grouped the data into four segments,
one for each job function. Descriptive statistics on each data set provided the first level
of analysis that would be needed to answer the first three RQs.
For each group of data, these descriptive statistics included the mean, standard
deviation, standard error of the mean, first quartile, median, third quartile, minimum,
maximum, and Inter-Quartile Range for each skill. The skills for each group were then
ranked based on mean scores to study the initial raw rankings by job function, and to
understand what were similar and different domains and skills based on raw average
scores. Following this, multiple sets of regressions were run using each domain as the
dependent variable and the corresponding skills in that domain as the independent
![Page 85: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/85.jpg)
72
variables, to understand the relationship of the skills to the domains and their statistical
significance for serving as a predictor.
This was followed by a study of correlations among the domains and among the
skills to evaluate if data reduction was necessary. This allowed for not only an
understanding of how the skills were related with each other, but also if there were any
perfect multicollinearity issues that must be addressed before some linear analyses could
be conducted. A correlation matrix for domains, and one for skills, was developed. This
analysis, along with all other methods mentioned below, were conducted at 95%
significance levels so that resulting conclusions and differences were statistically
significant (Patten, 2012; Trochim, 2006).
Various measures indicated that many of the 80 skill variables were moderately or
strongly correlated, and so it was important to reduce variables. Multiple statistical tests
were conducted – Anderson-Darling statistic to study the normality of data, Bartlet’s test
and Levene’s test to study homogeneity of variables (homoscedasticity), and Normal
Probability Plots (NPP) of standardized residuals for studying the distribution and
linearity of data.
Once these conditions were met, an exploratory factor analysis was conducted
using Principal Components Method, with a Varimax rotation of the factors, so that
variables were not only reduced to significant ones, but were also spread across the
minimum number of needed factors that met the eigenvalue cutoff. This reduced the
number of variables to half, and retained only those variables that were statistically
significant.
![Page 86: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/86.jpg)
73
Following this analysis, the skills were re-ranked, and a relativity index was
developed for the domains as well as the skills. This index provided a second dimension
to the statistically significant variables – a measure of how that skill or domain was
penetrated in a given job function in relation to the entire sample. The rank and the
indices for each skill, grouped by job function, were placed in a four-quadrant grid, with
each grid providing a distinct insight for classification – whether the domain or skill was
focus area, a growth opportunity, a de-emphasis area, or should be left in status-quo.
This clustering was then used to extract findings and insights on similarities and
differences of skills and domains across job functions.
Limitations
There are a few standard limitations in this research that are typical for those
studies that collect data through self-administered surveys. The first limitation is related
to proper understanding and interpretation of the questions in the survey. In self-
administered surveys, the interpretation of the question, and thereby the response, lies
entirely in the hands of the respondent, and this this can sometimes create an issue with
the data (Coughlan, Cronin, & Ryan, 2009). The second limitation is the use of self-
reported data. Whenever a researcher asks survey participants to self-rate themselves,
s/he is relying on the respondent to respond honestly as opposed to responding in a
manner that promotes their self-image, and is depending on the respondent’s ability to
reflect and be introspective. People differ on such abilities. This can create an issue with
the consistency of reported data from one individual to the other, even if the responses
are standardized and controlled, such as proving the answer on a standard Likert scale
(Hoskin, 2012). “Gravitation to mean” is another limitation in surveys like TLSi that use
![Page 87: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/87.jpg)
74
a scale that has an odd number of stops, and the respondents can choose the middle value
in an effort to hastily complete the survey (Hoskin, 2012). Another limitation of the
study is that due to time, cost, and resource constraints, the sample selected for this study
was not random, and was based on the researcher’s large professional network. This
limits the full statistical generalizability of the findings, which are likely to be treated as
directional findings until a truly random sample can be used to verify the findings.
Summary
This chapter revisits the purpose statement and the RQs and then goes into the
details of the research design that connects the purpose of this research with the questions
that the study is attempting to answer. This study utilized a quantitative research design,
which is explained in detail. Following this, the accessible population is defined and
described in detail, along with the process to identify and isolate the sample consisting of
respondents that represent the population. The chapter then discusses in detail the TLSi
instrument that was used in this study. Data collection process is described in detail,
followed by a listing of the various descriptive and inferential statistics used for
analyzing the collected data. After this, the limitations of the study are explained.
![Page 88: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/88.jpg)
75
CHAPTER IV: RESEARCH, DATA COLLECTION, AND FINDINGS
Overview
This chapter starts by briefly revisiting the purpose statement and RQs, so that all
data transformations and analyses are directed towards finding answers to the proposed
RQs. A brief recap of the population, sample, method, and instrument is provided,
followed by a descriptive analysis of data. This analysis was used for determining
whether the data needed to undergo statistical transformations, such as data reduction, so
that significant variables could be extracted from the much larger variable set, before
further analyses were conducted. Findings were collected at each step along the way,
from descriptive analysis of raw data, to assessments of correlation between variables, to
data reduction, and then final presentation.
A two-dimensional rank-index model was also developed as a part of this chapter,
allowing each significant skill and domain to be analyzed not just in terms of its rank, but
also in terms of its relative penetration across the entire sample, i.e. all respondents across
the four job functions. This provided a much more detailed understanding of not just
what domains and skills mattered, but also to what extent, and their implications for the
particular job function.
Purpose Statement
The purpose of this quantitative descriptive study was to identify transformational
leadership skills exhibited by executives in mid-size companies, working in the fields of
Marketing, Sales, HR, and IT using the TLSi.
![Page 89: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/89.jpg)
76
In addition, it was the purpose of this study to identify the top three domains and
top five skills for each group, and to determine if significant differences existed in
reported TLSi ratings between the respective groups of executives.
Research Questions
1. What are the TLSi self-rating scores for business leaders in mid-size
companies in the field of Marketing, Sales, Human Resources, and
Information Technology?
2. What are the top three transformational leadership domains and top five
transformational leadership skills for Marketing, Sales, Human Resources,
and Information Technology leaders?
3. Are there significant differences in the ratings of transformational leadership
skills between Marketing, Sales, Human Resources, and Information
Technology leaders?
Research Methods and Data Collection Procedures
This research attempts to study differences between groups of people and as such,
a quantitative research design was selected for this study (McMillan & Schumacher,
2010; Roberts, 2010). A quantitative instrument, called the TLSi, was used to collect
self-rating data on 10 transformational leadership domains and 80 skills (Larick & White,
2012), and this data was analyzed using quantitative statistical methods.
In order to collect data using this instrument, an approval was first sought from
the owners of the instrument, and a proposal was then submitted to the BUIRB. Once
this proposal was approved, each participant in this study was provided with a description
of the study, along with an explanation of their right to voluntarily participate in the
![Page 90: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/90.jpg)
77
research, their right to withdraw at any time without any penalty, and their right to
request confidentiality. Once this informed consent was acquired, the participants were
administered the online TLSi survey. Participants were selected using well defined
selection criteria, and the collected response data was provided to the researcher through
a password-protected electronic file, which was destroyed after the analysis was
conducted. No personally identifiable information was collected for any respondent.
Population
This study targeted “mid-size” / “middle-market” companies in the Unites States,
and there are 200,000 such companies. This population was narrowed down to select
sectors and an annual gross revenue range. As such, the target population for this study
constituted of 14,500 mid-size companies in the United States, with annual revenues
between $50 million and $1 billion, operating in the services and communications
sectors.
Sample
Using a sampling frame and defined selection criteria, a list of executives was
developed, who would receive the TLSi survey. These participants all (a) met the
definition of executive/leader in the context of this study; (b) had experience working in a
service or communication company in the field of Marketing, Sales, HR, or IT; and (c)
are were currently working at, or had worked at, in the last five years, at a company that
has annual revenues between $50 million to $1 billion. The sampling method used was
convenience sampling, and each potential respondent was analyzed to ensure compliance
with the criteria. To ensure that the company met the revenue and industry criteria, tools
and listings such as LinkedIn, ZoomInfo, Hoovers, Forbes, and other publicly available
![Page 91: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/91.jpg)
78
online sites and records, containing company profile information, were used. A review of
the work history of each executive, as listed on LinkedIn and other public sources, was
conducted to ensure that these executives either currently, or within the last five years,
had held leadership positions. The final sample consisted of 319 respondents.
Response Data
The TLSi survey was sent to 319 executives – 90 in Marketing, 78 in Sales, 81 in
HR, and 70 in IT. Only fully completed responses were considered for this study. All
together 115 completed responses were received – 31 in Marketing, 27 in Sales, 25 in
HR, and 32 in IT. This reflected an overall response rate of 36.1%, with the following
breakdown, by job function: 34.4% response rate for Marketing, 34.6% for Sales, 30.9%
for HR, and 45.7% for IT. No personally identifying information or demographic details
were collected.
Presentation and Analysis of Data
Definition of Data Elements
Data was collected using the TLSi instrument. The data model used in this
instrument utilized a simplistic structure. There were 10 leadership domains that the
survey covered, and for each domain, there were eight associated skills, for a total of 80
skills. Respondents scored themselves not only on the skill but also on the domains.
This allowed the domain scores to be used not just for analysis, but also as a dependent
variable, which, according to McMillan and Schumacher (2010) is a measured variable
that can be used to study the consequence of variables it depends on. The 80 skill
variables were used not only for analysis, but also as independent variables for studying
domains as the dependent variable. The domain variables were labelled from D1 through
![Page 92: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/92.jpg)
79
D10, and the skill variables were labelled S1 through S80. These are described below,
grouped by domain.
D1 – visionary leadership. This leadership domain is defined in the TLSi as
creating a vision of the future as an ethical agent of change, who mobilizes stakeholders
to transform the organization. Transformational Leadership skills in this domain are
labelled S1 through S8 and described below.
S1: Anticipates and plans for the future.
S2: Mobilizes stakeholders to transform the organization.
S3: Plans & actions match the core values of the organization.
S4: Communicates personal vision
S5: Inspires others
S6: Involves stakeholders in creating a vision for the future
S7: Challenges thinking about the future
S8: Uses strategic thinking to create direction for the organization
D2 – communication. This domain is defined as leadership that effectively
supports an environment of open communication where the exchange of ideas, solutions,
& problems are discussed inside & outside the organization. Skills under this domain are
labelled S9 through S16 and described below.
S9: Builds strong relationships through open communication & listening
S10: Presents ideas & information in a well-organized manner
S11: Takes time to communicate and listen to others
S12: Communicates effectively in oral presentations
S13: Communicates clear and concise messages
S14: Communicates an inspiring vision
![Page 93: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/93.jpg)
80
S15: Communicates in a variety of medium
S16: Listens with respect to others opinions
D3 – problem-solving & decision making. This domain describes a leader as
someone who creates an environment that enables everyone to contribute productively
through understanding and appreciation of differences and focus on the mission of the
organization. Skills under this domain (S17 through S24) are described below.
S17: Organizes people & resources to accomplish tasks
S18: Involves staff in decisions
S19: Decisive in making decisions
S20: Open to alternative solutions to problems
S21: Clarifies and defines problems and tasks
S22: Sets clear goals and directions
S23: Reviews outcomes of problem solving and seeks feedback
S24: Proactive in identifying problems and involving others in seeking solutions
D4 – personal/interpersonal skills. This is defined as leaders that are
approachable, likeable and demonstrate high emotional intelligence in motivating others
toward excellence. Skills in this domain (S25 – S32) are defined below.
S25: Approachable and easy to talk with
S26: Has a good sense of humor
S27: Provides feedback in a constructive manner
S28: Counsels & supports others
S29: Provides support for personal development
S30: Motivates team members
S31: Skillfully manages conflict
S32: Displays energy in personal & work goals
![Page 94: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/94.jpg)
81
D5 – character/integrity. This domain defines a leader as someone who fosters
trust in the organization by creating an emotionally intelligent organization whose
members know themselves and know how to deal respectfully and understand others.
Skills in this domain (S33 - S40) are defined below.
S33: Understands personal strengths and weaknesses
S34: Sincere & straightforward
S35: Manages stress effectively
S36: Accepts responsibility for actions
S37: Treats others with respect & dignity
S38: Exhibits principled leadership in working with others
S39: Builds trusting relationships
S40: Is considerate of others
D6 – collaboration. This is defined as building a culture of trusting relationships
and purposeful involvement that supports critical and creative problem solving and
decision making through effective communication and conflict resolution. Skills (S41 –
S48) in this area are defined as:
S41: Encourages open dialog
S42: Participates in team meetings
S43: Shares leadership responsibilities
S44: Manages unproductive behavior in teams
S45: Facilitates decision making
S46: Open to feedback
S47: Gives teams members authority to accomplish tasks
S48: Builds strong relationships of team members
![Page 95: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/95.jpg)
82
D7 – creativity and sustained innovation. A leader in this domain is
characterized with developing a culture of divergent thinking and responsible risk taking
that harnesses the potential of available human capital to transform the organization.
Skills (S49 – S56) in this domain are:
S49: Provides resources that support non-traditional solutions
S50: Fosters & encourages creativity
S51: Generates new ideas
S52: Uses divergent fields & disciplines to create something new
S53: Promotes a positive culture of change and improvement
S54: Establishes clear expectations
S55: Supports risk taking
S56: Willing to take a courageous stand
D8 – diversity. This is defined as someone who integrates the strengths that
individual and cultural differences contribute to create an organization that is equitable,
respectful and morally accountable in a global society. Skills (S57 – S64) are:
S57: Awareness of own prejudices and impact on others
S58: Understanding of divergent points of view
S59: Understands that treating people fairly may mean treating them differently
according to their ability and background
S60: Recognizes the value of people with different talents and beliefs
S61: Shows understanding of self and others
S62: Reflects and learns from experience
S63: Involves diverse stakeholders in planning and decision making
S64: Aware of and sensitive to different cultures, styles and values
![Page 96: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/96.jpg)
83
D9 – team building. This leader is known for creating an effective team by
instilling a cooperative atmosphere, building collaborative interaction, and encouraging
constructive conflict. Skills (S65 – S72) are:
S65: Holds self & others accountable
S66: Provides subordinates effective mentoring & coaching
S67: Provides feedback for improved performance
S68: Builds a culture of open communication
S69: Challenges & encourages team members
S70: Empowers others to work independently
S71: Builds a culture that is safe and promotes responsible risk taking
S72: Encourages divergent thinking
D10 – political intelligence. This leader with this domain in known for
generating organizational influence to ethically advocate for causes and changes that will
advance the organization’s vision and mission. Skills (S73 – S80) are:
S73: Maintains openness and transparency in sharing information
S74: Mobilizes stakeholders to achieve goals
S75: Develops relationships with key champions who can influence priorities
S76: Builds coalitions to support initiatives through consistent messages
S77: Builds trust & support with constituents
S78: Negotiates by focusing on interests rather than positions
S79: Understands political connections between stakeholders and decision makers
S80: Anticipates obstacles by engaging others to share ideas
![Page 97: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/97.jpg)
84
Response Groupings
The survey was administered to four groups of executives, and these groups were
based on their job function. Each group had a different URL, for a total of four URLs,
one each for Marketing, Sales, HR, and IT. This unique URL for each group allowed for
easy classification of responses, in real-time, as respondents filled out the survey. The
data model did not require any additional variables to be populated via user input. No
demographic information or personally identifying data was collected and all responses
were anonymous. Incomplete responses were discarded and were not included in the
dataset made available to the researcher, guaranteeing that analysis was only conducted
on fully completed responses (see Table 1).
Table 1
Summary of Fully Completed Responses
Job Function of Executives 𝑛 %
Marketing 31 27.0
Sales 27 23.5
Human Resources 25 21.7
Information Technology 32 27.8
Total 115 100
Note: 𝑁 = 115.
Self-Rating Scores and Rankings by Job Function Groupings
Self-rating scores were collected by asking the respondents to describe to what
extent did a particular trait apply to them, or described them. Their responses were
collected using a five point Likert scale with the following options – Very little extent
(1.0), Little extent (2.0), Some extent (3.0), Great extent (4.0), and Very great extent (5.0).
![Page 98: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/98.jpg)
85
The responses were assembled in the groupings described earlier, and the mean
scores were computed for each domain and each skill. While the mean scores for each
domain ranged between three and five, variance was observed across the groupings for
each domain. The descriptive statistics showed different amounts of variance around the
mean, as evidenced by the value of the respective standard deviation. For each grouping,
the domains were then ranked by their mean, from the highest to lowest score, thereby
providing an insight into which domains rose to the top for each grouping. These
rankings showed a clear difference across groups. Descriptive statistics, along with
ranking of each domain by groups, are shown in Appendix F.
A similar descriptive analysis was conducted on the 80 transformational skills,
and the observations were similar – the scores on each of the skills, and the variance in
self-rated score for each skill, varied consistently across different groupings. The skills
were also ranked on their mean scores, and as with domain scores, the rankings across the
groups varied significantly. Descriptive statistics and rankings for skills are shown in
Appendix G. These descriptive statistics answer RQ 1. These statistics helped isolate, in
raw data, the top three domains and top five skills for each group (see Table 2).
![Page 99: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/99.jpg)
86
Table 2
Top 3 Domains & Top 5 Skills Based on Raw Data
Marketing Sales HR IT
Top
Domains
D4 Personal /
Interpersonal
Skills
D4 Personal /
Interpersonal
Skills
D5 Character /
Integrity
D5 Character /
Integrity
D9 Team
Building
D5 Character /
Integrity
D4 Personal /
Interpersonal
Skills
D3 Problem-
Solving &
Decision
Making
D2 Communica-
tion
D3 Problem-
Solving &
Decision
Making
D3 Problem-
Solving &
Decision
Making
D6 Collaboration
Top
Skills
S34 Sincere &
straight
forward
S37 Treats others
with respect
& dignity
S37 Treats others
with respect
& dignity
S47 Gives teams
members
authority
S37 Treats others
with respect
& dignity
S36 Accepts
responsibility
for actions
S40 Is
considerate
of others
S34 Sincere &
straight
forward
S8 Uses strategic
thinking to
create
direction
S34 Sincere &
straight
forward
S36 Accepts
responsibility
for actions
S37 Treats others
with respect
& dignity
S36 Accepts
responsibility
for actions
S40 Is considerate
of others
S26 Has a good
sense of
humor
S36 Accepts
responsibility
for actions
S32 Displays
energy in
personal &
work goals
S78 Negotiates by
focusing on
interests
S34 Sincere &
straight
forward
S70 Empowers
others to
work
independently
Note. HR = Human Resource; IT = Information Technology; D = Domain; S = Skills.
While Table 2 may appear to answer RQ2, it was necessary to conduct further
analysis on the data set, given the large number of variables that could potentially be
correlated to each other, thereby leading to a situation where multiple variables would be
explaining the same factor and appearing in the ranks multiple times with different
names. To address this, further analyses were conducted to study correlations between
variables, reduce the number of variables, and create indexed measures to determine top
skills and domains.
![Page 100: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/100.jpg)
87
Relationships Between Variables
Relationship between response and predictor variables. The TLSi defined
each domain as consisting of eight skills. In this respect, the domain scores were used as
measures for response (dependent) variables and the scores for corresponding skills
served as measures for predictor (independent) variables. Using response and predictor
variables, first, a regression analysis was conducted for each domain (10 regressions).
This analysis helped identify which skills were most significant predictors for that
particular domain, what their weights were towards the domain score, and whether the
skill variables themselves were mutually correlated.
The key observations from the 10 regression outputs are presented in Tables 3-12.
Coefficient denotes the weight of each skill variable (i.e. how much that variable
influences the domain score). Each skill variable’s significance is shown by its p-value
(p-value ≤ 0.05 means that variable is statistically significant in the regression). The row
labelled VIF (Variance Inflation Factor) provides a quantitative measure of the severity
of multicollinearity that exists between skill variables.
Table 3
D1 – Regressing Skill Variables S1 Through S8
D1 versus S1 - S8
Predictor Constant S1 S2 S3 S4 S5 S6 S7 S8
Coef 0.3809 0.1228 0.2694 -0.2494 0.2688 0.0350 0.0882 0.2019 0.1424
p-value 0.505 0.214 0.003 0.008 0.002 0.760 0.403 0.062 0.101
VIF 1.4 1.8 1.2 1.5 1.7 1.4 1.7 1.3
Note. R2 = 49.50%, R2 _Adj. = 45.70%; S = Skill Variable; Coef = Coefficient; VIF =
Variance Inflation Factor.
![Page 101: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/101.jpg)
88
Table 4
D2 – Regressing Skill Variables S9 Through S16
D2 versus S9 - S16
Predictor Constant S9 S10 S11 S12 S13 S14 S15 S16
Coef 1.4588 0.2452 0.0716 -0.1322 0.0183 0.2039 -0.0182 0.1309 0.1239
p-value 0.015 0.023 0.412 0.229 0.831 0.044 0.829 0.083 0.219
VIF 1.5 1.2 1.6 1.3 1.4 1.3 1.1 1.3
Note. R2 = 20.60%; R2-ADJ. – 14.60%; S = Skill Variable; Coef = Coefficient; VIF =
Variance Inflation Factor.
Table 5
D3 – Regressing Skill Variables S17 Through S24
D3 versus S17 - S24
Predictor Constant S17 S18 S19 S20 S21 S22 S23 S24
Coef 1.7001 0.0997 0.1156 -
0.0539
0.0185 0.1668 0.0741 -
0.0125
0.1984
p-value 0.001 0.313 0.153 0.476 0.828 0.062 0.377 0.876 0.021
VIF 1.6 1.4 1.2 1.3 1.4 1.4 1.5 1.4
Note. R2 = 26.00%; R2-Adj. = 20.40%; S = Skill Variable; Coef = Coefficient; VIF =
Variance Inflation Factor.
Table 6
D4 – Regressing Skill Variables S25 Through S32
D4 versus S25 - S32
Predictor Constant S25 S26 S27 S28 S29 S30 S31 S32
Coef 0.9221 0.4233 -0.1057 0.1262 0.0119 0.0276 0.1163 0.1069 0.1041
p-value 0.159 0.000 0.244 0.248 0.891 0.764 0.223 0.224 0.282
VIF 1.1 1.2 1.7 1.3 1.4 1.2 1.3 1.1
Note. R2 = 31.00%; R2-Adj. = 25.80%; S = Skill Variable; Coef = Coefficient; VIF =
Variance Inflation Factor.
Table 7
D5 – Regressing Skill Variables S33 Through S40
D5 versus S33 - S40
Predictor Constant S33 S34 S35 S36 S37 S38 S39 S40
Coef 1.1982 0.1026 0.1632 -0.0187 0.0311 0.1405 -0.1615 0.4471 -0.0115
p-value 0.114 0.296 0.233 0.815 0.805 0.302 0.180 0.000 0.924
VIF 1.2 1.3 1.1 1.3 1.8 1.3 1.3 1.8
Note. R2 = 24.50%; R2-Adj. = 18.80%; S = Skill Variable; Coef = Coefficient; VIF =
Variance Inflation Factor.
![Page 102: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/102.jpg)
89
Table 8
D6 – Regressing Skill Variables S41 Through S48
D6 versus S41 - S48
Predictor Constant S41 S42 S43 S44 S45 S46 S47 S48
Coef 2.1455 0.1052 -0.0024 0.1671 -0.0131 0.0303 -0.0488 -0.1007 0.3404
p-value 0.002 0.409 0.982 0.100 0.870 0.794 0.611 0.376 0.001
VIF 1.3 1.3 1.2 1.2 1.3 1.3 1.3 1.3
Note. R2 = 18.20%; R2-Adj. = 12.10%; S = Skill Variable; Coef = Coefficient; VIF =
Variance Inflation Factor.
Table 9
D7 – Regressing Skill Variables S49 Through S56
D7 versus S49 - S56
Predictor Constant S49 S50 S51 S52 S53 S54 S55 S56
Coef -0.5980 0.1806 0.2541 0.1280 0.0974 0.0837 0.2352 0.0034 0.1207
p-value 0.327 0.038 0.011 0.128 0.209 0.393 0.016 0.971 0.202
VIF 1.3 1.2 1.3 1.5 1.3 1.1 1.5 1.5
Note. R2 = 37.30%; R2-Adj. = 32.60%; S = Skill Variable; Coef = Coefficient; VIF =
Variance Inflation Factor.
Table 10
D8 – Regressing Skill Variables S57 Through S64
D8 versus S57 - S64
Predictor Constant S57 S58 S59 S60 S61 S62 S63 S64
Coef 0.3480 0.1309 0.0013 0.1319 0.2750 0.0382 0.0162 -0.0116 0.2946
p-value 0.585 0.167 0.991 0.144 0.034 0.724 0.882 0.918 0.003
VIF 1.6 1.6 1.4 1.4 1.3 1.4 1.6 1.3
Note. R2 = 31.00%; R2-Adj. = 25.80%; S = Skill Variable; Coef = Coefficient; VIF =
Variance Inflation Factor.
Table 11
D9 – Regressing Skill Variables S65 Through S72
D9 versus S65 - S72
Predictor Constant S65 S66 S67 S68 S69 S70 S71 S72
Coef 0.6159 -0.0490 0.1314 0.1619 0.0800 0.2735 0.1446 0.0946 0.0089
p-value 0.341 0.635 0.174 0.113 0.449 0.010 0.135 0.364 0.923
VIF 1.3 1.4 1.4 1.2 1.5 1.3 1.5 1.2
Note. R2 = 29.90%; R2-Adj. = 24.60%; S = Skill Variable; Coef = Coefficient; VIF =
Variance Inflation Factor.
![Page 103: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/103.jpg)
90
Table 12
D10 – Regressing Skill Variables S10 Through S80
D10 versus S73 - S80
Predictor Constant S73 S74 S75 S76 S77 S78 S79 S80
Coef -0.7258 0.0021 0.1495 0.1276 0.2487 -0.0496 0.1430 0.4099 0.0985
p-value 0.335 0.983 0.256 0.285 0.036 0.663 0.194 0.000 0.387
VIF 1.0 1.6 1.5 1.6 1.2 1.2 1.4 1.3
Note. R2 = 42.40%; R2-Adj. = 38.10%; S = Skill Variable; Coef = Coefficient; VIF =
Variance Inflation Factor.
Additionally, Appendix H presents the NPP (Normal Probability Plot) of
standardized residuals for each regression. The pattern of these plots helped understand
the type of distribution for each regression, and they also served as a check for normality
of data. The regression analysis led to a few distinct observations. First, it was apparent
that while the domains were defined as groups of skills, the skill variables in that group
were are not necessarily all good predictors of the domain. This was evidenced by the
fact that multiple skill variables in each regression had p-values greater than 0.05,
implying that the null hypothesis for that variable (𝐻0: The variable has no effect) could
not be rejected, which meant that the variable was not a statistically significant predictor.
This can be caused when multiple variables are correlated with each other, or when the
number of regressors is high (Hildebrand, Ott, & Gray, 2005; Lilien & Rangaswamy,
2004; Sharma, 2004). This is also reflected in the relatively low Coefficient of
Determination (𝑅2). As further regressions were conducted by dropping predictors with
high p-values, the Adjusted Coefficient of Determination (𝑅2-Adj.), which adjusts the
predictability of the model based on the number of predictors used, started to increase,
further confirming that not all skill variables contributed towards the domain scores.
Second, certain domains showed a skewed or non-normal distribution, as is
evidenced by the Normal Probability Plot of standardized residuals. When the residuals
![Page 104: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/104.jpg)
91
were plotted using an NPP, the shape of the plot provided useful clues. The plots for D1,
D3, D4, D5, D6, D7, D8, D9, and D10 appeared to follow the straight line, indicating that
they could be normal. D2, however appeared as an inverted graph, indicating that this
could be an exponential distribution. D4, D7, and D9 changed slopes multiple times,
implying that there could have been an unidentified variable in play, or the distribution
could be skewed (Minitab, 2016; NIST/SEMATECH, 2012).
The Anderson-Darling statistic is often used to test for normality of data.
Examination of the AD statistic along with the p-value showed that for D2 and D10, the
Null Hypothesis (𝐻0: The data follows a normal distribution) could be rejected (p-value
< 0.05), thereby suggesting that predictors S9 – S16 and S73 – S80 were likely not
normally distributed. The AD statistic also revealed that D4, D7, and D9 were Weibull
distributions and the respective predictors follow a skewed distribution. These non-
normal distributions could explain why some of the regressions had low 𝑅2 and non-
significant predictors (Osborne & Waters, 2002).
Third, a high number of variables demonstrated correlation with other variables.
This was evidenced in the Variance Inflation Factor (VIF) measures presented earlier. A
VIF score of 1 indicates that predictors are not correlated; a score ranging between 1 and
5 means that predictors are moderately correlated; and VIF of 5 to 10 indicates high
correlation. As the analysis above showed, predictors were moderately correlated. This
also complemented an earlier observation around fewer variables that were statistically
significant in the regression. When variables are correlated, “multicollinearity” should be
investigated further for all linear analyses, and data reduction methods should be
employed.
![Page 105: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/105.jpg)
92
Correlation Within Response Variables and Predictor Variables
As there were a large number of variables (10 domains, 80 skills), it is
conceivable that variables were inter-correlated. The analysis above also suggested that
an investigation of multicollinearity be done. Multicollinearity describes a situation
where multiple variables attempt to describe the same phenomenon, and they are closely
related in such a way that changes in one could be used to predict the changes in the
other, with a strong level of accuracy. Multicollinearity can potentially create issues with
linear analyses, making the models unstable and highly susceptible to variance
(Hildebrand et al., 2005; Lilien & Rangaswamy, 2004). Consequently, it was important
to understand how response and predictor variables were correlated amongst themselves
and across domains.
A correlational analysis was conducted on all response and predictor variables.
Two correlation grids were prepared, on for each pair of domain variables, and another
for each pair of skills variables. Each cell in the grid consisted of two values – a Pearson
Moment Correlation Coefficient for the pair, and the associated significance (p-value) of
that correlation. Appendix I shows the correlation coefficient r and the p-value for each
domain variable pair (note: The correlation are color coded). These correlations were
significant with p-value < 0.05.
