An Abbreviated Article, Part 2

Last week’s article included countless abbreviations associated with our beloved Crescent City. Below are the seventy Game of

Abbreviation contest winners and the accompanying entries featured in the New Orleans Item-Tribune, dated November 12, 1933. Though

some will be familiar, and others completely foreign, I hope you enjoy these letter groupings from a time when going to to the movies was

only 15 to 25 cents.

D. H. Holmes was already ninety-one years old in 1933.

Zetz delicious cherry juice drink contained 4% alcohol.

And these are, of course, for the most part, very much different than

the abbreviations we see today.

“FOOD by GASTON” at the Hotel Monteleone referred to “food fit for

gods” and goddesses under the supervision of Gaston Alciatore, son of the famed “Papa Fernand” Alciatore, late proprietor of La Louisiane.

Not the best acronym for Allen’s Shoe Store, is it?

W. T. Grant Stores were in operation from 1906 until 1976. The mass-

merchandise chain’s bankruptcy in 1976 was at that time the second largest in U.S. history.

In 1933, you could see Harvey for your Harley, at 1331 St. Charles.

Sir Thomas Lipton, in his teens, worked on a New Orleans streetcar.

And last but not least, J.S. & S. (Jacob Schoen & Son), today located

at 3827 Canal Street:

NED HÉMARD

New Orleans Nostalgia “An Abbreviated Article, Part 2”

Ned Hémard

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