amsterdam marketing - media rates 2016 outdoor english

Media rates 2016Outdoor

2 AMSTERDAM MARKETING | MEDIA RATES 2016 OUTDOOR

© Amsterdam MarketingSubject to change

2

MEDIA RATES 2016 OUTDOOR | AMSTERDAM MARKETING

Amsterdam Marketing

Amsterdam Marketing is the city marketing organisation of the Amsterdam Metropolitan Area, active in the fields of branding, promotion, information, culture, research and service. Our ambition is to put this region on the map as one of the five most attractive metropolitan areas in Europe for its residents, visitors and businesses.

Creativity, innovation and a trading spirit are the Amsterdam Metropolitan Area’s core values. They make up its DNA and symbolise the city and region’s unique character besides also being relevant to its past, present and future. The brand is marketed strongly and unambiguously under the motto ‘I amsterdam’.

Advertising By profiling the Amsterdam Metropolitan Area as a dynamic place to live and work and an attractive travel destination, we have established an unprecedented network of communication resources to reach different target audiences – nationally and internationally – as effectively as possible. This makes our advertising opportunities substantial and diverse for you, the advertiser.

We have clustered the various possible means by target audience. The Uitkrant and the various Out of Home possibilities, for instance, are perfectly suited for reaching residents and visitors from the Netherlands. You can reach international visitors through the English-language magazine A-mag or the highly visited website iamsterdam.com. This website, with its extensive online Amsterdam agenda, is also an excellent channel for reaching residents from Amsterdam and visitors from the Netherlands. Additionally, there are more specific communication means available to reach the right organisations in the travel industry and conference market, such as online newsletters and print publications.

ConsultancyWe are delighted to present all of the advertising opportunities that Amsterdam Marketing has to offer in this media rates brochure. We hope you will take inspiration from these materials and contact our staff about the requirements of your publicity campaigns. They will gladly guide you through the use of our promotional tools and create a custom solution that fits your company perfectly.

3

AMSTERDAM MARKETING | MEDIA RATES 2016 OUTDOOR

do

elg

roep

bew

one

r &

nat

iona

le b

ezo

eker

ove

rzic

ht

4

Residents/international visitors

[email protected]

020-261 01 21

TARIEVENKAART CABCONVERSE 2015

tarievenkaart 2015

P. 8OUT OF HOME - A0 Advertising in subway stations and on poster pillars in Amsterdam

P. 6BOOMERANG ART SCREEN Digital screen network in the catering sector and cultural hotspots reach Amsterdam: 188,400

P. 7DIGITAL OUT OF HOME TAXISAdvertising through tablets in premium taxisreach: 200 taxis per day

resi

den

ts/i

nter

natio

nal v

isito

rs o

verv

iew

MEDIA RATES 2016 OUTDOOR | AMSTERDAM MARKETING

resi

den

ts/i

nter

natio

nal v

isito

rs o

verv

iew

P. 10DIGITAL OUT OF HOME - SUBWAY AND BUSESAdvertising in subway stations in Amsterdam reach: 1,100,000 travellers per week

P. 11DIGITAL OUT OF HOME SCHIPHOL Reach arriving travellers with your message reach: 294,000 arriving travellers per week

5


resi

den

ts/i

nter

natio

nal v

isito

rs b

oo

mer

ang

art

scr

een

Digital screen network in hospitality locations and cultural hotspots • The Boomerang Art Screen hangs in the best hospitality locations of Amster-

dam cultural hotspots such as People’s Universities and theatres.• Target group: relatively high education, culture-loving audience between the

ages of 20 to 60 years.• Reach: families, students, young professionals and adults.• Wide spread in every urban district.• B.A.S. shows what cultural Amsterdam has to offer to its visitors: think of festi-

vals, concerts, museums, events and performances.• More locations available throughout the Netherlands.

Number of screensAmsterdam: 50 Haarlem: 25 Rotterdam: 50

ReachAn average hospitality location visit takes 1,5 hours.Shown at least 18 times per visit.Average visitor count per location: 1.884Average location range per 2-week campaign period: Amsterdam: 188.400, Haarlem: 94.200, Rotterdam: 188.400

OccurrenceFrequency: min. 1 x per 5 minuten Length of loop: max. 5 minutenLength commercial: 20 seconds Advertisers: max. 7

Rates* in euros excl. VAT

Boomerang Art Screen

Specifications

• Still image• 1080 x 1920 pixels (width x height) • Supply in JPG or PNG format• Amsterdam Marketing reserves

the right to refuse or adjust ex-pressions in agreement

• Advertisements that are in accor-dance with the specifications can be placed within 3 working days

• Campaign duration is at least 7 days, starting on Monday

Material delivery [email protected]

