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Amway India eyes Rs 2,500 crturnover by 2012PTI, Nov 30, 2010, 11.17am IST

united states | M&A

BADDI (HP): Direct selling FMCG company, Amway India, is eyeing a

Rs 2,500 crore turnover in the next two-years by expanding reach, launching new products and

strengthening its marketing.

"We have grown from Rs 7 99 crore to Rs 1,1 28 crore to 1,4 07 cro re over the past three years, essentially 

as the quality of the A mway pick-up centres has undergone a sea change and are more ex periential for

the co nsumer," Amway India's Vice-President (Technical and Regulatory), Vinay Kumar, told reporters

here.

"This year the turnover is expected to be around Rs 1,700 crore and Rs 2,500 crore by 2012," he said.

 Amway India is a wholly-owned subsidiary o f USD 8.2 billion US-based Amway Corporation. The

co mpany manufactures its products thro ugh seven third-party co ntract manufacturers in the country 

 with Baddi-based Sarvo tham Care being Amway India's largest v endor (contrac t manufacturer).

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 Around 85 per c ent of Amway products so ld in India are being manufactured b y Sarvo tham Care.

The company is mulling to set up a new co ntract manufacturing facility in south India to cater to the

demand of its products in the coming days.

"Our pro ducts are m ore in demand in South I ndia. We are thinking of setting up a new c ontract

manufacturing facility in south India, but nothing has been finalised," Kumar said.

The company plans to up its branches to 250 from present 130 in the next three y ears. "We will increase

our branches to 250 from the present 130 across the country by 2013. We are eyeing an at least 25 per

cent y ear-on-year growth for the next five y ears," he said.

The company offers 123 pro ducts in personal care, home care, nutrition and wellness, cosmetics and

great value products.

"We are planning to launch 12 new product s in 2011 and 10 produc ts in 2012. We also plan to increase the

number of brand experience centres to 25 from the present 10 ov er the next two y ears," he said.

Stating that the direct selling industry has good po tential in the c ountry, Kumar said, "Direct sel ling

industry in the country is estimated at Rs 3,50 0 cror e (excluding insurance) and is expected to reac h

around Rs 5,300 crore by 2013.

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