portfolioamyhollen.com

adobe ccPHOTOSHOPILLUSTRATORINDESIGNDREAMWEAVEREDGE

googleDOCUMENTSANALYTICS

dataSPSS STATISTICS

microsoftVISIOPROJECTSHAREPOINTEXCELPOWERPOINTWORD

program knowledge

webHTML5CSS3PHPSEOE-COMMERCE

marketing & graphic design850-508-3839 amy@amyhollen.com

Integrated Marketing CommunicationMaster of Science Florida State University

Project ManagementGraduate Certificate Florida State University

Graphic DesignBachelor of Fine Arts Florida State University

the Put It Down logo I designed has traveled 200 miles per hour on the #29 NASCAR

managed a verified Twitter account with over 12.2 K followers and an average Klout score of 66

33,784 taxpayer dollars saved by developing the FDOT website in-house

8 years in-house marketing & design 4 years as a public information officer 2 years managing a small business

TransComm 2015: Best Infographic

TransComm 2014: Best Logo Design

Prudential Productivity Award 2014TransComm 2013: Best Internal Newsletter

Girl Scout Gold AwardGirl Scout Silver Award

MS

awards

BFA

Amy Carroll

designed work for offices at Florida State University including 16 colleges 7 athletic departments 21 organizations

mentored 9 degree seeking MFA students in theatre marketing and monitored their learning progress

Amy Carroll 850-508-3839 amy@amyhollen.com

Public InformationFlorida Department of TransportationPublic Information OfficerOct 2012 – August 2016

• Planned, designed, and disseminated digital and print media across the web and the state through internal and external channels

• Developed social media plans and policy while researching new channels• Wrote and published social media posts to Facebook, Twitter, and WordPress• Designed department's new brand including logo, website, and use guides• Designed, published, archived, and helped write articles for newsletter• Copy edited Secretary's speeches / talking points and press releases• Published news and press releases to website• Researched and responded to public phone and email inquires

Paper PirateCarroll & Hollen, LLCCo-founder & DeveloperFeb 2012 – Apr 2014

• Designed, developed, and maintained e-commerce website• Staged, photographed, and edited product photos• Researched and contacted wholesale suppliers• Fulfilled customer orders in a timely manner• Managed sale booth at shows and fairs

School of TheatreFlorida State University Marketing ManagerJan 2012 – Oct 2012

• Developed marketing plan including events and fundraising opportunities• Purchased advertising media through radio, newspaper, and web• Designed all visual components including posters, programs, and ads• Mentored and evaluated MFA students in marketing practices

Design FarmInfinity SoftwareContracted IllustratorJun 2012 – Aug 2012

• Illustrated and animated educational visuals as a subcontractor for the Florida Department of Education

• Focused on subjects ranging from government and economics to geography and history

The UPS Storeat Florida State UniversityGraphic Designer & PrinterSep 2010 – Jan 2012

• Provided digital, offset, and wide format print services, finishing services, and graphic design services with quick turnaround under Florida State University contract and to private customers

• Served as part of the university's Communication Network to preserve brand integrity and develop stronger ties among departments

Camp FlastacowoFlorida State UniversityCamp CounselorJun 2010 – Aug 2010

• Led field activities and water sports, promoting teamwork and group participation among children ages 6 to 12

• Initiated impromptu and creative problem solving spurred by weather, group dynamic, and other variable scenarios

Union MarketingFlorida State UniversityGraphic DesignerNov 2008 – May 2010

• Designed print and digital marketing materials for student union events, activities, services, and organizations under tight deadlines

• Projects included posters, maps, logos, billboards, programs, stationery, financial campaigns, and other materials within university guidelines

Student Life CinemaFlorida State UniversityDesigner & WebmasterMar 2008 – May 2010

• Designed seasonal posters and trifold schedules for various films and film festivals as well as weekly gaming and social events

• Updated website with latest movie and activity information• Served as event staff and a judge at events and competitions

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Center for Prevention & Early Intervention PolicyFlorida State UniversityAssistant Director of Media, Communications, & MarketingJuly 2016 – June 2017

• Created and managed graphic design, formatting, and production of publications, print materials, and electronic media related to CPEIP store products, training workshops, conferences, and grant reports

• Coordinated production quality control including proofreading, editing, high-volume printing, assembly, packaging, storage, and delivery

• Consulted with faculty on projected timelines, production costs, and inventory to meet demand, including analyzing usage data and comparable costs

• Acted as a liaison between CPEIP faculty and outside printing vendors

Freelance DesignJune 2017 – Present

• Designs logos, business cards, signage, and infographics• Develops WordPress site in appearance and content