Negligible correlations (absolute value of r ≤ 0.2) show no highlights, weak
correlations (0.2 < |r| ≤ 0.4) are shown in a yellow highlight, strong correlations (0.4 < |r|
≤ 0.7) are shown in red highlight, and very high correlations (0.7 < |r| ≤ 1.0) are shown in
blue highlight (Harey & Goehring, 1981). Multiple strong correlations (0.4 < |r| ≤ 0.7)
were found.
![Page 106: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/106.jpg)
93
Appendix J presents a similar grid of r and p-value for the 80 skill variables, and
it too showed, similar to domains, that most skill variables were inter-correlated to some
degree, and many were strongly correlated; a quick grouping of these variables, just
based on the value of |r| showed that as many as 53 skill variables could potentially be
reduced to 17 variables, due to their high degree of correlation (see Appendix K). This
implied (without yet running a statistical data reduction model) that that number of
mutually exclusive variables could be around 40. These observations together implied
that data reduction should be done to effectively answer RQ 2 and RQ 3.
Data Reduction Considerations
Methods, such as exploratory factor analysis, have long been used for data
reduction (Field, 2013; Yong & Pearce, 2013). There are certain assumptions that should
be verified before running an exploratory factor analysis, so that the results are stable
(Field, 2013; Jones and Bartlett Publishers, n.d.; Lilien & Rangaswamy, 2004; Statistics
Solutions, 2016; Yong & Pearce, 2013). These assumptions and respective checks are
presented below.
As described earlier, many variables were highly correlated. If variables are
perfectly correlated (|r| = 1), then a perfect multicollinearity exists, and for a good factor
analysis, this should not happen (Jones and Bartlett Publishers, n.d.; Statistics Solutions,
2016). The data shows that while variables were moderately or strongly correlated, no
perfect multicollinearity existed in the data. The appendices also show that the
correlation matrix is not an identity matrix (one where the diagonals are one and the off-
diagonal elements are zero) as factor analysis cannot be done with an identity matrix.
![Page 107: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/107.jpg)
94
The data used should be also be interval and linear, and must not contain extreme
values or outliers, for a stable factor analysis (Jones and Bartlett Publishers, n.d.;
Statistics Solutions, 2016). As the data for this study were collected using a 5-point
interval rating scale, there were no extreme observations or outliers in the data. No
transformations were applied to any of the variables in the data and so the variables were
linear in nature. The data collected by the TLSi were interval in nature (Bertram, n. d.).
Using a 5 point or larger scale lowers the error rate when using such interval data for
factor analysis (Carifio & Perla, 2007; Lubke & Muthen, 2004), and as the TLSi used a 5
point scale, the above conditions were also met.
Normality is not required for factor analysis (Race, 2016), and an analysis of the
Anderson-Darling statistic for the distribution of skill variables by domain showed that
there were groups of variables that were normally distributed, as well as groups that were
skewed, and non-normal.
Homoscedasticity, a phenomenon where the predictor variables all have the same
finite variance (also referred to as “homogeneity of variance”) must also be considered in
factor analysis. While homoscedasticity is a requirement for some linear analyses like
regression, it is not a requirement for factor analysis (Field, 2013; Jones and Bartlett
Publishers, n.d.; Race, 2016; Statistics Solutions, 2016). As mentioned earlier, the data
consisted of both normal and non-normal distributions; hence, the check for
homoscedasticity was done along with the test for normality (Anderson-Darling).
Bartlett’s Test, along with Levene’s Test were both used in situations where the
distribution was normal, and for non-normal distribution, only Levene’s Test was used.
The results, (see Table 13), showed that in most cases, the p-value was greater than 0.05,
![Page 108: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/108.jpg)
95
implying that the null hypothesis (𝐻0: All variances are equal) could not be rejected.
This meant that homogeneity of variance was present in most variables except for a small
group.
Table 13
Test of Equal Variances While Accounting for Normality of Data
Skill
Variables
Anderson-Darling Normal
Bartlett's Test Levene's Test Hom.
Var. Statistic p-value Statistic p-value Statistic p-value
S1 - S8 0.541 0.162 Yes 4.470 0.484 2.540 0.061 Yes
S9 - S16 1.229 0.005 No 0.030 0.986 1.140 0.397 Yes
S17 - S24 0.733 0.054 Yes 0.330 0.222 0.980 0.457 Yes
S25 - S32 0.379 0.400 No 0.400 0.378 1.220 0.363 Yes
S33 - S40 0.639 0.094 Yes 1.420 0.985 0.770 0.678 Yes
S41 - S48 0.727 0.056 Yes 1.250 0.869 1.040 0.446 Yes
S49 - S56 0.415 0.329 No 2.320 0.677 1.750 0.211 Yes
S57 - S64 0.521 0.181 Yes 0.350 0.840 0.640 0.674 Yes
S65 - S72 0.423 0.315 No 0.000 1.000 N/A N/A N/A
S73 - S80 0.965 0.015 No 0.300 0.990 2.400 0.044 No
Note. Hom Var. = Homogeneity Variance.
The last consideration was sample size. Traditionally, theorists have maintained
that a large sample size is required for factor analysis, and there are many thoughts on
this subject. Given the practical implication and importance of this method, many
researchers and theorists now maintain that such an analysis can be conducted on smaller
data sets that have 100 (or even 50) samples to analyze (Jones and Bartlett Publishers,
n.d.). Multiple studies have also dispelled the misconception that a pre-determined
sample size applies to all factor analyses; rather the necessary sample size depends on
multiple aspects, can vary from one study to another, and in numerous cases, a sample
![Page 109: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/109.jpg)
96
size of 100 is sufficient (R. C. MacCallum, Widaman, Zhang, & Hong, 1999).
Mundfrom, Shaw, and Tian Lu (2005) also suggest that sample size can be reduced if
communalities (a number ranging between 0 and 1) are high, which was true for this
study, with communalities generally at 0.8 or higher. As such, a sample size of 115 was
determined to be sufficient for this factor analysis.
Factor Analysis
A factor analysis using Principal Components along with Varimax Rotation was
conducted on the data (see Appendix L). As the above assumptions were met, this
method was suitable for data reduction. Principal Component Analysis (PCA) first
extracts the maximum variance across variables and groups them in the first factor; then
it repeats this process until all factors are covered. As each factor is covered, its
respective eigenvalue (a scalar that explains the variance explained by that factor) is
computed. These eigenvalues represent the strength of that factor and provide means for
cutoff of factors. An eigenvalue of 1 means that the factor explains the average value of
variance, and an eigenvalue less than 1 means that the factor explains lesser than the
variables it is representing. As such, the eigenvalue rule states that only factors with
eigenvalue greater than 1 should be considered, and those with values less than 1 can be
discarded (Field, 2013; Jones and Bartlett Publishers, n.d.; Race, 2016; Yong & Pearce,
2013). The scree plot shown in Figure 3 shows that Factor 23 is the last factor with an
eigenvalue greater than 1; hence, the 80 skill variables could be reduced to 23 factors.
![Page 110: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/110.jpg)
97
Figure 3. Scree plot generated from factor analysis of skill variables.
The impact of the PCA can often be verified visually by using a score plot, which
shows the distribution of scores across the first two factors, as they explain the most
variance in PCA. After a score plot was generated, the scores were then grouped by job
functions, and patterns started to emerge. HR scores were primarily present in quadrant 1
and 4, IT was quadrant 1 and 2, Marketing across all four quadrants, and Sales primarily
in quadrant 1, 2, and 4 (see Figure 4). Although Factor 1 and 2 (shown in the plot) only
explained 29% of the variance, that in itself showed differences in clustering. The 23
factors, that met the eigenvalue cutoff, together explained 75% of the variance.
![Page 111: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/111.jpg)
98
Figure 4. Score plot grouped by job function.
In order to better analyze the factors that meet the eigenvalue cutoff, it is a
common practice to use factor rotation. Such rotation of axes does not change the
variance explained by the entire factor sub-space, and could reduce the explanation of
variance for the cutoff factors, but it improves the explanation of variables through
simplification of structure (Abdi, 2003; Field, 2013), and is therefore often a good trade-
off. The most commonly used rotation method is Varimax rotation, an orthogonal
rotation technique that attempts to minimize the number of variables with high loadings
on a given factor, in order to produce different mix of variables within the factors (Jones
and Bartlett Publishers, n.d.).
After the Varimax rotation, the factors that met the eigenvalue cutoff, still
explained 69% of the variance in data. As the sample size was 115, factor loadings of 0.5
or higher were considered significant at the 0.05 level (Race, 2016). The significant
![Page 112: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/112.jpg)
99
skills variables post factor analysis; all together, the number of significant skill variables
reduced to 41, from the initial set of 80. Note that the significant loadings in the
appendix are highlighted in red. Appendix M lists out the significant skills variables post
factor analysis; all together, the number of significant skill variables reduced to 41, from
the initial set of 80.
Ranking and Indexing of Domains and Significant Skills
The next step in this analysis was to only retain the 41 significant skill variables.
These variables were then reordered based on the mean score of the significant variables,
and the ranks were reassigned. Additionally, an index was also computed for each
significant skill. See Table 14 for how the index was computed as.
Table 14
Index Computation Formula
Formula Definition
𝑰𝒏𝒅𝒆𝒙𝒊𝒋 = (�̅�𝒊𝒋 �̅�𝒊)⁄ ∗ 𝟏𝟎𝟎 where:
i represents each of the significant skill variables,
j represents each of the four job functions,
�̅�𝑖𝑗= mean of ith skill in the jth job function
�̅�𝑖= total sample mean of ith skill
The purpose of creating this index was to measure the relative importance of that
significant skill for that job function, compared to the entire data set, i.e. all respondents.
For any skill, an index value of 100 meant that the skill rating for that job function is the
same as that for all respondents; a value lower than 100 meant that the skill for that group
is under-indexed (lower than all others) for that job function; and, a value greater than
![Page 113: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/113.jpg)
100
100 means that the skill is over-indexed (higher than all others) for that job function; and,
a value greater than 100 means that the skill is over-indexed (higher than all others) for
that job function. Appendix N shows the mean, rank, and indexes for each significant
skill for each job function. The top five skills, based on rank alone, are highlighted in
blue.
Analyzing Domains and Skills Using Rank-Index Two-Dimensional Plane
The final stage in the analysis of data, which helped answer RQ 2 and RQ 3
effectively, was to study each variable (domains and the reduced set of skills variables)
across two dimensions – one, a rank that reflected the self-rating scores of respondents,
and second, an index that provides a relative measure of the importance of that skill. This
was achieved by creating a matrix plot of rank and index for both domains and skills, for
each job function. The specific Matrix plots are all included in the appendices. Figure 5
below explains the structure of this plot and how it is used to interpret the findings.
Figure 5. Matrix plot structure for analyzing domain variables and significant skill
variables, using Rank-Index combination.
For the analysis presented below, the following nomenclature is used:
Quad 1: Right bottom of the matrix
Quad 2: Left bottom of the matrix
Quad 4:Status Quo
Quad 3:De-emphasize
Quad 2:Growth Opportunity
Quad 1:Best Group
Ran
k
Index
<--
Hig
h
Lo
w -
->
<-- Under-Indexed Over-Indexed -->
Matrix plot of Rank Versus Index
![Page 114: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/114.jpg)
101
Quad 3: Right top
Quad 4: Left top
For every job function under consideration, Quad 1 contained domains or skills
that were not only highly ranked, but were also over-indexed, meaning that these
domains or skills were highly important and highly used in that job function and
exceeded the average across all groups; hence, they denoted the top skills and domains
for the group, and require continuous focus and attention. Quad 2 had high rank,
indicating that respondents felt that these domains or skills highly represented them, but
the index showed that there were other groups in the sample that were ranked themselves
higher than this group, i.e. the group was under-indexed for these domains or skills. As
such, these were interpreted as growth opportunities. Quad 3 showed low rank, but was
over-indexed, implying that for this group, the skills that were least representative were
still higher ranked than all other groups in the sample, thereby suggesting that these
domains and skills could be de-emphasized for that group. Quad 4 showed a low rank
and was under-indexed, indicating that no action was needed on these, for that group, and
these were lower priority domains and skills.
After analyzing domains on this two-dimensional structure post data
transformation, it was found that the top domains remained the same as earlier, as the
domains are generic in nature; however, not all domains for each group were in Quad 1.
In other words, the actions associated with domains provided additional insights. The
matrix plot for domain variables for Marketing, Sales, HR, and IT are presented in
Appendix O. See Table 15 for the top domain variables for each job function.
![Page 115: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/115.jpg)
102
Table 15
Top Domains - Post Factor Analysis & Rank-Index Based
Marketing Sales HR IT
D4 Personal /
Interpersonal
Skills
(Focus)
D4 Personal /
Interpersonal
Skills
(Grow)
D4 Personal /
Interpersonal
Skills
(Focus)
D6 Collaboration
(Focus)
D9 Team Building
(Focus)
D5 Character /
Integrity
(Grow)
D5 Character /
Integrity
(Focus)
D5 Character /
Integrity
(Focus)
D2 Communication
(Focus)
D3 Problem-
Solving &
Decision
Making
(Grow)
D3 Problem-
Solving &
Decision
Making
(Focus)
D3 Problem-
Solving &
Decision
Making
(Focus)
D2 Communication
(Grow)
D2 Communication
(Focus)
-
-
Note: HR = Human Resources; IT = Information Technology; D = Domain.
Each job function, except sales, was over-indexed on one or more domain; Sales,
however, was under-indexed in all domains and did not have any entries in Quad 1, and
their top domains all fell in Quad 2, indicating that their top domains all offered growth
opportunities. Additionally, a growth opportunity for Marketing was D5 (Character /
Integrity), and for IT was D4 (Personal / Interpersonal Skills). An analysis of Quad 3
showed that the domains that needed to be de-emphasized (over-indexed but lower
ranked) were D1 (Visionary Leadership) and D7 (Creativity & Sustained Innovation) for
Marketing; none for Sales; D7 (Creativity & Sustained Innovation), D8 (Diversity), and
D10 (Political Intelligence) for HR; and, D8 (Diversity) and D9 (Team Building) for IT.
Collectively, this provided a good assessment of the domains that are different across
various job functions.
The two-dimensional matrixes for significant skills, post factor analysis and data
transformation were more granular, and contained numerous new insights. As with
![Page 116: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/116.jpg)
103
domains, a review of Quad 1 provided the list of top skills used by each job function (see
Table 16).
Table 16
Top Significant Skills - Post Factor Analysis & Rank-Index Based
Marketing Sales HR IT
S32 Displays
energy in
personal &
work goals
S50 Fosters
creativity
S16 Listens to
others with
respect
S50 Fosters
creativity
S41 Encourages
open dialog
S16 Listens to
others with
respect
S41 Encourages
open dialog
S41 Encourages
open dialog
S8 Uses strategic
thinking to
create
direction
S73 Open &
transparent
in sharing
information
S36 Accepts
responsibility
for actions
S73 Open &
transparent in
sharing
information
S36 Accepts
responsibility
for actions
S20 Open to
alternate
solutions
S39 Builds
trusting
relationships
S39 Builds
trusting
relationships
S37 Treats others
with respect &
dignity
S40 Considerate
of others
S37 Treats others
with respect
& dignity
S65 Holds self &
others
accountable
S65 Holds self &
others
accountable
-
-
S25 Approachable
& easy to talk
to
S25 Approachable
& easy to talk
to
S28 Counsels &
supports
others
-
-
S40 Considerate
of others
-
-
-
-
-
-
S65 Holds self &
others
accountable
-
-
Note. HR = Human Resources; IT = Information Technology; S = Significant Skills.
While a few skills were present in multiple job functions in Quad 1, most skills
showed numerous differences across different job functions. HR had the highest number
of skills in Quad 1, followed by Marketing, then IT, and then Sales. As with domain
variables, Sales had the fewest number of skills that were over-indexed, and most of their
![Page 117: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/117.jpg)
104
highly ranked skills were indexed lower, thereby offering these skills as growth
opportunities.
The most significant growth opportunities for Marketing were S40 (Considerate
of others), and S50 (Fosters creativity); for Sales were S36 (Accepts responsibility), S37
(Treats others with respect & dignity), S41 (Encourages open dialog), and S65 (Holds
self and others accountable); for HR was S50 (Fosters creativity); and, for IT were S37
(Treats others with respect & dignity), S36 (Accepts responsibility), S40 (Considerate of
others), and S20 (Open to alternate solutions). Similarly, the variables that each job
function must de-emphasize were also disparate across different job functions.
Marketing had the highest number of entries in Quad 3, followed by HR, and then IT;
sales had the fewest. This provides valuable insights in terms of where the focus of skill
development for each group should shift, for more effective leadership development
given the situational context of job function. The significant skills matrix plots can be
found in Appendix P.
Summary
The review, analysis, and presentation of data revealed some interesting insights.
As the TLSi has two groups or variables – domains and skills – and each domain was
related with eight skills, it was evident that first this relationship should be explored to
see which skill variables are significant towards the domain. This analysis led to
interesting findings about the cross-connectedness of skill variable among themselves,
not just for the domain they belong to, but also across domains. This was confirmed by
studying the significance level of the skill variable in the corresponding regression, its
![Page 118: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/118.jpg)
105
Variance Inflation Factor, and the complete correlation matrix, which further confirmed
that data should be reduced to significant variables before further analysis was conducted.
The study of correlations initially suggested that as many as half of the skill
variables could be eliminated through data reduction. A 5 point Likert scale, which the
TLSi uses, is a relatively moderate spread, and so it’s not unusual to see a compact
normal distribution; however, certain domain and skill groups showed a skewed
distribution, suggesting that these categories had different variances than others.
A factor analysis, followed by a Varimax rotation, allowed extraction of only
significant skills. Once this was completed, indexes were created for each skill within a
group, compared to the entire sample. This again provided rich insights – e.g. Sales
executives ranked domains such as interpersonal skills, character and integrity, and
problem solving, very high; however, they were under-indexed on these domains when
compared to other groups, clearly showing that their top domains present a growth
opportunity. Similarly, Marketing executives indexed heavily on visionary leadership
and sustained innovation, but they ranked them low, implying that across the board, these
domains are assumed for leadership positions and so focus can shift from these domains
to the ones that need growth, such as integrity, which is very likely as the information
proliferation of today has allowed customers to instantly notice discrepancy between
marketing messages / promises compared to actual / perceived benefits.
Insights for skills went deeper due to the nature of the granular variables, and post
factor analysis, the top skills varied different across groups. Skills identified in the
growth quadrant (Quad 2) as well as the de-emphasis quadrant (Quad 3) also varied
significantly across job functions. Respondents in the Sales function found many of their
![Page 119: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/119.jpg)
106
top skills in the growth quadrant, while HR had the most, compared to the other groups,
in their focus quadrant (Quad 1), implying that HR executives could have a broader
skillset as it related to transformational leadership skills. These insights and conclusions
are presented in more detail in the next chapter.
![Page 120: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/120.jpg)
107
CHAPTER V: FINDINGS, CONCLUSIONS, AND RECOMMENDATIONS
This chapter starts with a brief summary of the purpose, the research questions,
and the selected methodology and sample used for the study. This is then followed by a
summary of the major findings. Conclusions, drawn from the findings, are then
presented, and finally, recommendations are provided for future research.
Purpose of the Study
The purpose of this quantitative descriptive study was to identify transformational
leadership skills exhibited by executives in mid-size companies, working in the fields of
Marketing, Sales, HR, and IT using the TLSi. In addition, it was the purpose of this
study to identify the top 3 domains and top 5 skills for each group, and to determine if
significant differences existed in reported rankings between these groups.
Research Questions
There were three research questions that this study attempted to answer: (1) What
were the TLSi self-rating scores for business leaders in mid-size companies in the field of
Marketing, Sales, Human Resources, and Information Technology? (2) What were the
top three domains and top five skills for each group, and (3) Were there significant
differences between the groups?
Research Design and Instrument
Studies that attempt to explain factors, study differences, or conduct deductive
analysis, typically employ a quantitative research design, as that is best suited for such
purposes (McMillan & Schumacher, 2010; Roberts, 2010). As such, this study used a
quantitative descriptive design. This study did not administer any treatments, and so a
non-experimental study design was chosen (McMillan & Schumacher, 2010; Patten,
![Page 121: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/121.jpg)
108
2012). The data was collected using a TLSi survey, delivered online, to the selected
respondents. This quantitative instrument collects data on 10 domains and 80 skills,
using a 5 point Likert scale (Larick & White, 2012). Data were analyzed using different
statistical methods.
Population, Sample, and Completed Responses
The target population for this study comprised 14,500 mid-size companies in the
United States, with annual revenues between $50 million and $1 billion, operating in the
services and communications sectors. A sampling frame was developed using three
criteria so that every prospective respondent (a) met the definition of executive/leader in
the context of this study; (b) had experience working in a service or communication
company in the field of Marketing, Sales, HR, or IT; and (c) was currently working at, or
had worked at, in the last five years, a company with annual revenues between $50
million to $1 billion. The sample consisted of 319 respondents. A total of 115 completed
responses were received – 31 in Marketing, 27 in Sales, 25 in HR, and 32 in IT.
Major Findings
There were several major findings based on the analyses conducted on the data.
These findings are presented first for transformational leadership domains, and then for
transformational leadership skills, and in each section, the findings are addressed in
accordance with the research questions.
Analyzing significant domain and skills variables by looking at their rank order in
isolation, based on mean scores, was not optimal as it only showed how that group rated
the particular domain or skill. The use of an index, as a second dimension, provided
![Page 122: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/122.jpg)
109
additional depth to the analysis by showing how that domain or skill rank measured up in
its importance when compared to the entire sample (and therefore, the population).
In the four quad model presented in Chapter IV, Quad 1 consisted of domains or
skills which had high rank and high index, meaning that not only were they important,
they were also ahead of the overall sample score, thereby making them strength
differentiators for the group. Quad 2 consisted of high rank-low index skills or domains.
While these skills / domains ranked high, their score was lower than the overall sample
score, implying that these presented opportunities for further growth. Quad 3 consisted
of low rank-high index skills/domains. This meant that the group’s score on that skill or
domain was higher than the overall sample score, showing that the skill or domain was
over-emphasized / over-used, or its relative importance over-stated. Quad 4 was low
rank-low index, consisting of those skills / domains which were not only ranked lower by
the group, but also by the sample; they could be left at status-quo, or would require focus
across all groups, if their importance was to be increased.
Findings Related to Domains
Top-tier common domains. The following domains were the top domains for at
least three of the four groups (Marketing, Sales, HR, and IT) – Character/Integrity,
Personal/Interpersonal Skills, Problem Solving & Decision Making, and Communication.
The domains tend to be generic and as such it was not unusual that multiple job functions
would have some similar domains.
Differences within top common domains. There were some distinct differences
within the top domains. First, the implications associated with top domains were
different for different groups. For Sales executives, the top domains, Character /
![Page 123: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/123.jpg)
110
Integrity, Problem Solving, and Communication, were sizably under-indexed, scoring
well below other groups, implying that these were growth opportunities. Marketing
executives showed Character / Integrity as a growth opportunity, and IT showed Personal
/ Interpersonal Skills as a domain for improvement. HR was the only group with all the
four domains in the strong suit (Quad 1) category.
Second, the relative spread of scores across these domains was also interesting.
Scores of Character / Integrity varied the most with HR scoring the highest (4.44),
followed by IT (4.41), Marketing (4.16), and Sales (4.00). Scores for Problem Solving
followed a similar pattern – highest was HR (4.32), then IT (4.31), followed by
Marketing (4.10), and Sales (3.96). The other domain spreads were narrow. This finding
indicates that while there were domains that were similar across groups, their extent
varied, and HR and IT executives considered themselves strongest at Character / Integrity
and Problem Solving, compared to other groups.
Low-tier domains. First, every group (Marketing, Sales, HR, IT) showed
Political Intelligence as the lowest scoring domain. The spread was also minimal, and as
such every group hovered around the overall mean. While not in the scope of this study,
this finding implies that further exploration could be conducted around the need for, or
raising awareness of, Political Intelligence as a domain for transformational leadership.
If the need exists, this finding points to a sizeable gap in terms of the capabilities of
leaders around Political Intelligence.
Second, Diversity also showed low rankings across groups. While Marketing and
HR were consistent with the overall low ranking, IT was over-indexed significantly and
Sales was under-indexed significantly. An analysis of today’s work environment could
![Page 124: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/124.jpg)
111
explain the difference between IT and Sales in terms of Diversity. IT professionals
usually interact with people across the world; in fact, IT advancement was a significant
contributor to information proliferation around the world. As such, it is not surprising
that IT over-indexes on Diversity compared to all other functions. Similarly, effective
Sales strategies have traditionally relied on building relationships with local communities
or markets, and it can be hypothesized that this focus on similarities, not differences, may
contribute to lower scores on this domain. The most interesting finding, however, is that
this domain was in the bottom two domains for each group, thereby implying that similar
to Political Intelligence, there is either a limited need or an opportunity to unilaterally
increase awareness for this domain, as it relates to transformational leadership.
Third, Visionary Leadership was also ranked low for every group except
Marketing. It fell in the bottom three domains for all groups, and in the mid-range for
Marketing; the scores, however, varied quite a bit as this was highly over-indexed for
Marketing, resulting in placement within the de-emphasis Quad. There is a lot of
literature on the importance of Visionary Leadership for addressing transformational
changes; however, Marketing was the only group that demonstrated some alignment with
this, compared to others. This implies that either Marketing needs to de-emphasize this
(as they over-index), or other groups may need more substantiation / training / awareness
around how and why Visionary Leadership matters.
Mid-tier domains. Collaboration was ranked in the middle by all groups except
IT, who ranked it in their top domains. The Quad placements show that for every group
other than IT, this domain hovered around the intersection of the two axes (rank and
index), implying that it may not need much action, and executives generally understand
![Page 125: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/125.jpg)
112
its importance. Similarly, Team Building was a mid-range score for every group except
Marketing, who placed it in their top domains. As the scores for all other groups were
either on the axis themselves close to the intersection, or in the status-quo Quad, it
implied that the importance of this domain was generally well understood across groups.
Findings Related to Skills
The skills were much more granular than the domains and as such, there were
additional findings associated with the skills. They were also more complex to analyze
for the same reason. The factor analysis helped reduced this complexity by reducing
variables to statistically significant ones, which explained the data; however, it still
required analyzing over 40 skill variables. In order to further extract findings, factor
loadings and the coefficients of the skills towards the factors were both considered, along
with the two dimensions used to plot the skills – rank and index.
Top-tier common skills. The following were in the top 10 skills for at least three
out of the four groups: being open to alternate solutions, accepting responsibility, treating
others with respect, being considerate to others, encouraging open dialogue, fostering and
encouraging creativity, and holding self and others accountable. The indices for these
skills also hovered around 100, implying that there was not much difference between
group scores and overall sample scores.
Differences within top common skills. As with the domains, there were some
differences within groups, for each of the top common skills. Marketing’s score for most
similar domains was at par with the overall average, but consideration for others and
fostering creativity were slightly under-indexed; Sales was slightly under-indexed on
encouraging open dialog and slightly over-indexed on being open to alternate solutions;
![Page 126: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/126.jpg)
113
HR was over-indexed for all these skills; IT was under-indexed on treating others with
respect, and on being considerate to others. Second, unlike domains, the range of scores
for each group was rather small, and the distribution was compact. Collectively, these
two observations show that while executives felt that there were slight differences in
levels of maturity for each of the top common skills, these differences were minimal, and
this common set of skills applied relatively evenly to all groups.
Top-tier non-overlapping skills. An analysis of the top 10 skills across each
group showed that while many skills were common across domains, there were many
skills in each group that were unique to that group. These skills for Marketing were
counseling and supporting others, setting clear goals and direction, strategic thinking to
create direction, display of high energy, and building trust with constituents. The skills
for Sales were listening to others opinions, and sharing information with transparency.
HR top differentiated skills comprised building trusting relationships, building trust with
constituents, listening to others with respect, being approachable and easy to talk to, and
building relationships using open communication. For IT, the skills were sharing
information with transparency, and being approachable.
An analysis of the spread for most of these skills showed a skew, where the
leading group had the highest score, while the others were relatively low and in close
proximity with each other. This confirmed that not only were these skills uniquely
ranked highly for one group, they also differentiated that group from others. The overall
strength skills for any group were a combination of common and distinct skills.
Many of these top overlapping and distinct skills belonged to the top domains
discussed earlier. This is not surprising, as the TLSi groups skills into logical domains.
![Page 127: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/127.jpg)
114
Low-tier common skills. The bottom 10 skills for each group showed multiple
commonalities. While there were still some differences, the following skills were rated
lowest across at least three job functions – managing unproductive behavior in teams,
managing stress effectively, managing conflict skillfully, anticipating obstacles by
engaging others, building coalitions, managing one’s own prejudices, using divergent
thinking for innovation, providing resources for non-traditional solutions, and
communicating using multiple mediums.
Another interesting observation was that these skills perceptually appear to be the
“difficult” side of leadership – managing conflict, unproductive behavior, prejudices,
obstacles, stress, and communication – indicating that no matter what the group is, these
areas are weaknesses for everyone. This implies that across the board, if these skills are
considered important for transformational leadership, then a concerted effort will be
needed to develop these skills for all leaders.
Low-tier non-overlapping skills. There were fewer skills in this category, and
most low-tier skills showed commonality, as discussed earlier. There were, however, a
few – for Marketing, they were communicating personal vision, and being clear and
concise; for Sales, they were communicating personal vision, and building strong
relationships with their own team members; for HR, these were involving stakeholders to
create a vision of the future, presenting well-organized ideas, and involving staff in
decisions; and for IT, the list included taking time to listing to others, and providing
subordinates effective mentoring and coaching. As with the top-tier non-overlapping
skills, most of these showed a skew, with the respective group scoring the lowest and
![Page 128: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/128.jpg)
115
others showing higher scores within close proximity. As such, these were differentiated
weaknesses for that group.
A close analysis of these weakness skills also showed that many of them belonged
to the weaker domains, which again, is not surprising, as the TLSi groups it as such.
