AMSTERDAM

EUROPEAN SERIES

Post Show Report

www.easyFairs.com/Pi-NL@PackagingNL #Pi14NL

Amsterdam, Taets Art & Event Park • 26 & 27 November 2014

40% visitor growth since 2013

2014On 26 and 27 November we welcomed over 40% more visitors to our fourth edition of Packaging Innovations.

Packaging and marketing professionals met face to face in the distinctive setting of the Taets Art and Event Park on the North Sea Canal near Amsterdam for the most innovative and inspirational packaging event in the Benelux. The success of the event proves that packaging is becoming increasingly important for companies seeking to beat the competition, both on the shelf and online.

We aim for the highest quality audience. Our visitor policy makes Packaging Innovations stand out from every other packaging and marketing event. We only invite selected brand owners, marketers, designers, packaging specialists and managers, from both food and non-food sectors, retail and online.

The combination of a well-balanced marketing campaign and excellent visitor experience at the previous shows made possible the 40% increase in number of visitors.

“Visiting the future of our packaging together with suppliers in a pleasant setting and a unique location. I had an inspiring and productive day.” Michel ten Bok Team leader R&D Curtec International

1.600+ selected visitors

Watch the video report Photo impression

Visitors per job function

Visitors per sector

2014

Results visitor survey

National or international visitor?

89% rated the show experience good to very good.

2014“We are really satisfied. With our efforts we usually end up in the purchasing department.We want to get in one step earlier and here we meet with marketing marketers and designers.“ Huub Aleve Export Manager Autajon International

87% rated the quality of the exhibitors good or very good.

81% of the visitors expect a business continuation with one of the exhibitors.

52% of the visitors come with the intention to find a new supplier.

Results visitor survey

Fields of interest

2014

80% of visitors recommend the event to others.

What visitors said

2014

Positive & professional!

Inspiring. Great speakers.

Great atmosphere compared with other events.

Inspiring!

An exclusive event with maybe too rigid a visitor policy, on the other hand this enhances the quality of the audience for the exhibitors.

Relaxed atmosphere; I got a great impression of what is produced in the Netherlands in high quality packaging.

I greatly enjoyed seeing so many enthusiastic people

elaborating with passion about their products and services.

And I found myself even liking what they shared

The next step to new

design and packaging

International seminars

2014

Our seminars throughout the two-day event bring brand stories, a visit to the future and trending topics in the packaging and design industries.

We believe that a day away from the office should be beneficial and rewarding. Alongside our innovative exhibitors we organise an inspiring international seminar programme so visitors become stronger, more professional and better equipped when they leave the event.

Creativity is at the heart of your organization: design your brand experience Thomas Marzano, Global Head of Brand Communication Design Philips

How to build creativity and innovation in a world-wide brand? John van Vleck, Global Director, Innovation Ignitor Coca Cola Company USA

Thinking outside the box - The next decade of Packaging Joseph Hotchkiss Director School of Packaging Director Center for Packaging Innovation and Sustainability, Michigan State University

Unlocking your CreativityChris Barez Brown, Founder Upping Your Elvis UK Author of 3 fairly awsome books

2014Promotional campaign

Official Media Partner:

Media partners:Verpakken • Adformatie • Distrifood • Packaging 2000 • Print Matters • Tijdschrift voor Marketing • FONK

Marketing Tribune • Marketingonline.nl • Shoppermarketing • Packaging Europe • Verpakking Totaal • EVMIPackaging & Converting Intelligence

Advertisements • Inserts • Invitations • Mailings • Bannering • Newsletters • Advertorials • Press releases • Social media

Press releases Invitations & inserts

Advertisements E-mailings & online

Albert Heijn

AkzoNobel

Amgen

Apollo Vredestein

A.S. Watson BV

Aviko

BASF

Bakkersland BV

C1000

CêlaVíta

Cloetta

Dawnfoods

D.E Masterblenders 1753

Daily Fresh Food

Danone

Dr. Oetker

DSM

Dunlop protective footwear

Dutch Seafoods

EA International

Elho

Fetim

Flora Holland

FrieslandCampina

Go-Tan B.V.

G-Star

Hallmark Cards Nederland

Heineken International

HEINZ

Heksenkaas BV

HEMA

Hero

Hessing Supervers

Hewlett Packard

Hilton Foodgroup

ING Bank

Johnson & Johnson Consumer B.V.

JUMBO Supermarkten

Kneipp

Koninklijke Verkade

Kroon-Oil

Lassie Nederland BV

Libbey

Mars Nederland bv

Maxeda DIY

Merba BV

Mondial Cosmetics

Ogilvy

Oil & Vinegar

Omega Phama International

Perfetti van Melle

Philips

PLUS Retail

Prins Petfoods

Procter & Gamble

Quatre Mains

Red Bull

RedStar

Rituals Cosmetics

Scandinavian Tobacco Group

SKF

Sligro Food Group

SPAR

Superunie

Tom Tom

UCC Coffee

Unilever

Universal Electronics bv

Vrumona

Ziggo

Zwanenberg Foodgroup

Some of our visitors

2014

2015

EUROPEAN SERIES

Power to the packageBrussels Expo - Hall 1016 & 17 September 2015

Contact: Hugo de Maaré

hugo.de.maare@easyFairs.com+31 (0)162 408 996

easyFairs Netherlands BV • Beneluxweg 49 - 4904 SJ - Oosterhout - NetherlandsTel. +31 (0)162 408 999 • Fax +31 (0)162 467 988 • netherlands@easyFairs.com

23 & 24 November

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Taets Art & Event Park, AMSTERDAM