1 week 2 weeks 1 month

Amsterdam 750 / 375 1,400 / 700 2,500 / 1,250

Haarlem 400 / 200 750 / 375 1,400 / 750

Rotterdam 750 / 375 1,400 / 700 2,500 / 1,250

Combined use 1,800 / 900 3,400 / 1,700 6,000 / 3,000

* harmonized commercial and cultural rate. (Media) agencies are not granted a 15% agency discount

7MEDIA RATES 2016 OUTDOOR | AMSTERDAM MARKETING

Digital out of home - taxis

Advertising on tablets in premium taxis • The CabTab is a tablet placed in a taxi that provides passengers with infor-

mation on attractions and areas worth visiting. The tablet is interactive and also offers the possibility to immediately carry out a booking or purchase. By providing the passenger with insights into his or her journey, destination and surroundings, the CabTab adds value to the ‘lost’ travel time.

• Banner campaign: when passengers step into the taxi, they will first be shown a welcome screen that lasts for 10 seconds. This is the first and most promi-nently present message shown on the screen of the CabTab. You can already start your service before your customer arrives, or continue the service after the customer has left the taxi.

• Reach: on average, one taxi ride lasts 13.5 minutes. one taxi ride translates to ap-proximately 1.8 persons. On average, one taxi gives 11.7 rides per day. There are 200 taxis with CabTab that ride within the Amsterdam Metropolitan Area.

Rates in euros excl. VAT

Specifications

• Static vertical right banner 160 x 600 pixels• Interactive top banner 728 x 90px / 728 x 224px• Welcome screen 1280 x 585 pixels• Specifications Deal normal Deal image 325 x 210 dp Deal description 50 characters Deal price 5 - 6 characters• Specifications Deal large Deal detail image 510 x 360 dp Deal detail story 500 characters Deal detail price 6 characters (not really limited here)

Material delivery address [email protected]

[email protected]

020-261 01 21

TARIEVENKAART CABCONVERSE 2015

tarievenkaart 2015

[email protected]

020-261 01 21

Om de waarden ‘service, gastheerschap en innovatie’ in de taxi te faciliteren, heeft Cabture de CabTab bedacht. De CabTab is een tablet in de taxi die informatie geeft aan passagiers over uitjes en te bezoeken plekken en bezienswaardigheden. De tablet is interactief en biedt ook mogelijkheden om meteen boekingen of verkoop te verrichten. Door de passagier inzicht te geven in zijn reis, de eindbestemming en de omgeving, voegt de CabTab waarde toe aan ‘verloren’ reistijd. De taxichauffeur zal daarnaast zijn beste beentje voorzetten om de best mogelijke service te bieden, waardoor het taxiwezen een positievere uitstraling krijgt. Met de CabTab kunt u uw doelgroep zeer doelgericht en efficiënt bereiken.

tarievenkaart 2015

KWALITEIT, GASTHEERSCHAP, VEILIGHEID EN INNOVATIE

CABTAB

EEN NOODBUTTON

SOS

NL

BANNER

DE KORTSTE ROUTE

EXCLUSIEVE DEALS

INFO OVERDE CHAUFFEUR

INTERACTIEVE BANNER

WAT IS HET BEREIK VAN MIJN ADVERTENTIE?

CABTAB FACTS

tarievenkaart 2015

[email protected]

020-261 01 21

1x per minuutuitzendfrequentie

200uitzendlocaties

6 secondenvertoning advertentie

periode per aantal ritten bruto bereik netto bereik

Dag 2.270 4.000 2.200

Week 12.500 22.500 11.100

Maand 50.000 90.000 44.000

Totaal o.b.v. 200 taxi’s en het netto bereik

views

30.600

168.750

594.000

SOS

NL

160

x 60

0 px728 x 224px

728 x 90px

INTERACTIEVE BANNERVB. Video / Animatie / Infotainment STATISCHE BANNER

tarievenkaart 2015

[email protected]

020-261 01 21

WELCOME SCREEN

BANNER CAMPAGNE

tarievenkaart 2015

Als een passagier instapt, ziet hij op de CabTab als eerst tien seconden lang een welkomstscherm. Dit is het eerste en meest prominent aanwezige bericht in beeld van de CabTab. Hierdoor is onverdeelde aandacht van de passagier gegarandeerd. De schermen kunnen vertoond worden op basis van de locatie waar de passagier heen reist of zojuist vandaan komt, of op basis van het tijdstip waarop de passagier instapt. De manier waarop de taxi is besteld kan gebruikt worden om het welkomstscherm zo persoonlijk mogelijk te maken. Als de taxi bijvoorbeeld wordt gereserveerd vanuit een hotel, kan het welkomstscherm een afscheidsboodschap van dat hotel bevatten. Op deze manier kunt u uw service al laten beginnen voor uw klant bij u arriveert, of de service vervolgen nadat de klant bij u vertrekt

NB: Alle tarieven op deze pagina zijn onder voorbehoud van (druk)fouten en eventuele tussentijdse wijzigingen.