Mid-tier skills with growth opportunities. The mid-tier skills comprised of
those that were not grouped in the top or the low tier. As such, this set was much larger.
In order to extract good findings, Quad 2 and Quad 4 for each job function were
analyzed. Mid-ranked skills, closest to the X-axis, and farthest from the Y-axis, in Quad
2 and 4, were picked up, as these represented the most prominent growth opportunities
among those skills that neither rose to the top tier, nor settled in the bottom tier.
Mid-tier skills with growth potential for Marketing were, building relationships
using open communication, listening to others with respect, approachability, building
trusting relationships, and building a culture of risk-taking. Growth opportunities for
Sales were, inspiring others, strategic thought process for creating direction, building
relationships using open communication, organized presentation of ideas, involving staff
in decisions, counseling and supporting others, motivating team members, building
trusting relationships, building a culture of risk-taking, and building support with
constituents.
HR had the fewest skills falling in this category. These skills were, strategic
thought process for creating direction, display of high energy, and openness and
transparency in sharing information. Mid-tier skills with growth potential for IT were,
ensuring plans and actions match core values of the organization, strategic thought
process for creating direction, building relationships using open communication, listening
![Page 129: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/129.jpg)
116
to others with respect, setting clear goals and direction, counseling and supporting others,
display of high energy, and understanding personal strengths and weaknesses.
These findings above provide details around what strength and weakness areas
would specifically need to be addressed uniquely for Marketing, Sales, HR, and IT.
Literature review, presented in Chapter II, covers the situational context of leadership as
it relates to job function, and discusses existing research around difference in
transformation leadership skills needed by executives in Marketing, Sales, HR, and IT
functions. The findings support the literature and go into further details around specific
transformational leadership skills that differ by job function.
Unexpected Findings
There was only one unexpected finding. An inherent limitation in using a Likert
scale with an odd number of stops is “gravitation to the mean”, which means that
respondents can quickly choose the middle value, in order to complete the survey faster
(Hoskin, 2012). As such, it was expected that the mean values for the sample, and for
each of the groups, would hover somewhere around 3.0; however, this did not turn out to
be the case. As presented in the descriptive analysis earlier, the responses mostly
hovered between 3 and 5, implying that leaders and executives may generally have a very
favorable opinion of themselves and their transformational leadership skills.
Conclusions
There were multiple conclusions that were drawn from the results of this study.
These conclusions utilize the findings presented in the prior section. These conclusions
are presented in the order of the research questions. Conclusions related to the first two
![Page 130: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/130.jpg)
117
questions were straightforward; however, the third research question led to deep analysis
of data, followed by extensive insight extraction, delivering multiple conclusions.
RQ1 required a presentation of the self-rating scores of executives in the field of
Marketing, Sales, HR, and IT, for 10 domains and 80 skills associated with
transformational leadership.
RQ2 attempted to identify the top three domains and top five skills for each job
function. Findings were developed based on rank ordering the response data.
Marketing’s top three domains were Personal / Interpersonal Skills, Team Building, and
Communication, and the top five skills were sincerity and straight-forward approach,
treating others with respect, strategic thinking for creating direction, accepting
responsibility for actions, and display of high energy. Similarly, for Sales, domains were
Personal / Interpersonal Skills, Character / Integrity, and Problem-Solving & Decision
Making, and the skill were treating others with respect, accepting responsibility, sincerity
and straight-forward approach, being considerate, and negotiation with a focus on
interests.
Top HR domains were Character / Integrity, Personal / Interpersonal Skills, and
Problem-Solving, and top skills were treating others with respect, being considerate,
accepting responsibility, good sense of humor, and sincerity. IT domains were Character
/ Integrity, Problem-Solving, and Collaboration, and skills were giving team members
authority, sincerity, treating others with respect, accepting responsibility, and
empowering others to work independently.
RQ3 required multiple additional data analyses to ensure that variables were first
analyzed for their predictability and significance, then their distribution was studied,
![Page 131: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/131.jpg)
118
followed by elimination of redundant variables, and then the development of a two-
dimensional structure so that domains and statistically significant skills were not just
studied based on their rank, but also in light of their relative importance compared to the
entire sample. This resulted in multiple conclusions including new findings for top
domains and skills, and they are presented below.
General Conclusions
First, the situational context of job function, with respect to transformational
change, matters. This premise was well discussed in the review of literature. Multiple
studies have analyzed different situational contexts for research purposes, finding that
leaders have to use different sets of skills or behaviors depending on specific and
different needs of the job (Dóci & Hofmans, 2015; Eacott, 2010; Kirkbride, 2006; Scott,
2007, 2013; Turner, Müller, & Dulewicz, 2009). The findings in this study supported
this; while there were many similarities in domains and skills across job functions, there
were many unique differences as well, and leaders in Marketing, Sales, HR, and IT use
different transformational leadership skills for their jobs.
Second, the level of specificity matters. Myatt (2012) stated that not only the
situation context mattered, he also argued for creating a “leadership job description” with
an intent to be specific in terms of what leadership on the job would entail. For this
study, when the 10 domains were analyzed, there were some differences that emerged.
As the domains were quite generic, a sizeable number of similarities across job functions
were observed. The story, however, was different when skills were analyzed. The raw
data for all skills showed marked differences between the rating and ranking of these
skills. This difference remained prominent even after the redundant variables were
![Page 132: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/132.jpg)
119
removed, and only significant variables were considered. As the skills were fine-grained
and specific, the distinctions, as well as similarities, were clear and prominent.
Third, when studying situational context with a large number of variables, it is
important to address redundancies. The skill variables captured by the TLSi are
exhaustive, and therefore have multiple strong correlations between the variables. Before
studying similarities and differences, it was important to reduce the dataset to significant
variables. As such, the findings were manageable and actionable.
Fourth, leaders appear to have a generally favorable view of themselves, as the
various self-rating responses all leaned towards high scores. This phenomena has been
observed and reported by multiple researchers in their respective work (Feuer, 2014;
Finkelstein, 2004; Sala, 2001). This study found such to be the case as well.
Fifth, there are commonalities in terms of strong and weak transformational
leadership domains across the four job functions that this study targeted. Character /
Integrity, Personal / Interpersonal Skills, Problem Solving & Decision Making, and
Communication emerged as strong transformational leadership domains across the job
functions. Similarly, Political Intelligence, Diversity, and Visionary Leadership emerged
as the weakest domains for all job functions. Political Intelligence has often been
identified as an area that leaders need to improve on, as its lack can have a negative
impact on getting things done (Bancroft, 2016; Reffo, 2014; White et al., 2007).
Similarly, diversity and cultural intelligence has been identified as another area that
leaders and organizations score poorly on (Llopis, 2011); both these areas are consistent
with the findings in this study.
![Page 133: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/133.jpg)
120
Lastly, as with domains, there are specific skills related to transformational
leadership that found a strong presence in every one of the four job functions, as well as
skills that were clearly weak across the groups. The strong skills were: being open to
alternate solutions to problems, accepting responsibility for one’s own actions, treating
others with respect and dignity, being considerate of others, encouraging open dialogue,
fostering and encouraging creativity, and holding self and others accountable. These
skills generally match common leadership trait areas, such as influence, character, and
accountability, and as such, it is not surprising that they rose to the top of the common
transformational leadership skillset. Leaders may have learned and honed these skills
already as a part of their existing jobs, experience, or training.
There were also many transformational leadership skills that were weak across all
job functions. These were, communicating using a variety of media, skillfully managing
conflict, managing stress effectively, managing unproductive behavior in teams,
providing resources that support non-traditional solutions, using divergent fields &
disciplines to create something new, being aware of one’s own prejudices and their
impact on others, building coalitions to support initiatives through consistent messages,
and anticipating obstacles by engaging others to share ideas. A review of this group of
skills suggest that they all are the more difficult areas of leadership. Conflict,
unproductive behavior, and stress management have often been identified as key focus
areas for leaders (Harvey & Drolet, 2006; O'Brien & Beehr, 2016; Tjosvold, 2008) and as
such, it is not surprising that transformational leadership skills associated with these areas
were found to be the weakest among all job functions.
![Page 134: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/134.jpg)
121
Differences Specific to Job Functions
Various domains and skills were also found to be significantly distinct by job
function. As discussed earlier, domains tend to be generic; as a result, there were only a
few unique differences in domains; however, there were many skills that made each job
function’s transformational leadership skillset different.
Marketing. A distinct differentiating domain for marketing was Team Building.
While the other groups ranked this in the mid-low category, Marketing ranked it in the
top three. Similarly, while the other three functions ranked Visionary Leadership
relatively low, Marketing ranked it higher than the rest; so, as far as the domains were
concerned, Team Building was a clear differentiator, followed by Visionary Leadership.
From a skills perspective, marketing had quite a few differentiators. This group
has distinct strength differentiators in the form of setting clear goals and directions, using
strategic thinking to create direction for the organization, displaying energy in personal &
work goals, building trust & support with constituents, and counseling & supporting
others. In addition to the common skills discussed earlier, these are the unique strong
skills that marketing leaders must have. Collectively this makes up the strengths skillset
for marketing.
There were a few distinct weaknesses, as well. These were communicating
personal vision, and communicating clear and concise messages. A transformational
leadership growth skillset, for Marketing, would include common weakness discussed
earlier, along with these two unique weaknesses for Marketing. These strength and
weakness skillsets form the unique transformational leadership skills portfolio for
Marketing.
![Page 135: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/135.jpg)
122
Sales. No distinct or differentiating domains were found for Sales; strength and
weakness domains were the same as the common strong and weak domains. An
interesting conclusion, though, was that for Sales, even the top common domains were
categorized in the growth category, as their relative index on these domains was lower
than that of the group. There were, however, skills that differentiated Sales from others.
Differentiators for strengths included listening with respect to others opinions, and
maintaining openness and transparency in sharing information. Differentiating
weaknesses included communicating personal vision, and building strong relationships
with team members. These differentiator skills for strengths and weaknesses, coupled
with common strength and weakness, provide the distinct transformational leadership
skills portfolio for Sales.
HR. Similar to Sales, no distinct or differentiating domains were found for HR
either, and the strength and weakness domains were the same as the common strong and
weak domains. There were, however, transformational leadership skills that
differentiated HR from others. Differentiators for strengths included building trusting
relationships, building trust & support with constituents, approachability and ease to talk
with, listening with respect to others opinions, and building strong relationships through
open communication & listening. Differentiators for weaknesses included involving
stakeholders in creating a vision for the future, presenting ideas & information in a well-
organized manner, and involving staff in decisions. These, coupled with common
strengths and weaknesses, created the unique HR skillset portfolio.
IT. Similar to Marketing, one differentiating strength domain – Collaboration –
was found for this group. This was the third most important domain for IT, which is not
![Page 136: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/136.jpg)
123
surprising as IT is an internal facing organization that services multiple other departments
in an organization. As with every group, differentiating skills were found as well.
Differentiating strengths included maintaining openness and transparency in sharing
information, and approachability and ease to talk with. Differentiating weaknesses
included taking time to communicate and listen to others, and providing subordinates
effective mentoring & coaching. Coupled with common strengths and weaknesses, this
created the distinct skillset portfolio for IT.
Differences in Mid-Tier Skills
The findings also list skills that are different for each job function, in the mid-tier
category. These skills could serve as additional growth opportunities; however, as they
are mid-tiered, they are not likely to lead to further growth in transformational leadership
skillset until the strength and weakness portfolio, discussed above, is addressed first.
The complete and distinct portfolio of strengths and weaknesses, for each job
functions, is presented in Appendix Q.
Implications for Action
Several implications for action became apparent, based on findings and
conclusions. First, a distinct portfolio of strong and weak transformational leadership
skills for each job function, would allow for the development of a customized scorecard
(which could also serve as a progress report) for leaders in the field of Marketing, Sales,
HR, and IT, hoping to manage a transformational change. Navigating such a change is
crucial for organizations today (Calarco & Gurvis, 2006; Center for Creative Leadership,
2013; McCallum, 2001; Wilson, 2014), and the nature of the change differs by job or
functional context (Derue et al., 2011; Dóci & Hofmans, 2015; Kirkbride, 2006).
![Page 137: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/137.jpg)
124
Progress on leadership development is difficult to come about without getting specific
(Myatt, 2012), and the findings of this study can help develop a detailed scorecard for
each job function.
Second, these findings can streamline leadership development in the context of
the job function. Leadership is a vast area, and most leaders draw specific skills from a
“pool” of skills, depending on the context in which they are acting (Kirkbride, 2006).
The findings and conclusions of this study resulted in identification of such skills that are
not only needed in a job, but are also distinct and unique in terms of their application for
that job function specifically. As such, using these findings can result in targeted
leadership development, by job function, with an emphasis on transformational change.
Leadership development is a focus area for almost every organization today, and the
findings in this study present an opportunity for targeting such leadership development to
the most crucial needs of the organization.
Third, this can help bridge the “leadership gap”, which is the difference between
the skills that leaders possess and the skills that are needed to do the job satisfactorily.
The Center for Creative Leadership (2013) has been reporting that this gap has increased
in the recent years, particularly as traditional leadership development programs do not
necessarily solve for transformational leadership gaps that exist today. Having a
customized plan for transformational leadership development can not only reduce this
leadership gap, but can also increase an organizations capability to handle
transformational change (IBM, 2008, 2012; Jørgensen, Owen, & Neus, 2008).
Fourth, the findings in this study can be directly applied for screening or
recruiting executives. As the job function for which executives are hired is already
![Page 138: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/138.jpg)
125
known, these findings could be used as a primer to explore strengths and weaknesses of
prospective candidates, particularly in relation to leadership skills and change
management needed for that job function. This can make the recruitment process more
efficient, and reduce executive failure.
Fifth, targeted programs can be cost effective for the organization. Using the
findings of this study as a primer, leadership development programs may not need to be
all-encompassing or over-arching; rather, only the missing pieces need to be deployed.
With the rapid increase of online or modular courses, offered by numerous providers such
as Lynda.com, General Assembly, Coursera etc., delivering targeted content for specific
learning needs is becoming a widely accepted norm. Typical costs for specific and
modular content courses is much lesser than full courses that extend over a longer period
of time. Of course, in some cases, larger training may be a necessity; however, the
possibility of addressing only the needed gaps, can significantly reduce training costs.
This can also be extended to onboarding programs for new leaders.
Lastly, these findings make succession planning easier. As the name suggests,
succession planning often involves considering executives from multiple different job
functions, for a new and potentially larger role. In such cases, it would be very helpful to
know what skills does an incumbent have, and what skills will need to be developed. As
these findings can help customize the learning agenda, better succession planning is
possible.
Recommendations for Further Research
Based on this study, there are numerous areas for further research, which can
enhance the body of knowledge on this subject matter and address more gaps in research.
![Page 139: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/139.jpg)
126
First, a direct extension of this study could consider analyzing additional job
functions. For various cost and viability reasons, this study focused on four job functions
– Marketing, Sales, HR, and IT. The U.S. Department of Labor/Employment and
Training Administration maintains a national database containing occupational
information for many job functions (O*NET Resource Center, 2014), and a future
research study could pick up additional job functions from this (or other) sources to
conduct a similar analysis. This would significantly enhance the body of knowledge for
those additional job functions, and address the research gap around using job function as
a situational context for transformational leadership. Additionally, this would expand the
portfolio of job function specific transformational leadership skillset.
Second, another extension research study could target new industry sectors.
According to GE Capital, there are 11 distinct industry sectors (GE Capital, 2011), and
this study only targeted two of them. As such, there are a lot of industry sectors whose
executives, in different job functions, can benefit from a similar research.
Third, only mid-size companies were considered for this research. Large
corporations with more complex structures, larger leadership and executive teams, and
expansive functional spans, can significantly benefit by preparing their leaders for
transformational changes that happen on a global scale. As such, this study can be
extended to large organizations with multiple job functions.
The above three recommendations are specific extensions along each of the three
dimensions – size, industry sectors, and job functions – that this study incorporated. A
fourth extension, which was beyond the scope of this study, would be to analyze gender
or generational cohort based differences in the use of transformational leadership skills,
![Page 140: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/140.jpg)
127
either in conjunction with any or all of the three dimensions listed above, or
independently. Millennials are a sizeable proportion of the workforce today, and this is
further expected to grow. There is an abundance of literature around how millennials
differ in their style, preferences, and execution of various tasks on the job. This implies
that if the leaders of tomorrow are going to emerge from this generational cohort, it is
imperative to analyze how well they are prepared for leading transformational changes.
Similarly, there could be gender based differences in the use of transformational
leadership skills. This study found that situational context matters, and so the next set of
situational context for analyses, could be gender and generational cohort. This can
provide further specificity with respect to transformational leadership skill development
and training.
The Center for Creative Leadership (2015) has been conducting studies on
leadership development at all levels in an organization, given its importance.
Researchers on this subject have also proposed that leadership skills research should
target various levels (“strata”) in an organization (Mumford, Campion, & Morgeson,
2007). As such, a fifth recommendation for further research, based on this this study,
could be to analyze the similarities and differences in transformational leadership
domains and skills across the different levels of the organization. If plausible, this can be
further sub-divided by job function or gender, but the overarching benefit could be to
customize transformational leadership development for each level in an organization.
Sixth, a new research study could be commissioned to analyze how and what
personality traits are connected to transformational leadership skillset portfolios. As this
study found differences in skillset for each job function, it would be worthwhile to
![Page 141: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/141.jpg)
128
examine how much of a natural fit certain personality types are with the portfolio for a
given job function. This can provide an estimate for the level of effort needed to develop
such skills, given people have different personality types and traits.
Seventh, future research could attempt studying the overlap between traditional
leadership skills and transformational leadership skills. Leadership development has
existed in organizations for a long time, and as such, leaders are already getting trained
on certain things today, as a part of their regular job profile. This future research could
try to bridge the gap between what exists and what is now needed in today’s world,
further reducing the leadership gap problem discussed in this study (Leslie, 2009).
Finally, a longitudinal study could be undertaken to study how leadership skills
and domains have changed, for any given job function, over time. This time-series
analysis, focusing on job functions, can provide valuable clues in terms of the volatility
of needs for leading organizations and changes. Functions with relatively quickly
changing needs for leadership skills would likely benefit from increased attention
towards specific and targeted development, as opposed to ones where the needs change
infrequently.
Some of the recommendations for future research, presented above, require
additional demographic information. In this respect, researchers could consider adding a
set of demographic questions, which are not personally identifiable data points, to the
survey. Doing so may provide data points to slice the data for additional analysis, such as
the ones based on gender and generational cohort.
![Page 142: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/142.jpg)
129
Concluding Remarks and Reflections
My journey on leadership research started very early, and the seeds for this study
were planted back in the 1970s before I even knew it. I grew up on a university campus,
and in my childhood days, I spent a lot of time with my father, a prominent academic
scholar, hearing stories about how business leaders transformed the world. This was not
extraordinary, as my father’s area of specialization was Organizational Behavior and
Personnel Management. By the time I became a teenager, I had learned a great deal
about Lee Iacocca, John D. Rockefeller, Walt Disney, Henry Ford, and many others. I
learnt not only about success stories, but also about business failures. This often left me
wondering about what would make leaders successful in their jobs, or how leadership
failures could be minimized. I would ask my father the same question, and he would
explain to me, in language that I could understand, multitudes of leadership theories and
studies that tried to explain this. This left me further intrigued, and I knew that someday,
I would make my own attempt to try and understand this.
The world of business has changed significantly since then. Not only have I seen
this change, I have also experienced it, as an executive and a member of the business
community myself. It is my passion towards this subject area that drew me to conduct
this study, and I am humbled that I had an opportunity to do so.
At the onset of this journey, I started by reviewing literature on understanding the
importance of situational context in leadership. I realized that the subject matter on
leadership is vast, and situational context studies are also widespread; however, I found
that there were still many gaps which did not sufficiently answer how the existing
knowledge could be applied in a targeted manner, to maximize the chances of
![Page 143: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/143.jpg)
130
organizational success. I also picked up the growing importance of addressing
transformational changes, thereby applying the need for targeted development to the
context of transformational leadership. This was the genesis of this study. I had often
been advised that a good dissertation topic stands at the intersection of the researcher’s
passion for that subject, and a practical need for the outcome; this topic addressed both
those dimensions.
Under the guidance of subject matter experts – my dissertation chair and my
committee members – I then focused on honing in on the purpose for this study and
developing the research questions that needed to be answered. I also started actively
thinking about who I would target for data collection, how would I go about doing this,
and what instruments would I use. After reviewing multiple options, I selected the TLSi
as my choice of instrument, and went through an elaborate process of defining the
population and sample. Following BUIRBs clearly defined processes for each stage of
this journey, I launched this study.
Once the data was collected, I looked at numerous ways to analyze it so that the
findings would be insightful and actionable. After this comprehensive analysis, findings
were extracted and implications were developed. It was a humbling moment to see the
findings come together. As a researcher, I was curious to see the output, and so I was
fascinated with the findings.
This study concluded that the situational context of job function matters for
transformational leadership development. As such, this can potentially lead the way to
expansion of the body of knowledge around “personalization” of leadership development.
We live in a world today that is characterized with hyper-segmentation and fine-grained
![Page 144: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/144.jpg)
131
targeted messaging; so, it would be imperative to think of leadership development
specialization as a personalization initiative, which can account for transformational
leadership skill development by gender, job function, age or generational cohort, or
experience level.
Curiosity in learning is what fuels growth in knowledge, and every question that
is answered, paves the way for new questions. I feel elated thinking about the
possibilities for answering these new questions, which is why I have presented many
possibilities for future research. I am truly grateful for the support of my family,
teachers, and committee members, for their help in this research, and I hope that
organizations can use the implications for actions, discussed earlier, for advancing
transformational leadership development and maximizing organizational success.
![Page 145: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/145.jpg)
132
REFERENCES
Aaker, D. (2014). Aaker on branding: 20 principles that drive success. New York, NY:
Morgan James Publishing.
Aaker, D. A. (2008a). Marketing in a silo world: The new cmoc. California
Management Review, 51(1), 144-156. doi: 10.2307/41166473
Aaker, D. A. (2008b). Spanning silos: The new cmo imperative. Boston, MA: Harvard
Business Press.
Aanstoos, C. M. (2014). Maslow's hierarchy of needs. Salem Press.
Abdi, H. e. (2003). Factor Rotations in Factor Analyses Encyclopedia of Social Sciences
Research Methods. Thousand Oaks, CA: Sage.
Abouelenein, M. S. (2012). CIOs transformational leadership behaviors in community
colleges: A comparison-based approach to improving job satisfaction of
information technology workers. (Doctoral dissertation). Available from
ProQuest Dissertations and Theses database. (UMI No. 3535722)
Adams, S. (2013). The worst CEO screw-ups of 2013. Retrieved from
http://www.forbes.com/sites/susanadams/2013/12/18/the-worst-ceo-screw-ups-
of-2013/
AllBusiness.com. (2008, January). The benefits of outsourcing for small businesses. The
New York Times. Retrieved from http://www.nytimes.com /allbusiness/ AB52 21
523_primary
Amayah, A. T., & Gedro, J. (2014). Understanding generational diversity: Strategic
human resource management and development across the generational "divide".
![Page 146: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/146.jpg)
133
New Horizons in Adult Education & Human Resource Development, 26(2), 36-
48.
Anderson, L. A., & Anderson, D. (2010). Ten common mistakes in leading
transformational change. Retrieved from http://changeleadersnetwork.com/free-
resources/ten-common-mistakes-in-leading-transformation
Anderson, D., & Anderson, L. A. (2010a). Beyond change management (2nd ed.). San
Francisco, CA: Pfeiffer.
Anderson, D., & Anderson, L. A. (2010b). The change leader's roadmap (2nd ed.). San
Francisco, CA: Pfeiffer.
Anderson, D., & Anderson, L. A. (2010c). Three types of organizational change:
Beyond change management (2nd ed.). San Francisco, CA: Pfeiffer.
Anderson, D., & Anderson, L. A. (2010d). What is transformation, and why is it so hard
to manage? Retrieved from http://www.beingfirst.com/resources /pdf/SR
WhatIsTransformation_v3_101006.pdf
Anderson, D., & Anderson, L. A. (2010e). Ten common mistakes in leading
transformational change. Retrieved from http://changeleadersnetwork.com/free-
resources/ten-common-mistakes-in-leading-transformation
Antonakis, J. (2012). Transformational and charismatic leadership. In D. V. Day & J.
Antonakis (Eds.), The nature of leadership (pp. 256-288). Thousand Oaks, CA:
SAGE Publications, Inc.
Antonakis, J., Avolio, B. J., & Sivasubramaniam, N. (2003). Context and leadership: An
examination of the nine-factor full-range leadership theory using the Multifactor
![Page 147: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/147.jpg)
134
Leadership Questionnaire. The Leadership Quarterly, 14, 261-295. doi:
10.1016/S1048-9843(03)00030-4
Araoz, C. F. (2007). Great people decisions. Hoboken, NJ: John Wiley & Sons, Inc.
Arbaugh, J. B. (2006). Introduction: Leadership development: Micro, macro, or both?
Academy of Management Learning & Education, 5(4), 524-525. doi:
10.2307/40214411
Armstrong, G. (2005). Leadership competencies: The changing landscape. HR.com.
Association of Chartered Certified Accountants & Institute of Management
Accountants. (2012). The changing role of the CFO. Retrieved from
http://www.accaglobal. com/content/dam/acca/global/PDF-technical/finance-
transformation/pol-afb-croc.pdf
Avolio, B. J., Zhu, W., Koh, W., & Bhatia, P. (2004). Transformational leadership and
organizational commitment: Mediating role of psychological empowerment and
moderating role of structural distance. Journal of Organizational Behavior,
25(8), 951–968. doi: 10.1002/job.283
Avolio, B. J., & Bass, B. M. (2002). Developing potential across a full range of
leadership:Cases on transactional and transformational leadership: Mahwah,
NJ: Lawrence Erlbaum Associates, 2002.
Balakrishnan, L., & Prathiba, S. (2011). Accelerating performance for future leaders-
developing leadership competencies in financial institutions. SIES Journal of
Management, 7(2), 97-101.
Bancroft, D. (2016). Political Intelligence. Retrieved from
http://www.ttmassociates.com/resources/political-intelligence/
![Page 148: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/148.jpg)
135
Barling, J., Slater, F., & Kelloway, E. K. (2000). Transformational leadership and
emotional intelligence: An exploratory study. Leadership & Organization
Development Journal, 21(3), 157-161. doi: 10.1108/01437730010325040
Bascuas, K. (2015). Leaders are made not born. Associations Now, 11(1), 48-53.
Bass, B. M. (1985). Leadership and performance beyond expectations. New York, NY:
Free Press
Bass, B. M. (1998). Transformational leadership: Industrial, military, and educational
impact. Mahwah, NJ: Lawrence Erlbaum Associates.
Bass, B. M. (1999). Two decades of research and development in transformational
leadership. European Journal of Work and Organizational Psychology, 8(1), 9-
32. doi: 10.1080/135943299398410
Bass, B. M., & Avolio, B. J. (1994). Improving organizational effectiveness through
transformational leadership. Thousand Oaks, CA: Sage Publications.
Bass, B. M., & Avolio, B. J. (1995). Multifactor leadership questionnaire: Redwood
City, CA: MindGarden.
Bass, B. M., & Bass, R. (2009). The Bass handbook of leadership: Theory, research,
and managerial applications. New Yor, NY: The Free Press.
Bass, B. M., & Riggio, R. E. (2005). Transformational leadership (2nd ed.): Mahwah,
NJ: Lawrence Erlbaum Associates, Inc.
Bertram, D. (n. d.). Likert Scales... are the meaning of life. Retrieved from
http://www.al-huda.net/2012/PA/2014/topic-dane-likert.pdf
Birkinshaw, J. (2013, May). Why corporate giants fail to change. Fortune. Retrieved
from http://fortune.com/2013/05/08/why-corporate-giants-fail-to-change/
![Page 149: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/149.jpg)
136
Bommer, W. H., Rich, G. A., & Rubin, R. S. (2005). Changing attitudes about change:
Longitudinal effects of transformational leader behavior on employee cynicism
about organizational change. Journal of Organizational Behavior, 26(7), 733-
753. doi: 10.1002/job.342
Bradt, G. B., Check, J. A., & Pedraza, J. E. (2011). The new leader's 100-day action
plan: How to take charge, build your team, and get immediate results. Hoboken,
NJ: John Wiley & Sons, Inc.
Breene, R. T. S., Nunes, P. F., & Shill, W. E. (2007). The chief strategy officer. Harvard
Business Review, 85(10), 84-93.
Brewer, G. (1997, July). The 7 traits of great sales leaders. Highbeam Business.
Retrieved from http://business.highbeam.com/136996/article-1G1-20942877/7-
traits-great-sales-leaders
Brinker, S. (2009). Why IT and marketing are diametrically opposed. Retrieved from
http://chiefmartec.com/2009/01/why-it-and-marketing-are-diametrically-
opposed/
Bureau of National Affairs. (2011). Transforming sales through managers and focus.
Report on Salary Surveys, 18(10), 13-14.
Burns, J. M. (1978). Leadership. New York, NY: Harper & Row.
Calarco, A., & Gurvis, J. (2006). Adaptability: Responding effectively to change:
Greensboro, NC: Center for Creative Leadership.
Carifio, J., & Perla, R. J. (2007). Ten common misunderstandings, misconceptions,
persistent myths and urban legends about likert scales and likert response
formats and their antidotes. Journal of Social Sciences 3(3), 106.
![Page 150: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/150.jpg)
137
Caruso, A. (2015). Statistics of US businesses: Employment and payroll summary
report: 2012. Washington, DC: United States Census Bureau.
Carpenter, D. J., Fusfeld, A. R., & Gritzo, L. A. (2010). Leadership skills and styles.
Research Technology Management, 53(6), 58-60.
Cawthon, D. L. (1996). Leadership: The great man theory revisited. Business Horizons,
39(3), 1.
