amy cueva's talk, 'designing an ecosystem of care' at human factors and ergonomics...
DESCRIPTION
Amy Cueva, Founder and Chief Experience Officer at Mad*Pow gave at talk at HFES on Designing an Ecosystem of Care.TRANSCRIPT
1
@Amy Cueva@MadPow - Founder & Chief Experience Officer@HxRefactored - Chair of Design Track
Designing an Ecosystem of Care
HxRefactored
May 14, 2014Brooklyn, NYhxrefactored.com
Designcan help improve the human condition.
3
Meet Jim.
4
I was overwhelmed,
confused, and alone. There was no one to talk
to. I didn’t know what I should do first or what to expect.”
“
5
Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.
- World Health Organization
6
Emotion matters.
7
It’s in our best interest to
help Jim.
Who will help Jim?
Masseuse
PCP
Support Network: Friends & Family
Pharmacist
Lawyer
Chiropractor
Health Coach
CSR
CSR
CSR
HR
Cardiologist
Nurse
Therapist
Weight Watchers
Gym
Lobbyists
Social Worker
Politicians
Lobbyists
Patient Advocate Translator
Financial Entities
Transportation Service
Heart Health Start
Up
Hospital Network
Hospital
Cardiology
Lab
Pharmacy
Pharma
PBMInsurance Company
Insurer for Hospital
Federal Government
HHS
FDA
CDC
Legislature
Executive Branch
Employer
Condition Management Companies
Information: Google, Web MD, YouTube, iTunes
Condition Management Start
Up
Walk in Clinic
Organizations & Non-Profits
Health Tech
Health Exchanges
State Government
Local Agencies
Health Communicati
ons
Patient Community
9
That need is neither our responsibility nor one that will be mitigated anytime soon in the industry.”
“
Masseuse
PCP
Support Network: Friends & Family
Pharmacist
Lawyer
Chiropractor
Health Coach
CSR
CSR
CSR
HR
Cardiologist
Nurse
Therapist
Weight Watchers
Gym
Lobbyists
Social Worker
Politicians
Lobbyists
Patient Advocate Translator
Financial Entities
Transportation Service
Heart Health Start
Up
Hospital Network
Hospital
Cardiology
Lab
Pharmacy
Pharma
PBMInsurance Company
Insurer for Hospital
Federal Government
HHS
FDA
CDC
Legislature
Executive Branch
Employer
Condition Management Companies
Information: Google, Web MD, YouTube, iTunes
Condition Management Start
Up
Walk in Clinic
Organizations & Non-Profits
Patient Community
Health Tech
Health Exchanges
State Government
Local Agencies
Health Communicati
ons
The health ecosystem
Design an ecosystem focused on care.
12
You think partnership is the answer? Many people have spent a lot of money trying and got nowhere.
It simply won’t work.”
“
13
No.
14
Why?
15
Why Not?
16
What if?
How can we identify & address unmet needs?
Do Research!It is the core of human-centered design.
Allow ourselves to
feel.
Envision their journey.
Widen our lens.
Look for
feelings, triggers, transitions, opportunities & patterns.
I didn’t know.
I know I should.
I want to, but I can’t.
Whose responsibility is this need?
Look for orphaned needs.
shared values + shared action = shared profit(financial & social) - Cindy Gallup
I know.
I will.
I can.
Evidence-basedmaternity decision making for PregnantMe
Redacted
Improving care delivery at home
CVS
Unified consumer experience strategy for CVS Caremark
JoslinDigital diabetes weight management
HotSeat
HOTSEAT tackles sitting disease through behavior change and game design
Great things are happening but... We can do more.
For Jim.
Photo CreditsMy Room – Michael WyszomierskiCoffee For One – David Hodgson
Star Cluster – HuntingDesignsDreaming above the Clouds – Becca Fawley
@Amy Cueva@MadPow - Founder & Chief Experience Officer@HxRefactored - Chair of Design Track
HxRefactored
May 14, 2014Brooklyn, NYhxrefactored.com