an analysis of a companys competitiveness and strategic direction through outsourcing- final (1)

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  • 7/22/2019 An Analysis of a Companys Competitiveness and Strategic Direction Through Outsourcing- Final (1)

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    GI GIGAXUHU KL G EKCTGIXU

    EKCTB]H]H\BIBUU GIM U]ZG]BOHE

    MHZBE]HKI ]@ZKRO@ KR]UKRZEHIO

    G EGUB U]RMX KL GTTAB HIE

    TZBTGZBM JXIHU@]@G TGZH@GZ

    (4455MKMK4

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    :

    BPBER]H\B URCCGZX

    Gppab Hie ekcckiay nikwi gs Gppab `gs bllbethvbay cgigobm tk jb g sueebsslua ekcpgiy hi g

    vbry ekcpbththvb ekisucbr babetrkihes himustry jy jbbi hiikvgthvb gim mhllbrbithgthio t`b

    ekcpgiys prkmuets wht` shchagr prkmuets hi t`b cgrnbts jy kllbrhio `ho` qugahty prkmuets gim

    okkm eustkcbr sbrvheb w`hab t`b getuga cgiulgeturhio kl t`b prkmuets hs kutskurebm tk trustbm

    t`hrm pgrty suppahbrs. Ki g whmbr pbrspbethvb, t`b ekcpgiy `gs sbt `ho` stgimgrms t`gt bvbi t`b

    ekcpgiy htsbal `gs tk jb ki hts abvba jbst tk cghitghi t`b stgimgrms t`gt ht `gs sbt.

    Gppab Ekcputbrs stgrtbm t`b ckvbcbit hitk t`b pbrskiga ekcputhio grbig hi 78?? jut t`rkuo`

    e`giobs hi cgigobcbit gim mhllbrbiebs kl kphihki tkobt`br wht` chssbm kppkrtuihthbs ht akst hts

    ekcpbththvb gmvgitgob tk ekcpgihbs ahnb Cherksklt, Mbaa, gim Ogtbwgy. Gppab kpbrgtbs hi

    vgrhkus ahibs kl t`b ekcputbr gim cushe himustry tkmgy gim hts kpbrgthkis hieaumb ikt kiay t`b

    mbshoihio jut gask t`b cgiulgeturhio kl hts ekcputbrs gim skltwgrb. Gppab ekithiubs tk pursub

    t`b pbrskiga ekcputbr cgrnbt jut ikt gs hitbitay gs hi t`b ybgrs jblkrb

    Kvbr t`b agst lbw ybgrs, t`b ekisucbr babetrkihes cgrnbt `gs jbekcb `bgvhay ekcckmhthzbm

    w`he` gs g rbsuat `gs sbbi hitbisb ekcpabthki lrkc ekcpbthio lhrcs hi t`b himustry w`brb prheb

    `gs jbekcb t`b cghi gspbet kl t`b ekcpbththki. Jy cgnhio usb kl t`b tgabitbm rbsbgre` gim

    mbvbakpcbit tbgc, Gppab `gs jbbi gjab tk pkshthki hts prkmuets gs t`b jbst hi tbrcs kl

    hiikvgthvbibss, pbrlkrcgieb gim rbahgjhahty w`hab ekcpgrbm tk shchagr prkmuets hi t`b cgrnbt.

    @kwbvbr, Gppab ibbms tk ekithiukusay rbvhbw hts strgtbohbs tk cgnb surb t`gt t`b ekcpgiy

    cghitghis hts pkshthki hi t`b himustry lkr cgiy ybgrs.

    ]`hs strgtbohe pagi rbvhbw Gppabs pbrlkrcgieb gim bivhrkicbit lrkc vgrhkus pbrspbethvbs

    jblkrb strgtbohe rbekccbimgthkis grb cgmb ki t`b ekieaushki sbethki. Gckio kt`brs t`b Hitbriga

    Lgetkr Cgtrhx, Bxtbriga Lgetkr Cgtrhx gim U_K] strgtbohbs `gvb gaa jbbi usbm hi krmbr tk

    bstgjahs` Gppabs eurrbit pkshthki hi t`b cgrnbt. Hi krmbr lkr Gppab tk rbtghi hts pkshthki, t`b

    rbpkrt rbekccbims t`gt t`b ekcpgiy hierbgsbs hts prbsbieb hi cgrnbts w`brb ht hs ybt tk `gvb giy

    prbsbieb, hierbgsb hts skehga ekrpkrgtb rbspkishjhahty hihthgthvbs gim spbim g akt kl ckiby hi

    rbsbgre` gim mbvbakpcbit sk t`gt ibw prkmuets wht` uihqub lbgturbs egi ekithiub jbbi

    mbvbakpbm.

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    5

    EKI]BI]U

    7. ]@B EGUB U]RMX JZHBL [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ ?

    7.7 @HU]KZX KL GTTAB [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ ?

    7.: JGENOZKRIO ]K ]@B EGUB U]RMX [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ 0

    7.5 ]BZCU KL ZBLBZBIEB [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ 8

    : HI]ZKMRE]HKI [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ 74

    :.7 KR]AHIB KL EKI]BI] KL UBE]HKIU [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ 74

    :.: GTTABU ERZZBI] \HUHKI GIM IBBM LKZ E@GIOB[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ 77

    :.5 GTTABU ERZZBI] CHUUHKI GIM IBBM LKZ E@GIOB [[[[[[[[[[[[[[[[[[[[[[[[[[[[[ 77

    :.= GE]HKIGJAB GUURCT]HKIU [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ 77

    5 ]@B TZKJABC KZ KTTKZ]RIH]X UH]RG]HKI GIM GIGAXUHU TAGI [[[[[[[[[[[[[[[[ 75

    5.7 GTTABU ERZZBI] E@GAABIOBUGIM EKCTB]H]HKI [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ 75

    5.: KTTKZ]RIH]X [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ 7=

    5.5 ZBUBGZE@ WRBU]HKIU GIM KJFBE]H\BU [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ 72

    5.5.7 ZBUBGZE@ WRBU]HKIU [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ 72

    5.5.: ZBUBGZE@ KJFBE]H\BU [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ 72

    5.= MG]G UKRZEBU MG]G EKAABE]HKI CB]@KMU [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ 72

    5.=.7 ]XTBU KL MG]G [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ 72

    5.=.: EKAABE]HKI CB]@KMU [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ 7

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    =

    =.:.7 KTTKZ]RIH]HBU [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ 70

    =.:.: ]@ZBG]U [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ 70

    =.:.5 UKEHGA LGE]KZU [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ 78

    =.:.= TKAH]HEGA LGE]KZU [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ 78

    =.:.2 BI\HZKICBI]GA LGE]KZU [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ 78=.:.

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