Center for Creative Leadership. (2013). Adapting to organizational change. Greensboro,
NC: CCL Press.
Center for Creative Leadership. (2015). The leadership development roadmap: A guide
for developing successful leaders at all levels. Retrieved from Greensboro, NC:
http://www.ccl.org/leadership/pdf/programs/LDR.pdf
Chand, S. (2015). Great man theory and trait theory of leadership. Retrieved from
http://www.yourarticlelibrary.com/leadership/great-man-theory-and-trait-theory-
of-leadership/28004/
Chemers, M. (1997). An integrative theory of leadership: Psychology Press.
Chia-Feng, Y. (2014). CEO overconfidence, CEO compensation, and earnings
manipulation. Journal of Management Accounting Research, 26(2), 167-193.
doi: 10.2308/jmar-50722
Choudhary, A. I., Akhtar, S., & Zaheer, A. (2013). Impact of transformational and
servant leadership on organizational performance: A comparative analysis.
Journal of Business Ethics, 116(2), 433-440. doi: 10.1007/s10551-012-1470-8
![Page 151: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/151.jpg)
138
Christensen, L. T., Firat, A. F., & Cornelissen, J. (2009). New tensions and challenges in
integrated communications. Corporate Communications: An International
Journal, 14(2), 207 - 219. doi: 10.1108/13563280910953870
Cooperrider, D. L., & Whitney, D. K. (2005). Appreciative inquiry: A positive
revolution in change (2nd ed.). San Francisco, CA: Berrett-Koehler Publishers.
Cooperstein, D. (2012, July). Marketing change management - Like it or not, you have
to figure it out. Forbes. Retrieved from http://www.forbes.com/sites/ david
cooperstein/2012/07/11/marketing-change-management-like-it-or-not-you-have-
to-figure-it-out/
Corporate Executive Board. (2010a, May). The changing landscape of corporate IT.
Bloomberg. Retrieved from http://www.businessweek.com/managing/content/
may2010/ca20100521_661911.htm
Corporate Executive Board. (2010b). The future of corporate IT: How to prepare for
five radical shifts in IT value, ownership, and role. Arlington, VA: Corporate
Executive Board.
Corporate Executive Board (2014). Top Insights for the World's Leading Executives.
Washington, DC, Corporate Executive Board.
Coughlan, M., Cronin, P., & Ryan, F. (2009). Survey research: Process and limitations.
International Journal of Therapy & Rehabilitation, 16(1), 9-15.
Cox, J. (2012). CEOs gone wild: What's wrong with corporate America? Retrieved
from http://www.cnbc.com/id/47416397#
Crowley, M. C. (2011). Lead from the heart: Transformational leadership for the 21st
century. Bloomington, IN: Balboa Press.
![Page 152: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/152.jpg)
139
Day, D. V., & Antonakis, J. (2012). Leadership: Past, present, and future. In D. V. Day
& J. Antonakis (Eds.), The Nature of Leadership (pp. 3-28). Thousand Oaks,
CA: SAGE Publications, Inc.
Day, G. S. (2011). Closing the marketing capabilities gap. Journal of Marketing, 75(4),
183-195. doi: 10.1509/jmkg.75.4.183
Deaux, J., & Gara, A. (2013, August). Kodak: The end of an American moment. The
Street. Retrieved from http://www.thestreet.com/story/11995806/1/kodaks-
bankruptcy-manufacturing-a-21st-century-rebirth.html
Derue, D. S., Nahrgang, J. D., Wellman, N. E. D., & Humphrey, S. E. (2011). Trait and
behavioral theories of leadership: An integration and meta-analytic test of their
relative validity. Personnel Psychology, 64(1), 7-52. doi: 10.1111/j.1744-
6570.2010.01201.x
DeRue, D. S., & Wellman, N. (2009). Developing leaders via experience: the role of
developmental challenge, learning orientation, and feedback availability. Journal
of Applied Psychology(4), 859.
DiCarlo, L. (2002). How Lou Gerstner got IBM to dance. Forbes. Retrieved from
http://www.forbes.com/2002/11/11/cx_ld_1112gerstner.html
Dionne, S. D., Yammarino, F. J., Atwater, L. E., & Spangler, W. D. (2004).
Transformational leadership and team performance. Journal of Organizational
Change Management, 17(2), 177-193. doi: 10.1108/09534810410530601
Dóci, E., & Hofmans, J. (2015). Task complexity and transformational leadership: The
mediating role of leaders' state core self-evaluations. The Leadership Quarterly,
26(2015), 436-447.
![Page 153: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/153.jpg)
140
Eacott, S. (2010). Tenure, functional track and strategic leadership. International
Journal of Educational Management, 24(5), 448-458.
Eastman, R. (2010). Sizing up small-to-medium business (SMB). SMB Research.
Retrieved from http://smbresearch.net/sizing-up-smb/
Ellett, J. (2015, February). New Study Says 6 Changes Will Transform Marketing.
Forbes. Retrieved from http://www.forbes.com/sites/johnellett/2015/02/04/new-
study-says-6-changes-that-will-transform-marketing/
Erickson, T. (2009, February). The four biggest reasons for generational conflict in
teams. Harvard Business Review. Retrieved from https://hbr.org/2009/02/the-
four-biggest-reasons-for-i/
Fallon, N. (2014, October). Leadership failures: 5 stumbling blocks for bosses. Business
News Daily. Retrieved from http://www.businessnewsdaily.com/7293-why-
leaders-fail.html
Feuer, M. (2014). How do others see you? Try swallowing hard and looking in the
mirror. Smart Business Online.
Fiedler, F. E. (1967). Theory of leadership effectiveness. New Yord, NY: McGraw-Hill
Inc.
Field, A. (2013). Discovering statistics using IBM SPSS statistics. Thousand Oaks, CA:
Sage Publications, Inc.
Finkelstein, S. (2004). Why start executives fail:And what you can learn from their
mistakes. New York, NY: Penguin Group.
Fleenor, J. W., & Prince, J. M. (1997). Using 360-degree feedback in organizations.
Greensboro, NC: Center for Creative Leadership.
![Page 154: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/154.jpg)
141
Ford, J. D., & Ford, L. W. (2012). The leadership of organization change: A View from
recent empirical evidence. In R. Woodman, W. Pasmore, & A. B. R. Shani
(Eds.), Research in organizational change and development (Vol. 20, pp. 1-36).
Emerald Group Publishing Limited.
Friedman, T. L. (1999). The lexus and the olive tree. New York, NY: Farrar, Straus, and
Giroux.
Fune, R. P. (2013). Leadership styles: Perceptions in information technology project
teams (Doctoral dissertation). Available from ProQuest Dissertations and Thesis
database. (UMI No. 3559926)
Garcia, E. J. (2009). Raising leadership criticality in MBAs. Higher Education, 58(1),
113-130. doi: 10.2307/40269171
Gardner, J. W. (1993). On Leadership. New York, NY: The Free Press.
GE Capital. (2011). The market that moves America. Retrieved from http://www.middle
marketcenter.org/Media/Documents/the-market-that-moves-america-insights-
perspectives-and-opportunities-from-middle-market-companies_the_ market_
that _moves_america_white_paper.pdf
Gentry, W., Deal, J. J., Stawiski, S., & Ruderman, M. (2012). Are leaders born or
made? Perspectives from the executive suite. Greensboro, NC: Center for
Creative Leadership.
Germain, M. L. (2012). Traits and skills theories as the nexus between leadership and
expertise: Reality or fallacy? Performance Improvement, 51(5), 32-39. doi:
10.1002/pfi.21265
![Page 155: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/155.jpg)
142
Gillis, J., Jr. (2011). Global leadership development: An analysis of talent management,
company types and job functions, personality traits and competencies, and
learning and development methods (Doctoral dissertation). Available from
ProQuest Dissertations and Theses database. (UMI 3455394)
Goleman, D. (2000). Leadership that gets results. Harvard Business Review, 78(2), 78-
80.
Gorman, M. F. (2011). A case study in effectively bridging the business skills gap for
the information technology professional. Journal of Education for Business, 86,
17-24. doi: 10.1080/08832321003663348
Graeff, C. L. (1997). Evolution of situational leadership theory: A critical review.
Leadership Quarterly, 8(2), 153.
Gregory H. Wolf Resigns as Humana President and CEO. (1999). [Press release].
Retrieved from http://www.bizjournals.com /louisville/stories/1999 /08/02/ daily
6.html
Grier, S. (2009). Leadership skills – The top 5 skills needed for IT leadership roles.
Retrieved from http://itmanagersinbox.com/1257/leadership-skills-
%E2%80%93-the-top-5-skills-needed-for-it-leadership-roles/
Groth, A. (2011, June). 19 amazing ways CEO Howard Schultz saved Starbucks.
Business Insider. Retrieved from http://www.businessinsider.com/howard-
schultz-turned-starbucks-around-2011-6
Gulamhusein, K. (2005). Golden handshakes: Pay for failure and executive dismissals
(Doctoral dissertation). Available from ProQuest Dissertations and Theses
database. (UMI No. 3198456)
![Page 156: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/156.jpg)
143
Gurdjian, P., Halbeisen, T., & Lane, K. (2014). Why leadership-development programs
fail. McKinsey Quarterly(1), 121-126.
Hall, J., Johnson, S., Wysocki, A., & Kepner, K. (2008). Transformational leadership:
The transformation of managers and associates. Retrieved from
http://edis.ifas.ufl. edu /pdffiles/HR/HR02000.pdf
Hamelin, G. (2011, September). Consumers Power Transformational Marketing. CRM
Magazine. Retrieved from http://www.destinationcrm.com/Articles/Columns-
Departments/The-Tipping-Point/Consumers-Power-Transformational-
Marketing-77057.aspx
Hammond, S. A. (1998). The thin book of appreciative inquiry (2nd ed.). Bend, OR:
Think Book Publishing Co.
Harey, J., & Goehring, J. (1981). Statistical methods in education. Arlington, VA:
Information Resources Press.
Harvey, T. R., & Drolet, B. (2006). Building teams, building people. Lanham, MD:
Rowman & Littlefield Education.
Hargreaves, A., & Fink, D. (2004). The seven principles of sustainable leadership.
Educational leadership, 61(7), 8-13.
Harps, L. H. (2003, February). What makes a logistics leader? Inbound Logistics.
Retrieved from http://www.inboundlogistics.com/cms/article/what-makes-a-
logistics-leader/
Harris, M. L. (2015). Examining transformational leadership skills of elementary
principals from the perspectives of elementary principals and teachers in school
![Page 157: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/157.jpg)
144
districts located in Riverside county, California (Doctoral dissertation).
Available from ProQuest Dissertations and Theses database. (UMI No. 3684867)
Harvey, T. R., & Drolet, B. (2006). Building teams, building people. Lanham, MD:
Rowman & Littlefield Education.
Hernez-Broome, G., & Hughes, R. L. (2004). Leadership development: Past, present,
and future. Human Resource Planning, 27(1), 24-32.
Hersey, P., Blanchard, K. H., & Johnson, D. E. (2012). Management of organizational
behavior (10th ed.). Upper Saddle River, NJ: Prentice Hall.
Hildebrand, D. K., Ott, R. L., & Gray, J. B. (2005). Basic statistical ideas for managers
(2nd ed.). Belmont, CA: Thomson Brooks/Cole.
Hitch, C., & Bennett, B. (2011). How to help leaders succeed: A guide to successful
executive career transitions. Chapel Hill, NC: UNC Kenan-Flagler Business
School.
Hogan, R., & Kaiser, R. B. (2005). What we know about leadership. Review of General
Psychology, 9(2), 169-180. doi: 10.1037/1089-2680.9.2.169
Hollander, E. P., & Offermann, L. R. (1990). Power and leadership in organizations:
Relationships in transition. American Psychologist, 45(2), 179-189. doi:
10.1037/0003-066X.45.2.179
Hoskin, R. (2012). The dangers of self-report. Retrieved from http://www.science brain
waves.com/uncategorized/the-dangers-of-self-report/
House, R. J. (1971). A path goal theory of leader effectiveness. Administrative Science
Quarterly, 16(3), 321-339.
![Page 158: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/158.jpg)
145
House, R. J., & Mitchell, T. R. (1975). Path-goal theory of leadership: Seattle, WA :
University of Washington, Graduate School of Business Administration.
Huang, M. P., & Kao, F. H. (2014). The values-fit based charismatic leadership theory:
The mediation process and multilevel analysis. Chinese Journal of Psychology,
56(2), 215-235.
Hunt, J. G. (1991). Leadership:A new synthesis. Newbury Park, CA: SAGE
Publications, Inc.
IBM. (2006). Expanding the innovation horizon: The global CEO study 2006. Somers,
NY: IBM Corporation.
IBM. (2008). The enterprise of the future IBM global CEO study 2008. Somers, NY:
IBM Corporation.
IBM. (2012). Leading through connections IBM global CEO study 2012. Somers, NY:
IBM Corporation.
Ingram, T. N., LaForge, R. W., Locander, W. B., MacKenzie, S. B., & Podsakoff, P. M.
(2005). New directions in sales leadership research. The Journal of Personal
Selling and Sales Management, 25(2), 137-154.
Jackson, E. (2012, January). The seven habits of spectacularly unsuccessful executives.
Forbes. Retrieved from http://www.forbes.com/sites/ericjackson/2012/01/02/the-
seven-habits-of-spectacularly-unsuccessful-executives/
Johnson, D. (2011, November). 2 big companies that missed the opportunity to adapt to
new technology. Business Insider. http://www.businessinsider.com/overcome-
by-change-the-failure-of-two-companies-to-seize-the-initiative-and-master-
oncoming-change-2011-11
![Page 159: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/159.jpg)
146
Johnson, R. B., & Onwuegbuzie, A. J. (2004). Mixed methods research: A research
paradigm whose time has come. Sage Journals, 33(7), 14-26. Retrieved from
http://edr.sagepub.com/content/33/7/14.short
Jones and Bartlett Publishers. (n.d.). Factor analysis path analysis, and structural
equation modeling. Jones and Bartlett Publishers.
Jorgensen, H. H., Owen, L., & Neus, A. (2008). Making change work. Somers, NY:
IBM Corporation.
Kalb, I. (2012, November). Here's where it all started to go wrong for HP. Business
Insider. Retrieved from http://www.businessinsider.com/hp-from-healthy-
profits-to-help-please-2012-11
Kirkbride, P. (2006). Developing transformational leaders: The full range leadership
model in action. Industrial & Commercial Training, 38(1), 23-32. doi:
10.1108/00197850610646016
Kirkpatrick, S. A., & Locke, E. A. (1991). Leadership: Do traits matter? Academy of
Management, 5(2), 48-60.
Korek, S., Felfe, J., & Zaepernick-Rothe, U. (2010). Transformational leadership and
commitment: A multilevel analysis of group-level influences and mediating
processes. European Journal of Work and Organizational Psychology, 19(3),
364 - 387.
Kotter, J. (2012, May). Barriers to change: The real reason behind the Kodak downfall.
Forbes. Retrieved from http://www.forbes.com/sites/johnkotter /2012/05/02 /
barriers-to-change-the-real-reason-behind-the-kodak-downfall/
![Page 160: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/160.jpg)
147
Krathwohl, D. R. (2004). Methods of educational and social sciencerResearch: An
integrated approach. Waveland Pr Inc.
Lane, N., & Piercy, N. (2004). Strategic customer management:. Designing a profitable
future for your sales organization. European Management Journal, 22, 659-668.
doi: 10.1016/j.emj.2004.09.029
Larick, K., & White, P. C. (2012). Transformational Leadership Skills Inventory
[Measurement instrument].
Leslie, J. B. (2009). The leadership gap. Greensboro, NC: Center for Creative
Leadership.
Lieberman, E. S. (2005). Nested analysis as a mixed-method strategy for comparative
research. The American Political Science Review, 99(3), 435-452. doi:
10.2307/30038950
Lilien, G. L., & Rangaswamy, A. (2004). Marketing engineering - computer assisted
marketing analysis and planning (Revised 2nd ed.). State College, PA: Trafford
Publishing.
Lima, L. A. C. (2006). Leadership in the information age: How chief information
officers lead information technology workers. (Doctorial dissertation). Available
from ProQuest Dissertations and Theses database. (UMI No. 3216860).
Liu, J., Siu, O.-L., & Shi, K. (2010). Transformational leadership and employee well-
being: The mediating role of trust in the leader and self-efficacy. Applied
Psychology: An International Review, 59(3), 454-479. doi: 10.1111/j.1464-
0597.2009.00407.x
![Page 161: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/161.jpg)
148
Llopis, G. (2011). The lack of cultural intelligence is damaging our enterprises and our
economy. Forbes. Retrieved from http://www.forbes.com/sites/ glennllopis
/2011/05/30/the-lack-of-cultural-intelligence-is-damaging-our-enterprises-and-
our-economy/#149391d11e78
Llorens, J. J., & Battaglio, R. P. (2010). Human resources management in a changing
world: Reassessing public human resources management education. Review of
Public Personnel Administration, 30(1), 112-132. doi: 10.1177/0734371 X09351
828
Lubke, G. H., & Muthen, B. O. (2004). Applying multigroup confirmatory factor models
for continuous outcomes to Likert scale data complicates meaningful group
comparisons. Structural Equation Modeling, 11(4), 514-534.
Lund, T. (2012). Combining qualitative and quantitative approaches: Some arguments
for mixed methods research. Scandinavian Journal of Educational Research,
56(2), 155-165. doi: 10.1080/00313831.2011.568674
McCallum, J. S. (2001). Adapt or die. Ivey Business Journal (November/December
2001).
MacCallum, R. C., Widaman, K. F., Zhang, S., & Hong, S. (1999). Sample size in factor
analysis. Psychological Methods, 4(1), 84-99. doi:10.1037/1082-989X.4.1.84
Macey, W. H., & Schneider, B. (2008). The meaning of employee engagement.
Industrial and Organizational Psychology: Perspectives on Science and
Practice, 1(1), 3-30.
![Page 162: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/162.jpg)
149
Malshe, A. (2009). Strategic sales organizations: Transformation challenges and
facilitators within the sales–marketing interface. Journal of Strategic Marketing,
17(3-4), 271-289. doi: 10.1080/09652540903064811
Management Study Guide. (2008). Great man theory of leadership. Retrieved from
http://managementstudyguide.com/great-man-theory.htm
Mann, R. D. (1959). A review of the relationships between personality and performance
in small groups. Psychological Bulletin, 56(4), 241-270. doi: 10.1037/h0044587
Marzano, J., & Samant, N. (2011, January). Sales and finance work together in the best-
run companies. Sales & Marketing Management. Retrieved from
http://www.sales andmarketing.com/article/sales-and-finance-work-together-
best-run-companies
Matuszak, G., Hanley, R., & Rios, P. (2013). Technology innovation survey 2013: The
changing landscape of disruptive technologies. Retrieved from https://www.
kpmg.com/CN/en/IssuesAndInsights/ArticlesPublications/Documents/KPMG-
technology-innovation-survey-2013-O-201311.pdf
McKee, A., Boyatzis, R., & Johnston, F. (2008). Becoming a resonant leader. Boston,
MA: Harvard Business Press.
McKiernan, P. (2010). Poll shows Americans still disappointed in leaders. Cambridge,
MA: Harvard Kennedy School.
McMillan, J. H., & Schumacher, S. (2010). Research in education: Evidence-based
inquiry. Boston, MA: Pearson Education, Inc.
![Page 163: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/163.jpg)
150
Melaia, S., Abratt, R., & Bick, G. (2008). Competencies of marketing managers in South
Africa. Journal of Marketing Theory and Practice, 16(3), 233-246. doi:
10.2307/40470385
Merritt, C. (n.d.). What size company is considered a mid-size company? Houston
Chronical. Retrieved from http://smallbusiness.chron.com/size-company-
considered-midsize-company-71776.html
Messmer, M. (2006). 10 qualities of successful financial executives. Strategic Finance.
Retrieved from http://www.imanet.org/docs/default-source/sf/6careers-
pdf.pdf?sfvrsn=0
Mhatre, K. H., & Riggio, R. E. (2014). Charismatic and transformational leadership:
Past, present, and future. In D. V. Day & D. V. Day (Eds.), The Oxford
handbook of leadership and organizations. (pp. 221-240). New York, NY, US:
Oxford University Press.
Minitab. (2016). Interpret all statistics and graphs for simple regression. Retrieved from
http://support.minitab.com/en-us/minitab-express/1/help-and-how-to/modeling-
statistics/regression/how-to/simple-regression/interpret-the-results/all-statistics-
and-graphs/#normal-probability-plot-of-the-residuals
Moore, M. (2008). Spotlight on executive onboarding. PA Times, 31(10), 5-5.
Moore, S., Grunberg, L., & Krause, A. J. (2015). Generational differences in workplace
expectations: A comparison of production and professional workers. Current
Psychology: A Journal for Diverse Perspectives on Diverse Psychological
Issues, 34(2), 346-362. doi: 10.1007/s12144-014-9261-2
![Page 164: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/164.jpg)
151
Moravec, M., & Schreiner, P. J. (1967). Adjusting managerial acts to behavioral
concepts. California Management Review, 10(2), 31-34.
Morley, M. J., Gunnigle, P., O'Sullivan, M., & Collings, D. G. (2006). New directions in
the roles and responsibilities of the HRM function. Personnel Review, 35(6),
609-617. doi: 10.1108/00483480610702683
Morral, E. J. (2012). Transformational leadership and creativity: An in-depth analysis of
mediating constructs (Doctoral dissertation). Available from ProQuest
Dissertation and theses database. (UMI No. 3502647)
Moua, M. (2010). Culturally intelligent leadership: Leading through intercultural
interactions. New York, NY: BusinessExpert Press.
Mumford, T. V., Campion, M. A., & Morgeson, F. P. (2007). The leadership skills
strataplex: Leadership skill requirements across organizational levels. The
Leadership Quarterly, 18, 154-166. doi:10.1016/j.leaqua.2007.01.005
Munarriz, R. A. (2004). Saving America online. Retrieved from http://www.fool.com
/investing/small-cap/2004/11/18/saving-america-online.aspx
Mundfrom, D. J., Shaw, D. G., & Tian Lu, K. (2005). Minimum sample size
recommendations for conducting factor analyses. International Journal of
Testing, 5(2), 159-168. doi:10.1207/s15327574ijt0502_4
Munir, K. (2012, February). The demise of Kodak: Five reasons [Web log post]. The
Wall Street Journal. Retrieved from http://blogs.wsj.com/source/2012/02/26/the-
demise-of-kodak-five-reasons/
Murph, Y. U. (2005). A meta-analytic review of the relationship between
transformational leadership during complex organizational change and worker
![Page 165: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/165.jpg)
152
and organizational outcomes in public and private sector organizations
(Doctoral dissertation). Available from ProQuest Dissertation and Theses
database. (UMI No. 3218813)
Myatt, M. (2012, September). A leadership job description. Forbes. Retrieved from
http://www.forbes.com/sites/mikemyatt/2012/09/05/a-leadership-job-description/
Nahavandi, A. (2009). The art and science of leadership. Upper Saddle River, NJ:
Pearson Prentice Hall.
Nayar, V. (2013, August). Three differences between managers and leaders. Harvard
Business Review. Retrieved from https://hbr.org/2013/08/tests-of-a-leadership-
transiti
National Center for the Middle Market. (2014). The national center for the middle
market - Info sheet. Retrieved from http://www.middlemarketcenter.org /Media/
Documents/NCMM_InfoSheet_FINAL_WEB.pdf
Newman, R. (2010, August). 10 great companies that lost their edge. U.S. News.
Retrieved from http://money.usnews.com/money/blogs/flowchart/2010/08/19/10-
great-companies-that-lost-their-edge
Nielsen, K., & Cleal, B. (2011). Under which conditions do middle managers exhibit
transformational leadership behaviors? - An experience sampling method study
on the predictors of transformational leadership behaviors. The Leadership
Quarterly, 22, 344-352. doi: 10.1016/j.leaqua.2011.02.009
NIST/SEMATECH. (2012). e-Handbook of dtatistical methods Retrieved from
http://www.itl.nist.gov/div898/handbook/eda/section3/normprpl.htm
![Page 166: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/166.jpg)
153
Northouse, P. G. (2012). Leadership: Theory and practice (6th ed.). Thousand Oaks,
CA: Sage Publications, Inc.
O'Brien, K. E., & Beehr, T. A. (2016). Managing employees' occupational stress. In A.
M. Rossi, J. A. Meurs, P. L. Perrewé, A. M. Rossi, J. A. Meurs, & P. L. Perrewé
(Eds.), Stress and quality of working life: Interpersonal and occupation‐based
stress. (pp. 181-198). Charlotte, NC, US: IAP Information Age Publishing.
O*NET Resource Center. (2014). About O*NET. Retrieved from http://www.onetcenter.
org/overview.html
Olanoff, D. (2012). A look at Yahoo’s CEOs from 1995 to 2012 (all six of them).
Retrieved from http://thenextweb.com/insider/2012/05/14/a-look-at-yahoos-
ceos-from-1995-to-2012-all-six-of-them/
Osborne, J., & Waters, E. (2002). Four assumptions of multiple regression that
researchers should always test. Practical Assessment, Research & Evaluation,
8(2).
Osterhaus, E. (2013). The HR department of 2020:6 bold predictions. Retrieved from
http://new-talent-times.softwareadvice.com/the-hr-department-of-2020-413/
Papworth, M. A., Milne, D., & Boak, G. (2009). An exploratory content analysis of
situational leadership. Journal of Management Development, 28(7), 593-606.
doi: 10.1108/02621710910972706
Parry, T. (2008). Dump the silos. Multichannel Merchant, 4, 61-62.
Patten, M. L. (2012). Understanding Research Methods. Glendale, CA: Pyrczak
Publishing.
![Page 167: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/167.jpg)
154
Patterson, K., Grenny, J., McMillan, R., & Switzler, A. (2012). Crucial conversations:
Tools for talking when sare high. New York, NY: McGraw-Hill.
Patterson, K., Grenny, J., Maxfield, D., McMillan, R., & Switzler, A. (2008). Influencer
- ThepPower to change anything. New York, NY: McGraw-Hill.
Pawar, B. S. (2003). Central conceptual issues in transformational leadership research.
Leadership & Organization Development Journal, 24(7), 397-406. doi:
10.1108/01437730310498596
Petran, M. P. (2008). An exploratory study of executive transformational leadership,
wisdom, and emotional intelligence in management process turnaround
situations (Doctoral dissertation). Available from ProQuest Dissertration and
Theses. (UMI No. 3291733)
Petty, M. (2011). The dark side of leadership: Catastrophic Failure. Strategic Leadership
Review, 1(1). Retrieved from https://submissions .scholasticahq. com
/supporting_files/385/attachment_versions/382
Piccolo, R. F., & Buengeler, C. (2013). Behavioral approach to leadership. Oxford:
Oxford University Press.
Piercy, N. F., & Lane, N. (2003). Transformation of the traditional salesforce:
Imperatives for intelligence, interface and integration. Journal of Marketing
Management, 19(5/6), 563-582.
PricewaterhouseCoopers. (2009, November). Financial leadership in challenging times:
Challenges and opportunities for today’s CFOs. PriceWaterHouseCoopers.
Retrieved from //www.pwc.com/en_US/us/increasing-finance-function-
effectiveness /assets /financial-leadership-in-challenging-times.pdf
![Page 168: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/168.jpg)
155
Privitera, G. J. (2014). Survey and correlational research designs. Research Methods for
the Behavioral Sciences (pp. 225 - 260). Los Angeles, CA: Sage Publications.
Race, S. (2016). Factor analysis. Raleigh, NC: Institute for Advanced Analytics.
Raelin, J. D., & Cataldo, C. G. (2011). Whither middle management? Empowering
interface and the failure of organizational change. Journal of Change
Management, 11(4), 481-507. doi: 10.1080/14697017.2011.630509
Ravichandran, T., & Nagabrahmam, D. (2000). Revisiting the dichotomy: Managers
versus leaders. Indian Journal of Industrial Relations, 35(4), 486-506. doi:
10.2307/27767681
Reffo, G. (2014). Leadership PQ: How political intelligence sets successful leaders
apart, 2234.
Regan, T. (2014, July). Dov Charney just the latest CEO gone wild, USA Today.
Retrieved from http://www.usatoday.com/story/money/columnist/2014/07/23/
dov-charney-american-apparel-sex-allegations/13040889/
Richards, L. (2015). Why is change important in an organization? Houston Chronicle.
Retrieved from http://smallbusiness.chron.com/change-important-organization-
728.html
Riddle, D. (2009). Executive integration - Equipping transitioning leaders for success.
Greensboro, NC: Center for Creative Leadership
Riggio, R. E. (2009). What 100 years of research shows about effective leadership.
Retrieved from https://www.psychologytoday.com/blog/cutting-edge-
leadership/200911/what-100-years-research-shows-about-effective-leadership
![Page 169: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/169.jpg)
156
Robbins, S. P. (1998). Organizational behavior: Concepts, controversies, applications.
New Jersey: Prentice Hall.
Roberts, C. M. (2010). The dissertation journey (2nd ed.). Thousand Oaks, CA: Corwin.
Sala, F. (2001). It's Lonely at the Top: Executives' Emotional Intelligence Self (Mis)
Perceptions. Consortium for Research on Emotional Intelligence in
Organizations. Retrieved from http://www.eiconsortium.org/pdf/executive
_emotional_intelligence360.pdf
Sale, J. E. M., Lohfeld, L. H., & Brazil, K. (2002). Revisiting the quantitative-qualitative
debate: Implications for mixed-methods research. Quality & Quantity, 36, 43-53.
Samuel, M. (2006). Creating the accountable organization. Katonah, NY: Xephor Press.
Saxby, A. (2013). What's the difference between sales and marketing? Retrieved from
http://www.chiefoutsiders.com/blog/bid/97817/What-s-the-Difference-Between-
Sales-and-Marketing
Schultz, D. E., Cole, B., & Bailey, S. (2004). Implementing the 'connect the dots'
approach to marketing communication. International Journal of Advertising,
23(4), 455-477.
