Slide 1

Submitted byA.SHABNAMDMS,I YEARSEC-A

INTRODUCTIONFounded in 1946.By Dr. Varghese Kurien.An Indian dairy cooperative.Jointly owned by 2.6 million milk producers in Gujarat.

HISTORY OF AMULMilk strike on January 4,1946.

WHITE REVOLUTION Amul spurredIndia's White Revolution, which made the country as the world's largest producer of milk and milk products.

The three-tier "Amul Model"

STRENGTHSLargest food brand in India.High Quality.Low Price.Worlds Largest Pouched Milk Brand.Annual turnover of US $1504 million.Highly Diverse Product Mix.Worlds biggest vegetarian cheese brand.

PRODUCTS Customer based market Segmentation

PRODUCTS

PROMOTIONS

REFERENCEShttp://www.amuldairy.com/index.php/about-us/historyhttp://www.amul.com/m/about-ushttp://coop.wikia.com/wiki/List_of_Amul_products

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