L’Oreal Paris

Submitted to:Prof. Sameer Mathur

Brand Management, Section BAmrita Singh (pgp30067)

• Established in 1909 at Clichy, France

• • 2000 products, 500 brands, 150 countries

• Cosmetics account for 81% revenues

• Worlds largest cosmetic brand

• Strategy: Quality, innovation and geographic expansion

• Biggest beauty brand in the world

• HQ: Paris, France

• 3 broad categories: make up, skin care, styling and hair

• Official make up artist for the Cannes film festival-17 years

• 35 international brand ambassadors

Beauty, cosmetic & personal care industry in India:

4.High popularity of products customized

to local market needs

3.Driven by culture and traditions in

Bollywood

5.Rise in beauty awareness

2.Untapped Indian cosmetics markets

1. Growing retail marker coupled with multiplied disposible

income

Number crunching:• The Indian cosmetic industryis worth 950 million USD

• Growing at 15-20% annually

• Pegged at 2.68 billion USD by 2020

• Growth of cosmetic products in India is a whopping 60% overthe last 5 years

LO’real Paris: Products in India

II) Make upI) Hair

III) Skin care

I) Hair

II) Make up

III) Skin care

• Needs: Anti aging, whitening, UV protection, hydration and make up remover

• Brands: Revitalift, Youth Code, White Perfect, Hydra Fresh, UV perfect, Go 360• Product: cleanser, toner,

moisturizer, eye cream, day cream, night cream, scrub.

• Price: INR 99 to INR 999

• Needs: everyday look, glamour look, perfect finish, tone match

• Brands: Colour Rich, True Match, Infallible lipsticks, True Liner, Lucent Magique, Base Magique, Super liner, Pure Reds, Lash Architect

• Product: mascara, eye shadow, eyeliner, blush, kajal, BB cream, concealer, lipstick, lip gloss, lip liner

• Price: INR 225 to INR 995

• Needs: damaged hair, hair fall, rough hair, nourished hair, dull hair, coloured hair

• Brands: Total Repair , Fall Repair 3X, 6 Oil Nourush, Colour Protect, Nutri Gloss, Smooth Protect

• Product: shampoo, conditioner, masque, tonic, masque, serum

• Price: INR 199 to INR 1095

Target segment :

Urban classes from all races

The beauty conscious

The new gen women : Multi-taskers

Positioning :

• Professionally crafted products

• Delivering high quality

• Perfection• Stylized and

iconized• Element of self

esteem and worth

• Emotional product

Emotional connect

Functional benefit

Perceptual map :

Multi channel approach:

Brand ambassad

ors