Schutt, R. K. (2012). Survey research. Investigating the social world: The process and
practice of research (pp. 159 - 185). Thousand Oaks, CA: SAGE Publications,
Inc.
Scott, C. J. (2007). The dimensions of marketing leadership: Exploring heterogeneity
and relationship with perceived effectiveness (Doctoral dissertation). Available
from ProQuest Dissertation and Theses database. (UMI No. 3393807)
![Page 170: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/170.jpg)
157
Scott, C. J. (2013). Corporate marketing leaders: The key attributes. Journal of Business
Strategy, 34(1), 41-46. doi: 10.1108/02756661311301774
Sharma, J. K. (2004). Business statistics. Delhi, India: Pearson Education.
Shin, S. J., & Zhou, J. (2003). Transformational leadership, conservation, and creativity:
Evidence from Korea. Academy of Management Journal, 46(6), 703-714. doi:
10.2307/30040662
Skinner, S. J., & Kelley, S. W. (2006). Transforming sales organizations through
appreciative inquiry. Psychology & Marketing, 23(2), 77-93. doi:
10.1002/mar.20101
Society for Human Resource Management. (2009). Leading now, leading the future:
What senior HR leaders need to know. Alexandria, VA: Society for Human
Resource Management.
Statistics Solutions. (2016). Factor analysis. Retrieved from
http://www.statisticssolutions.com/factor-analysis-sem-factor-analysis/
Stewart, J. E. (2013). Leadership style and learning organization: A survey of
information technology professionals (Doctoral dissertation). Available from
ProQuest Dissertation and Theses database. (UMI No. 3564320)
Stoddard, N., & Wyckoff, C. (2008). The costs of CEO failure. Retrieved from
http://chiefexecutive.net/the-costs-of-ceo-failure
Stogdill, R. M. (1948). Personal factors associated with leadership: Survey of the
literature. Journal of Psychology, 25, 35-71.
Stogdill, R. M. (1974). Handbook of leadership: A survey of theory and research. New
York, NY, US: Free Press.
![Page 171: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/171.jpg)
158
Stuart-Menteth, H., Wilson, H., & Baker, S. (2006). Escaping the channel silo:
Researching the new consumer. International Journal of Market Research,
48(4), 415-437.
Szilagyi, A. D. J., & Schweiger, D. M. (1984). Matching managers to strategies: A
review and suggested framework. Academy of Management Review, 9(4), 626-
637. doi: 10.5465/AMR.1984.4277370
Takala, T. (1998). Plato on Leadership. Journal of Business Ethics, 17(7), 785-798.
The Economist. (2012, October). The mighty middle. The Economist. Retrieved from
http://www.economist.com/news/business/21564893-medium-sized-firms-are-
unsung-heroes-america%E2%80%99s-economy
The Economist. (2015). The rise of the marketer: Driving engagement, experience, and
revenue. London, UK: The Economist.
The Midmarket Institute. (2015). Midsize companies. Retrieved from http://www. Mid
market.org/user-type/midsize-companies
Thomas, A. B. (1988). Does leadership make a difference to organizational
performance? Administrative Science Quarterly, 33(3), 388-400.
Thompson, G., & Glaso, L. (2015). Situational leadership theory: A test from three
perspectives. Leadership & Organization Development Journal, 36(5), 527-544.
doi: 10.1108/LODJ-10-2013-0130
Thornton, P. B. (2011). Why some leaders succeed and others fail. Leader to Leader,
2011(60), 17-21.
Tjosvold, D. (2008). The conflict-positive organization: It depends upon us. Journal of
Organizational Behavior, 29(1), 19.
![Page 172: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/172.jpg)
159
Tobak, S. (2013, December 30). The worst CEO of 2013. Fox Business. Retrieved from
http://www.foxbusiness.com/business-leaders/2013/12/30/worst-ceo-2013/
Trochim, W. M. K. (2006). The Research Methods Knowledge Base (2nd ed.).
Cincinnati, OH: Atomic Dog Publishing.
Turner, J. R. A., Müller, R. A., & Dulewicz, V. A. (2009). Comparing the leadership
styles of functional and project managers. International Journal of Managing
Projects in Business/Emerald, 198.
Tysiac, K. (2013). Managing change, people, and transparency: An interview with
former FASB chairman Robert Herz. Journal of Accountancy. Retrieved from
http://www.journalofaccountancy.com/issues/2013/jul/20137709.html
U. S. Census Bureau. (2015). Statistics about business size (including small business)
from the U.S. census bureau. Washington, DC: U. S. Census Bureau.
Ulrich, D., & Dulebohn, J. H. (2015). Are we there yet? What's next for HR? Human
Resource Management Review, 25(2), 188-204. doi: 10.1016/j.hrmr.2015.01.004
Vroom, V. H., & Yetton, P. W. (1973). Leadership and Decision Making. Pittsburgh,
PA: University of Pittsburgh Press.
Waldman, D. A., Ramirez, G. G., House, R. J., & Puranam, P. (2001). Does leadership
matter? CEO leadership attributes and profitability under conditions of perceived
environmental uncertainty. Academy of Management Journal, 44(1), 134-143.
doi: 10.2307/3069341
Wang, P., & Rode, J. C. (2010). Transformational leadership and follower creativity:
The moderating effects of identification with leader and organizational climate.
Human Relations, 63(8), 1105-1128. doi: 10.1177/0018726709354132
![Page 173: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/173.jpg)
160
Wang, X.-H., & Howell, J. M. (2010). Exploring the dual-level effects of
transformational leadership on followers. Journal of Applied Psychology, 95(6),
1134-1144. doi: 10.1037/a0020754
Waste Management Chairman Quits, the Second in 9 Months. (1997). [Press release].
Retrieved from http://www.nytimes.com/1997/10/30/business/waste-
management-chairman-quits-the-second-in-9-months.html
Watkins, M. (2003). The first 90 days: Critical success strategies for new leaders at all
levels. Boston, MA: Harvard Business School Press.
Wells, S. J. (2005). Neglecting to help new executives get into the swim of things
quickly can incur enormous organizational costs. HR Magazine, 50.
White, P. C., Harvey, T. R., & Kemper, L. (2007). The politically intelligentl. Lanham,
MD: Rowman & Littlefield Education.
Wilson, J. (2014). Managing change successfully. Journal of Accountancy, 217(4), 38-
41.
Winfrey, G. (2014). Midsize companies outpace the broader market. Inc Magazine.
Retrieved from http://www.inc.com/graham-winfrey/why-the-us-middle-market-
is-the-economy-s-growth-engine.html
Wren, J. T. (1995). The leader’s companion: Insights on leadership through the ages.
New York, NY: Free Press.
Yarow, J. (2012, May). Here's why Yahoo is doomed to have uninspiring CEOs forever.
Business Insider. Retrieved from http://www.businessinsider.com/yahoo-ceo-
problems-2012-5
![Page 174: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/174.jpg)
161
Yong, A. G., & Pearce, S. (2013). A beginner’s guide to factor analysis: Focusing on
exploratory factor analysis. Tutorials in Quantitative Methods for Psychology,
9(2), 79-94.
Yukl, G. A. (2006). Leadership in organizations. Upper Saddle River, NJ: Prentice Hall.
Zenger, J. (2012). We wait too long to train our leaders. Harvard Business Review,
2012(12).
![Page 175: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/175.jpg)
162
APPENDIX A
Literature Matrix
![Page 176: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/176.jpg)
163
![Page 177: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/177.jpg)
164
![Page 178: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/178.jpg)
165
![Page 179: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/179.jpg)
166
![Page 180: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/180.jpg)
167
![Page 181: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/181.jpg)
168
![Page 182: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/182.jpg)
169
![Page 183: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/183.jpg)
170
![Page 184: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/184.jpg)
171
![Page 185: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/185.jpg)
172
![Page 186: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/186.jpg)
173
APPENDIX B
Description of the Study
The world of business is changing at a rate faster than it ever has. These changes
can arise due to multiple reasons, such as technology, changing needs of customers,
economy, globalization, environment, and changing demographics. Businesses must
embrace these continuous changes in today’s environment, for their going concern, as
many of these changes have far-reaching impact and are transformational in nature.
Leaders of different job functions – such as Marketing, Sales, Human Resources, and
Information Technology – must deal with these transformational changes and their
impact. This situation presents a case for looking into the transformational leadership
characteristics in relation to the job function of the leader.
The purpose of this quantitative descriptive study is to identify transformational
leadership skills exhibited by executives in mid-size companies, working in the fields of
Marketing, Sales, HR, and IT using the TLSi (Transformational Leadership Skills
inventory) survey tool. In addition, another purpose of this study is to identify the top 3
domains and top 5 skills for each function, and to determine if significant differences
exist in reported TLSi ratings between the respective groups of executives.
![Page 187: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/187.jpg)
174
APPENDIX C
Consent Forms
INFORMATION ABOUT: An Analysis of Transformational Leadership Skills of
Marketing, Sales, Human Resources, and Information Technology Leaders in Relation
to Their Job
RESPONSIBLE INVESTIGATOR: Ramendra Singh
THE FOLLOWING WILL BE INCLUDED IN THE ELECTRONIC SURVEY:
The purpose of this quantitative descriptive study is to identify transformational
leadership skills exhibited by executives in mid-size companies, working in the fields of
Marketing, Sales, HR, and IT using the TLSi (Transformational Leadership Skills
inventory) survey tool. In addition, another purpose of this study is to identify the top 3
domains and top 5 skills for each function, and to determine if significant differences
exist in reported TLSi ratings between the respective groups of executives.
Your participation in this survey is voluntary. You may choose not to participate.
If you decide to participate in this electronic survey, you can withdraw at any time. The
survey will take approximately 15 minutes to complete. Your responses will be
confidential. The survey questions will pertain to your self-assessment of your
transformational skills and their respective skill domains.
Each participant will be provided with a qualifier variable (G1 through G4) that
will identify the job function domain under which his/her response will be grouped.
Each respondent will be tracked via a code for identification purposes. The researcher
will keep the data safe-guarded in an encrypted, password protected file, which will be
![Page 188: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/188.jpg)
175
stored on a data drive kept under lock and key, to which the researcher will have sole
access. The results of this study will be used for scholarly purposes only.
No information that identifies you will be released without your separate consent
and that all identifiable information will be protected to the limits allowed by law. If the
study design or the use of the data is to be changed, you will be so informed and your
consent re-obtained. You understand that if you have any questions, comments, or
concerns about the study or the informed consent process, you may write or call the
Office of the Executive Vice Chancellor of Academic Affairs, Brandman University, at
16355 Laguna Canyon Road, Irvine, CA 92618, (949) 341-7641.
If you have any questions about completing this survey or any aspects of this
research, please contact Isabella Dayton at [email protected] or by phone at
925.548.7931; or Dr. Bill Brown, Advisor, at [email protected].
ELECTRONIC CONSENT: Clicking on the “continue” button indicates that you have
read the informed consent form, and the information presented here, and that you
voluntarily agree to participate. If you do not wish to participate in this electronic
survey, you do not need to continue.
You acknowledge receipt of the complete Informed Consent packet and “Bill of
Rights.” You have read the materials and give your consent to participate in the study.
![Page 189: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/189.jpg)
176
APPENDIX D
TLSi Survey
![Page 190: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/190.jpg)
177
![Page 191: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/191.jpg)
178
![Page 192: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/192.jpg)
179
![Page 193: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/193.jpg)
180
![Page 194: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/194.jpg)
181
![Page 195: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/195.jpg)
182
![Page 196: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/196.jpg)
183
![Page 197: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/197.jpg)
184
![Page 198: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/198.jpg)
185
![Page 199: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/199.jpg)
186
![Page 200: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/200.jpg)
187
![Page 201: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/201.jpg)
188
![Page 202: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/202.jpg)
189
![Page 203: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/203.jpg)
190
APPENDIX E
Approval to use TLSi Instrument
TLSi
PERMISSION FOR USE
This will serve as permission for you to use the Transformational Leadership Skills
Inventory (TLSi) created by Dr. Keith Larick and Dr. Patricia White, to collect data for
your Dissertation research. A study An Analysis of Transformational Leadership
Skills of Marketing, Sales, Human Resources, and Information Technology Leaders
in Relation to Their Job". This authorization will extend from December 1, 2015 to
May 30, 2016.
No portion of the TLSi is to be reproduced
![Page 204: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/204.jpg)
191
APPENDIX F
Domain Scores Descriptive Statistics by Job Function Groupings
![Page 205: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/205.jpg)
192
APPENDIX G
Skill Scores Descriptive Statistics by Job Function Groupings
![Page 206: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/206.jpg)
193
![Page 207: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/207.jpg)
194
![Page 208: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/208.jpg)
195
APPENDIX H
NPP of Residuals for Each Regression (Response Variable D1 – D10)
![Page 209: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/209.jpg)
196
![Page 210: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/210.jpg)
197
![Page 211: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/211.jpg)
198
![Page 212: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/212.jpg)
199
![Page 213: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/213.jpg)
200
APPENDIX I
Correlation Between Domain Variables
Correlation Between Domain Variable
Cell contents: correlation coefficient r
p-value
D1 D2 D3 D4 D5 D6 D7 D8 D9
D2 0.34
0.00
D3 0.43 0.15
0.00 0.11
D4 0.22 0.41 0.27
0.02 0.00 0.00
D5 0.34 0.33 0.41 0.40
0.00 0.00 0.00 0.00
D6 0.19 0.43 0.31 0.30 0.41
0.05 0.00 0.00 0.00 0.00
D7 0.48 0.20 0.39 0.14 0.33 0.39
0.00 0.03 0.00 0.13 0.00 0.00
D8 0.41 0.25 0.39 0.19 0.32 0.22 0.47
0.00 0.01 0.00 0.04 0.00 0.02 0.00
D9 0.38 0.37 0.42 0.34 0.41 0.41 0.36 0.37
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
D10 0.46 0.35 0.25 0.33 0.36 0.31 0.37 0.31 0.36
0.00 0.00 0.01 0.00 0.00 0.00 0.00 0.00 0.00
![Page 214: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/214.jpg)
201
APPENDIX J
Correlation Between Skill Variables
Co
rrel
ati
on
Bet
wee
n D
om
ain
Va
ria
ble
Cel
l co
nte
nts
:co
rrel
atio
n c
oef
fici
ent
r
p-v
alu
e
S1
S2
S3
S4
S5
S6
S7
S8
S9
S1
0S
11
S1
2S
13
S1
4S
15
S1
6S
17
S1
8S
19
S2
0S
21
S2
2S
23
S2
4S
25
S2
6S
27
S2
8S
29
S3
0S
31
S3
2S
33
S3
4S
35
S3
6S
37
S3
8S
39
S4
0
S2
0.3
9
0.0
0
S3
0.2
80
.27
0.0
00
.00
S4
0.2
70
.41
0.2
5
0.0
00
.00
0.0
1
S5
0.3
70
.45
0.0
30
.48
0.0
00
.00
0.7
90
.00
S6
0.2
60
.49
0.1
20
.37
0.4
1
0.0
10
.00
0.2
10
.00
0.0
0
S7
0.4
60
.50
0.1
70
.37
0.4
70
.27
0.0
00
.00
0.0
70
.00
0.0
00
.00
S8
0.2
60
.37
0.1
90
.24
0.2
80
.22
0.3
9
0.0
10
.00
0.0
40
.01
0.0
00
.02
0.0
0
S9
0.0
80
.22
0.1
90
.24
0.3
10
.16
0.1
50
.10
0.4
00
.02
0.0
40
.01
0.0
00
.08
0.1
20
.28
S1
00
.07
0.1
10
.11
0.0
40
.02
0.0
1-0
.01
0.1
20
.08
0.4
70
.26
0.2
40
.69
0.8
10
.94
0.9
00
.19
0.4
0
S1
10
.01
0.0
90
.23
0.2
60
.22
0.0
80
.14
0.0
00
.51
0.1
2
0.9
50
.36
0.0
10
.01
0.0
20
.38
0.1
50
.96
0.0
00
.21
S1
20
.29
0.2
50
.08
0.2
70
.33
0.1
10
.25
0.2
30
.16
0.3
20
.16
0.0
00
.01
0.4
00
.00
0.0
00
.25
0.0
10
.01
0.0
90
.00
0.1
0
S1
30
.22
0.1
70
.09
0.2
80
.26
0.0
10
.17
0.0
70
.31
0.3
60
.27
0.2
9
0.0
20
.08
0.3
50
.00
0.0
10
.93
0.0
80
.44
0.0
00
.00
0.0
00
.00
S1
40
.33
0.3
70
.18
0.5
60
.51
0.3
20
.37
0.4
40
.20
0.0
90
.07
0.3
60
.28
0.0
00
.00
0.0
50
.00
0.0
00
.00
0.0
00
.00
0.0
30
.37
0.4
50
.00
0.0
0
S1
50
.18
0.3
40
.03
0.3
10
.37
0.3
30
.17
0.1
80
.18
0.0
60
.11
0.2
40
.15
0.2
6
0.0
50
.00
0.7
60
.00
0.0
00
.00
0.0
70
.06
0.0
50
.54
0.2
30
.01
0.1
10
.01
S1
60
.11
0.2
40
.09
0.2
00
.26
0.2
00
.26
0.0
40
.34
0.1
00
.46
0.1
10
.22
0.1
60
.11
0.2
70
.01
0.3
40
.04
0.0
10
.03
0.0
10
.68
0.0
00
.29
0.0
00
.23
0.0
20
.08
0.2
7
S1
70
.27
0.4
