amul ppt.pptxx
TRANSCRIPT
Gove role in food processing industry’sGoals of MOFPI:-• Stimulating demand for
appropriate processed foods.• Achieving maximum value
addition and by-product utilization.
• Creating increased job opportunities particularly in rural areas.
• Enabling farmers to reap the benefits of modern technology.
• Creating surpluses for exports.
Business environmentThe ICFAI center for management research
state that the global business environment can be defined as the environment in different sovereign countries, with factors exogenous to the home environment of the organization, influencing decision making on resource use and capabilities. This includes the social, political, economic, regulatory, tax, cultural, legal, and technological environments.
retainer ship Retainer ship contract is one in which the employees are
hired on retainer ship contract ,wherein statutory compliances of employment like PF,ESIC, Bonus, Gratuity ,etc are not applicable to the individuals. the working hours ,monthly charges ,and other benefits (if required) can be given depending upon mutual understanding and contract letter between the company and the individual ,there will be no Master and servant relationship in such contract .In contractual letter , contractual period is been mentioned along with other terms and conditions of appointment.if a contractual relationship is been made between a contractor and the firm, then it becomes the responsibility of the employer to see that whichever workmen comes in his firm ,his/her PF,ESIC, and other benefits are provided to him/her or else it becomes liabilities of the firm to bear the cost.
AGGRESSIVE BUSINESS ENVIRONMENT
Of or relating to an investment philosophy that seeks to achieve above-average returns by accepting above-average risks. An example of an aggressive investment posture would be confining one's investments to the common stocks of companies in young industries with high growth potential. Likewise, purchasing undeveloped real estate is more aggressive than acquiring rental property.
BRIEF INFORMATION ABOUT AMUL
Every day amul collects 447,000 litres of milk from 2.12 million farmers (many illiterate),
converts the milk into branded, packaged products, and delivers goods worth Rs 6 crore (Rs 60 million) tAnd deliver it’s product over 500,000 retail outlets across the country.
Its supply chain is easily one of the most complicated in the world. How do managers at Maul prevent the milk from souring?
New strategy taken by amul in new aggressive business environment
The parlour, which took about three months to create will be launched soon and will allow users to walk into, browse and access information about Amul products and processes. If the company decides to go ahead with selling products online, the initiative will put GCMMF at the forefront of the V-Commerce (virtual commerce) drive in India.
What’s a new wave at Amul is a new life for Second Life?
a free virtual environment on the Internet where users create avatars, move around, interact with other users’ avatars. Second Life was treated largely as a gaming or networking portal in the beginning. But serious business is transacted on it now. “Trade worth rs 6.5 crore happens on the site daily,” says Siddharth Banerjee, aka Zeus Zetkin (as he is known on Second Life), CEO and Founder of IndusGeeks, another metaverse development company.
• A COMPETITIVE ADVANTAGE IS THE THING THAT
DIFFERENTIATES A BUSINESS FROM ITS
COMPETITORS. IT IS WHAT SEPARATES YOU FROM
EVERYONE ELSE. AND, IT'S USUALLY THE REASON
YOU ARE IN BUSINESS. IT ANSWERS THE QUESTION
"WHY SHOULD I BUY FROM YOU?" OR "HOW ARE YOU
BETTER THAN MY CURRENT SUPPLIER?"
SUSTAINING COMPETITIVE ADVANTAGE
Futuristic strategies
Proactive strategies
Reactive strategies
Process of implementing sustaining competitive advantage
BASED AT ANDAN DISTRICT OF GUJRAT, AMUL
IS WIDE SPREAD AND IS A MAJOR PLAYER IN
DAIRY PRODUCTS. HOWEVER IN GUJRAT THERE
ARE VARIOUS OTHER DAIRY COMPANIES WHO
ARE LEADING IN THEIR RESPECTIVE DISTRICTS
OF GUJRAT.
COMPETITORS:-
FOR EXAMPLE :-SUMUL (IN SURAT).
BARODA DAIRY (IN BARODA) ,MEHSANA
DAIRY ,VIJAYA(AP),VERKA,KRAFT,BRITINIA.
COMPETITORS OF AMUL
DISTINGUISH FROM COMPETITORS
Variety of productBy means of R&DVarious promotional activitiesRelevant information about competitor strategySkilled labourFuturistic product
AMUL TOTAL SALES
TURNOVER
Sales turnover
Sales turnover
Rs (million) US $(million)
2004-05 29225 672
2005-06 37736 850
2006-07 42778 1050
2007-08 52554 1325
2008-09 67113 1504
2009-2010 80053 1700
Strategy taken for competitive market
For that amul launches different kind of products to differentiate itself from it’s competitors they are as follows:-
Amul butter
Amul lite law fat bread spread
Amul cooking butter
Cheese range
Amul pasteurized cheese
Amul pizza cheese
Amul malai panner
Amul processed cheese spread
Utterly delicious pizza
Mithaee range
Amul shrikhand
Amul amarkhand
Amul gulabjamun
Amul Mithaee kulphi mix
Avsar laddos
UHT MILK RANGE
Amul shakti(3% fat milk)
Amul taaza (1.5% fat milk)
etc Amul cow ghee
Amul pure ghee
Sagar pure ghee
Pure ghee
Amul milk powder
Amul full cream milk
powder
Amulya dairy
whitener
Sagar skimmed
milk powder
Sagar tea & coffee
whitener
THEY ARE AS FOLLOWS:-
The qualities of desirable employees
Listening to instructions
Positive &Proactive attitude-take incentive
Wiling to work
Giving credit to other
Performing your duties cheerfully
Being dependable
Being self discipline
conclusionToday’s organization or company facing
tuff competition with their respective competitors ,compare to 21st century, where there is limited no of company, and there was less competition in the market
So retentation gives job security & mental satisfaction.
Sometimes it’s important but depending upon the organization structure.
In food processing due to huge business ,it’s necessary to retain top performers.
Thank you