Type banner CPM Prijs per week

Welkomstscherm €22,50 € 2.900

Alle genoemde prijzen zijn exclusief BTW

Afmetingen

1280x585 px

Kosten per 1.000 vertoningen2

1

Mogelijkheden bestandstype: afbeeldingen (PNG), video's (MP4), audio en flash (GIF). 1

2

8.0Peter Geurts

WELKOM

WELCOME SCREEN

1280x585 px

10 secondenlang, 1x per rit

200uitzendlocaties

2.270 viewsper dag

advertisement format Size wxh position CPM rate* fixed p wk EN

Static banner 160 x 600 pxl run-of-site 8 450 (min. 12,500 rides,22.500 unique reach, 56,250 views)

Interactive banner 728 x 90 pxl/728x224 pxl

run-of-site 10 560 (min. 12,500 rides,22.500 unique reach, 56,250 views)

Welcome screen 1280 x 585 pxl home 20 360 (min. 12,500 rides,22,500 unique reach)

Deals advertorial special offers page

25 per week

commission/deal in consultation

CabvertiseCabvertise is a car-wrap service that turns a normal taxi into a driving billboard. It is also possible to only brand the top of the taxi. Information available on request.

resi

den

ts/i

nter

natio

nal v

isito

rs d

igit

al o

ut o

f ho

me

- tax

is

(Media) agencies are not granted a 15% agency discount


resi

den

ts/i

nter

natio

nal v

isito

rs o

ut o

f ho

me

- A0

Type of package

Number of displays

7-day campaign period


incl. printing



incl. printing

Package AMA 10 displays 350 525 650 826

Package AMB 20 displays 700 950 1.300 1,550

Package AMC 30 displays 1,050 1,407 1,950 2,307

Package AMD 47 panelen 1,645 2,120 3,055 3,530

Out of home - A0

Advertising in subway stations across Amsterdam• The Amsterdam subway network has 295,000 travelers each day.• The rotating billboards are vandalism-proof, include backlighting and are

positioned at eye level.• The wide target audience includes commuters, students, shoppers- and

club-goers.

Distribution:Amount of billboards: 10 – 20 – 30 – 47 rotating displaysMetro stations: Centraal Station, Nieuwmarkt, Waterlooplein, Weesperplein, Wibautstraat, Diemen Zuid, Holendrecht, Amsterdam RAI, Amsterdam Zuid/WTC* *can be used selectively

Formats & rates in euros excl. VAT

Ad specs, subway station printed matter• Size A0: 84 x 118.9 cm, provide us

with 84.8 x 119.6 cm• Campaign period: a minimum of

7 days, starting on Monday• Deliver materials two weeks

before scheduled placement• Certified PDF• Color mode: CMYK

Delivery data 135gr/no blueback + 10% reserveone week before scheduled placementA0Media.nlHoogoorddreef 1451101 BB Amsterdamquoting [project number]



resi

den

ts/i

nter

natio

nal v

isito

rs o

ut o

f ho

me

- A0

Type of package

size Number of posters 14 days campaign period

14 days campaign period

incl. printing

Package AME B1 480 spaces 800 1,145

Package AMF B1 900 spaces 1,500 1,947

Package AMG B1 1,500 spaces 2,.500 3,100

Package AMH A0 300 spaces 800 1,234

Package AMI A0 600 spaces 1,500 2,043

Package AMJ A0 1,000 spaces 2,500 3,553

Advertising on columns around Amsterdam• The columns are plastered all around with B1 or A0 posters.• The columns offer advertisers an original way of communicating with the

target audience.• Positioned at high-traffic locations spread out across Amsterdam.

DistributionNumber of locations: all across Amsterdam


Specifications column advertisements• size B1: 70 x 100 cm, provide us

with 79,4 x 100,4• size A0: See above• campaign period: 10-14 days with

any desired start date• deliver materials 2 weeks before

scheduled placement• certified PDF• color mode: CMYK

Delivery data 135gr/no blueback+10% reserve1 week before scheduled placement

Reality OutdoorHoogoorddreef 1451101 BB Amsterdamquoting [project number]

Material delivery address

[email protected]



resi

den

ts/i

nter

natio

nal v

isito

rs d

igit

al o

ut o

f ho

me Digital out of home - subway & buses

Involves fans with the Amsterdam Metropolitan Area• In collaboration with CS Digital Media, Amsterdam Marketing is pleased to

offer you the opportunity to advertise in the larger subway stations across Amsterdam.

• A total of 32 digital billboards across eight subway stations.• Flexible: time, location and target audience configurations possible.• Rates listed below are exclusively for partners of Amsterdam Marketing.• No start-up costs.