10
.19
0.3
60
.38
0.3
90
.40
0.3
00
.07
0.0
10
.10
0.2
20
.16
0.2
40
.42
0.2
2
0.0
00
.00
0.0
50
.00
0.0
00
.00
0.0
00
.00
0.4
50
.93
0.2
90
.02
0.1
00
.01
0.0
00
.02
S1
80
.21
0.4
30
.17
0.2
80
.21
0.3
80
.34
0.0
20
.15
0.1
10
.12
0.2
60
.26
0.2
40
.30
0.1
90
.47
0.0
30
.00
0.0
60
.00
0.0
30
.00
0.0
00
.82
0.1
20
.27
0.2
00
.01
0.0
10
.01
0.0
00
.05
0.0
0
S1
90
.38
0.1
70
.24
0.1
30
.17
0.0
20
.20
0.2
20
.07
0.3
5-0
.01
0.3
20
.19
0.1
20
.11
0.0
20
.05
0.0
5
0.0
00
.07
0.0
10
.17
0.0
70
.84
0.0
40
.02
0.4
60
.00
0.8
80
.00
0.0
50
.19
0.2
40
.87
0.6
10
.60
S2
00
.25
0.3
30
.13
0.2
40
.25
0.2
10
.44
0.0
30
.06
0.0
80
.21
0.0
60
.16
0.2
20
.16
0.2
90
.36
0.3
30
.07
![Page 215: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/215.jpg)
202
Co
rrel
ati
on
Bet
wee
n D
om
ain
Va
ria
ble
Cel
l co
nte
nts
:co
rrel
atio
n c
oef
fici
ent
r
p-v
alu
e
S1
S2
S3
S4
S5
S6
S7
S8
S9
S1
0S
11
S1
2S
13
S1
4S
15
S1
6S
17
S1
8S
19
S2
0S
21
S2
2S
23
S2
4S
25
S2
6S
27
S2
8S
29
S3
0S
31
S3
2S
33
S3
4S
35
S3
6S
37
S3
8S
39
S4
0
S2
10
.26
0.3
00
.08
0.3
60
.36
0.2
10
.29
0.2
00
.23
0.1
50
.07
0.2
00
.43
0.3
20
.25
0.2
10
.40
0.2
70
.28
0.1
8
0.0
10
.00
0.4
00
.00
0.0
00
.02
0.0
00
.03
0.0
20
.11
0.4
70
.03
0.0
00
.00
0.0
10
.03
0.0
00
.00
0.0
00
.05
S2
20
.34
0.3
60
.51
0.4
20
.25
0.3
60
.18
0.2
20
.24
0.0
90
.27
0.0
90
.24
0.3
20
.22
0.1
60
.34
0.3
20
.34
0.1
40
.35
0.0
00
.00
0.0
00
.00
0.0
10
.00
0.0
60
.02
0.0
10
.33
0.0
00
.37
0.0
10
.00
0.0
20
.09
0.0
00
.00
0.0
00
.13
0.0
0
S2
30
.45
0.4
10
.25
0.3
30
.34
0.2
50
.38
0.4
20
.11
0.1
10
.11
0.3
00
.24
0.3
20
.34
0.2
30
.35
0.2
30
.30
0.2
50
.40
0.3
5
0.0
00
.00
0.0
10
.00
0.0
00
.01
0.0
00
.00
0.2
60
.24
0.2
60
.00
0.0
10
.00
0.0
00
.01
0.0
00
.01
0.0
00
.01
0.0
00
.00
S2
40
.44
0.5
50
.28
0.4
20
.41
0.3
40
.45
0.3
80
.14
-0.0
10
.13
0.2
00
.13
0.4
40
.26
0.2
30
.33
0.2
20
.19
0.3
50
.34
0.2
70
.46
0.0
00
.00
0.0
00
.00
0.0
00
.00
0.0
00
.00
0.1
40
.95
0.1
70
.03
0.1
60
.00
0.0
10
.02
0.0
00
.02
0.0
40
.00
0.0
00
.00
0.0
0
S2
5-0
.09
-0.0
20
.07
0.0
50
.08
0.1
60
.11
-0.0
60
.37
0.0
50
.34
-0.0
70
.15
-0.0
50
.07
0.2
6-0
.04
0.0
7-0
.02
0.1
5-0
.11
0.0
3-0
.06
0.1
1
0.3
40
.86
0.4
40
.60
0.3
90
.10
0.2
50
.51
0.0
00
.61
0.0
00
.44
0.1
10
.62
0.4
40
.01
0.6
90
.44
0.8
30
.10
0.2
30
.74
0.5
40
.24
S2
60
.12
0.1
50
.10
0.1
30
.17
0.1
00
.06
0.0
90
.16
0.2
00
.14
0.2
60
.24
0.1
10
.24
0.1
80
.01
0.0
40
.13
-0.0
10
.08
0.1
50
.13
-0.0
30
.15
0.1
90
.12
0.3
00
.16
0.0
70
.30
0.5
10
.34
0.0
80
.03
0.1
40
.01
0.0
10
.27
0.0
10
.06
0.9
30
.67
0.1
70
.91
0.3
80
.11
0.1
70
.73
0.1
2
S2
70
.31
0.3
80
.15
0.3
10
.38
0.2
10
.24
0.1
20
.26
0.1
30
.12
0.2
70
.36
0.3
20
.29
0.3
20
.24
0.3
10
.20
0.2
40
.38
0.2
60
.39
0.3
30
.11
0.4
0
0.0
00
.00
0.1
20
.00
0.0
00
.03
0.0
10
.19
0.0
10
.15
0.2
00
.00
0.0
00
.00
0.0
00
.00
0.0
10
.00
0.0
30
.01
0.0
00
.01
0.0
00
.00
0.2
60
.00
S2
80
.04
0.0
80
.27
0.2
20
.21
-0.0
30
.15
0.0
00
.32
0.0
60
.28
0.1
40
.25
0.0
40
.01
0.2
50
.22
0.1
10
.28
0.1
00
.28
0.1
30
.20
0.1
70
.12
0.0
70
.37
0.6
60
.39
0.0
00
.02
0.0
20
.79
0.1
20
.97
0.0
00
.55
0.0
00
.13
0.0
10
.64
0.9
40
.01
0.0
20
.22
0.0
00
.29
0.0
00
.18
0.0
30
.07
0.1
90
.49
0.0
0
S2
90
.25
0.3
30
.40
0.2
60
.35
0.1
70
.41
0.2
40
.40
0.0
70
.24
0.2
10
.21
0.2
20
.28
0.2
10
.43
0.2
50
.18
0.2
50
.23
0.3
20
.25
0.2
40
.15
0.2
30
.42
0.3
6
0.0
10
.00
0.0
00
.01
0.0
00
.08
0.0
00
.01
0.0
00
.46
0.0
10
.02
0.0
20
.02
0.0
00
.03
0.0
00
.01
0.0
60
.01
0.0
10
.00
0.0
10
.01
0.1
20
.01
0.0
00
.00
S3
00
.20
0.1
80
.28
0.2
90
.37
0.3
20
.15
0.2
00
.30
0.1
60
.20
0.1
30
.19
0.4
10
.21
0.2
00
.30
0.1
50
.26
0.1
70
.28
0.3
40
.29
0.4
00
.22
0.1
80
.25
0.2
60
.33
0.0
40
.05
0.0
00
.00
0.0
00
.00
0.1
10
.03
0.0
00
.09
0.0
30
.17
0.0
40
.00
0.0
20
.03
0.0
00
.12
0.0
10
.08
0.0
00
.00
0.0
00
.00
0.0
20
.05
0.0
10
.00
0.0
0
S3
10
.22
0.2
50
.06
0.1
20
.18
0.2
20
.18
0.0
20
.20
0.1
40
.24
0.1
70
.29
0.0
50
.16
0.3
40
.16
0.2
80
.22
0.2
50
.36
0.1
40
.31
0.1
60
.03
0.2
10
.43
0.2
00
.15
0.1
0
0.0
20
.01
0.5
50
.21
0.0
50
.02
0.0
60
.84
0.0
30
.14
0.0
10
.06
0.0
00
.59
0.0
80
.00
0.0
80
.00
0.0
20
.01
0.0
00
.15
0.0
00
.10
0.7
50
.03
0.0
00
.03
0.1
10
.28
S3
20
.20
0.2
20
.19
0.2
70
.21
0.1
30
.18
0.3
40
.19
0.3
80
.09
0.3
70
.15
0.3
50
.24
0.0
40
.13
0.2
20
.43
0.0
90
.15
0.2
20
.30
0.1
30
.03
0.1
10
.10
0.0
50
.16
0.2
10
.17
0.0
40
.02
0.0
50
.00
0.0
20
.18
0.0
60
.00
0.0
40
.00
0.3
70
.00
0.1
10
.00
0.0
10
.66
0.1
80
.02
0.0
00
.36
0.1
10
.02
0.0
00
.18
0.7
40
.25
0.3
00
.59
0.0
90
.03
0.0
7
S3
30
.33
0.3
70
.26
0.2
10
.32
0.2
60
.36
0.1
40
.12
0.0
30
.14
0.2
10
.22
0.1
10
.20
0.2
00
.32
0.3
30
.19
0.2
00
.26
0.2
50
.42
0.3
20
.10
0.1
50
.40
0.2
40
.39
0.1
30
.30
0.1
1
0.0
00
.00
0.0
10
.03
0.0
00
.01
0.0
00
.13
0.2
10
.73
0.1
30
.03
0.0
20
.26
0.0
40
.03
0.0
00
.00
0.0
40
.03
0.0
10
.01
0.0
00
.00
0.2
90
.12
0.0
00
.01
0.0
00
.19
0.0
00
.26
S3
40
.12
0.1
40
.20
0.2
00
.03
0.1
00
.11
0.2
10
.21
0.2
30
.15
0.1
00
.13
0.1
40
.09
0.2
80
.13
0.1
60
.27
0.1
00
.30
0.2
70
.16
0.1
90
.14
0.0
80
.19
0.1
70
.22
0.1
60
.16
0.3
40
.11
0.2
10
.12
0.0
30
.04
0.7
30
.31
0.2
60
.03
0.0
30
.01
0.1
10
.27
0.1
80
.14
0.3
70
.00
0.1
70
.10
0.0
00
.29
0.0
00
.00
0.0
90
.04
0.1
40
.42
0.0
50
.08
0.0
20
.08
0.0
80
.00
0.2
6
S3
50
.28
0.2
80
.16
0.1
70
.35
0.1
20
.26
0.0
50
.22
0.0
90
.28
0.1
90
.15
0.1
00
.35
0.2
90
.18
0.1
60
.21
0.2
10
.29
0.2
00
.45
0.1
80
.05
0.3
20
.41
0.1
90
.26
0.1
50
.40
0.2
20
.30
0.1
3
0.0
00
.00
0.0
90
.07
0.0
00
.22
0.0
10
.62
0.0
20
.36
0.0
00
.04
0.1
20
.27
0.0
00
.00
0.0
50
.09
0.0
20
.03
0.0
00
.03
0.0
00
.05
0.6
00
.00
0.0
00
.04
0.0
10
.12
0.0
00
.02
0.0
00
.16
S3
60
.26
0.2
00
.24
0.1
60
.18
0.1
60
.13
0.0
50
.18
0.1
80
.14
0.1
50
.21
0.1
30
.07
0.2
90
.21
0.2
80
.25
0.1
60
.18
0.2
50
.12
0.1
10
.12
-0.0
10
.17
0.1
00
.14
0.1
10
.17
0.3
00
.13
0.3
30
.01
0.0
10
.03
0.0
10
.09
0.0
50
.08
0.1
60
.62
0.0
50
.06
0.1
40
.12
0.0
20
.17
0.4
40
.00
0.0
30
.00
0.0
10
.10
0.0
50
.01
0.2
00
.24
0.2
00
.91
0.0
60
.30
0.1
50
.24
0.0
80
.00
0.1
80
.00
0.9
1
S3
70
.16
0.2
00
.19
0.1
10
.17
0.1
30
.17
0.0
80
.46
0.1
80
.35
0.1
40
.29
0.1
80
.17
0.5
40
.25
0.2
60
.16
0.2
60
.20
0.3
30
.20
0.1
80
.33
0.1
60
.29
0.3
20
.31
0.2
70
.31
0.2
30
.28
0.3
50
.22
0.3
0
0.0
90
.03
0.0
40
.22
0.0
70
.16
0.0
70
.38
0.0
00
.06
0.0
00
.14
0.0
00
.06
0.0
70
.00
0.0
10
.01
0.0
90
.01
0.0
30
.00
0.0
30
.06
0.0
00
.09
0.0
00
.00
0.0
00
.00
0.0
00
.02
0.0
00
.00
0.0
20
.00
S3
80
.17
0.0
90
.33
0.1
90
.07
-0.0
60
.15
0.0
30
.24
0.2
80
.21
0.1
60
.39
0.2
0-0
.05
0.2
10
.14
0.2
50
.31
0.1
60
.29
0.3
10
.05
0.0
50
.13
0.1
10
.20
0.1
90
.14
0.2
40
.19
0.2
10
.08
0.3
10
.06
0.3
60
.33
0.0
70
.32
0.0
00
.04
0.4
30
.53
0.1
20
.79
0.0
10
.00
0.0
30
.08
0.0
00
.03
0.5
70
.02
0.1
40
.01
0.0
00
.09
0.0
00
.00
0.6
30
.57
0.1
50
.24
0.0
40
.05
0.1
40
.01
0.0
40
.02
0.3
80
.00
0.5
50
.00
0.0
0
S3
90
.13
0.2
60
.08
0.2
70
.27
0.2
70
.14
0.0
40
.53
0.1
10
.23
0.1
40
.28
0.1
00
.17
0.3
30
.25
0.2
80
.09
0.2
40
.24
0.1
40
.13
0.2
10
.35
0.2
40
.23
0.3
10
.28
0.4
00
.24
0.0
50
.21
0.2
80
.15
0.2
80
.34
0.2
9
0.1
80
.01
0.3
90
.00
0.0
00
.00
0.1
30
.66
0.0
00
.23
0.0
10
.15
0.0
00
.31
0.0
60
.00
0.0
10
.00
0.3
20
.01
0.0
10
.14
0.1
70
.03
0.0
00
.01
0.0
20
.00
0.0
00
.00
0.0
10
.57
0.0
20
.00
0.1
10
.00
0.0
00
.00
S4
00
.25
0.1
60
.21
0.2
10
.22
0.1
50
.13
-0.0
30
.31
0.2
10
.37
-0.0
20
.28
0.1
00
.04
0.5
40
.13
0.1
50
.08
0.3
40
.16
0.2
60
.14
0.2
90
.31
0.1
00
.31
0.2
50
.34
0.2
90
.26
0.0
70
.23
0.4
00
.20
0.2
70
.62
0.2
10
.32
0.0
10
.09
0.0
30
.03
0.0
20
.11
0.1
70
.77
0.0
00
.03
0.0
00
.86
0.0
00
.30
0.6
80
.00
0.1
80
.12
0.3
90
.00
0.0
80
.00
0.1
40
.00
0.0
00
.30
0.0
00
.01
0.0
00
.00
0.0
10
.46
0.0
10
.00
0.0
30
.00
0.0
00
.02
0.0
0
![Page 216: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/216.jpg)
203
Co
rrel
ati
on
Bet
wee
n D
om
ain
Va
ria
ble
Cel
l co
nte
nts
:co
rrel
atio
n c
oef
fici
ent
r
p-v
alu
e
S1
S2
S3
S4
S5
S6
S7
S8
S9
S1
0S
11
S1
2S
13
S1
4S
15
S1
6S
17
S1
8S
19
S2
0S
21
S2
2S
23
S2
4S
25
S2
6S
27
S2
8S
29
S3
0S
31
S3
2S
33
S3
4S
35
S3
6S
37
S3
8S
39
S4
0
S4
10
.05
0.1
50
.09
0.0
50
.22
0.1
60
.27
0.1
20
.40
0.0
80
.26
-0.1
40
.19
0.0
40
.12
0.3
20
.11
0.2
50
.01
0.2
30
.06
0.0
9-0
.01
0.1
00
.53
0.2
00
.33
0.2
00
.40
0.2
20
.18
0.0
70
.21
0.2
80
.24
0.1
40
.32
0.2
20
.29
0.3
3
0.6
00
.12
0.3
70
.60
0.0
20
.09
0.0
00
.22
0.0
00
.41
0.0
10
.13
0.0
40
.71
0.1
90
.00
0.2
40
.01
0.8
80
.02
0.5
60
.36
0.8
90
.31
0.0
00
.03
0.0
00
.03
0.0
00
.02
0.0
60
.45
0.0
20
.00
0.0
10
.15
0.0
00
.02
0.0
00
.00
S4
20
.22
0.1
50
.11
0.2
10
.18
0.3
30
.23
-0.0
10
.23
0.0
00
.15
0.1
00
.06
0.1
30
.19
0.0
30
.23
0.3
30
.05
0.1
20
.27
0.1
80
.04
0.1
20
.23
0.1
50
.33
0.1
60
.23
0.2
30
.17
0.0
20
.20
0.1
30
.16
0.0
30
.05
0.1
90
.19
0.1
1
0.0
20
.12
0.2
50
.03
0.0
60
.00
0.0
20
.95
0.0
11
.00
0.1
20
.29
0.5
40
.17
0.0
40
.75
0.0
20
.00
0.6
20
.22
0.0
00
.05
0.7
00
.22
0.0
10
.10
0.0
00
.09
0.0
10
.01
0.0
70
.87
0.0
30
.18
0.1
00
.76
0.6
00
.05
0.0
40
.24
S4
30
.11
0.3
10
.21
0.3
80
.34
0.3
10
.30
0.2
20
.28
-0.0
90
.25
0.1
20
.20
0.2
10
.27
0.2
30
.52
0.3
70
.11
0.1
80
.28
0.3
00
.21
0.2
70
.07
-0.0
50
.20
0.1
90
.15
0.1
60
.16
0.1
90
.12
0.1
90
.10
0.1
70
.21
0.1
70
.02
0.1
1
0.2
30
.00
0.0
30
.00
0.0
00
.00
0.0
00
.02
0.0
00
.34
0.0
10
.19
0.0
40
.03
0.0
00
.01
0.0
00
.00
0.2
60
.06
0.0
00
.00
0.0
30
.00
0.4
70
.62
0.0
40
.05
0.1
00
.08
0.0
80
.05
0.1
90
.05
0.2
70
.06
0.0
30
.06
0.8
60
.25
S4
40
.32
0.3
00
.11
0.2
20
.26
0.1
80
.22
0.0
80
.14
0.1
30
.11
0.2
40
.22
0.2
00
.29
0.2
40
.37
0.3
60
.25
0.2
30
.36
0.1
20
.26
0.3
20
.03
0.2
20
.55
0.2
90
.29
0.2
60
.27
0.0
60
.46
0.1
30
.32
0.1
20
.25
0.1
90
.26
0.2
7
0.0
00
.00
0.2
30
.02
0.0
10
.06
0.0
20
.39
0.1
30
.15
0.2
40
.01
0.0
20
.03
0.0
00
.01
0.0
00
.00
0.0
10
.01
0.0
00
.20
0.0
10
.00
0.7
80
.02
0.0
00
.00
0.0
00
.01
0.0
00
.51
0.0
00
.18
0.0
00
.20
0.0
10
.04
0.0
10
.00
S4
50
.37
0.5
00
.21
0.3
90
.42
0.3
00
.39
0.3
10
.30
0.1
10
.22
0.3
60
.38
0.3
50
.24
0.2
90
.30
0.4
60
.22
0.0
90
.48
0.3
70
.46
0.3
4-0
.02
0.0
70
.33
0.1
20
.25
0.1
90
.29
0.3
80
.27
0.3
00
.31
0.3
20
.28
0.2
90
.16
0.1
7
0.0
00
.00
0.0
20
.00
0.0
00
.00
0.0
00
.00
0.0
00
.23
0.0
20
.00
0.0
00
.00
0.0
10
.00
0.0
00
.00
0.0
20
.34
0.0
00
.00
0.0
00
.00
0.8
50
.43
0.0
00
.19
0.0
10
.04
0.0
00
.00
0.0
00
.00
0.0
00
.00
0.0
00
.00
0.0
80
.07
S4
60
.10
0.2
90
.08
0.1
40
.27
0.3
10
.24
0.0
40
.29
0.1
40
.28
0.0
40
.15
0.2
20
.23
0.4
00
.10
0.3
20
.02
0.3
70
.09
0.1
40
.27
0.2
60
.29
0.0
20
.33
-0.0
10
.24
0.1
50
.31
0.1
70
.07
0.1
50
.26
0.3
10
.30
0.1
80
.27
0.2
9
0.3
10
.00
0.3
90
.14
0.0
00
.00
0.0
10
.64
0.0
00
.13
0.0
00
.66
0.1
00
.02
0.0
20
.00
0.3
00
.00
0.8
60
.00
0.3
40
.13
0.0
00
.01
0.0
00
.80
0.0
00
.91
0.0
10
.12
0.0
00
.07
0.4
40
.10
0.0
10
.00
0.0
00
.06
0.0
00
.00
S4
70
.12
0.1
50
.24
0.2
60
.32
0.1
10
.30
0.1
60
.24
-0.0
30
.07
0.1
40
.15
0.2
60
.16
0.1
70
.23
0.2
30
.08
0.1
50
.35
0.1
70
.18
0.2
90
.14
-0.0
80
.29
0.2
60
.32
0.3
70
.19
0.0
80
.13
0.2
10
.26
0.1
10
.21
0.2
20
.21
0.1
8
0.2
10
.10
0.0
10
.00
0.0
00
.23
0.0
00
.08
0.0
10
.74
0.4
50
.15
0.1
10
.00
0.0
90
.07
0.0
10
.01
0.3
90
.11
0.0
00
.08
0.0
50
.00
0.1
50
.41
0.0
00
.01
0.0
00
.00
0.0
40
.39
0.1
60
.02
0.0
10
.24
0.0
30
.02
0.0
20
.06
S4
80
.24
0.3
80
.15
0.4
20
.36
0.3
50
.27
0.0
90
.31
0.0
90
.30
0.1
00
.27
0.2
40
.25
0.2
10
.46
0.5
30
.19
0.3
70
.31
0.4
00
.25
0.3
30
.24
0.1
10
.26
0.2
30
.33
0.5
10
.22
0.1
60
.20
0.2
10
.21
0.2
00
.31
0.3
10
.50
0.3
4
0.0
10
.00
0.1
00
.00
0.0
00
.00
0.0
00
.34
0.0
00
.37
0.0
00
.30
0.0
00
.01
0.0
10
.03
0.0
00
.00
0.0
50
.00
0.0
00
.00
0.0
10
.00
0.0
10
.24
0.0
10
.02
0.0
00
.00
0.0
20
.10
0.0
30
.02
0.0
20
.03
0.0
00
.00
0.0
00
.00
S4
90
.11
0.2
20
.13
0.2
20
.23
0.1
20
.30
0.1
30
.14
-0.0
30
.13
0.0
70
.31
0.2
70
.03
0.1
10
.22
0.1
90
.11
0.1
80
.24
0.3
40
.12
0.1
4-0
.04
0.0
70
.27
0.1
30
.20
0.0
60
.12
0.0
30
.15
0.1
50
.08
-0.0
40
.12
0.0
40
.04
0.1
6
0.2
50
.02
0.1
60
.02
0.0
20
.21
0.0
00
.16
0.1
30
.75
0.1
60
.44
0.0
00
.00
0.7
40
.25
0.0
20
.05
0.2
60
.06
0.0
10
.00
0.2
00
.13
0.7
00
.44
0.0
00
.16
0.0
40
.51
0.2
10
.72
0.1
10
.10
0.4
20
.65
0.2
00
.68
0.6
80
.08
S5
00
.02
0.1
40
.04
0.2
10
.39
0.2
30
.26
0.2
30
.21
-0.0
80
.15
0.1
30
.11
0.4
00
.11
0.1
40
.22
0.1
2-0
.01
0.2
20
.06
0.0
60
.10
0.1
40
.14
0.0
60
.23
0.0
90
.29
0.2
00
.03
0.0
90
.11
-0.0
30
.14
-0.0
20
.12
-0.0
20
.02
0.0
7
0.8
60
.15
0.7
00
.03
0.0
00
.01
0.0
10
.02
0.0
20
.37
0.1
10
.17
0.2
30
.00
0.2
30
.12
0.0
20
.20
0.9
10
.02
0.5
20
.55
0.2
90
.13
0.1
30
.51
0.0
10
.35
0.0
00
.03
0.7
20
.36
0.2
40
.72
0.1
40
.87
0.2
20
.87
0.8
10
.44
S5
10
.23
0.2
50
.16
0.1
40
.26
0.2
40
.30
0.4
30
.06
-0.0
20
.09
0.0
7-0
.13
0.3
90
.09
0.0
10
.02
-0.0
20
.12
0.0
6-0
.06
0.1
70
.10
0.3
20
.13
0.0
90
.02
-0.1
50
.15
0.1
8-0
.07
0.1
40
.13
0.0
5-0
.01
0.0
90
.06
-0.1
60
.00
0.0
4
0.0
10
.01
0.1
00
.13
0.0
00
.01
0.0
00
.00
0.5
10
.83
0.3
20
.43
0.1
60
.00
0.3
40
.91
0.8
50
.84
0.2
00
.52
0.5
10
.07
0.3
10
.00
0.1
80
.36
0.8
00
.12
0.1
20
.06
0.4
50
.13
0.1
70
.61
0.8
90
.34
0.5
40
.10
0.9
90
.71
S5
20
.15
0.3
00
.17
0.1
80
.34
0.0
40
.42
0.2
30
.08
-0.0
30
.10
0.1
50
.14
0.2
30
.10
0.0
80
.30
0.2
10
.33
0.2
60
.08
0.2
60
.12
0.1
60
.16
0.0
80
.01
0.1
90
.24
0.0
9-0
.06
0.2
00
.15
0.0
20
.08
0.1
20
.12
0.1
2-0
.01
-0.0
3
0.1
20
.00
0.0
70
.06
0.0
00
.69
0.0
00
.01
0.4
10
.78
0.3
10
.12
0.1
40
.02
0.3
10
.39
0.0
00
.02
0.0
00
.01
0.4
20
.01
0.2
00
.09
0.0
80
.41
0.9
50
.05
0.0
10
.34
0.5
20
.03
0.1
10
.84
0.4
00
.22
0.1
90
.20
0.8
90
.75
S5
30
.21
0.2
90
.19
0.3
30
.27
0.1
60
.31
0.2
40
.29
0.1
20
.08
0.1
60
.29
0.2
40
.18
0.1
50
.23
0.2
50
.35
0.1
90
.33
0.2
60
.24
0.1
00
.07
0.1
80
.26
0.3
80
.27
0.2
10
.14
0.3
50
.06
0.1
30
.21
0.3
10
.21
0.2
00
.20
0.0
4
0.0
30
.00
0.0
40
.00
0.0
00
.08
0.0
00
.01
0.0
00
.21
0.4
00
.09
0.0
00
.01
0.0
50
.12
0.0
10
.01
0.0
00
.04
0.0
00
.00
0.0
10
.30
0.4
70
.05
0.0
10
.00
0.0
00
.02
0.1
40
.00
0.5
40
.18
0.0
30
.00
0.0
20
.04
0.0
30
.64
S5
40
.29
0.4
20
.17
0.4
60
.39
0.3
80
.18
0.3
00
.20
0.0
10
.15
0.2
20
.32
0.4
20
.37
0.2
60
.28
0.3
60
.21
0.1
00
.41
0.4
80
.31
0.2
60
.04
0.2
30
.40
0.2
10
.25
0.2
70
.18
0.1
70
.29
0.2
30
.10
0.1
60
.20
0.1
90
.23
0.1
6
0.0
00
.00
0.0
70
.00
0.0
00
.00
0.0
60
.00
0.0
30
.92
0.1
10
.02
0.0
00
.00
0.0
00
.00
0.0
00
.00
0.0
20
.31
0.0
00
.00
0.0
00
.00
0.7
10
.02
0.0
00
.03
0.0
10
.00
0.0
50
.07
0.0
00
.01
0.3
10
.10
0.0
30
.05
0.0
20
.09
S5
50
.31
0.3
20
.17
0.2
70
.43
0.2
50
.44
0.2
30
.06
0.0
40
.07
0.2
80
.20
0.3
10
.28
0.1
30
.38
0.3
20
.31
0.2
60
.35
0.2
00
.29
0.2
8-0
.03
0.1
70
.25
0.1
20
.26
0.1
10
.27
0.1
50
.33
0.1
10
.40
0.1
30
.08
0.0
70
.01
0.0
9
0.0
00
.00
0.0
70
.00
0.0
00
.01
0.0
00
.01
0.5
20
.69
0.4
30
.00
0.0
30
.00
0.0
00
.15
0.0
00
.00
0.0
00
.01
0.0
00
.03
0.0
00
.00
0.7
80
.07
0.0
10
.21
0.0
10
.24
0.0
00
.12
0.0
00
.23
0.0
00
.18
0.4
20
.46
0.9
20
.33
S5
60
.24
0.2
40
.06
0.2
90
.24
0.2
30
.30
0.2
00
.04
0.1
90
.05
0.2
70
.26
0.4
10
.10
0.1
30
.20
0.3
20
.36
0.1
70
.28
0.1
80
.25
0.3
3-0
.06
0.0
70
.30
0.1
80
.13
0.3
00
.25
0.3
30
.11
0.2
80
.23
0.2
30
.07
0.1
30
.12
0.0
8
0.0
10
.01
0.5
30
.00
0.0
10
.02
0.0
00
.04
0.6
60
.04
0.5
90
.00
0.0
10
.00
0.2
80
.16
0.0
30
.00
0.0
00
.07
0.0
00
.06
0.0
10
.00
0.5
30
.44
0.0
00
.06
0.1
60
.00
0.0
10
.00
0.2
60
.00
0.0
10
.01
0.4
80
.16
0.1
90
.42
S5
70
.33
0.4
20
.29
0.3
30
.35
0.2
30
.53
0.2
00
.19
0.0
50
.24
0.1
90
.23
0.2
60
.22
0.1
90
.26
0.3
30
.20
0.2
70
.17
0.3
30
.41
0.3
80
.12
0.1
80
.35
0.2
00
.46
0.3
00
.20
0.1
70
.50
0.0
40
.35
0.0
90
.22
0.0
20
.16
0.2
9
0.0
00
.00
0.0
00
.00
0.0
00
.01
0.0
00
.03
0.0
50
.62
0.0
10
.04
0.0
10
.01
0.0
20
.04
0.0
10
.00
0.0
30
.00
0.0
70
.00
0.0
00
.00
0.2
10
.05
0.0
00
.03
0.0
00
.00
0.0
40
.08
0.0
00
.66
0.0
00
.35
0.0
20
.83
0.1
00
.00
S5
80
.46
0.3
30
.29
0.2
40
.33
0.2
10
.41
0.2
10
.14
0.1
10
.21
0.1
10
.22
0.2
20
.11
0.3
10
.33
0.3
10
.28
0.4
30
.24
0.3
80
.41
0.3
90
.13
0.0
80
.29
0.1
30
.21
0.2
50
.36
0.1
70
.35
0.1
60
.38
0.1
10
.38
0.2
40
.10
0.4
0
0.0
00
.00
0.0
00
.01
0.0
00
.02
0.0
00
.02
0.1
50
.25
0.0
20
.26
0.0
20
.02
0.2
60
.00
0.0
00
.00
0.0
00
.00
0.0
10
.00
0.0
00
.00
0.1
70
.39
0.0
00
.18
0.0
30
.01
0.0
00
.07
0.0
00
.09
0.0
00
.27
0.0
00
.01
0.2
70
.00
S5
90
.11
0.2
90
.31
0.2
10
.08
0.0
60
.25
0.1
00
.12
0.0
50
.15
-0.0
70
.14
0.1
00
.02
0.1
60
.15
0.0
20
.03
0.1
20
.01
0.1
50
.29
0.4
00
.13
0.0
50
.28
0.2
20
.33
0.1
10
.05
-0.0
40
.33
0.2
20
.18
0.0
10
.12
-0.0
20
.09
0.2
3
0.2
40
.00
0.0
00
.02
0.3
80
.53
0.0
10
.31
0.2
10
.59
0.1
10
.47
0.1
30
.30
0.8
10
.08
0.1
20
.84
0.7
70
.20
0.9
30
.11
0.0
00
.00
0.1
80
.59
0.0
00
.02
0.0
00
.26
0.6
10
.67
0.0
00
.02
0.0
50
.96
0.2
10
.86
0.3
30
.01
S6
00
.26
0.2
60
.09
0.2
10
.16
0.2
00
.32
0.1
70
.12
0.0
60
.14
0.1
10
.22
0.1
90
.04
0.3
70
.25
0.2
50
.19
0.4
30
.09
0.1
30
.21
0.2
80
.34
0.0
80
.33
0.2
80
.23
0.1
80
.09
0.0
60
.13
0.2
10
.19
0.1
80
.34
0.1
30
.26
0.3
8
0.0
10
.01
0.3
40
.03
0.1
00
.03
0.0
00
.06
0.1
90
.52
0.1
30
.25
0.0
20
.04
0.6
60
.00
0.0
10
.01
0.0
40
.00
0.3
20
.16
0.0
20
.00
0.0
00
.39
0.0
00
.00
0.0
10
.05
0.3
20
.56
0.1
80
.03
0.0
40
.05
0.0
00
.16
0.0
10
.00
![Page 217: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/217.jpg)
204
Co
rrel
ati
on
Bet
wee
n D
om
ain
Va
ria
ble
Cel
l co
nte
nts
:
S4
1S
42
S4
3S
44
S4
5S
46
S4
7S
48
S4
9S
50
S5
1S
52
S5
3S
54
S5
5S
56
S5
7S
58
S5
9S
60
S6
1S
62
S6
3S
64
S6
5S
66
S6
7S
68
S6
9S
70
S7
1S
72
S7
3S
74
S7
5S
76
S7
7S
78
S7
9
S4
1
S4
20
.25
0.0
1
S4
30
.18
0.1
6
0.0
50
.09
S4
40
.22
0.3
00
.23
0.0
20
.00
0.0
1
S4
50
.20
0.2
50
.35
0.2
5
0.0
40
.01
0.0
00
.01
S4
60
.37
-0.0
20
.13
0.0
80
.26
0.0
00
.82
0.1
60
.43
0.0
0
S4
70
.35
0.2
20
.25
0.1
40
.29
0.3
3
0.0
00
.02
0.0
10
.15
0.0
00
.00
S4
80
.26
0.2
