amy slides
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Slides from Amy Kline of MCG Jazz, for the 2-26-09 Presentation "Get a Plan: Online Social Media & the Arts."TRANSCRIPT
Traditional Uses of Social Media
Amy Constantine-Kline
Customer Relations Manager, MCG Jazz
“Social Networks in Plain English”
CommonCraft.com
http://www.vimeo.com/1083838
Businesses use social media to get in touch with or communicate with their audience.
My Basics: Social network
Myspace Facebook LinkedIn
Photo & Video Sharing Can be done on most of the social networking sites Youtube Flickr Vimeo
Microblogging Twitter Jaiku
To quote Bobby Johnson, Chief Engineer of Facebook, social media is about putting “The Power of Trusted Referrals” to work
Myspace vs. Facebook vs. LinkedIn
Not mutually exclusive Used very differently by different groups "LinkedIn is the office, Facebook is the barbecue in the
backyard, and MySpace is the bar" – LinkedIn CEO Reid Hoffman
Social networks Myspace Facebook LinkedIn
Myspace Myspace works well as an extension of your website and a
great place to house media if your own site can’t Great for musicians, artists, etc. MCG Youth students tell us that the place to be is still
Myspace. Allows for HTML to manipulate your page to look like
your website
Facebook works well for developing conversations between friends & fans Pages vs. groups
Pages allow for apps and are searchable on Google Pages can be advertised on Facebook Groups allow fans to invite other fans to join the group Groups only allow up to 5000 members; pages allow for
unlimited fans.
Facebook Group
Facebook Page
LinkedIn LinkedIn is meant connect
you to others who share common business interests Members that work for the
same company or share similar business goals or interests can form groups
Great forum to ask business-related questions
LinkedIn Polls – free to poll your contacts or ask the LinkedIn population using a pay-per-response format
Video Sharing Short-attention span theatre – 3 – 5 minute videos showcasing your
work
Flip Video Cameras are a fun, cheap tool to help you get started creating videos to post
Youtube is the most common site although Blip.tv is making a fight for the #1 spot MCG Jazz has a Youtube channel where we post concert & master
class footage
Myspace & Facebook also host video and have their own players
MCG shares video on Facebook, but it is more casual video of audience surveys at events, staff goofing off, parties, etc.
Vimeo has a great, clean look and is considered the leader in HD video
Photo SharingFacebook is now the #1 photo sharing site. Facebook Photos has more than double the unique visitors as Flickr.
Photo Sharing Facebook has limitations on photo: no editing capabilities
& a limit on how many photos you can post Facebook does allow for photo tags, letting your friends & fans know when
they are in a photo that you have posted.
MCG has a “pro” account on Flickr. For $24.95 per year it allows you unlimited space. MCG uses Flickr to host / share our TV spots, press photos as well as all
event photos. A combination of both our Facebook photos & Youtube videos
CAPA Columbus photo contest Flickr group was already using the venues. I just asked for their photo submissions
200 photos received Prizes: free tickets to upcoming shows and photo credit All submissions can be viewed here:
http://capaphotocompetition.ning.com/ Winners can be viewed at
http://www.capa.com/columbus/news/photo_competition_winners.php
Twitter Unsure of whether my
Twitter followers are an MCG audience or my personal audience
A great place to share breaking news & offers Comps & discount
offers Contests
A great place to find breaking news & assistance If I need technical
help, I ask Twitter first
Twitter has become an extension of me. I speak in my own voice & hope that my voice conveys the mission of MCG Jazz
Costs Associated with Social Media Pro memberships on some sites will run you between $20 -
$100 per year Flickr - $24.95 per year Vimeo Plus - $59.95 per year
Advertising your group on Facebook CAPA -- $200 “bought” me 50+ new members MCG Jazz - $17.50 “bought” me 20 members
Biggest commitment is your time. Keeping everything current and interesting is challenging,
especially during your off-season
What’s next & how does it grow?
Training our current audience How to renew online Tied to a social media training
Reaching our new audience Add our social networks to all of our print materials, websites & eblasts Host social networking events at our venue
Niche Sites Jazz Vision Pittsburgh Jazz Network
Fun Tools to Enhance Your SocMed Experience
Twitter.grader & Facebook.grader – Find your ranking among the top users
Twitter Karma – Who you’re following vs. who’s following you Great when your Tweet stream becomes too congested.
Causes App – Create a Cause for your Facebook page, find supporters & raise money
Profile.to – Creates a short, easy-to-remember address for your Facebook page http://companies.to/MCGJazz
StumbleUpon Add your company site to allow other stumblers to find
you