Circulation and reach of digital billboards at metro stations across AmsterdamBroadcasting locations: 8Amount of billboards: 32Reach per week: 1,100,000 consumersFrequency: 1x per two minutesBroadcast time: 06.00-01.00 (19hrs per day)Advertisement length: 15 seconds


number of weeks Cultural Subway Package CPM

1 2,400 2.18

2 4,500 2.05

3 5,000 1.52

Number of screens

Gross reach Media reach Advertisemefrequentie

Gross rate p/w

EBS Buses 100 53,435 34,733 1 x per 7.5 min 900

Production costs: 350,-

Digital billboards can be found in the following subway stations: Central Station, Nieuwmarkt, Waterlooplein, Weesperplein, Wibautstraat, Station RAI, Station Zuid, Station Lelylaan

Ad specs billboards• Filetype: Quicktime MOV• Image compression:

uncompressed• Image size: 720 x 1280 px• Image format: Standing/portrait• Pixel aspect ratio: square• Image frame rate: 25 frames per

second• Ad length: 15 seconds• Audio availability: upon request

Material delivery [email protected]

Rates in euros excl. VAT

With a minimum order of two weeks. (Media) agencies are not granted a 15% agency discount. Educational network (nine high schools and ROC-schools) available upon request.

11MEDIA RATES 2016 OUTDOOR | AMSTERDAM MARKETING 11

inte

rnat

iona

l vis

itors

dig

ital

out

of

hom

e - s

chip

hol

Digital out of home - Schiphol

Reach arriving travellers with your message • The Digital Pier Package Arrival and Digital Reclaim Network are the perfect

ways to reach arriving travellers with your message. • Through the use Schiphol media, you can share your Amsterdam offering with

tourists at relevant locations. • The network creates impact through repetition that cannot be overlooked in

the process of arriving.• By using both media outlets, you can connect with arriving travellers

throughout their time at Schiphol.

ReachAbout 27.5 million people arrive at Schiphol each year. For about 16.4 million people, Schiphol is the final destination. This means an average reach of 294,000 arriving travellers per week.


Specifications Digital Pier Package:• type expression: image • format: 1080 x 1920 pixels • time of visibility: 7 sec. • amount of expressions: 3 • document type: GIF/JPG • max. file size: 4 MB

Digital Reclaim Network:• type expression: video • format: 1920 x 1080 pixels (w x h) • time of visibility: 15 sec. • amount of expressions: 1 • document type: AVI/MPEG4 • max. file size: 10 MB

Use of I amsterdam label Schiphol media obliges the use of the I amsterdam label.

Sponsor inclusion Logos from commercial parties can be added in the artwork. Excluded are webshops, shopping malls, etc. Schiphol has the right to choose new artwork.

DeadlinesReservations five work days before start date Material three work days before before start date

Material delivery address

[email protected]

Digital Pier Package Digital Reclaim Network

Number of screens 80 76

Standard rate 7,000 4,500

50% I amsterdam rate* 3,500 2,250

Booking period week week

*Last-minute rate based on IPA (if place available). Media agencies are not granted a 15%agency discount. Contractually, messages with commercial, political and/or religiouscomponents/significance are excluded, as well as personnel recruitment and fundraising

leisure65%

business35%

female40%

male60%

0% 5% 10% 15% 20% 25% 30%

0-2021-3031-4041-5051-60

>60

Sex Age Type of trip


Relations

Corporate teamDirector of Client Relations

Stephanie Dekker020 - 702 61 [email protected]

Roel SprangersSenior Account manager Hotels Brands & Retail020 - 702 61 [email protected]

Kris SilviusAccount manager Tourism & Attractions020 - 702 61 [email protected]

Siti DwidjonoAssistant Account manager Corporate Team020 - 702 61 [email protected]

Ellekari KlaasseAccount manager MAC Partners 020 - 702 61 [email protected]

Culture team

Sandra PoelmalenSenior Account manager Museums020 - 702 61 [email protected]

Lucille AustinAccount manager Performing Arts020 - 702 61 [email protected]

Jacques OirbonsAccount manager Cultural Affairs/Policy advisor020 - 702 61 [email protected]

Jasmijn van de VischAccount manager Cultural Affairs020 - 702 61 [email protected]

Eline SchuursAssistant Account manager Culture Team020 - 702 61 [email protected]


Metropolitan team

Anne Marie DeesAccount manager Metropolitan Region020 - 702 61 [email protected]

Boudewijn BokdamAccount manager Projects020 - 702 61 [email protected]

Contact Amsterdam Marketingdepartment Relations De Ruyterkade 5 1013 AA Amsterdamt - 020 - 702 6180e - [email protected]

Submission [email protected] (print)[email protected] (online)[email protected] (other)

amsterdam marketing - media rates 2016 outdoor english

Documents