70
.32
0.2
90
.32
0.2
40
.26
0.0
10
.00
0.0
00
.00
0.0
00
.01
0.0
1
S4
90
.12
-0.0
10
.35
0.1
70
.14
0.0
90
.21
0.1
3
0.1
90
.89
0.0
00
.07
0.1
40
.36
0.0
20
.17
S5
00
.21
0.1
30
.36
0.1
50
.13
0.2
80
.31
0.1
50
.28
0.0
20
.16
0.0
00
.12
0.1
70
.00
0.0
00
.11
0.0
0
S5
10
.22
0.0
40
.11
0.0
30
.12
0.0
90
.10
0.0
40
.22
0.3
1
0.0
20
.66
0.2
40
.73
0.2
20
.33
0.2
70
.66
0.0
20
.00
S5
20
.23
-0.0
60
.31
0.0
10
.19
0.0
20
.06
0.1
80
.38
0.1
60
.36
0.0
20
.56
0.0
00
.88
0.0
40
.81
0.5
30
.06
0.0
00
.09
0.0
0
S5
30
.14
0.2
60
.24
0.1
30
.33
0.1
00
.31
0.3
10
.16
0.1
50
.04
0.3
4
0.1
30
.01
0.0
10
.18
0.0
00
.29
0.0
00
.00
0.0
80
.12
0.6
40
.00
S5
40
.17
0.2
60
.27
0.4
00
.44
0.0
90
.09
0.3
00
.20
0.0
70
.15
0.1
10
.16
0.0
80
.01
0.0
00
.00
0.0
00
.35
0.3
20
.00
0.0
30
.44
0.1
10
.26
0.0
9
S5
50
.23
0.2
20
.38
0.3
70
.41
0.1
30
.28
0.2
40
.26
0.3
00
.21
0.3
30
.25
0.1
5
0.0
20
.02
0.0
00
.00
0.0
00
.15
0.0
00
.01
0.0
10
.00
0.0
20
.00
0.0
10
.11
S5
60
.15
0.1
90
.25
0.2
50
.40
0.1
60
.27
0.1
70
.28
0.1
90
.26
0.2
20
.29
0.2
20
.48
0.1
10
.04
0.0
10
.01
0.0
00
.09
0.0
00
.08
0.0
00
.04
0.0
00
.02
0.0
00
.02
0.0
0
S5
70
.21
0.1
50
.19
0.3
10
.27
0.1
90
.19
0.3
40
.26
0.1
60
.14
0.1
80
.15
0.2
80
.34
0.2
6
0.0
30
.12
0.0
50
.00
0.0
00
.04
0.0
40
.00
0.0
10
.10
0.1
40
.05
0.1
00
.00
0.0
00
.01
S5
80
.35
0.1
60
.29
0.2
20
.27
0.2
40
.30
0.2
70
.31
0.2
10
.22
0.3
00
.14
0.1
10
.46
0.2
90
.40
0.0
00
.10
0.0
00
.02
0.0
00
.01
0.0
00
.00
0.0
00
.03
0.0
20
.00
0.1
50
.26
0.0
00
.00
0.0
0
S5
90
.19
-0.1
10
.14
0.2
20
.11
0.1
30
.07
0.1
70
.22
0.0
50
.12
0.0
5-0
.07
0.1
50
.07
0.1
40
.42
0.1
9
0.0
50
.26
0.1
30
.02
0.2
30
.17
0.4
40
.07
0.0
20
.64
0.2
00
.61
0.4
40
.12
0.4
50
.15
0.0
00
.04
S6
00
.34
0.1
40
.21
0.2
40
.20
0.2
70
.23
0.3
10
.26
0.3
20
.18
0.2
50
.27
0.1
00
.25
0.3
10
.28
0.4
50
.24
0.0
00
.15
0.0
30
.01
0.0
30
.00
0.0
10
.00
0.0
10
.00
0.0
50
.01
0.0
00
.28
0.0
10
.00
0.0
00
.00
0.0
1
![Page 218: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/218.jpg)
205
Co
rrel
ati
on
Bet
wee
n D
om
ain
Va
ria
ble
Cel
l co
nte
nts
:co
rrel
atio
n c
oef
fici
ent
r
p-v
alu
e
S1
S2
S3
S4
S5
S6
S7
S8
S9
S1
0S
11
S1
2S
13
S1
4S
15
S1
6S
17
S1
8S
19
S2
0S
21
S2
2S
23
S2
4S
25
S2
6S
27
S2
8S
29
S3
0S
31
S3
2S
33
S3
4S
35
S3
6S
37
S3
8S
39
S4
0
S6
10
.30
0.3
10
.32
0.4
80
.30
0.2
60
.38
0.1
60
.30
0.0
70
.14
0.0
90
.34
0.3
00
.16
0.2
70
.34
0.2
90
.18
0.3
00
.34
0.3
60
.33
0.2
50
.24
0.1
60
.49
0.3
60
.46
0.3
60
.31
0.3
00
.37
0.2
20
.26
0.2
30
.38
0.3
40
.34
0.3
7
0.0
00
.00
0.0
00
.00
0.0
00
.01
0.0
00
.09
0.0
00
.49
0.1
40
.33
0.0
00
.00
0.0
90
.00
0.0
00
.00
0.0
50
.00
0.0
00
.00
0.0
00
.01
0.0
10
.08
0.0
00
.00
0.0
00
.00
0.0
00
.00
0.0
00
.02
0.0
00
.01
0.0
00
.00
0.0
00
.00
S6
20
.37
0.3
30
.21
0.2
70
.35
0.2
30
.37
0.3
00
.19
0.1
10
.14
0.2
90
.06
0.2
90
.26
0.3
10
.36
0.3
70
.25
0.3
50
.28
0.2
80
.43
0.3
30
.02
0.0
70
.34
0.1
80
.26
0.2
30
.27
0.1
40
.31
0.1
60
.22
0.2
10
.25
0.1
40
.21
0.2
4
0.0
00
.00
0.0
30
.00
0.0
00
.01
0.0
00
.00
0.0
40
.24
0.1
30
.00
0.5
30
.00
0.0
10
.00
0.0
00
.00
0.0
10
.00
0.0
00
.00
0.0
00
.00
0.8
30
.44
0.0
00
.05
0.0
10
.01
0.0
00
.15
0.0
00
.10
0.0
20
.03
0.0
10
.14
0.0
30
.01
S6
30
.35
0.4
60
.18
0.4
40
.50
0.4
60
.43
0.3
40
.21
0.0
20
.23
0.2
40
.17
0.3
80
.34
0.2
80
.52
0.4
20
.12
0.3
70
.37
0.3
10
.35
0.3
90
.11
0.1
00
.33
0.2
90
.32
0.2
80
.23
0.2
00
.34
0.0
80
.17
0.1
60
.27
0.0
10
.25
0.2
9
0.0
00
.00
0.0
60
.00
0.0
00
.00
0.0
00
.00
0.0
20
.87
0.0
10
.01
0.0
70
.00
0.0
00
.00
0.0
00
.00
0.2
20
.00
0.0
00
.00
0.0
00
.00
0.2
70
.27
0.0
00
.00
0.0
00
.00
0.0
20
.03
0.0
00
.41
0.0
80
.09
0.0
00
.95
0.0
10
.00
S6
40
.34
0.3
70
.23
0.1
60
.21
0.3
10
.23
0.1
70
.21
0.0
90
.19
0.1
20
.09
0.1
80
.21
0.2
60
.31
0.3
20
.20
0.2
70
.02
0.3
50
.11
0.4
40
.05
0.0
70
.31
0.1
10
.33
0.1
60
.17
0.0
60
.27
0.1
20
.20
0.1
60
.20
0.0
90
.23
0.3
2
0.0
00
.00
0.0
20
.08
0.0
20
.00
0.0
10
.06
0.0
30
.35
0.0
50
.19
0.3
50
.06
0.0
30
.01
0.0
00
.00
0.0
40
.00
0.8
00
.00
0.2
50
.00
0.5
80
.44
0.0
00
.23
0.0
00
.08
0.0
70
.53
0.0
00
.20
0.0
40
.10
0.0
30
.37
0.0
10
.00
S6
50
.27
0.2
60
.19
0.2
40
.23
0.2
50
.26
0.1
70
.26
0.3
30
.13
0.2
00
.35
0.1
70
.19
0.2
80
.33
0.3
00
.25
0.2
20
.39
0.3
30
.23
0.1
60
.14
0.2
50
.34
0.1
90
.27
0.3
30
.37
0.2
30
.21
0.3
40
.16
0.4
40
.37
0.3
00
.29
0.2
4
0.0
00
.01
0.0
50
.01
0.0
10
.01
0.0
10
.08
0.0
10
.00
0.1
70
.03
0.0
00
.06
0.0
50
.00
0.0
00
.00
0.0
10
.02
0.0
00
.00
0.0
10
.08
0.1
30
.01
0.0
00
.05
0.0
00
.00
0.0
00
.02
0.0
20
.00
0.1
00
.00
0.0
00
.00
0.0
00
.01
S6
60
.10
0.2
50
.28
0.1
90
.23
0.1
80
.28
0.1
30
.15
-0.0
10
.13
0.1
00
.25
0.1
70
.06
0.3
20
.22
0.2
40
.22
0.1
00
.32
0.2
80
.28
0.2
20
.03
0.2
30
.46
0.4
90
.46
0.3
10
.33
0.1
40
.30
0.1
00
.23
0.1
50
.19
0.1
80
.17
0.1
9
0.3
10
.01
0.0
00
.05
0.0
10
.06
0.0
00
.17
0.1
00
.92
0.1
70
.28
0.0
10
.06
0.5
30
.00
0.0
20
.01
0.0
20
.28
0.0
00
.00
0.0
00
.02
0.7
50
.02
0.0
00
.00
0.0
00
.00
0.0
00
.12
0.0
00
.30
0.0
10
.10
0.0
40
.06
0.0
70
.04
S6
70
.37
0.4
10
.24
0.3
40
.38
0.3
70
.42
0.3
10
.21
0.0
50
.12
0.1
50
.30
0.3
20
.29
0.1
50
.31
0.2
60
.23
0.3
90
.38
0.2
70
.46
0.3
40
.09
0.1
10
.50
0.3
90
.44
0.3
50
.22
0.0
90
.40
0.1
50
.25
0.0
40
.10
0.0
00
.26
0.1
8
0.0
00
.00
0.0
10
.00
0.0
00
.00
0.0
00
.00
0.0
30
.58
0.1
90
.12
0.0
00
.00
0.0
00
.12
0.0
00
.01
0.0
10
.00
0.0
00
.00
0.0
00
.00
0.3
50
.23
0.0
00
.00
0.0
00
.00
0.0
20
.34
0.0
00
.12
0.0
10
.64
0.2
80
.99
0.0
10
.06
S6
8-0
.01
0.1
40
.04
0.3
50
.29
0.2
50
.24
0.0
90
.54
-0.0
90
.36
0.1
20
.28
0.2
60
.15
0.1
80
.12
0.2
7-0
.12
0.0
30
.19
0.2
1-0
.01
0.1
40
.31
0.1
50
.24
0.2
00
.21
0.2
40
.13
0.1
20
.07
0.2
50
.15
0.1
50
.22
0.1
90
.37
0.1
6
0.9
10
.14
0.7
00
.00
0.0
00
.01
0.0
10
.32
0.0
00
.34
0.0
00
.19
0.0
00
.01
0.1
20
.05
0.2
00
.00
0.2
00
.76
0.0
40
.03
0.9
30
.13
0.0
00
.10
0.0
10
.03
0.0
20
.01
0.1
60
.20
0.4
60
.01
0.1
10
.11
0.0
20
.04
0.0
00
.10
S6
90
.22
0.2
60
.16
0.3
50
.33
0.2
10
.26
0.1
10
.32
0.1
90
.11
0.2
10
.33
0.2
70
.25
0.1
50
.42
0.3
40
.26
0.3
20
.40
0.3
40
.25
0.1
90
.10
0.2
80
.42
0.3
80
.44
0.4
50
.25
0.2
80
.21
0.2
10
.30
0.1
40
.32
0.3
60
.37
0.3
1
0.0
20
.01
0.0
80
.00
0.0
00
.02
0.0
00
.24
0.0
00
.05
0.2
30
.02
0.0
00
.00
0.0
10
.11
0.0
00
.00
0.0
10
.00
0.0
00
.00
0.0
10
.04
0.3
00
.00
0.0
00
.00
0.0
00
.00
0.0
10
.00
0.0
30
.02
0.0
00
.15
0.0
00
.00
0.0
00
.00
S7
00
.10
0.2
40
.12
0.3
50
.34
0.2
10
.31
0.1
50
.13
0.0
30
.10
0.1
10
.16
0.1
60
.15
0.2
70
.26
0.2
80
.09
0.2
40
.22
0.1
30
.09
0.1
60
.24
0.0
70
.19
0.0
90
.19
0.1
20
.18
0.0
50
.18
0.1
10
.16
0.1
90
.19
0.2
10
.18
0.2
1
0.2
90
.01
0.2
10
.00
0.0
00
.02
0.0
00
.11
0.1
70
.73
0.2
90
.24
0.0
90
.09
0.1
20
.00
0.0
10
.00
0.3
50
.01
0.0
20
.17
0.3
70
.10
0.0
10
.44
0.0
40
.33
0.0
40
.22
0.0
50
.59
0.0
50
.24
0.1
00
.04
0.0
50
.03
0.0
50
.03
S7
10
.35
0.5
10
.20
0.4
00
.40
0.3
90
.52
0.1
40
.28
-0.0
20
.08
0.1
60
.24
0.3
80
.39
0.2
40
.41
0.5
70
.16
0.2
20
.38
0.3
50
.37
0.4
00
.05
0.1
10
.40
0.1
30
.39
0.3
10
.24
0.1
30
.34
0.2
10
.37
0.2
00
.13
0.1
90
.30
0.0
8
0.0
00
.00
0.0
40
.00
0.0
00
.00
0.0
00
.13
0.0
00
.82
0.3
80
.09
0.0
10
.00
0.0
00
.01
0.0
00
.00
0.0
90
.02
0.0
00
.00
0.0
00
.00
0.6
30
.25
0.0
00
.17
0.0
00
.00
0.0
10
.17
0.0
00
.03
0.0
00
.04
0.1
60
.04
0.0
00
.43
S7
20
.16
0.2
30
.33
0.1
90
.23
0.1
60
.31
0.2
00
.19
-0.0
20
.12
0.1
50
.11
0.2
1-0
.08
0.1
70
.15
0.1
10
.17
0.2
50
.09
0.2
80
.09
0.2
50
.04
0.0
20
.22
0.2
60
.40
0.1
80
.07
0.0
90
.22
0.0
50
.08
0.0
30
.29
0.0
50
.02
0.2
3
0.0
80
.01
0.0
00
.04
0.0
10
.09
0.0
00
.03
0.0
50
.81
0.1
90
.11
0.2
60
.03
0.4
10
.07
0.1
20
.26
0.0
70
.01
0.3
40
.00
0.3
60
.01
0.7
10
.83
0.0
20
.01
0.0
00
.06
0.4
90
.32
0.0
20
.57
0.4
10
.75
0.0
00
.61
0.8
40
.02
S7
3-0
.07
0.0
20
.07
0.2
20
.05
0.1
40
.13
0.0
90
.15
-0.0
50
.19
0.0
8-0
.02
0.1
3-0
.08
0.1
60
.05
0.1
00
.04
0.0
3-0
.02
0.1
5-0
.08
0.0
40
.15
-0.0
80
.04
0.0
70
.07
0.0
80
.01
0.0
6-0
.11
0.1
4-0
.03
0.0
90
.03
0.2
00
.09
0.0
2
0.4
60
.86
0.4
90
.02
0.5
70
.15
0.1
50
.34
0.1
10
.62
0.0
50
.39
0.8
60
.17
0.4
30
.09
0.6
30
.29
0.6
80
.77
0.8
10
.12
0.4
20
.64
0.1
10
.42
0.6
90
.49
0.4
90
.41
0.9
30
.54
0.2
50
.15
0.7
80
.34
0.7
80
.04
0.3
60
.83
S7
40
.36
0.5
60
.32
0.4
00
.42
0.4
70
.36
0.3
80
.23
0.1
00
.21
0.1
20
.19
0.3
70
.38
0.1
80
.39
0.3
80
.20
0.3
00
.31
0.4
60
.43
0.4
60
.07
0.0
50
.27
0.1
40
.26
0.4
20
.25
0.3
60
.27
0.2
70
.24
0.2
80
.28
0.2
30
.21
0.2
4
0.0
00
.00
0.0
00
.00
0.0
00
.00
0.0
00
.00
0.0
20
.30
0.0
20
.21
0.0
40
.00
0.0
00
.05
0.0
00
.00
0.0
30
.00
0.0
00
.00
0.0
00
.00
0.4
70
.58
0.0
00
.13
0.0
10
.00
0.0
10
.00
0.0
00
.00
0.0
10
.00
0.0
00
.02
0.0
30
.01
S7
50
.27
0.4
70
.21
0.4
00
.35
0.2
80
.26
0.2
20
.28
0.2
00
.24
0.1
60
.22
0.2
90
.26
0.0
80
.26
0.3
50
.12
0.3
10
.14
0.3
20
.42
0.2
80
.19
0.1
30
.35
0.0
90
.25
0.3
50
.18
0.2
60
.41
-0.0
10
.25
0.0
90
.18
0.0
70
.34
0.1
4
0.0
00
.00
0.0
20
.00
0.0
00
.00
0.0
10
.02
0.0
00
.04
0.0
10
.09
0.0
20
.00
0.0
10
.37
0.0
10
.00
0.2
00
.00
0.1
50
.00
0.0
00
.00
0.0
40
.17
0.0
00
.32
0.0
10
.00
0.0
50
.01
0.0
00
.96
0.0
10
.34
0.0
50
.49
0.0
00
.14
S7
60
.34
0.4
20
.08
0.4
10
.33
0.4
10
.38
0.2
80
.24
0.0
90
.18
0.1
90
.23
0.3
40
.17
0.2
20
.34
0.2
10
.22
0.2
10
.36
0.2
80
.44
0.2
40
.02
0.0
80
.27
0.0
80
.10
0.1
60
.23
0.3
20
.27
0.1
50
.24
0.1
10
.22
0.1
30
.14
0.0
7
0.0
00
.00
0.4
30
.00
0.0
00
.00
0.0
00
.00
0.0
10
.37
0.0
60
.04
0.0
10
.00
0.0
70
.02
0.0
00
.03
0.0
20
.03
0.0
00
.00
0.0
00
.01
0.8
50
.39
0.0
00
.38
0.3
10
.09
0.0
10
.00
0.0
00
.11
0.0
10
.25
0.0
20
.16
0.1
40
.48
S7
70
.26
0.3
00
.11
0.3
40
.40
0.2
90
.27
0.1
80
.52
-0.0
50
.16
0.2
70
.13
0.2
60
.26
0.2
30
.24
0.2
30
.24
0.1
20
.27
0.0
80
.19
0.1
90
.22
0.1
40
.21
0.2
70
.25
0.3
10
.18
0.1
90
.25
0.1
90
.08
0.2
60
.29
0.2
70
.58
0.1
6
0.0
10
.00
0.2
30
.00
0.0
00
.00
0.0
00
.05
0.0
00
.57
0.0
80
.00
0.1
50
.01
0.0
10
.01
0.0
10
.01
0.0
10
.19
0.0
00
.40
0.0
40
.04
0.0
20
.13
0.0
20
.00
0.0
10
.00
0.0
50
.05
0.0
10
.05
0.4
10
.01
0.0
00
.00
0.0
00
.09
S7
80
.28
0.3
00
.16
0.1
90
.25
0.2
20
.26
0.0
70
.15
0.2
00
.15
0.2
50
.26
0.1
30
.02
0.2
40
.20
0.2
20
.11
0.2
30
.21
0.1
60
.25
0.2
60
.02
0.0
10
.20
0.1
60
.11
0.1
00
.19
0.2
30
.19
0.1
00
.11
0.3
40
.15
0.2
90
.15
0.1
5
0.0
00
.00
0.1
00
.04
0.0
10
.02
0.0
10
.47
0.1
20
.04
0.1
00
.01
0.0
10
.16
0.8
20
.01
0.0
30
.02
0.2
50
.01
0.0
20
.09
0.0
10
.01
0.8
00
.92
0.0
40
.08
0.2
40
.28
0.0
40
.02
0.0
50
.29
0.2
50
.00
0.1
20
.00
0.1
10
.11
S7
90
.36
0.3
30
.04
0.2
10
.38
0.2
50
.23
0.1
10
.18
0.0
10
.06
0.1
30
.15
0.0
70
.08
0.0
70
.31
0.1
40
.17
0.2
00
.20
0.0
70
.24
0.2
40
.00
0.0
50
.24
0.2
70
.16
0.1
50
.24
-0.0
10
.48
0.0
60
.25
0.0
60
.20
0.1
10
.28
0.1
9
0.0
00
.00
0.6
80
.03
0.0
00
.01
0.0
20
.26
0.0
60
.95
0.5
10
.18
0.1
00
.48
0.3
80
.45
0.0
00
.13
0.0
70
.03
0.0
40
.49
0.0
10
.01
0.9
80
.62
0.0
10
.00
0.1
00
.12
0.0
10
.92
0.0
00
.50
0.0
10
.56
0.0
30
.25
0.0
00
.05
S8
00
.33
0.4
30
.09
0.2
40
.41
0.5
70
.31
0.2
30
.16
-0.0
30
.18
0.1
40
.12
0.2
20
.34
0.3
00
.21
0.1
60
.07
0.1
90
.19
0.2
00
.32
0.4
00
.18
0.1
70
.20
0.0
50
.04
0.2
40
.28
0.0
20
.27
-0.0
70
.19
0.0
70
.10
-0.1
30
.15
0.1
2
0.0
00
.00
0.3
20
.01
0.0
00
.00
0.0
00
.01
0.0
80
.78
0.0
60
.14
0.2
00
.02
0.0
00
.00
0.0
30
.09
0.4
70
.04
0.0
50
.03
0.0
00
.00
0.0
50
.08
0.0
30
.56
0.6
50
.01
0.0
00
.84
0.0
00
.47
0.0
50
.44
0.2
90
.18
0.1
20
.21
![Page 219: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/219.jpg)
206
Co
rrel
ati
on
Bet
wee
n D
om
ain
Va
ria
ble
Cel
l co
nte
nts
:
S4
1S
42
S4
3S
44
S4
5S
46
S4
7S
48
S4
9S
50
S5
1S
52
S5
3S
54
S5
5S
56
S5
7S
58
S5
9S
60
S6
1S
62
S6
3S
64
S6
5S
66
S6
7S
68
S6
9S
70
S7
1S
72
S7
3S
74
S7
5S
76
S7
7S
78
S7
9
S6
10
.32
0.2
10
.31
0.3
30
.37
0.2
60
.30
0.3
50
.21
0.1
10
.07
0.2
00
.32
0.3
40
.13
0.2
50
.35
0.3
10
.28
0.1
8
0.0
00
.03
0.0
00
.00
0.0
00
.01
0.0
00
.00
0.0
30
.23
0.4
60
.03
0.0
00
.00
0.1
70
.01
0.0
00
.00
0.0
00
.05
S6
20
.14
0.2
70
.22
0.4
20
.37
0.2
50
.23
0.2
50
.08
0.1
50
.11
0.2
00
.21
0.2
80
.38
0.2
10
.31
0.3
10
.02
0.3
00
.23
0.1
40
.00
0.0
20
.00
0.0
00
.01
0.0
10
.01
0.4
20
.11
0.2
50
.03
0.0
20
.00
0.0
00
.03
0.0
00
.00
0.8
40
.00
0.0
1
S6
30
.23
0.2
60
.39
0.3
40
.34
0.1
70
.17
0.3
70
.38
0.2
40
.24
0.3
60
.33
0.3
90
.38
0.1
90
.30
0.4
0-0
.04
0.3
30
.34
0.4
6
0.0
10
.01
0.0
00
.00
0.0
00
.07
0.0
70
.00
0.0
00
.01
0.0
10
.00
0.0
00
.00
0.0
00
.04
0.0
00
.00
0.6
50
.00
0.0
00
.00
S6
40
.21
0.1
20
.18
0.3
00
.18
0.2
10
.09
0.3
10
.19
0.1
80
.23
0.1
60
.11
0.1
50
.23
0.2
70
.36
0.3
90
.22
0.3
50
.20
0.2
10
.31
0.0
20
.22
0.0
60
.00
0.0
60
.02
0.3
30
.00
0.0
40
.06
0.0
20
.08
0.2
30
.11
0.0
10
.00
0.0
00
.00
0.0
20
.00
0.0
30
.03
0.0
0
S6
50
.24
0.1
80
.25
0.2
70
.39
0.1
60
.21
0.3
10
.11
0.0
00
.16
0.1
10
.30
0.2
60
.23
0.3
30
.24
0.2
30
.08
0.1
40
.42
0.1
90
.26
0.2
0
0.0
10
.06
0.0
10
.00
0.0
00
.09
0.0
20
.00
0.2
30
.98
0.0
90
.24
0.0
00
.01
0.0
20
.00
0.0
10
.01
0.4
00
.13
0.0
00
.04
0.0
10
.03
S6
60
.16
0.2
00
.21
0.3
00
.27
0.2
30
.24
0.2
20
.20
0.1
80
.06
0.1
60
.31
0.3
40
.23
0.2
90
.34
0.1
30
.19
0.2
00
.42
0.2
00
.26
0.1
30
.30
0.0
80
.03
0.0
20
.00
0.0
00
.01
0.0
10
.02
0.0
30
.05
0.5
20
.09
0.0
00
.00
0.0
10
.00
0.0
00
.17
0.0
50
.04
0.0
00
.03
0.0
10
.17
0.0
0
S6
70
.18
0.2
70
.18
0.4
00
.36
0.2
00
.29
0.3
00
.23
0.2
80
.10
0.1
30
.35
0.4
40
.26
0.2
60
.42
0.2
50
.25
0.3
60
.45
0.4
00
.46
0.2
40
.24
0.4
3
0.0
60
.00
0.0
50
.00
0.0
00
.03
0.0
00
.00
0.0
10
.00
0.3
00
.15
0.0
00
.00
0.0
10
.01
0.0
00
.01
0.0
10
.00
0.0
00
.00
0.0
00
.01
0.0
10
.00
S6
80
.35
0.3
00
.26
0.1
10
.22
0.2
10
.29
0.3
80
.17
0.2
60
.09
0.0
50
.23
0.2
00
.10
0.0
20
.05
0.0
80
.07
0.1
50
.22
0.0
90
.18
0.0
50
.12
0.1
50
.12
0.0
00
.00
0.0
00
.25
0.0
20
.02
0.0
00
.00
0.0
70
.01
0.3
60
.63
0.0
20
.03
0.3
10
.84
0.6
00
.40
0.4
70
.11
0.0
20
.32
0.0
60
.61
0.2
10
.10
0.2
0
S6
90
.33
0.2
60
.32
0.4
30
.30
0.2
10
.29
0.5
40
.21
0.1
6-0
.01
0.1
40
.40
0.2
70
.29
0.2
70
.29
0.2
50
.19
0.2
50
.59
0.2
90
.30
0.2
60
.38
0.3
20
.37
0.3
4
0.0
00
.01
0.0
00
.00
0.0
00
.02
0.0
00
.00
0.0
30
.10
0.9
40
.15
0.0
00
.00
0.0
00
.00
0.0
00
.01
0.0
50
.01
0.0
00
.00
0.0
00
.00
0.0
00
.00
0.0
00
.00
S7
00
.32
0.2
40
.27
0.1
50
.31
0.2
00
.42
0.1
30
.14
0.3
10
.19
0.2
20
.25
0.2
60
.23
0.2
10
.21
0.4
40
.04
0.3
80
.30
0.1
80
.31
0.1
30
.25
0.1
80
.27
0.1
10
.20
0.0
00
.01
0.0
00
.12
0.0
00
.04
0.0
00
.18
0.1
30
.00
0.0
50
.02
0.0
10
.01
0.0
20
.03
0.0
20
.00
0.6
90
.00
0.0
00
.06
0.0
00
.17
0.0
10
.05
0.0
00
.24
0.0
4
S7
10
.33
0.3
20
.34
0.3
20
.53
0.3
10
.43
0.5
00
.25
0.3
00
.16
0.2
00
.32
0.3
30
.47
0.4
00
.36
0.3
10
.23
0.2
20
.35
0.2
90
.32
0.3
20
.25
0.3
40
.38
0.3
70
.38
0.3
4
0.0
00
.00
0.0
00
.00
0.0
00
.00
0.0
00
.00
0.0
10
.00
0.0
80
.04
0.0
00
.00
0.0
00
.00
0.0
00
.00
0.0
10
.02
0.0
00
.00
0.0
00
.00
0.0
10
.00
0.0
00
.00
0.0
00
.00
S7
20
.24
0.0
10
.24
0.1
40
.19
0.1
70
.37
0.0
70
.40
0.3
40
.31
0.3
30
.15
0.1
00
.25
0.2
60
.27
0.4
20
.21
0.3
10
.24
0.1
80
.27
0.3
20
.10
0.3
00
.22
0.1
40
.24
0.3
00
.13
0.0
10
.95
0.0
10
.12
0.0
40
.07
0.0
00
.49
0.0
00
.00
0.0
00
.00
0.1
20
.29
0.0
10
.01
0.0
00
.00
0.0
20
.00
0.0
10
.06
0.0
00
.00
0.3
10
.00
0.0
20
.14
0.0
10
.00
0.1
8
S7
30
.15
0.0
90
.29
-0.0
50
.09
0.3
10
.25
0.0
90
.11
0.2
00
.00
0.0
90
.03
-0.0
20
.12
0.0
3-0
.01
0.0
4-0
.03
0.0
50
.10
0.1
10
.09
0.0
3-0
.06
0.0
4-0
.03
0.4
00
.19
0.0
80
.11
0.3
2
0.1
20
.36
0.0
00
.64
0.3
50
.00
0.0
10
.36
0.2
30
.04
0.9
80
.36
0.7
20
.85
0.2
10
.75
0.8
90
.71
0.7
80
.60
0.3
00
.23
0.3
30
.76
0.5
10
.69
0.7
40
.00
0.0
40
.39
0.2
30
.00
S7
40
.22
0.1
40
.42
0.2
00
.33
0.3
30
.27
0.5
50
.10
0.1
00
.13
0.1
60
.31
0.3
40
.29
0.1
80
.32
0.3
20
.10
0.0
60
.44
0.3
10
.42
0.2
30
.23
0.2
10
.35
0.2
70
.33
-0.0
30
.41
0.1
20
.05
0.0
20
.13
0.0
00
.03
0.0
00
.00
0.0
00
.00
0.2
80
.28
0.1
70
.08
0.0
00
.00
0.0
00
.05
0.0
00
.00
0.2
80
.50
0.0
00
.00
0.0
00
.02
0.0
10
.03
0.0
00
.00
0.0
00
.76
0.0
00
.19
0.6
3
S7
50
.15
0.1
60
.20
0.2
60
.29
0.2
90
.14
0.4
40
.12
0.1
60
.20
0.1
60
.22
0.2
60
.09
0.1
50
.36
0.1
70
.26
0.0
40
.48
0.2
70
.26
0.2
10
.22
0.0
60
.36
0.1
40
.29
0.0
20
.30
0.0
10
.02
0.4
8
0.1
10
.08
0.0
40
.00
0.0
00
.00
0.1
40
.00
0.1
90
.10
0.0
40
.09
0.0
20
.00
0.3
30
.12
0.0
00
.07
0.0
10
.67
0.0
00
.00
0.0
10
.02
0.0
20
.51
0.0
00
.14
0.0
00
.87
0.0
00
.88
0.8
00
.00
S7
60
.09
0.1
30
.34
0.2
50
.45
0.2
20
.01
0.3
00
.16
0.1
20
.01
0.1
60
.27
0.3
40
.32
0.2
60
.23
0.3
10
.17
0.1
00
.44
0.2
50
.38
0.0
70
.25
0.1
20
.25
0.1
00
.19
0.1
00
.34
-0.0
10
.03
0.4
30
.43
0.3
20
.16
0.0
00
.01
0.0
00
.02
0.9
20
.00
0.0
90
.22
0.9
10
.09
0.0
00
.00
0.0
00
.01
0.0
10
.00
0.0
70
.30
0.0
00
.01
0.0
00
.47
0.0
10
.21
0.0
10
.31
0.0
40
.31
0.0
00
.96
0.7
60
.00
0.0
0
S7
70
.26
0.3
20
.13
0.2
80
.27
0.1
20
.16
0.3
30
.03
0.1
10
.12
0.1
70
.31
0.3
60
.17
0.1
00
.14
0.2
1-0
.04
0.0
80
.29
0.1
70
.40
0.0
90
.24
0.1
30
.25
0.3
30
.26
0.2
20
.29
0.0
50
.05
0.2
70
.23
0.3
0
0.0
10
.00
0.1
70
.00
0.0
00
.22
0.1
00
.00
0.7
60
.25
0.2
00
.07
0.0
00
.00
0.0
70
.30
0.1
50
.03
0.6
50
.39
0.0
00
.07
0.0
00
.33
0.0
10
.18
0.0
10
.00
0.0
10
.02
0.0
00
.57
0.6
20
.00
0.0
20
.00
S7
80
.07
0.1
40
.24
0.1
80
.36
0.1
20
.11
0.1
40
.14
0.0
6-0
.10
0.0
70
.23
0.1
00
.12
0.1
30
.12
0.2
50
.18
0.1
20
.33
0.0
90
.21
0.1
60
.31
0.1
00
.09
0.0
50
.13
0.1
20
.24
0.1
60
.09
0.2
80
.17
0.3
40
.14
0.4
70
.12
0.0
10
.05
0.0
00
.19
0.2
20
.14
0.1
30
.53
0.2
80
.47
0.0
10
.30
0.2
00
.16
0.1
90
.01
0.0
50
.21
0.0
00
.33
0.0
30
.10
0.0
00
.28
0.3
40
.57
0.1
80
.20
0.0
10
.09
0.3
30
.00
0.0
80
.00
0.1
5
S7
90
.15
0.2
50
.22
0.3
40
.17
0.0
00
.15
0.2
60
.04
0.0
80
.01
0.1
20
.19
0.2
10
.22
0.1
10
.31
0.2
10
.16
0.0
50
.30
0.2
50
.25
0.1
90
.16
0.0
70
.25
0.0
30
.23
0.1
30
.18
0.0
4-0
.11
0.3
20
.41
0.4
10
.29
0.0
7
0.1
20
.01
0.0
20
.00
0.0
61
.00
0.1
20
.00
0.6
70
