amplifying your event using social media
DESCRIPTION
Tips for staff on how they can use social media to promote and amplify University events such as conferences, training events or exhibitions.TRANSCRIPT
AMPLIFYING YOUR
EVENT USING SOCIAL MEDIA
DR HELEN DIXON
If you want people to talk about your event
Social media is no longer OPTIONAL
So here are some tips to point you in the right direction
1. PUT SOMEONE IN CHARGE OF SOCIAL MEDIA FOR THE EVENT
But encourage everyone involved to make suggestions
•You can find them at http://go.qub.ac.uk/socialmedia
•If necessary, prepare specific guidelines for those involved
•Contact [email protected] for advice
2. MAKE SURE EVERYONE READS THE SOCIAL MEDIA POLICY AND GUIDE
3. DECIDE WHICH SOCIAL MEDIA TOOLS YOU ARE GOING TO USE
Which tools do your intended participants use?
Does your School or Directorate have an existing account you can use?
Twitter is one of the best ways of amplifying your event!
4. CREATE A UNIQUE HASHTAG FOR THE EVENT
Something that will be easy to remember
Keep it short – remember it will count towards your 140 characters#eventhashtag
And encourage others to use it too!
Include it anywhere you can
#eventhashta
g
Tweets
Websites
PostersSlides
EmailsBranded items
#eventhashtag
5. CREATE AN EVENT ON FACEBOOK OR GOOGLE+
Include event details and images
Post regular updates to maintain interest
6. GET SPEAKERS OR EXHIBITORS INVOLVED
Mention them in posts
Ask them to include the hashtag or link to the event in their posts
Post links to their blog or online profiles
7. PLAN YOUR SOCIAL MEDIA CONTENT IN ADVANCE
THINGS TO INCLUDE:
•Information about speakers
•Photographs/maps of locations
•Links to online resources
•Updates during the event
•Acknowledgements
8. USE SOCIAL MEDIA TO ENGAGE
Ask questions
Continue
discussions
Share resources
Solicit feedback
9. STAY INFORMED USING SOCIAL MEDIA MONITORING TOOLS
SOME SUGGESTIONS
HOOTSUITETWEETDECKSOCIAL MENTIONTAGBOARD
10. RESPOND TO QUESTIONS AND COMMENTS QUICKLY
Prepare answers to FAQs and have a plan for dealing with complaints
11. CHECK IF SPEAKERS ARE HAPPY FOR YOU TO ‘LIVE TWEET’ THEIR TALK
Ask them to suggest key points that they would like to be amplified
Are they happy for photos to be posted?
12. MAKE YOUR EVENT AVAILABLE ONLINEWHERE APPROPRIATE
Share video clips of talks or demonstrations
Upload slides to SlideShare
Or you can use Storify to collate Tweets, images, videos and links
and share the
story of
your event with the
world
FOR MORE ADVICE ON USING SOCIAL MEDIA
•Visit our website at http://go.qub.ac.uk/socialmedia
•Like our page at facebook.com/socialmediaqub
•Follow us on Twitter at twitter.com/socialmediaqub
Images courtesy of pixabay.com