Assignment Cover Sheet

Sydney Graduate School of ManagementSchool of Business

Student Name Nguyen Dinh Tan

Student Number 18264148

Unit Name and Number 200822 (QUARTER 3 2015) APPLIED MARKETING SOLUTIONS

Tutorial Group

Tutorial Day and Time Wednesday/6-10PM

Lecturer/Tutor Dr. Felicitas Evangelista

Title of Assignment Learning portfolio

Length 5%

Due Date 3 September 2015

Date Submitted

Campus Enrolment Parramatta

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other student’s work or from any other source except where due acknowledgement is made in the assignment.

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Note:An examiner or lecturer/tutor has the right not to mark this assignment if the above declaration has not been signed)

2

Solution of Assignment 2B.1

Rafael’s student cafeteria which is known as a good destination in a large university in Sydney is conducted a survey to collect information from its customers. The survey concentrated on identify several points such as the student awareness of cafeteria, the usage of the cafeteria among student, detail things which students liked or disliked about Rafael’s, and overall satisfaction with Rafael’s among customers. In terms of this research, the research method is questionnaires. With 637 completed questionnaires, the survey will analyses those factors based on this data. The next part is the results and some discussions about this research.

For the entire table, a general procedure for hypothesis testing are applied to carry out the result. Because Ho are known as no relationship between two variables and α = .05 > p (p<0.005), therefore, reject null hypothesis. For table 1. The table reveal the ideas that there is a relationship between knowledge Rafael’s students and year on campus. To be specific, the percentage of answer “Yes” is higher than “No” and the less year student have, the more knowledge student have, of course except the student less than one year. Besides, the student who have one or two year on the campus are knowledgeable than the rest of student. Table 2 illustrate that eating out frequency and the number of times eaten at Rafael’s have a correlation. Following the data, the number of times eaten at Rafael’s of eating out frequency is not evenly. The customers who tend to have more eating out frequency usually enjoy their meal at this cafeteria. Especially, customers who have once a week eating out are likely to come to the cafeteria quite often.

Next, this table 3 express the ideas that overall experience of customer in related to eat at Rafael’s next month. The result is reasonable with the quality of Rafael’s. Based on this result, the high rate of good feedback from the customer in this month is the main reason for the potential customer in the next month. The more satisfaction customers have, the higher rate of return customers do. Afterward, there is a relationship between eaten at Rafael and sex. Therefore, the table 4 illustrate the rate of gender among customer at Rafael’s. It was evident that the female are preferable to have a meal than the male. That is reason why female customers made most of feedback. Then, table 5 mentioned about the relationship between types of food at Rafael by sex. The results indicate the main food which usually the main selections of customers such salad bar, typical fast food, pizza and complete meals with hot entrees.

Conclusion

To sum up, the research has been successfully indicate the main factors, which have big impact on customer’s awareness and customer satisfaction of Rafael’s cafeteria. The results show the students, which have one or two year are the most experienced customers. The potential customer of this cafeteria are student who have from one time eating out frequency. Moreover, female student were interested in having a meal than the male. Finally but yet important, the appreciated menu were including foods like salad bar, typical fast food, pizza and complete meals with hot entrees.

3

In terms of managerial implications, those results come up the ideas that manager need to plan a strategic plan to attract the customer. To accomplish that, the plan need to improve the quality of food, Rafael’s should focus on the salad bar, typical fast food, pizza or complete meals. As regards new customer, the marketing plan are designed to attract female student with year 1 or year 2. Especially, this campaign need to have some discount or promotion for those customers who have over one time eating out frequency. By this way, the Rafael’s is becoming an ideal destination of student in the near future.