.41
0.9
20
.19
0.0
40
.03
0.0
20
.23
0.0
00
.03
0.0
80
.64
0.0
00
.01
0.0
10
.05
0.0
80
.45
0.0
10
.73
0.0
20
.16
0.0
50
.66
0.2
40
.00
0.0
00
.00
0.0
00
.46
S8
00
.12
0.2
10
.28
0.2
70
.21
0.2
8-0
.01
0.1
40
.09
0.1
20
.23
0.1
40
.14
0.3
10
.32
0.1
10
.24
0.2
80
.10
0.1
20
.16
0.3
10
.42
0.1
50
.22
0.3
00
.36
0.1
10
.07
0.1
20
.27
0.1
00
.05
0.3
90
.26
0.3
80
.23
0.2
00
.28
0.2
20
.02
0.0
00
.00
0.0
20
.00
0.8
80
.14
0.3
50
.22
0.0
20
.13
0.1
30
.00
0.0
00
.25
0.0
10
.00
0.3
10
.20
0.0
90
.00
0.0
00
.10
0.0
20
.00
0.0
00
.26
0.4
80
.21
0.0
00
.31
0.5
80
.00
0.0
10
.00
0.0
10
.03
0.0
0
![Page 220: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/220.jpg)
207
APPENDIX K
Rough Groupings of Skill Variables Based on Value of ‘r’
Highly Correlated Groups
Skill Variables Count
Group 1 S80, S63, S24, S6, S5, S2 6
Group 2 S79, S76, S75, S33 4
Group 3 S77, S39, S9 3
Group 4 S74, S43, S30, S22 4
Group 5 S72, S58 2
Group 6 S71, S55, S47, S18, S17, S7 6
Group 7 S69, S53, S4, S29, S27 5
Group 8 S67, S57, S54, S43 4
Group 9 S66, S28 2
Group 10 S65, S36 2
Group 11 S60, S20 2
Group 12 S56, S14 2
Group 13 S45, S21 2
Group 14 S41, S25 2
Group 15 S40, S37, S16 3
Group 16 S32, S19 2
Group 17 S23, S1 2
![Page 221: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/221.jpg)
208
APPENDIX L
Factor Analysis: Principal Components with Varimax Rotation and % Variation
Explained
Var
iab
leF
acto
r1F
acto
r2F
acto
r3F
acto
r4F
acto
r5F
acto
r6F
acto
r7F
acto
r8F
acto
r9F
acto
r10
Fac
tor1
1F
acto
r12
Fac
tor1
3F
acto
r14
Fac
tor1
5F
acto
r16
Fac
tor1
7F
acto
r18
Fac
tor1
9F
acto
r20
Fac
tor2
1F
acto
r22
Fac
tor2
3
S1
-0.0
25
-0.0
2-0
.26
50
.10
7-0
.31
5-0
.15
50
.04
1-0
.20
8-0
.04
9-0
.30
70
.17
30
.22
90
.04
70
.10
90
.06
20
.19
40
.03
0.2
3-0
.00
30
.03
1-0
.10
40
.03
8-0
.10
9
S2
-0.0
05
0.3
66
-0.1
2-0
.09
9-0
.25
5-0
.32
80
.15
2-0
.21
70
.08
3-0
.12
20
.30
20
.12
90
.10
50
.20
7-0
.02
70
.01
90
.02
80
.01
7-0
.04
1-0
.04
5-0
.02
8-0
.13
6-0
.06
4
S3
0.0
75
0.0
01
-0.0
47
-0.1
77
-0.0
07
0.0
31
0.0
14
0.0
56
-0.0
78
-0.1
29
0.1
19
0.7
98
0.0
96
0.0
45
-0.0
05
0.0
43
-0.0
30
.09
3-0
.04
9-0
.00
70
.04
2-0
.00
3-0
.00
6
S4
0.0
76
0.1
27
-0.0
18
-0.0
93
-0.5
73
-0.1
15
0.1
58
-0.2
04
-0.1
25
-0.0
37
-0.0
01
0.1
60
.04
70
.18
50
.19
6-0
.05
80
.12
70
.03
6-0
.16
50
.01
20
.22
6-0
.20
1-0
.01
5
S5
0.1
05
-0.0
15
-0.2
18
-0.1
06
-0.5
16
-0.2
56
0.1
88
-0.2
53
-0.1
26
-0.2
54
0.0
73
-0.0
99
0.2
19
0.0
4-0
.02
50
.01
0.0
35
0.0
81
0.0
27
-0.0
50
.05
5-0
.26
50
.22
2
S6
0.0
26
0.2
66
0.0
38
0.0
14
-0.1
05
-0.6
88
0.0
88
-0.1
57
-0.1
88
-0.0
74
0.1
06
0.0
04
-0.1
45
0.0
39
-0.0
29
-0.0
45
0.0
56
0.0
99
-0.1
14
0.0
86
0.1
32
-0.1
42
0.0
55
S7
0.0
12
0.2
05
-0.2
13
-0.1
09
-0.2
29
-0.1
11
0.0
53
-0.0
66
-0.0
15
-0.4
25
0.3
48
-0.0
65
0.3
53
0.3
17
-0.0
98
-0.0
48
0.0
56
0.0
83
0.0
13
0.0
82
0.1
22
0.0
50
.02
3
S8
-0.0
37
-0.0
08
0.0
11
-0.0
25
-0.1
67
-0.1
51
0.0
37
-0.0
68
-0.0
51
-0.0
50
.82
60
.11
20
.11
8-0
.00
9-0
.00
60
.00
30
.03
8-0
.01
7-0
.15
7-0
.09
50
.02
5-0
.05
90
.11
7
S9
0.3
54
0.0
61
-0.1
03
-0.1
54
-0.0
57
0.0
01
0.6
46
-0.1
24
0.0
06
-0.0
23
0.0
60
.15
1-0
.03
7-0
.11
7-0
.19
-0.1
10
.10
10
.03
4-0
.02
3-0
.09
70
.11
2-0
.07
90
.23
4
S1
00
.07
9-0
.02
1-0
.01
0.0
24
0.0
53
0.0
34
-0.0
52
-0.0
12
-0.0
84
0.0
19
0.1
09
0.0
27
-0.0
55
0.0
9-0
.02
40
.03
7-0
.05
90
.11
3-0
.23
2-0
.83
-0.0
28
0.0
02
-0.0
78
S1
10
.62
30
.04
6-0
.12
6-0
.04
5-0
.05
9-0
.10
20
.24
5-0
.00
50
.07
-0.0
11
-0.1
49
0.2
56
0.1
51
0.0
89
0.0
02
-0.1
37
0.0
16
-0.0
88
0.0
33
-0.2
26
0.1
18
-0.0
38
0.1
85
S1
20
.01
70
.07
4-0
.13
40
.00
4-0
.18
60
.00
20
.24
0.0
91
0.0
46
-0.2
58
0.1
29
-0.0
67
0.1
44
-0.0
52
0.4
19
0.2
55
-0.0
48
0.0
33
-0.2
57
-0.3
84
0.1
46
-0.1
11
0.1
35
S1
30
.16
90
.20
5-0
.07
9-0
.18
2-0
.26
20
.04
60
.12
8-0
.09
4-0
.07
5-0
.10
8-0
.09
50
.00
50
.03
4-0
.06
4-0
.09
0.0
33
0.3
59
0.0
96
0.1
27
-0.5
62
-0.0
65
-0.0
24
0.0
43
S1
40
.03
50
.12
5-0
.03
20
.00
7-0
.71
7-0
.07
40
.06
40
.04
4-0
.21
2-0
.02
40
.26
40
.05
90
.06
30
.12
0.0
73
0.1
09
0.1
32
0.0
31
-0.2
08
-0.0
30
.04
10
.01
70
.28
3
S1
5-0
.02
50
.17
-0.2
22
0.0
25
-0.1
72
-0.2
32
0.1
33
0.0
62
-0.0
48
-0.0
38
0.0
35
0.0
41
0.0
16
0.0
44
-0.0
49
0.1
47
-0.0
38
0.0
23
-0.1
25
-0.0
44
-0.1
-0.7
58
0.0
43
S1
60
.73
70
.12
3-0
.15
9-0
.17
1-0
.08
3-0
.17
60
.12
40
.04
20
.02
80
.05
40
.06
1-0
.05
20
.03
30
.11
5-0
.03
60
.08
8-0
.08
10
.13
70
.08
0.0
20
.08
20
.04
10
.03
6
S1
70
.12
20
.33
80
.00
6-0
.10
.05
9-0
.05
-0.0
02
-0.2
18
-0.3
37
-0.1
04
0.2
64
0.0
19
0.1
92
0.2
07
0.1
82
0.1
64
0.1
04
0.1
29
0.0
70
.10
.02
9-0
.46
20
.06
2
S1
80
.05
60
.78
1-0
.03
7-0
.03
2-0
.00
1-0
.08
20
.10
30
.00
7-0
.07
4-0
.16
1-0
.07
70
.06
50
.07
0.2
18
-0.0
39
0.2
05
0.1
0.1
03
-0.1
29
-0.0
69
0.0
6-0
.13
70
.01
5
S1
9-0
.10
8-0
.09
1-0
.25
7-0
.20
5-0
.03
8-0
.01
90
.05
9-0
.13
5-0
.13
4-0
.02
0.0
62
0.2
35
0.3
34
-0.1
43
0.0
59
0.2
21
00
.16
5-0
.34
6-0
.29
10
.04
20
.07
7-0
.20
7
S2
00
.19
90
.10
1-0
.10
3-0
.03
8-0
.07
8-0
.05
9-0
.01
6-0
.06
9-0
.11
6-0
.06
7-0
.00
2-0
.00
90
.14
10
.77
-0.0
82
0.0
65
0.0
77
0.0
30
.02
8-0
.05
10
.00
1-0
.05
20
.01
5
S2
10
.06
80
.19
4-0
.33
7-0
.29
-0.2
65
-0.0
36
0.1
-0.1
25
-0.2
14
0.0
28
0.2
33
-0.0
04
-0.0
59
-0.0
07
0.0
84
0.1
33
0.3
15
0.1
49
0.1
-0.1
55
-0.0
42
-0.1
63
-0.2
05
S2
20
.17
20
.25
9-0
.04
8-0
.04
4-0
.19
2-0
.15
6-0
.03
7-0
.10
6-0
.21
2-0
.08
80
.06
0.6
53
0.0
22
-0.0
69
0.0
44
-0.0
75
0.3
16
0.1
35
-0.0
65
-0.0
27
0.1
08
-0.1
12
-0.1
04
S2
30
.06
50
.14
3-0
.41
8-0
.10
6-0
.10
3-0
.22
40
.05
5-0
.11
1-0
.10
3-0
.22
80
.32
80
.22
5-0
.05
50
.14
50
.20
10
.13
90
.02
7-0
.00
1-0
.17
4-0
.02
5-0
.11
8-0
.14
30
.01
7
S2
40
.07
20
.02
8-0
.20
1-0
.02
7-0
.37
4-0
.30
30
.11
40
.04
8-0
.23
5-0
.11
70
.25
0.1
18
0.0
77
0.1
70
.00
20
.18
5-0
.00
2-0
.01
60
.03
20
.00
5-0
.02
3-0
.06
9-0
.04
3
S2
50
.24
5-0
.06
40
.14
0.0
69
0.1
34
-0.2
07
0.3
35
0.0
99
-0.1
06
-0.0
72
-0.1
89
0.0
53
0.1
17
0.0
91
-0.5
47
-0.0
18
-0.0
89
0.0
18
-0.0
63
-0.0
93
0.0
82
-0.0
27
0.1
24
S2
60
.05
9-0
.05
2-0
.16
6-0
.06
5-0
.05
7-0
.08
10
.13
10
.05
4-0
.05
4-0
.05
60
.02
60
.04
0.0
42
-0.0
51
-0.0
66
0.1
02
0.0
13
-0.0
02
-0.0
15
-0.1
53
-0.0
38
-0.0
75
-0.0
02
S2
70
.07
90
.11
3-0
.28
1-0
.35
4-0
.23
5-0
.06
40
.08
7-0
.09
20
.03
3-0
.09
-0.0
03
0.0
67
-0.2
34
0.1
52
-0.1
72
0.4
48
0.1
92
0.0
89
-0.0
37
-0.0
73
0.0
15
-0.0
85
0.1
42
S2
80
.20
9-0
.10
7-0
.04
7-0
.73
70
.05
30
.08
10
.26
2-0
.11
7-0
.11
3-0
.03
5-0
.08
10
.07
50
.13
90
.00
50
.04
70
.16
80
.06
7-0
.05
2-0
.04
-0.0
49
0.0
43
-0.0
41
-0.0
15
S2
90
.13
40
.08
8-0
.03
4-0
.41
-0.0
54
0.1
51
0.1
41
0.0
05
-0.1
17
-0.4
92
0.2
16
0.1
85
0.0
25
0.1
-0.1
89
0.0
32
0.0
37
0.0
88
-0.0
06
-0.0
04
0.0
56
-0.2
29
0.1
38
S3
00
.09
3-0
.00
7-0
.05
2-0
.17
6-0
.20
2-0
.18
60
.22
90
.02
4-0
.76
4-0
.05
30
.07
50
.20
1-0
.01
60
.02
3-0
.05
90
.06
9-0
.06
0.0
21
-0.0
87
-0.1
07
-0.0
2-0
.00
20
.14
5
S3
10
.24
70
.15
7-0
.53
5-0
.16
20
.10
9-0
.23
10
.11
4-0
.10
4-0
.00
3-0
.00
9-0
.04
3-0
.01
6-0
.13
80
.16
6-0
.00
40
.20
20
.17
30
.11
-0.0
85
-0.1
27
-0.0
01
0.1
05
-0.1
17
S3
20
.05
60
.09
5-0
.10
2-0
.04
6-0
.14
90
.03
10
.03
7-0
.01
6-0
.05
7-0
.05
50
.16
90
.08
10
.10
1-0
.00
4-0
.01
3-0
.05
3-0
.03
70
.11
9-0
.81
6-0
.20
80
.04
2-0
.11
20
.01
S3
30
.08
60
.15
3-0
.13
8-0
.08
10
.04
6-0
.15
70
.12
1-0
.28
90
.04
2-0
.58
60
.03
30
.14
60
.04
70
.01
6-0
.05
30
.39
40
.09
30
.02
3-0
.03
4-0
.00
7-0
.11
7-0
.04
5-0
.02
2
S3
40
.30
60
.06
2-0
.11
3-0
.03
-0.0
63
0.1
62
0.1
08
0.0
15
-0.0
57
0.1
18
0.3
06
0.0
27
-0.1
-0.0
84
-0.1
99
0.0
76
0.1
37
0.3
33
-0.2
75
-0.1
05
0.1
67
-0.0
79
-0.3
49
S3
50
.17
10
.04
5-0
.75
-0.1
04
-0.0
33
0.0
01
0.0
32
-0.1
40
.00
7-0
.13
6-0
.05
40
.07
40
0.0
66
-0.0
50
.01
4-0
.05
8-0
.08
-0.1
16
-0.0
01
-0.0
28
-0.2
08
0.0
58
S3
60
.19
60
.14
50
.03
-0.0
5-0
.10
2-0
.02
50
.13
40
.00
10
.05
2-0
.00
2-0
.07
10
.14
60
.09
0.0
3-0
.03
50
.04
4-0
.12
20
.78
7-0
.12
-0.0
61
0.0
65
-0.0
45
-0.0
37
S3
70
.68
60
.06
1-0
.04
-0.0
57
0.0
68
0.0
61
0.2
24
-0.0
98
-0.1
62
-0.1
32
0.0
82
0.1
2-0
.02
70
.02
3-0
.16
20
.12
80
.12
60
.14
6-0
.18
3-0
.02
-0.0
44
-0.0
54
0.0
45
S3
80
.18
80
.23
7-0
.03
3-0
.04
6-0
.17
60
.32
50
.14
1-0
.09
5-0
.22
60
.16
9-0
.00
60
.32
40
.12
80
.00
2-0
.18
0.1
98
-0.0
90
.15
10
.03
6-0
.25
80
.18
80
.18
8-0
.16
2
S3
90
.15
60
.14
70
-0.1
05
0.0
07
-0.0
63
0.7
48
-0.1
04
-0.2
69
-0.0
22
-0.0
17
-0.0
55
-0.0
93
0.1
66
-0.0
42
0.0
6-0
.02
70
.15
70
.07
4-0
.09
40
.06
3-0
.00
8-0
.10
5
S4
00
.69
2-0
.12
5-0
.03
1-0
.05
7-0
.13
80
0.0
32
-0.0
79
-0.1
84
-0.2
03
-0.0
87
0.0
55
-0.1
65
0.1
66
-0.2
18
0.0
71
0.1
07
0.1
47
-0.0
16
-0.0
85
-0.0
05
-0.0
23
-0.1
23
![Page 222: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/222.jpg)
209
Var
iab
leF
acto
r1F
acto
r2F
acto
r3F
acto
r4F
acto
r5F
acto
r6F
acto
r7F
acto
r8F
acto
r9F
acto
r10
Fac
tor1
1F
acto
r12
Fac
tor1
3F
acto
r14
Fac
tor1
5F
acto
r16
Fac
tor1
7F
acto
r18
Fac
tor1
9F
acto
r20
Fac
tor2
1F
acto
r22
Fac
tor2
3
S4
10
.22
20
.11
1-0
.10
9-0
.07
70
.05
5-0
.00
20
.16
9-0
.04
3-0
.05
6-0
.08
10
.08
1-0
.04
0.1
29
0.0
56
-0.7
79
0.0
82
0.0
42
0.0
34
-0.0
12
-0.0
34
0.0
86
-0.0
21
0.0
89
S4
2-0
.05
90
.19
8-0
.09
3-0
.11
8-0
.06
8-0
.14
50
.15
7-0
.08
2-0
.08
2-0
.05
8-0
.02
60
.10
3-0
.11
20
.04
-0.1
74
0.1
78
-0.0
68
-0.0
01
0.0
12
0.0
20
.04
5-0
.00
40
.03
7
S4
30
.19
20
.24
7-0
.04
1-0
.09
7-0
.01
-0.1
65
-0.1
01
-0.2
64
-0.1
30
.17
80
.09
60
.11
20
.29
1-0
.07
1-0
.00
50
.08
70
.26
0.1
06
-0.0
51
0.0
77
0.2
73
-0.3
28
0.2
49
S4
40
.09
60
.13
8-0
.12
1-0
.19
2-0
.09
3-0
.05
70
.06
-0.1
8-0
.11
4-0
.09
0.0
04
-0.0
32
0.0
07
0.0
77
-0.0
26
0.7
23
0.0
48
0.0
48
0.0
34
-0.0
7-0
.03
5-0
.14
70
.04
3
S4
50
.16
50
.48
6-0
.27
4-0
.11
3-0
.28
4-0
.08
0.0
91
-0.1
31
0.0
85
-0.1
11
0.2
67
0.1
15
0.0
12
-0.1
32
0.0
33
0.0
19
0.0
50
.21
3-0
.15
5-0
.12
20
.02
6-0
.01
60
.05
S4
60
.22
70
.24
1-0
.26
1-0
.03
4-0
.10
6-0
.24
20
.09
30
.07
0.0
45
-0.0
12
-0.0
23
0.0
23
-0.1
66
0.3
22
-0.3
38
-0.0
21
-0.0
87
0.1
69
-0.0
79
-0.0
97
0.2
9-0
.01
40
.22
2
S4
7-0
.05
40
.05
-0.3
97
-0.2
17
-0.1
33
0.1
43
0.1
65
0.0
5-0
.25
9-0
.08
50
.12
60
.12
4-0
.10
80
.06
5-0
.22
1-0
.00
10
.09
30
.10
70
.05
3-0
.00
50
.21
4-0
.08
40
.23
5
S4
80
.16
20
.44
7-0
.04
4-0
.06
7-0
.12
6-0
.04
30
.27
1-0
.21
7-0
.52
6-0
.05
6-0
.05
90
.09
10
.08
80
.20
6-0
.07
9-0
.06
10
.03
20
.03
80
.00
9-0
.05
70
.06
8-0
.16
1-0
.03
3
S4
90
.04
0.0
83
-0.0
58
-0.0
92
-0.1
15
-0.0
17
0.0
01
0.0
12
0.0
24
-0.0
50
.03
40
.05
60
.19
90
.08
-0.0
10
.04
30
.82
1-0
.02
60
.01
50
0.0
79
0.0
08
0.1
17
S5
00
.07
40
.04
5-0
.05
8-0
.07
8-0
.15
6-0
.03
7-0
.00
6-0
.03
8-0
.08
7-0
.03
50
.12
3-0
.07
30
.05
80
.02
9-0
.10
40
.05
40
.13
-0.0
55
-0.0
05
0.0
53
0.1
47
-0.0
64
0.7
6
S5
1-0
.06
4-0
.15
0.0
19
0.2
25
-0.2
25
-0.2
45
0.0
82
0.1
3-0
.02
8-0
.10
70
.31
90
.13
40
.30
20
.03
5-0
.16
10
.01
90
.15
80
.21
-0.1
44
0.1
13
-0.1
20
.15
10
.30
9
S5
2-0
.02
50
.07
70
.04
1-0
.10
8-0
.06
7-0
.01
60
.04
9-0
.05
70
.02
7-0
.08
90
.09
90
.12
50
.80
90
.15
1-0
.10
6-0
.05
10
.21
30
.03
6-0
.10
70
.02
30
.01
1-0
.05
0.0
55
S5
3-0
.09
0.1
15
-0.1
47
-0.4
95
-0.0
87
0.0
10
.20
4-0
.18
3-0
.01
70
.11
50
.10
70
.10
70
.20
40
.13
6-0
.02
2-0
.25
30
.06
0.2
33
-0.2
01
-0.0
69
-0.0
26
-0.1
14
0.1
S5
40
.14
10
.32
30
.13
8-0
.21
8-0
.48
2-0
.26
70
.10
4-0
.13
70
.01
5-0
.02
20
.13
10
.18
8-0
.03
8-0
.15
4-0
.02
30
.30
20
.14
0.0
1-0
.05
8-0
.04
1-0
.06
6-0
.15
6-0
.13
7
S5
50
.00
10
.18
1-0
.49
9-0
.03
9-0
.10
7-0
.13
6-0
.15
6-0
.09
7-0
.1-0
.16
10
.12
6-0
.08
40
.42
4-0
.01
5-0
.00
60
.18
90
.11
50
.11
9-0
.00
2-0
.03
20
.13
5-0
.12
30
.11
6
S5
6-0
.05
40
.23
9-0
.32
3-0
.17
3-0
.22
-0.0
78
-0.0
72
0.0
29
-0.2
02
0.0
86
0.0
37
-0.1
44
0.1
88
0.0
01
0.0
77
0.1
36
0.1
73
0.2
49
-0.3
51
-0.1
55
-0.0
40
.24
30
.13
1
S5
70
.13
50
.20
2-0
.17
5-0
.14
7-0
.13
5-0
.14
-0.0
34
-0.1
34
-0.1
37
-0.6
29
-0.0
09
0.1
32
0.1
10
.09
60
.00
40
.00
10
.03
8-0
.03
8-0
.06
-0.0
66
-0.0
41
-0.0
03
0.0
46
S5
80
.28
60
.04
3-0
.41
0.1
52
-0.0
02
-0.1
31
-0.0
35
-0.0
83
-0.2
-0.1
74
0.1
03
0.2
23
0.2
12
0.1
86
-0.1
43
0.1
14
0.2
53
-0.1
12
-0.0
78
0.0
07
-0.0
37
0.0
71
-0.0
11
S5
90
.08
30
.00
6-0
.03
7-0
.10
6-0
.04
10
.01
6-0
.02
9-0
.10
2-0
.02
5-0
.22
30
.06
40
.12
4-0
.03
50
.00
4-0
.11
90
.07
90
.09
7-0
.02
20
.06
20
.00
90
.00
30
.00
1-0
.01
9
S6
00
.27
60
.11
-0.0
36
-0.1
38
0.0
19
-0.0
35
0.0
45
0.1
03
-0.0
85
-0.0
10
.09
5-0
.08
10
.13
40
.25
-0.1
23
0.0
84
0.1
11
0.0
37
-0.0
11
-0.0
28
0.0
18
0.0
43
0.1
74
S6
10
.11
0.0
92
-0.0
15
-0.3
15
-0.1
78
-0.0
02
0.1
01
-0.3
26
-0.2
31
-0.1
85
0.0
01
0.2
16
-0.1
05
0.2
64
-0.2
15
0.1
17
0.1
71
0.1
73
-0.2
77
0.1
02
0.0
60
-0.0
02
S6
20
.20
10
.16
4-0
.19
4-0
.09
5-0
.08
2-0
.14
0.0
32
-0.1
02
0.0
08
-0.1
65
0.3
15
0.1
57
0.0
85
0.3
45
0.1
36
0.3
75
-0.1
10
.13
10
.03
4-0
.05
10
.17
7-0
.08
30
.06
9
S6
30
.21
30
.12
30
.02
2-0
.17
6-0
.16
5-0
.35
90
.15
9-0
.08
3-0
.05
2-0
.14
30
.20
90
.02
80
.21
70
.31
40
.06
40
.14
80
.28
5-0
.02
4-0
.11
10
.07
-0.0
1-0
.26
50
.02
5
S6
40
.15
50
.17
4-0
.07
0.0
04
-0.0
12
-0.1
05
0.0
68
-0.0
57
-0.0
65
-0.0
93
0.0
11
0.1
54
0.0
45
0.1
05
-0.0
11
0.1
13
0.0
86
0.0
50
.01
2-0
.05
1-0
.02
9-0
.05
30
.09
2
S6
50
.14
30
.11
3-0
.09
9-0
.10
80
.06
5-0
.13
80
.09
9-0
.07
4-0
.27
2-0
.06
10
.13
80
.06
20
.00
10
.07
1-0
.01
80
.05
20
.17
80
.62
5-0
.05
9-0
.23
1-0
.11
8-0
.01
7-0
.03
5
S6
60
.13
30
.20
1-0
.12
8-0
.73
5-0
.07
9-0
.20
7-0
.06
30
.11
6-0
.15
7-0
.17
90
.04
0.1
01
0.0
56
-0.0
48
-0.0
56
0.1
31
0.0
45
0.1
1-0
.01
20
.06
40
.01
60
.14
20
.04
4
S6
7-0
.08
10
.10
3-0
.09
-0.4
9-0
.19
1-0
.26
60
.09
8-0
.11
7-0
.04
2-0
.23
90
.21
40
.12
2-0
.12
40
.27
3-0
.06
30
.13
50
.14
6-0
.00
90
.03
3-0
.10
8-0
.07
9-0
.12
60
.08
7
S6
80
.15
30
.19
3-0
.05
5-0
.04
9-0
.21
60
.00
20
.45
50
.05
5-0
.09
6-0
.03
50
.01
-0.0
38
-0.0
53
-0.0
86
-0.2
45
-0.1
17
0.2
03
0.0
24
0.0
33
0.0
56
0.4
4-0
.12
30
.12
1
S6
90
.04
90
.15
4-0
.10
9-0
.30
2-0
.09
10
.15
60
.10
5-0
.21
8-0
.47
3-0
.10
40
.01
70
.01
1-0
.02
30
.17
6-0
.11
30
.13
0.1
60
.09
7-0
.12
8-0
.08
60
.24
7-0
.19
5-0
.00
6
S7
00
.10
80
.12
7-0
.08
8-0
.06
-0.1
21
-0.0
45
0.0
66
-0.0
35
0.0
22
-0.0
62
0.0
34
0.0
31
0.1
04
0.0
78
-0.1
34
-0.0
08
0.0
26
0.0
87
0.0
3-0
.02
80
.03
-0.0
56
0.1
19
S7
1-0
.10
60
.58
2-0
.37
4-0
.11
1-0
.24
9-0
.08
90
.17
2-0
.02
6-0
.15
2-0
.12
80
.08
40
.05
20
.07
10
.00
6-0
.16
0.0
39
0.0
60
.12
80
.04
80
.10
90
.06
-0.1
26
0.1
01
S7
20
.12
4-0
.12
4-0
.02
8-0
.23
3-0
.01
9-0
.03
1-0
.02
60
.08
7-0
.05
3-0
.28
70
.13
40
.18
90
.14
70
.01
8-0
.05
80
.05
20
.34
9-0
.07
-0.0
79
0.0
35
0.3
04
0.1
45
0.2
13
S7
30
.02
90
.02
90
.01
30
-0.0
23
-0.0
61
0.0
62
0.0
51
-0.0
18
0.0
45
0.0
15
0.0
67
0.0
37
0.0
22
-0.0
4-0
.00
80
.04
1-0
.00
6-0
.03
20
.01
90
.91
20
.06
50
.07
6
S7
40
.09
90
.22
8-0
.15
1-0
.08
9-0
.25
8-0
.29
70
.05
-0.2
73
-0.2
77
-0.0
32
0.2
13
0.2
67
0.0
45
0.1
77
-0.2
16
-0.0
42
-0.0
04
0.0
53
-0.1
98
-0.0
25
0.0
49
-0.2
64
-0.0
73
S7
5-0
.07
90
.20
5-0
.03
60
.05
3-0
.12
5-0
.18
10
.27
1-0
.45
9-0
.09
1-0
.16
5-0
.00
30
.29
4-0
.06
20
.37
-0.0
50
.06
10
.03
40
.00
6-0
.20
1-0
.17
8-0
.05
6-0
.05
80
.23
9
S7
60
.14
10
.25
2-0
.15
60
.00
6-0
.17
5-0
.28
90
.04
7-0
.54
1-0
.02
40
.04
90
.22
50
0.0
64
0.0
59
0.0
55
0.0
21
0.0
9-0
.01
7-0
.26
70
.03
80
.00
40
.04
0.0
14
S7
70
.07
90
.05
9-0
.01
2-0
.08
8-0
.18
6-0
.11
70
.73
5-0
.14
1-0
.09
3-0
.04
80
.10
3-0
.01
80
.15
8-0
.02
2-0
.05
80
.18
5-0
.04
90
.06
5-0
.13
50
.14
-0.0
26
-0.0
6-0
.09
1
S7
80
.07
20
.09
2-0
.04
5-0
.06
-0.0
43
-0.1
43
0.0
63
-0.0
40
.02
3-0
.02
5-0
.01
10
.07
7-0
.01
20
.08
90
.04
50
.03
10
.04
70
.17
9-0
.10
2-0
.14
0.0
36
0.0
08
0.0
19
S7
90
.03
-0.0
25
-0.1
4-0
.07
5-0
.03
5-0
.10
70
.17
7-0
.80
3-0
.06
-0.1
89
0.0
29
-0.0
46
0.0
75
0.0
34
-0.0
12
0.1
88
-0.0
47
0.0
27
0.0
86
-0.0
37
-0.0
79
0.0
03
-0.0
06
S8
00
.08
8-0
.00
6-0
.14
9-0
.07
1-0
.11
1-0
.84
0.0
5-0
.10
5-0
.02
1-0
.05
90
.09
0.0
29
0.1
30
.05
3-0
.04
50
.11
1-0
.01
80
.02
80
.10
9-0
.00
60
.02
9-0
.08
10
.03
2
No
te:
% V
ar4
.20
%3
.90
%3
.80
%3
.80
%3
.70
%3
.70
%3
.70
%3
.00
%2
.90
%2
.90
%2
.90
%2
.90
%2
.70
%2
.70
%2
.60
%2
.60
%2
.50
%2
.40
%2
.30
%2
.30
%2
.30
%2
.30
%2
.30
%
![Page 223: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/223.jpg)
210
APPENDIX M
Significant Variables After Varimax Rotation
Factors Skill Variables
Factor1 S11 S16 S37 S40
Factor2 S18 S71
Factor3 S31 S35
Factor4 S28 S66
Factor5 S4 S5 S14
Factor6 S6 S80
Factor7 S9 S39 S77
Factor8 S76 S79
Factor9 S30 S48
Factor10 S33 S57
Factor11 S8
Factor12 S3 S22
Factor13 S52
Factor14 S20
Factor15 S25 S41
Factor16 S44
Factor17 S49
Factor18 S36 S65
Factor19 S32
Factor20 S10 S13
Factor21 S73
Factor22 S15
Factor23 S50
![Page 224: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/224.jpg)
211
APPENDIX N
Skill Ranks and Indexes for Significant Variables, by Job Function Groupings.
![Page 225: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/225.jpg)
212
![Page 226: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/226.jpg)
213
APPENDIX O
Matrix Plot of Domain Variables
![Page 227: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/227.jpg)
214
![Page 228: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/228.jpg)
215
APPENDIX P
Matrix Plot of Skill Variables
![Page 229: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/229.jpg)
216
![Page 230: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/230.jpg)
217
APPENDIX Q
Common and Differentiating Domains and Skills Across Job Functions
![Page 231: An Analysis of Transformational Leadership Skills of Marketing, Sales, Human Resources, and](https://reader035.vdocuments.us/reader035/viewer/2022081622/613c6459f237e1331c5146b3/html5/thumbnails/231.jpg)
218